鼓舞 inspiration(2013.05.27@hkbts)
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於香港浸信會神學院信徒神學教育部2012-13第三季課程「傳播與普及文化」作客席分享,以「扶貧的體會」、「信心的體會」及「同行的體會」講述自1994年以來參與基督教機構事奉並推動「漁翁撒網.基督教新媒體運動」的源起、異象和領受。TRANSCRIPT
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俞真@ 漁翁撒網.基督教新媒體運動Calvin Yu @ NetFish Christian New Media Movement2013.05.27
⿎鼓舞Inspiration
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Experience about poverty relief扶貧的體會
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扶貧的體會Poverty Relief
• 誰是鄰舍?Who are my neighbours?
• 改善基建:機構與⼯工場Infrastructure Enhancement: Organisation and Field
• 科技的意義:設備、 網絡、通訊How technology helps: Equipment, Network, Communications
• 新媒體:扶貧濟困,你我有份New Media: Engagement for poverty relief
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Experience about faith信⼼心的體會
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信⼼心的體會Faith
• 機緣:網絡與使命研討會Opportunity: Network and Mission Camp
• 上路:憑信⼼心上路,靠恩典前⾏行Start on a journey with faith and grace
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Challenges for NetFish.cc漁翁撒網的挑戰
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漁翁撒網的挑戰Challenges for NetFish
• 充滿誤解、迷思與抗拒的範疇An area filled with misconceptions and puzzles
• 浪費時間Wasting time
• 科技/技術問題Technology/technical issues
• 年⻘青⼈人玩意For youth only
• 對靈命有負⾯面影響Affect spiritual life adversely
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漁翁撒網的挑戰Challenges for NetFish
• 缺乏系統性及建設性討論Lack of systematic and constructive discussion
• 充斥科技與市場推廣⾓角度的討論Technology and Marketing
• 基督徒的福⾳音與牧養⾓角度?Christian’s gospel and pastoral care angle?
• 對教會與福⾳音機構的策略意義?Strategic meaning for Churches and gospel organisations?
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漁翁撒網的挑戰Challenges for NetFish
• 鉅⼤大需要與有限資源Huge Needs and Limited Resources
• 時間Time
• 平台Platform
• 認知Awareness
• 傳承Pass on
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信⼼心的體會Faith
• 機緣:網絡與使命研討會Opportunity: Network and Mission Camp
• 上路:憑信⼼心上路,靠恩典前⾏行Start on a journey with faith and grace
• 恩典:從證主App到得⼒力閱讀Grace: From CCL App to eReading
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On our mark起點
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起點On Our Mark
• 機構的新嘗試New attempt for CCL
• ⽋欠缺經驗的團隊Inexperienced team
• 資源限制Resource constraints
• 配套不⾜足Lack of appropriate infrastructure
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CCL@iOS, Android & WordPress證主App⾹香港版
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證主App⾹香港版CCL App HK
• 證主團隊由全部由編輯組成CCL’s team was formed by editors
• 以WordPress搭配x.AppSolution: WordPress + x.App
• 建設WP後台、開發App前台、系統測試、蘋果審批全部於1個月內完成All development processes completed in 1 month
• 上架⽇日是證主40週年感恩崇拜>全是恩典!App launched on the date of CCL’s 40th Anni. Service > God’s grace!
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證主App⾹香港版CCL App HK
• 跨平台⽀支援:iOS、Android、WebCross-platform: iOS, Android, Web
• 多元內容Multi-faceted content
• 最新資訊能於半⼩小時內到達讀者⼿手中Latest update can reach readers in 30 mins
• 例⼦子:斯托得牧師息勞歸主Example: John Stott’s death
• 團隊累積寶貴經驗Precious experience for the team
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CCL App - HK Channels證主App國際版:⾹香港
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CCL App - US Channels證主App國際版:美國
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CCL App - Singapore Channels證主App國際版:新加坡
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CCL App - Taiwan Channels證主App國際版:台灣
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證主App國際版CCL App International
• 包括⾹香港、美國、新加坡、台灣證主Covers CCL HK, US, SG, TW
• 複製經驗、擴展規模、加強本地內容Replicate and scale up experience, enhance localized content
• 跨地域培訓及協調的挑戰Challenges of cross-regional training and alignment
• ⾹香港同⼯工可主導專案的策劃及執⾏行CCL HK Staff can take lead in the project
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eReading@iPad得⼒力閱讀
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eReading@iPad得⼒力閱讀
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得⼒力閱讀eReading
• 回應闊度、深度與速度的挑戰Response to challenges of breath, width, and speed
• 內容重組及再⽤用Content repackaging and reuse
• 快速流程及增值配套Fast workflow and value-added package
• 開放平台+⾮非獨家出版Open platform + Non-exclusive publishing
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得⼒力閱讀eReading
• 兩種閱讀模式 Dual Reading Mode
• 原版模式 Original Layout Mode
• 保留原來排版設計Preserve original layout
• 圖⽂文模式 Graphics & Text Mode
• 增值功能:可複製/朗讀⽂文字內容、可按互聯網連結、可轉換成簡體字等Value-added functions: Copy/Read, clickable link, change to Simplified Chinese, etc.
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Dual Reading Mode兩種閱讀模式
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Lessons Learned學習
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學習Lessons Learned
• 異象為本,按部就班Be vision-centric, step by step
• 讀者⾓角度的重要性Importance of readers’ perspectives
• 著重可持續的基礎建設:同⼯工培訓、流程優化、營運模式的整合調節Emphasized on sustainable infrastructure: staff development, process streamlining, integration and adjustment of operation
• 運⽤用現有平台,減低技術⾵風險及成本Use prevailing platform to minimize technical risk and cost
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Experience about walking together同⾏行的體會
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同⾏行的體會Walking together
• 策略Strategy
• 基建Infrastructure
• 活⽤用Reuse
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Strategy策略
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策略Strategy
• 專欄⽂文章:記錄思考,傳承異象Articles: Vision - Think, Record & Disseminate
• 專項研究:交流經驗,策勵共進Research: Experience Exchange and Inspiration
• 專題培訓:定點探討,深⼊入剖析Seminar: Focused Discussion and In-depth Analysis
• 專案顧問:驗證理論,培訓團隊Project: Theory Verification and Team Cultivation
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CCL App證主App
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eReading@iPad得⼒力閱讀
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GNCI App真証傳播App
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Infrastructure基建
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基建Infrastructure
• 異象主導、清晰定位、⻑⾧長線策略Vision-driven, Distinct Positioning, Long Term Strategy
• ⼼心態調整、轉變管理、經歷更新Mindset Adjustment, Change Management, Refreshing Experience
• 機構學習、資料準備、流程優化Organisation Learning, Information Readiness, Workflow Streamlining
• 持續可⾏行、可⼤大可⼩小、務實適切Sustainability, Scalability, Practicability
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Reuse活⽤用
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活⽤用Reuse
• 活⽤用資料Information Reuse
• 活⽤用資源Resource Reuse
• 群體建⽴立Community Building
• 協同效應Synergy
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活⽤用Reuse
• 配套Toolkit
• 共享創意Creative Commons
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活⽤用Reuse
• 配套Toolkit
• 共享創意Creative Commons
• 跨平台:Facebook, Twitter, PInterest, Mobile, SlideShare, YouTube, WordPressCross-Platform
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netfish.hknetfish.hk
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netfish.ccnetfish.cc
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facebook.com/netfish.hkfacebook.com/netfish.hk
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Facebook GroupHKCRM新媒體交流
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slideshare.net/calvinyuslideshare.net/calvinyu
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活⽤用Reuse
• 配套Toolkit
• 共享創意Creative Commons
• 跨平台:Facebook, Twitter, PInterest, Mobile, SlideShare, YouTube, WordPressCross-Platform
• 可使⽤用、可搜尋、可⾃自訂、可分享Available, Searchable, Customisable, Shareable
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Google Search ResultsGoogle:社交媒體+福⾳音
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Google Search ResultsGoogle:社交媒體+教會
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Google Search ResultsGoogle:基督教+新媒體
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Google Search ResultsGoogle:基督教+數碼出版
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Solidify, Deepen, Extend鞏固、深化、延伸
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Grace alone唯獨恩典
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凡我所⾏行的,都是為福⾳音的緣故,為要與⼈人同得這福⾳音的好處。~哥林多前書9:23
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What do you think?你點睇?
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