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Greece and Health Tourism

…what has gone on before and is happening now

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www.healthingreece.com (Destination and Provider Promotion)

www.healthingreece.gr (Stakeholder Collaboration)

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European Cross-border Healthcare Directive…Panel Discussion

Panelists Professor Markus Frischhut, LL.M

Professor & Study Coordinator, European Union Law Paolo Giordano

Managing Director, European Union of Private Hospitals Dr. Constantine Constantinides

Chief Executive, healthCare cybernetics Professor Pais Clemente

Director, European Medical Association Dr. Vincenzo Costigiola

President, European Medical Association

www.europeanhealthconsumer.eu

www.europeanhealthexchange.eu

www.europeancrossborderhealthcare.eu

www.medicaltravelexhibition.com

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Session: Investing in Medical Travel…International Medical Travel Exhibition and Conference

Designing facilities and hospitals for healthcare travel: Cluster management – The Dubai experience

Ms. Laila Al Jassmi, CEO of Health Policy and Strategy Sector, Dubai Health Authority (DHA), UAE

Emerging destinations investing and preparing to address the medical tourism market – A challenge for "Incumbents"

Dr. Constantine Constantinides, Chief Executive, healthCare cybernetics, Director, Health Tourism Enterprise Division, Greece

www.medicaltravelexhibition.com

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The Example

Emerging Health Tourism Destinations...

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The “…health in GREECE” Paradigm…12 Destinations – 8 “Services” Segments

www.healthingreece.com(Destination and Provider Promotion)

www.healthingreece.gr(Stakeholder Collaboration)

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What has gone on before

"Forum on Medical Tourism“

co-organized by the SETE "Ideas and Action Council" and healthCare cybernetics (Athens, Greece – 30 November 2009)

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Health Tourism – and its Scope…the Segments (related to Services Provision)

Medical Tourism Dental Tourism Spa Tourism (including Thermalism and Thalassotherapy) Wellness Tourism Sports Tourism (not for spectators) Culinary Tourism (not the same as Gastronomy Tourism) Accessible Tourism Assisted Residential Tourism (assisted retirement abroad)

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Health Tourism Integration and Development Projects…Greece – one example

The 12 Local-level Sub-Projects (alphabetically)

DestinationsAndros

Athens

Corfu

Crete

Evia

Kos

Lesvos

Rhodes

Samos

The Peloponnese

Thessalia

Thessaloniki

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Health Tourism Map of Greece

Medical Tourism

Dental Tourism

Wellness Tourism

Spa Tourism

Sports Tourism

Culinary Tourism

Accessible Tourism

Assisted Residential Tourism

www.healthtourismmap.gr

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Greek Leading Hospitals…Medical Tourism Services Providers

www.greekleadinghospitals.com

Showcasing the leading Greek Hospitals addressing Medical Tourism

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Role and Contribution of the Diaspora…Good Will Ambassadors, Consumers, Providers and Investors

www.thegreekdiaspora.com

www.thegreekdiaspora.gr

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Addressing the other Market …through Sophistication and Exclusivity

www.healthtourismlux.com www.boutiquehealthtourism.com

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How Consumers make their Selection…the role of Perception (Reputation)

www.healthtourismperceptionindex.com

…your Brand is your Reputation

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Reporting Real Numbers

www.healthtourismsatelliteaccount.com

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Destination Enhancement

www.healthtourismdestinationexcellence.com

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Innovation

…and the deep Knowledge and Understanding to innovate

The Road to Success…the only Competitive Advantages - today

www.healthtourisminnovation.com

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Demonstration of Leadership

The Road to Success…the only Competitive Advantages - today

…by Hosting of International Events, e.g.,

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The Road to Success…the only Competitive Advantages - today

…by leading or participating in Regional Initiatives, e.g.

Demonstration of Leadership

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Ensure Sustainability…through Executive Education and Vocational Training

www.healthtourismeducation.com

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Ensure Sustainability…through Continuing Education – and Professional Development

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Ensure Sustainability…through Market and Industry Research

www.healthtourismresearchinstitute.org

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Ensure Sustainability…through Career Paths and Job Creation

www.healthtourismcareers.com

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Cultivate the Market…better still, create a “Proprietary Market”

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Address the Market…GREECE Health Tourism Guide

ISBN 978-960-92725-6-8

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The Bottom Line

…to end the story

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• “desirable” Uniqueness

• “useful” Innovation

• “selfless and generous” Demonstration of Leadership

The Road to Success (Sustainability and Resilience)…the only Competitive Advantages - today

and then go and have some Fun and Games…

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Fun and Games…for serious Learning, Planning and Developing

www.journeytohealthistan.com