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Market segmentation

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Page 1: In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations

Market segmentation

Page 2: In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations

In pharmaceutical industry we can define markets by

1. Buyer (adult, children ,elderly, women)2. Product (aspirin, Tylenol, ibuprofen)3. Formulations (tablet, pill, syrup,

injectables)4. Patient diagnosis (infections, syndromes …

etc)

Market definition

Page 3: In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations
Page 4: In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations

The concept of market segmentation

Page 5: In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations

Reasons for seeking segmentation1. Pharmaceutical market stakeholders are

not homogenous in their wants and needs2. Pharmaceutical companies are unable to

target mass undifferentiated markets in many countries

Page 6: In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations

1. Designing optimal product/market matches2. Proper market segmentation3. Effective advertising media allocation4. Identifying the most appropriate

distribution channels ,and exploiting neglected segments.

Benefits of pharmaceutical market segmentation

Page 7: In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations

Segmentation method

Page 8: In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations
Page 9: In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations

Pharmaceutical marketers should only focus their marketing efforts and resources on market segments with the following characteristics

Successful segmentation

Page 10: In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations
Page 11: In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations
Page 12: In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations
Page 13: In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations
Page 14: In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations
Page 15: In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations

˘ ˇ - Alzheimer's Disease and Dementia · s disease, Lewy Body dementia, ... Non-Prescription Drugs (ibuprofen, aspirin, etc.) ... severe AD and possible benefits in VaD

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ANAFİLAKSİ - baskent-adn.edu.tr · PDF file√ Araşidonik asit metabolizmasında bozukluk •Aspirin ... •Asetilsalisilik asit, diklofenak, ibuprofen ve naproksen en yüksek riske

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Nutrition & Myasthenia Gravis · Nutrition Facts Label doesn ... • Add dry milk powder to add cals and protein to foods ... ibuprofen or aspirin can

FACULTY OF PHARMACEUTICAL SCIENCES DEPARTMENT OF … · Table 13: Physicochemical characterization of aspirin tablets 99 Table 14: Physicochemical characterization of ibuprofen tablets

LNK Product List 06/16 - lnkintl.com Product List 06.16 Pg 1-3.pdfExtra Strength Tylenol® or Extra Strength Panadol® 44-157/ASPIRIN Aspirin 325 mg White Round Tablet (Film Coated)

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AUSTRALIAN PRODUCT INFORMATION APO …Ibuprofen should be taken with caution with other products containing aspirin or salicylates. As with other NSAIDs, excessive use of ibuprofen

Must Know Drugs. Fundamentals Drugs 1.Metoprolol (Lopressor, Toprol XL) (all –olols generally) 2.Aspirin (ASA) 3.Ibuprofen (Advil, Motrin) 4.Acetaminophen

Federal Bureau of Prisons€¦  · Web viewAnti-Pyretics (Ibuprofen or Tylenol) can be administered as needed for fever. Patients should be assessed at least twice daily for signs

BAB VI RINGKASAN - repository.setiabudi.ac.idrepository.setiabudi.ac.id/2575/7/BAB VI-Lampiran.pdf · seperti aspirin, indometasin, diklofenak, ibuprofen dan lain-lain. Pasien artritis

FAMILY UPDATES MINISTRY EVENTS Why I Pray€¦ · May 31st. Any questions, see Samina yrd 512.656.6170. • Vitamins (prenatal, adult, children) • Aspirin • Ibuprofen Disposable

GUÍA DE PADRES Y ESTUDIANTES4dfdcf5e39481c021811-ed5dbb7db8a55f1f885413697706bc29.r5.cf1.rackcdn.… · recetas como Tylenol, Ibuprofen, neutralizadores de acidez, cremas por la

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Chapter 4. 1.What did Adam, Stanley, and Theresa Janus take that ultimately poisoned them? 1.Advil® 2.Extra strength Tylenol® 3.Aspirin 4.Ibuprofen

ISSO Bouson Rd. • Hiawatha, IA Phone (319) 743-7300 (800 ... · Aspirin: Do not take any aspirin or aspil pain medicines (ibuprofen, acetaminop If you have an infection, are running

KAKO SE PRIPREMITI ZA LABORATORIJSKU · PDF file-biokemija-u-onkologiji/ ... protuupalnih lijekova (Aspirin, Andol, Ibuprofen). Ne preporučuje se uzima uzorak jekom menstruacijskog

ACTUAL SIZE 150%€¦ · (b) (4) (b) (4) ACTUAL SIZE 150% taking aspirin for heart attack or stroke, because ibuprofen may decrease this benefit of aspirin taking any other drug When

HEALTH QUESTIONAIR E Personal Informatio n€¦ · • Chronic pain • Pain with specific movement(s) • Pain relieved with anti-inflammatory drugs (aspirin, ibuprofen, Vioxx, etc…)

SRPPF Med July to Sept 2016.pdf · acalka amoxicillin 500mg amlodipine 5mg ambroxol spironolactone 25mg ibuprofen + paracetamol 550mg aspirin 80mg biogesic medizine hydrochloride

Cara Lorentzen, MD Idaho Hand CenterPain Control Very limited narcotic needs following hand surgery Most minor cases do well with alternating Tylenol and ibuprofen Even with fractures,

Module 5 - National Institute on Drug Abuse (NIDA) | · PDF file · 2016-04-20MODULE 5: PROTECTING YOUR BRAINMODULE 5: ... Drug Aspirin or Tylenol Fluoride Immunizations Antibiotics

Texas House Bill 910 (also known as “Open Carry”) allows ... Web viewPain relievers – Tylenol, Advil, aspirin ... solving, creativity, innovation, inquiry, analysis, evaluation,

Session 17 – Narcotic Analgesics Learning Objectives Instructor Guide... · 2015. 12. 27. · Non-Narcotic Analgesics, such as Aspirin, Tylenol, and Motrin, relieve pain, but do

Infant’s & Children’s MOTRIN (Ibuprofen)parksidepediatrics.wpserver.cloud/.../PRK20_Dosage... · Infant’s & Children’s TYLENOL (Acetaminophen) Dose Every 6 Hours AGE 6-11

Caso tylenol

€¦ · Latex (gloves, balloons) Aspirin Ibuprofen (Motrin, Advil) Penicillin Other antibiotics Metals (jewelry, clothing snaps) Acrylics Plant pollens Animals Foods Other substances