The Journal of the Missouri Optometric Association Spring 2018

VISION

MAKE YOUR PRACTICE THE BRIGHTEST STARWITH RIGEL AR

Rigel is one of the brightest stars in the sky, about 47,000 times as luminous as the Sun, despite being over 800 light years away.

For more information call Sutherlin Optical at 816-421-0369 or 800-999-8193

Rigel is the answer to the success of your glare free program, providing a value solution to add to your product resume. Value AR is an untapped market that exists because 40% of consumers are value oriented. How would an extra 40% capture rate look on your bottom-line? We know that a large percentage of patients who purchase value glare free lenses upgrade to premium the next time around. That means enhanced acuity for every patient in your practice, greater revenue today and in the future.

Ease of Care… Super hydrophobic — finger prints and face oils wipe right off.

Durability… Dramatically improves scratch resistance.

Comfort… Allowing your patients the best visual acuity, all the time.

1 year warranty.

Without Rigel AR With Rigel AR

Without Rigel AR With Rigel AR

Because every patient deserves the best vision possible

ESSLER_SORigelflyerFeb10.indd 1 2/16/10 9:22 AM

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Spring has sprung, and a lot has happened over the last three months.

I have visited SLOS, COS, KCOS, GOOS and NEOS. I will finish up my tour of Missouri in Joplin and Poplar Bluff.

We had a great Legislative conference in January. Dr. Chris Wroten from Louisiana was our speaker. He did an excellent job speaking on emerging technologies and how Louisiana was able to pass an exclusive law in their state.

Most of our events were held at a new venue for us, the Millbottom. The Millbottom is a block north of the Capitol and was well received by our members and legislative friends. Our past president Dr. Lake showed off his true talents during our legislative reception as he was our bartender!!!

The AOA had their semi-annual presidents’ council meeting in Clearwater Florida in January. Drs. Lee Ann Barrett, Mindy Blackford and I attended for Missouri. At that meeting I proposed a resolution changing the AOA due’s structure. This resolution replaces the current five year escalating structure for new graduates to a ten-year structure.

In Missouri we have struggled to retain our new members from years 3-5 out of school and hopefully the proposed resolution will help with retention. We had a lot of valuable feedback from other states on our resolution and are encouraged it will pass in June in Denver at Optometry’s Meeting®. If it passes, then it will be voted on in June of 2019 in St. Louis at Optometry’s Meeting as a permanent change.

Disruptive technologies like Opternative and now 1-800 contacts trying to DE-regulate contact lenses is a topic we have been working on with our state legislators to shore up our current state statute. The bill has been filed in the Senate. The bill sponsor is Senator Jeanie Riddle from district 10 in central Missouri. It is SB1100, The Patient Safety Act.

We must get this important change in our statue passed to protect the citizens of Missouri from these companies that are worried only about their bottom line and not the health and well-being of the patient’s eyes. Please be ready to help urge our legislators to support it when you

President’s Message ~ Tom Cullinane, OD

Holiday2017

MAKE YOUR PRACTICE THE BRIGHTEST STARWITH RIGEL AR

Rigel is one of the brightest stars in the sky, about 47,000 times as luminous as the Sun, despite being over 800 light years away.

For more information call Sutherlin Optical at 816-421-0369 or 800-999-8193

Rigel is the answer to the success of your glare free program, providing a value solution to add to your product resume. Value AR is an untapped market that exists because 40% of consumers are value oriented. How would an extra 40% capture rate look on your bottom-line? We know that a large percentage of patients who purchase value glare free lenses upgrade to premium the next time around. That means enhanced acuity for every patient in your practice, greater revenue today and in the future.

Ease of Care… Super hydrophobic — finger prints and face oils wipe right off.

Durability… Dramatically improves scratch resistance.

Comfort… Allowing your patients the best visual acuity, all the time.

1 year warranty.

Without Rigel AR With Rigel AR

Without Rigel AR With Rigel AR

Because every patient deserves the best vision possible

ESSLER_SORigelflyerFeb10.indd 1 2/16/10 9:22 AM

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are called upon by our central office. It is currently in Committee and we will keep everyone updated when phone calls are needed to be made.

Please mark your calendars for our two remaining 2018 events:

We have our annual Leadership retreat this year on June 1-2 at the Lake of the Ozark’s. It will be held at “Jimmy Buffet’s Margaritaville Resort”, formally Tan-Tar-A resort.

In October we will be holding our Annual MOA Convention in Branson. It has traditionally been at the Chateau on the Lake, but this year it will be at the Hilton at the Branson Convention Center, October 11th-14th.

I look forward to the rest of my presidency and excited in the direction the MOA is heading.

If you need to contact me, please do not hesitate. Thank you for allowing me to serve as your president 2017-2018.

MOA President 2017-2018Tom Cullinane ODO:314-579-0909M:314-402-6600seeingme@sbcglobal.net

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MOA 2018 Legislative Conference WrapUpAs usual, the weather was a little dicey for the MOA legislative conference. A few folks were unable to make it, but those that did were able to enjoy the new venue for the meeting. The board met at the DoubleTree Hotel on Sunday morning. That afternoon, committee meetings were held at the Millbottom, just west of the Capitol. Monday morning at the Millbottom featured Dr. Chris Wroten, one of Missouri’s favorite guest speakers. Dr. Wroten presented a lecture on new technology and how it will affect the practice of optometry. He also shared the Louisiana experience with attendees.

We also had a new supplier for cinnamon rolls this year. No more cinnamon bites, but real, honest to goodness rolls! They were delicious. The reviews were great! The legislative reception was back at the Millbottom. Board members went into action and served as bartenders and later the clean-up crew.

All in all it was a success.

The comments afterward were so positive that we have booked the same venue for the 2019 event.Mark your calendars for January 13th and 14th. See you there!

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MOA is on the lookout...

for a few great volunteers!Are you ready step up?

Contact the MOA Central Officefor details.

Call Dr. LeeAnn Barrett @ 573-635-6151

or email moaed@moeyecare.org.

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Make plans now to attend the 2018 MOA Annual Conference!

October 11-14, 2018at the

Branson Convention Centerin Branson, MO.

Currently the Scheduled Speakers Include:

• Spencer Johnson, OD• Jeffrey Walline, OD• Christopher Wolfe, OD

with topics ranging from

• Nutrition and Diabetes• Prescribing Dangerous and Controlled Substances• Neuroimaging• Myopia• Updates on Cranial Nerve Palsy & Vitreomacular Issues• Neuropathies and Glaucoma• Amblyopia Management• and more!

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Do you know how to work with insurance companies to achieve the biggest bang for your buck?

Hannibal800-325-4676

Lenexa800-397-2020

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New MOA Member Benefit: Save on Cell Phones, Office Supplies, and More

Access double-digit discounts with vendors you know and trust to provide everyday items for your optometry practice with the new group purchasing program from AOAExcel.

Group purchasing provides an easy way to reduce your overhead expenses by leveraging the purchasing volume from thousands of health care facilities to negotiate discounts with vendors including Verizon, Staples, BioD, Office Depot and more.

Through AOAExcel’s group purchasing program with Intalere, MOA members can enroll in this discount program for free, as a member benefit – with the added benefit of no spending thresholds or annual spend requirements. Enjoy access to discounts with more than 500 of your favorite vendors, including:

Verizon 22% off all eligible calling plans $34.99 and higher, plus free activation BioDUp to 40% off amniotic membrane tissue

Office DepotUp to 65% off office products, plus annual rebates

Pitney BowesUp to 55% off shipping

MOA members and their staff can sign up for group purchasing at ExcelOD.com/group-purchasing.

3 Reasons to Consider Optometry’s Career CenterWhen you begin the process of hiring in your practice, you want to use the most effective tools to maximize outreach to potential candidates. Optometry’s Career Center (OCC) is the official career center of the American Optometric Association, with 24/7 access to qualified candidates located nationwide – including 400+ new seekers from the Class of 2018.

The top three benefits of OCC include:• Member Savings: Employer accounts are

free to create, and MOA members receive discounted pricing up to 50% off. Posting options include:

Optometry’s Career Center: Rate ChartPackage Member Rate Non-Member Rate45-day $180 $36560-day $195 $39590-day $259 $530

• Resume Database: After posting a position, an employer gains access to OCC’s free resume database. This database contains resumes for hundreds of candidates, and allows you to reach out directly to qualified candidates about your opportunity via email.

• Performance Dashboard: OCC provides a dashboard with to-the-minute metrics on your post’s performance, including the total number of views, clicks, applications and more.

OCC also offers MOA member pricing on all posting enhancements, including the “Featured Job” promotion and the AOAExcel Career Spotlight e-newsletter. To start your candidate search today, visit OptometrysCareerCenter.com.

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Central Missouri Optometric Society (COS) The Central Society continues to meet on the fourth Tuesday of every month. We have gotten some quality CE in the past few months, which we typically don’t do, so it has been a nice change. We had a great retina/OCT CE from Dr. Wayne Davis who practices at Retina Associates in Columbia. Shire was sponsoring CE for Xiidra, so we combined that with our meeting in March. We may slow down a little for the summer, it varies from year to year.

Greater Ozark Optometric Society (GOOS) In January the Greater Ozark Optometric Society met at Catania Laredo restaurant to discuss upcoming items with the MOA. It was our first meeting after the Thanksgiving/Christmas break.

In February the GOOS hosted Nova Bay at Ocean Zen restaurant to discuss the benefits of Avenova; a prescription eyelid and eye lash hygiene product.

In March the GOOS hosted current MOA president Tom Cullinane. Dr. Cullinane discussed his areas of interest for the MOA this year and beyond. We had a great turn out for this event with around 25 ODs attending the MOA Presidential visit.

Kansas City Optometric Society (KCOS) The Kansas City Society started off 2018 with

re-electing officials. Here is the new 2018 executive board:

President: Jared Jaynes, OD Vice-President: Kevin Tomasu, OD Secretary / Treasurer: Lauren Hendrickson, OD Past-President: Melissa Enevoldsen, ODA social gathering was hosted in February at

Boulevard Brewing company with a great turnout. For the March meeting, we had dinner and 2 hours of CE on the topic of uveitis presented by Dr. Anthony DeWilde.

Our March meeting consisted of CE on the PEDIG Amblyopia Treatment Studies by Dr. Marni Harris OD, a resident at Children’s Mercy Hospital.

I invite optometrists to attend our society meetings for a wonderful time as we continue to build the attendance at society functions!

For more information or questions regarding our society, email osgkc@yahoo.com.

Missouri Optometric Society TrusteesCentral Society (5)—Kate Osborn, OD | P: 5 573-592-7484 | kosborn@iec2020.comGreater Ozark Society (8)—Kory Scullawl OD | P: 417-862-3937 | drkory@myvisionclinic.comKansas City Society (3)—Lauren Seutter, OD | P: 816-824-7864 | laursharp22@gmail.comNortheast Society (2)—Kevin Harris, OD | P: 660-359-3957 | kevharrisod@gmail.comNorthwest Society (1)—Steven Rosenak, OD | P: 504-338-2406 | E: eyeclock@yahoo.comSoutheast Society (9) — Doug Nosacka OD | P: 573-276-3239 | dpnosacka@yahoo.comSouthwest Society (7)—Jeremy Fast, OD | P: 417-781-9900 | treyday@hotmail.comSt. Louis Society (6) — Jason Riley, OD | P: 573-468-2935 | riley328@hotmail.com — Steve Rosen, OD | P: 314-843-2020 | srosenod@aol.comWest Central Society (4)—Kyle Johnson, OD | P: 660-885-7116 | kdjohnson721@hotmail.com

SOCIETY REPORTS

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Northeast Optometric Society (NEOS) The North East Optometric Society (NEOS) met at

AJs in Macon on March 27th for the annual Presidential visit. MOA Executive Director Lee Ann Barrett, OD provided an update on the current legislative session as well as the ongoing projects at central office. MOA President Tom Cullinane, OD provided an overview of his main agenda items during his presidency and the progress he has made thus far.

Northwest Optometric Society (NWOS)The Northwest Optometric Society (NWOS) has

a new list of key people responsible for working with the legislators in both the Missouri House and Senate.

Dr. Steven Rosenak, our trustee recently attended a planning meeting for the upcoming Fall Convention in St. Charles, MO.

PAC checks were distributed to our legislators last month, they were informed about the healthy profession of Optometry. by local OD’s.

Continuing education lectures and increasing membership are goals for this year.

Dr. Leslie Wittmann, Maryville, MO, was welcomed as a new MOA member!

St. Louis Optometric Society (SLOS) Following the successful Holiday Party sponsored by Midland Optical in December, SLOS is back into our routine of having our regular monthly meeting on the second Tuesday of each month. These are held at the Marriott West Hotel at Maryville and I-64 in west St. Louis County. The January meeting was sponsored by Avedro and Tear Science. CE was given by Geoffrey Hill, MD on New Innovations in Cornea and Ocular Surface Disease. Our February meeting was sponsored by Cooper Vision. Our speaker was Anthony Veratchert, OD of the Moyes Eye Center in Kansas City who spoke on Herpetic Eye Disease. Dr. Veratchert was sponsored by Katena. The March meeting was sponsored by Legally Mine. Mr. Art McOmber gave a presentation for CE titled A Physician’s Keys to Locking Out Lawsuits which included useful information on protecting your license and increasing tax savings.

For more information about the SLOS, contact Executive Director Paula HuffEmail: paula@stlouisoptometricsociety.orgPhone: 314-725-2020Web: www.stlouisoptometricsociety.org. For more information about the SLOS, contact

Executive Director Paula HuffEmail: paula@stlouisoptometricsociety.orgPhone: 314-725-2020Web: www.stlouisoptometricsociety.org.

Southeast Optometric Society (SEOS) The Southeast Optometric Society will meet on Wednesday, May 24, 2018. Our meeting will be held at the 36 Restaurant in Cape Girardeau. This will be our presidential visit from Dr. Cullinane. Other business will include a special election to select our SEOS president. Our current society president, Dr. Cassidy Obermark, is stepping down and we will need to fill her position. Here is a list of our current SEOS officers. SEOS President: — SEOS Vice President: Dr. Meredith McLeod SEOS Treasurer/Secretary: Dr. Jennifer Howard SEOS/MOA Trustee: Dr. Douglas Nosacka

Southwest Optometric Society (SWOS) The Southwest Society has not met yet in 2018 but is scheduled to meet with MOA President, Dr. Tom Cullinane, on Tuesday, April 17th for his MOA Presidential visit.

West Central Optometric Society (WCOS) The WCOS has not formally met this quarter. Unfortunately, we were not able to meet with the KCOS like in previous years for their presidential visit. However, we do continue to stay connected through periodic emails about the latest news related to the MOA and our profession.

Society Reports, continued

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Optometists• Melanie Deitch • Sara Gore• Benjamin Iwai• Jeff LaFerla• Phillip Lueckenhoff• Knial Piper• Eric Ricke

Spring 2017Please take every possible opportunity to encourage optometrists in your area who are not currently members of the MOA to join this important organization. To those of you who have reached out and brought a new member to the MOA membership roster–THANK YOU!

Please encourage the paraoptmetrics in your practice to join the MOA Paraoptometric Section. The MOA para section is a great way to meet other paraoptometrics, grow professionally, and gain continuing education credits toward certification. Join the MOA’s Paraoptometric Section today!

We welcome the following new MOA members.

MOSA Members• Julia Kitchens• Dalton Miller• Victoria Stewart

Paraoptometric Section• Haylee Adkins• Stephanie Bronson• Marla Collins• Madison Luna• Ashley Schulke• Ebony Smith• Samantha Smith

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2013

WELCOME NEW MEMBERS

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2018June 1-2

MOA Leadership RetreatTan Tar A — Osage Beach, MO

June 20-24Optometry’s Meeting®

Denver, CO

October 11-14“Turn the Beat Around”

MOA Annual ConferenceBranson Convention Center — Branson, MO

UPCOMING EVENTS

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Central Office StaffExecutive Director — LeeAnn Barrett, OD | moaed@moeyecare.orgFinance / Membership Manager — Sue Brown | sue@moeyecare.orgLegal Counsel — Marc Ellinger | P: 573/634-2500 | mellinger@blitzbardgett.comGovernmental Relations Consultant — Jay Hahn | Hahn O’Daniel | P: 573-573-635-6944 | Jay@HahnOdaniel.com — Scott Marrs | P: 573-636-5873

MOA OfficersPresident— Tom Cullinane, OD | P: 314-579-0909 | President-Elect — Mindy Blackford | P: 660-665-6262 | end2010mindymblackford@hotmail.comTreasurer —Chris DeRose, OD | P: 573-874-2030 | c_derose@hotmail.comSecretary — Alan Wegener, OD | P: 816-474-1916 | alan.wegener@gmail.comImmediate Past-President — Jason Lake, OD | P: 573-874-2030 | Jason.lakeod@gmail.com

ABOUT VISIONVISION is published by the Missouri Optometric Association, located at 100 East High Street, Suite 301 | Jefferson City, Missouri 65101. Inquiries, please call 573-635-6151

Editors of Publications: LeeAnn Barrett, OD and James Hunt, OD.

Contact Dr. BarrettMissouri Optometric Association100 East High Street, Suite 301Jefferson City, Missouri 65101P: 573-635-6151E: lbarrettod@sbcglobal.net

Send unsolicited articles, news, and advertising to the MOA Central Office. All opinions and statements of supposed fact in signed articles do not necessarily reflect the views and policies of the Missouri Optometric Association.

Contact Dr. HuntVision-Improvement Clinic204 Washington St.Doniphan,MO 63935P: 573-996-3937E: drhunt204@yahoo.com

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