C A S E S T U D Y

+ ORANGE THEORY FITNESS

PR12 PR placements resulted in 200+ sign-ups pre-launch.

Paid advertising campaigns resulted in a 15X increase in pre-launch leads.

PPC

Their Mission

Orangetheory Fitness is an international franchise with over 560 fitness clubs

worldwide. In June 2017, Orangetheory launched their first location in Hong

Kong. They have been featured as a top gym in INC and Entrepreneur and are

continuously expanding their brand and gym locations.

This case study provides an inside look at our partnership with Orangetheory

Fitness. The primary work performed was:

Social Media Advertising

Google Adwords

PR

Influencer Marketing

Meet Orange Theory Fitness

C A S E S T U D Y+ ORANGE THEORY FITNESS

Orangetheory Fitness approached MWI to help establish and build their online and local presence in Hong Kong. The goal was to increase the number of new membership accounts before launch. MWI has worked closely with the team at Orangetheory Fitness to watch this come to fruition.

Where We Come In

OUR WORK

C A S E S T U D Y+ ORANGE THEORY FITNESS

““MWI HAS BEEN INSTRUMENTAL TO OUR

INTRODUCTION INTO THE HONG KONG MARKET. ALTHOUGH WE ARE A HUGE FRANCHISE IN THE US,

WE STILL NEEDED TO BUILD A PRESENCE WITHIN THE LOCAL MARKET. MWI WAS OUR BREAD AND BUTTER FOR PRE-SALES, BRINGING US A HUGE

NUMBER OF LEADS BEFORE OUR GRAND OPENING!

- KEVIN ROOS, ORANGETHEORY FITNESS

KEVIN ROOS, ORANGETHEORY FITNESS

MWI designed, developed, and optimized landing pages for

individual and corporate audiences to capture pre-launch

interest. MWI started running ads on Facebook and built a

solid foundation of 1000+ leads. Following this, MWI ran cross

promotional ads with other local businesses to continue to

increase lead capture.

These advertising campaigns yielded a 15x increase of

pre-launch leads.

Step 1

PAID ADVERTISING

THROUGH MWI AD CAMPAIGNS,

ORANGETHEORY FITNESS HAD A 15X INCREASE OF

PRE-LAUNCH LEADS

300 4600Before MWI

With MWI

PPC

DEC ‘16 JUNE ‘17

C A S E S T U D Y+ ORANGE THEORY FITNESS

-

In order to increase brand awareness and validation

in the Hong Kong market, MWI secured 12 PR

placements prior to launch. Placements included:

ViuTV (one of the two major TV channels in HK),

Runners World, Sportsoho, 100 Most (most popular

Facebook media channel in HK) and more. Working

together, Orangetheory Fitness and MWI obtained

around 200 sign-ups just a month before the

center opened.

Step 2

PR PLACEMENTS

+200Sign-ups

+12PR Placements

C A S E S T U D Y+ ORANGE THEORY FITNESSPR

““MWI HAS DELIVERED ON A

WHOLE DIFFERENT LEVEL, PROVIDING US WITH

MARKETING INSIGHTS, STRATEGIC ADVICE, AND LOTS OF PARTNERSHIP

OPPORTUNITIES AS WELL! - KEVIN ROOS, ORANGETHEORY

As with all MWI partnerships, the goal is to create growth and

increased revenue for our clients. As our partnership has

continued with Orangetheory Fitness, we have enjoyed the

opportunity to deploy new tools and strategies to achieve

results. We never approach marketing with a one-size-fits-all

mentality; strategies must be determined in real time as data

is analyzed. This continues to be our process for all of our

partnerships at MWI.

Conclusion:

WIN-WIN PARTNERSHIP

C A S E S T U D Y+ ORANGE THEORY FITNESS

Let’s strengthen your online footprint and build a successful digital marketing strategy.

Find out moremwi.com(855) 222-4230

Improve your digital footprint

WORK WITH US

C A S E S T U D Y+ ORANGE THEORY FITNESS