主管不會教、自己學不會的 google analytics
DESCRIPTION
大家都在用 Google analytics 但好像又都不會用 Google analytics 阿為甚麼 GA又抓不到數值! 到底 Google analytics 應該要怎麼設定 又要怎麼使用 @power by lamb-mei (羊小咩)TRANSCRIPT
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主管不會教、自己學不會的Google Analytics
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羊小咩 Lamb Meilamb@lamb-
mei.com
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Why need Web Analytics
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Not Only for
Why need Web Analytics
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Not Only forPV , CTR…
Why need Web Analytics
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圖片來源 http://theleanstartup.com/
Why need Web Analytics
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What is Google Analytics
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What is Google Analytics
一般稱為
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What is Google Analytics
GA
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What is Google Analytics
流量分析
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What is Google Analytics
Google 分析
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What is Google Analytics
Google Analytics KK [͵æn!ˋɪtɪks]DJ [͵ænəˋlitiks]
安兒哩替斯
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What is Google Analytics
分析工具
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What is Google Analytics
分析工具內容分析
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What is Google Analytics
分析工具內容分析社交分析
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What is Google Analytics
分析工具內容分析社交分析行動分析
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What is Google Analytics
分析工具內容分析社交分析行動分析轉換分析
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What is Google Analytics
分析工具內容分析社交分析行動分析轉換分析廣告分析
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What is Google Analytics
It’s
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How let it work
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How let it work
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How let it work
造訪人數 ?
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How let it work
停留時間 ?
造訪人數 ?
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How let it work
停留時間 ?
造訪人數 ?
跳出率 ?
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因為不見得 Traget User
千萬不要太執著這些數值
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講完了!Thank you ! 謝謝各位
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講完了!Thank you ! 謝謝各位
下班回家!
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當然沒有這麼好的事
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不會變的事情就是變
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不同的網站類型不同的使用者不同的需求不同的機制不同的媒體策略不同的裝置 … etc
不會變的事情就是變
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Define Business
ObjectivesIdentify Goals
Establish KPIs & Targets
Segment / Measure
Outcomes
這個沒有什麼好講的
圖表資料來源 Michael Pantoliano
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URL Destination
Time on SitePage Depth
Goals 類型
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Events Transactions
Goals 類型
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Full size image with optional small amount of overlaid text, though only if it is legible over the image. Feel free to move the textbox around but use only either the dark and light grey colour. Thanks!
http://getcomparisons.com
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Full size image with optional small amount of overlaid text, though only if it is legible over the image. Feel free to move the textbox around but use only either the dark and light grey colour. Thanks!
http://getcomparisons.com
Goal?
Mini-goal?
Mini-goal?
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設定 Goals
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Define Business
ObjectivesIdentify Goals
Establish KPIs & Targets
Segment / Measure
Outcomes
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Goal:“The best thing to measure the growth rate of is revenue. The next best, for startups that aren't charging initially, is active users.”
KPI:“A good growth rate during YC is 5-7% a week. If you can hit 10% a week you're doing exceptionally well. If you can only manage 1%, it's a sign you haven't yet figured out what you're doing.”
http://paulgraham.com/growth.html
(pretty smart dude)
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How To Define "Active Users" ?( 活躍使用者 )
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We’ll come back to the
‘how’
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Define Business
ObjectivesIdentify Goals
Establish KPIs & Targets
Segment / Measure
Outcomes
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Acquisition Behavior Outcome
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Outcomes?
Acquisition
Behavior
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Acquisition
Behavior
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Acquisition
Behavior
Custom Report:
Much Better
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Custom Variables
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Name Value
Yes, NoYes, No
05, 06, etc.John, Steph1,10, etc.
Days/Months
Active User
Logged InJoin Month
Author# of
OrdersRecency
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Event
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Behavior Flow
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接下來的功能我是我完全沒接觸過的
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GA Content Experiments
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Measure
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Michael Pantoliano | @MikeCP
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Multi-Channel Funnels
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Assisted Conversions Report
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iFrame Track
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Where use the iFrame
Facebook CanvasFacebook Fans PageCustom Web page
圖片來源 build-a-facebook-application-with-zend-framework
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iFrame Track Problem
• Tracking traffic sources to your Facebook iFrame Tab is not possible
• Facebook will be the referral for all the traffic to your Facebook iFrame Tab
• Visitors using IE will not be tracked
資料來源 how-to-track-facebook-iframes-with-google-analytics
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Campaign URL builder
資料來源 campaign-url-builder-with-short-url-and-twitter-posting
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Delayed redirect
資料來源 how-to-track-facebook-iframes-with-google-analytics
• Campaign tracking• Delayed redirect if the visitor is
landed on the iFrame Page
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GA not work on IE
資料來源 how-to-track-facebook-iframes-with-google-analytics
solution: P3P (Platform for Privacy Preferences)
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Short URL
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最後 還是要先說一下
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我是跟鄉民進來看熱鬧的
只是站了前面一點
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我是跟鄉民進來看熱鬧的這議題並不是我專門的
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把我所見所學所得跟大家分享若有什麼錯誤的地方不令指教
GA 還有很多其他的功能但我沒辦法一一介紹
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Thank You!
2013 / 11 / 20
羊小咩 Lamb Meilamb@lamb-
mei.com