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»FRESH IDEAS FOR SPRING 11

Prime Fresh Interactive Webinar SeriesWebinar 13.1 - January 29, 2013

EU

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»FRESH IDEAS FOR SPRING 2

Jeff Lederer, President

HOST

THANKS FOR JOINING US TODAY!

Link to Prime Family Video >>

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»FRESH IDEAS FOR SPRING 3

» Discuss trends, hot markets, new items and selling ideas» Introduce new items before they are released the industry» Interactive Format – send questions and comments during webinar

Webinars take place during the last week of each month

MONTHLY WEBINAR SERIES

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»FRESH IDEAS FOR SPRING 4

» Trends & Selling Ideas for Bags

» Seasonal Selling Opportunities

FRESH IDEAS FOR SPRING SALES

TODAY’S AGENDA

From ASI’s 2012 Global Advertising Specialties Impressions Study

MOST POPULAR PRODUCTS BY CATEGORY

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»FRESH IDEAS FOR SPRING 5

» Bags rank third in industry sales

behind writing instruments and shirts

» Bags represent 9% of industry sales $1.7 billion in annual sales!

» A bag produces 5732 impressions over its lifespan. Tops in the industry!

» Promo bags are kept an average of

6.3 months by the recipient

» Bags create a favorable impression for the advertiser 52% of the time

BAGS BY THE NUMBERS

From ASI’s 2012 Global Advertising Specialties Impressions Study

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»FRESH IDEAS FOR SPRING 6

BAGS BY THE NUMBERS» 29% of U.S. consumers own a promotional bag

» GEOGRAPHICS: 37% of L.A. consumers own a promo bag Tops in the Country! Chicago is second with 36%

» DEMOGRAPHICS: Nearly twice as many women (37%) as men (20%) own promo bags

» DEMOGRAPHICS: The 55% + age group is the most likely to own a logoed bag followed by the 45-54 age group

» 35% of Asians own a promo bag. #1 of all racial demographic groups

From ASI’s 2012 Global Advertising Specialties Impressions Study

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»FRESH IDEAS FOR SPRING 7

» Prime Offers Many Bags Under $5

YACHTER’S JUTE TOTE NEW! LT-3079

AS LOW AS $ 4.98 (C)

DESIGNER NON-WOVEN DOCKSIDER TOTELT-4309

SALE $ 2.98 (C) 100 MIN.

BAGS – GREAT FOR EVENT GIVEAWAYS

WALKABOUT TOTE 12 OZ. COTTONLT-4416

AS LOW AS $ 4.98 (C)

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»FRESH IDEAS FOR SPRING 8

BAGS SUCCESS STORY

LT-3079 Yachter's Jute Tote

Challenge: A seaside municipality wanted to promote its newly refurbished "Harbor Side" marina shopping complex as a new tourist attraction. They were specifically interested in attracting not just tourists, but boaters as well.

Solution: They chose the LT-3079 Yachter's Jute Tote for its versatility and maritime-themed style. Imprinted with the complex's name, slogan and "Harbor Side" graphic, these bags were stuffed with a brochure about the complex and distributed to travel companies boards of tourism and at boat shows.

Result: Visitation to the complex increased 35% over the previous year, while there was a 23% increase in boating traffic. This success resulted in the distributor receiving numerous re-orders for the bags.

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»FRESH IDEAS FOR SPRING 9

NON-WOVEN SHOPPERS A SMART ALTERNATIVE TO PLASTIC

BAG TRENDS

» Selling Idea – Earth Day Is April 22nd

Insulated Grocery Tote – 80 GSMLT-4114

SALE $ 2.98 (C) MIN. 100

Metro Enviro–Shopper 85 GSMLT-3735

AS LOW AS $ 1.79 (C)

Insulated Drawstring Grocery Tote – 80 GSMLT-4373

AS LOW AS $ 4.95 (C)

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»FRESH IDEAS FOR SPRING 10

BAGS FOR EARTH DAY

» Jute bags are made from a plant fiber

Market Jute Tote with Wallet NEW! LT-3080

AS LOW AS $ 4.95 (C)

NEW! SIDE POCKET JUTE TOTE LT-3082

AS LOW AS $ 3.98 (C)

MILAN JUTE TOTE LT-3431

AS LOW AS $ 4.99 (C)

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»FRESH IDEAS FOR SPRING 11

SUNFLOWER-IN-A-CAN PL-3896

AS LOW AS $ 1.98 (C)

SUNFLOWER GARDENING SET PL-8721

AS LOW AS $ 24.95 (C)

» Selling Ideas florists, landscapers, nature centers and recycling companies

ECO-RESPONSIBLE™

EARTH DAY PROMOTIONS

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»FRESH IDEAS FOR SPRING 12

GLOBE WINDOW NOTEBOOK PL-4271

AS LOW AS $ 2.85 (C)

STONE PAPER SPIRAL NOTEBOOK WITH PENPL-1217

AS LOW AS $ 2.95 (C)

ECO-RESPONSIBLE™

» Selling Ideas Global theme or sales leave behind

EARTH DAY PROMOTIONS

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»FRESH IDEAS FOR SPRING 13

NEW! Eco-Green Paper Barrel Highlighter & Stylus PL-4099

AS LOW AS 77¢ (C)

ECO-RESPONSIBLE™

NEW! Eco-Green Paper Barrel Pen & Stylus PL-4085

AS LOW AS 79¢ (C)» Selling Ideas Technology companies, universities and as a tradeshow giveaway

EARTH DAY PROMOTIONS

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»FRESH IDEAS FOR SPRING 14

Messenger Bags are Popular with Business Travelers

BAG TRENDS

» Selling Idea Any Company with a Mobile Sales Force

NEW! CITY SCAPE iPAD®/TABLET MESSENGER BAG LT-3086

AS LOW AS $ 3.95 (C)

BUILT® NEOPRENE iPAD® MESSENGER BAG BT-5663

AS LOW AS $ 50.98 (C)

NEW! ECLIPSE MESSENGER BAG LG-9193

AS LOW AS $ 69.95 (C)

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»FRESH IDEAS FOR SPRING 15

Leather Bags Work Well In Incentive Programs

BAG TRENDS

NEW! ECLIPSE ROLLING OVERNIGHT BAG

LG-9192

AS LOW AS $ 139.95 (C)

NEW! ECLIPSE TOTE BAG LG-9194

AS LOW AS $ 75.95 (C)

» Selling Idea Leeman leather items are a popular choice for program rewards

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»FRESH IDEAS FOR SPRING 16

Cinch Packs are Gaining in Popularity BAG TRENDS

» Other Opportunities: Health Clubs, Fun Runs and Trade Shows

CUSHION CINCHPACK LT-3013

AS LOW AS $ 3.65 (C)

STRING-A-SLING BACKPACK LT-3290

SALE $1.55 (C) 200 MIN.

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»FRESH IDEAS FOR SPRING 17

LITTLE LEAGUE FUNDRAISERS

» Selling Ideas Teams, Leagues and Booster Clubs

NON-WOVEN FOLDING LUNCH COOLER – 80 GSM LT-3010

AS LOW AS $ 2.79 (C)

ROUND STADIUM CUSHIONLT-3012

AS LOW AS $ 1.85 (C)

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»FRESH IDEAS FOR SPRING 18

» Selling Idea Event Giveaways

NEW! MICROFIBER FOLDABLE CAP PL-4288

AS LOW AS $ 3.49 (C)

LITTLE LEAGUE FUNDRAISERS

NEW! ACCORDIAN WATER BOTTLE PL-4071

AS LOW AS $ 2.69 (C)

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»FRESH IDEAS FOR SPRING 19

BASEBALL

» Selling Idea Minor League Stadium Giveaways

FOLD ’EM UP STADIUM CUSHION

LT-3361

AS LOW AS $ 3.49 (C)

ECONO VALUE CAP PL-4290

SALE $1.69 (C) 200 MIN.

NEW! ULTRA-LIGHT STRING-A-SLING BACKPACK LT-3090

AS LOW AS $1.29 (C)

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»FRESH IDEAS FOR SPRING 20

BASEBALL

LT-3090 Ultra-Light String-A-Sling Backpack

Challenge: A minor league baseball team in cooperation with the local school district was looking to increase attendance and promote a new "Sports In School" initiative. To achieve this goal, they created a special giveaway day in which the first 5,000 people through the gate would receive a special gift.

Solution: The LT-3090 Ultra-Light String-A-Sling Backpack was chosen for its functionality, durability and affordable price. It was imprinted with the team logo and initiative tag line and stuffed with a pamphlet about the “Sports In School” initiative.

Result: The initiative saw a 40% increase in parental involvement in the "Sports In School" initiative and the game was sold out. The success resulted in a repeat of the promotion the following year.

SUCCESS STORY

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»FRESH IDEAS FOR SPRING 21

» Selling Idea – Gifts for Season Ticket Holders

NEW!TRAVEL CHARGERS KIT

PL-8001

AS LOW AS $ 19.25 (C)

BASEBALL

NEW!TEXTURED TUSCANY JOURNAL LG-9207

AS LOW AS $ 9.50 (C)

NEW!LEATHER-WRAPPED TUMBLER WITH M&M® SET LG-9196

AS LOW AS $ 24.95 (C)

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»FRESH IDEAS FOR SPRING 22

National Nurses Week May 6-12SPRING SALES OPPORTUNITY

» Target: Hospitals, Medical Practices & Doctor‘s Offices

NEW! METRO INSULATED TOTE LT-3060

AS LOW AS $ 5.95 (C)

PERSONAL LUNCH TOTE LT-4106

AS LOW AS $ 3.98 (C)

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»FRESH IDEAS FOR SPRING 23

SELLING IDEAS National Nurses Week

NEW! CITY SCAPE TOTE LT-3071

AS LOW AS $ 5.98 (C)

NEW! NAIROBI JUTE TOTE LT-3081

AS LOW AS $ 7.95 (C)

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»FRESH IDEAS FOR SPRING 24

» Other Opportunities: Health Clubs, Fun Runs and Trade Shows

NURSE FLEXI-BOTTLE PL-4363

AS LOW AS $ 2.50 (C)

SELLING IDEAS National Nurses Week

NEW! SURE GRIP TUMBLERPL-4074

AS LOW AS $ 5.50 (C)

CURVY TUMBLER PL-0553

AS LOW AS $ 5.95 (C)

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»FRESH IDEAS FOR SPRING 25

BAGS AVAILABLE WITH

» Image Bonding® 4-Color Process Available on Most Bags & Embroidery Available On Select Bags

NEW! ZIP JUTE TOTE LT-3075

AS LOW AS $ 5.98 (C)

NEW! ZIPPERED COTTON BOAT TOTE LT-3083

AS LOW AS $ 7.95 (C)

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»FRESH IDEAS FOR SPRING 26

Save Big & Design Your Bag to Spec

OVERSEAS DIRECT BAG PROGRAM

» 3000 piece minimum order – 90 day delivery

CUSTOM LAMINATED POLY-PRO TOTE – 80 GSM LT-4322

AS LOW AS $ 2.10 (C)

SMALL COOLER BAG 140 GSM

LT-2188CALL FACTORY FOR CURRENT PRICE

TRENDY SHOPPER BAG 140 GSM

LT-2191CALL FACTORY FOR CURRENT PRICE

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»FRESH IDEAS FOR SPRING 27

NEW ITEMS FOR APRIL

NEW!DOCTOR’S TOTE LT-3094

AS LOW AS $ 2.98 (C)

NEW! DOCTOR TOTE & FLEXI-BOTTLE COMBO PL-8006

AS LOW AS $ 5.98 (C)

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»FRESH IDEAS FOR SPRING 28

THANKS FOR ATTENDINGWe Hope to See You Again Next Month