Гарри Шварц, impact mobile: Магазин нового поколения
TRANSCRIPT
YOUR STORE & 50 BILLION THINGS
© Dr. Theodor Seuss Geisel
1/3 of digital media spend allocated to cross-device campaigns
75% see increased ROI
24% increase
WEARABLES
WEARABLES
THE AUDIO JACK …
BEYOND THE AUDIO JACK …
We have over 10 billion connected objects in the world. . . by 2020, this is set to rise to 50 billion.
BODIES, BOXES, BEDS …
• Intelligent fibres
• 'Tattoo' skin patches
• Toilet analyse urine.
Epidermal tattoos . . .
OWNING THE HOME BOX …
BEYOND THE PHONE …
PHYSICAL APP STORE
WHO OWNS THE STORE BOX ?
No barriers. No additional costs
ConsumerRetail Store
Social WiFiWireless Router
2. ADVERTISINGProvides an advertising destination for brands.
5. OFFER NETWORKWork with partners to deliver offers, incentives to drive conversion.
SOCIAL WIFIProvide login page for shoppers to connect to the internet
1. MEASUREMENTMeasures anonymousshopper traffic around and in your store.
3. AFFINITY OPT-INTurns the anonymous shopper into a known profile
4. NETWORKCommunicate directly to proximal shopper based on profile.
What’s the next revolution?DIGITAL VELCRO
“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
George Bernard ShawMan and Superman (1903) "Maxims for Revolutionists"
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