+ sell yourself | use a digital portfolio to brand yourself in a tight job market presented by: mona...
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+ Sell Yourself | Use a Digital Portfolio to Brand Yourself in a Tight Job Market Presented by: Mona Wehbe 9 | 20 |2011 IABC Detroit Nobodys built like you, you designed yourself Jay-Z Slide 2 + What We Will Learn Why a digital portfolio Step-by-step resources What to include Register your site Mobile, SEO, metadata Blogging Slide 3 + Before the Micro Blog, there was The messenger bird Slide 4 + Before the Micro Blog, there was Yellow pages White pages Slide 5 + Before the Micro Blog, there was Wanted Ads Slide 6 + Before the Micro Blog, there was Clark Kent, Lois Lane, & traditional radio communication Slide 7 + Before the Micro Blog, there was I Love Lucy Slide 8 + Before the Micro Blog, there was Zack Morris and the rise of the mobile phone Slide 9 + Before the Micro Blog, there was Rise of the World Wide Web Slide 10 + Communication Today Just incase you thought communication was getting easier! Slide 11 + The Conversation Prism The art of listening, learning and sharing. The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. V 3.0 introduces new groups and networks and also removes those networks no longer in play. Use the Conversation Prism to see what you're missing! Source: http://www.theconversationprism.com/ The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. Slide 12 + Google Your portfolio keeps you in control. My Google search results pre portfolio Slide 13 + Google Your portfolio keeps you in control. I dont model! Sure, Ill claim my Twitter. Not my Facebook. Wrong Mona! A distant cousin perhaps?? Totally ME on my jet skis!! Beth and ME! Slide 14 + Google Your portfolio keeps you in control. Search Results Post Portfolio Slide 15 + Build Your Brand | Digital Portfolio Benefits Students or working professionals find value Showcase your capabilities, creativity & experience Supplement your resume during job search Get Googled Dont be shy, brag a little! Slide 16 + First Step: Host your Site Data from: www.top10bestwebsitehosting.com Hosting: Domain: Hosting A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their own Web site accessible via the World Wide Web Domain Domain names are host names that identify Internet Protocol (IP) resources such as Web sites. For example www.monawehbe.com Slide 17 + Design you Web Site www.weebly.com Drag and drop Web site builder 100s of professional themes No programming required Hosting can be included Blog function build in Multimedia features such as Flash, video, audio players, slideshows, maps Slide 18 + Think like an Agency Show full scope of your capabilities Demonstrate Diversity Corporate communications Event marketing Public Relations Digital Media Resume Contact Blog Express yourself | what is unique to you? Slide 19 + Mobile Trends 70% of the worlds population now have a mobile phone Thats over 5 billion mobile subscribers In places like the U.S., its 9 in 10 people Children are now more likely to own a mobile phone than a book 85% of kids owning a phone as to 73% having books! Source: digitalbuzzblog.com Slide 20 + Your Web site is automatically optimized for mobile viewing through Weebly Mobile Trends Slide 21 + SEO [Search Engine Optimization] Improving the visibility of your Web site in a search Metadata Data that describes other data. That means keywords that describe the content or features of your individual pages that search engines use to categorize you. (Ill explain!) SEO, Keywords & Metadata Slide 22 + Register your Web site Maximize your exposure in search engine Google, Yahoo, Bing View Instructions Online Slide 23 + A blog is built into the Weebly platform for intuitive integration into your portfolio Personalize your Portfolio Slide 24 + Give credit where credit is due. You are not a one (wo)man show. It shows visitors and employers that you understand the value of teamwork and are not a spotlight hog Dont steal pictures Be smart Follow the same rules you would for your companys web site as you would your own. Ethics:101 Slide 25 + Questions Slide 26 + Need Additional Consultation? Mona Wehbe (313) 702-1982 Wehbe.email@example.com Digital Portfolio | www.monawehbe.comwww.monawehbe.com Download this presentation at www.monawehbe.com/blogwww.monawehbe.com/blog Some content, photos, images, and data were generated courtesy of Google search engine and are for educational purposes only. This presentation is not intended for mass distribution, duplication, sale or profit in any capacity.