Экосистема evernote и каналы продвижения партнерских...
DESCRIPTION
TRANSCRIPT
Экосистема Evernote и каналы продвижения партнерских проектов
Дмитрий Ставиский, апрель 20121Friday, April 27, 2012
Our Mission
Remember Everything
Evernote is the trusted, permanent and ubiquitous destination for every important memory in your life.
2Friday, April 27, 2012
The Evernote Service
• Capture anything you see or hear
• Keep everything in sync
• Access from anywhere
• Collaborate with friends and colleagues
• Integrate with hundreds of apps and services
3Friday, April 27, 2012
Our Ambition
New Essential Service
• Used by hundreds of millions of users over their lifetime
• New genre: email, social networks, word processors, spreadsheets, blogs... brain extension
• 100 year company5Friday, April 27, 2012
At a Glance
End of 2010 Now
Total Users 6,000,000 25,000,000
Active Users in Last 30 Days 2,000,000 9,000,000
Average New Users Per Day 18,000 65,000
Premium Users 200,000 900,000
Evernote Products 1 6
Headcount 43 160
6Friday, April 27, 2012
Evernote Of!ces
Silicon Valley
Moscow
Tokyo
Austin, Texas
Beijing
OperatingPlanned for 2012
Zurich
8Friday, April 27, 2012
Evernote Platform
• More than 9,000 third-party API developers
• More than 1,200 launched integrations
• More than 250 items highlighted in the Evernote Trunk
• Additional revenue streams for Evernote and Trunk partners coming in 2012
15Friday, April 27, 2012
What’s In It For Me?
• Access to users
• Access to data
• Access to revenue - revenue sharing based on referrals
• ... AND ... devcup prizes!
16Friday, April 27, 2012
Why Evernote is Doing This?
• additional functionality we cannot cover - value for our users
• co-marketing
17Friday, April 27, 2012
Marketing Channels
• Evernote website
• In-app promotion
• Mailings
• Trunk
• Blogs/Twitter
• Traditional press
• Events and conferences
18Friday, April 27, 2012
In-App Promotions
• Evernote only promotes partners, integrations and tips. No general ads
• Seen by every Evernote desktop/web users (about 60% of users)
• Average 2.1 impressions per registered user per month.
• Custom message about the partnership
19Friday, April 27, 2012
Monthly Mailing
• Monthly mailing to all Evernote users
• Evernote news, new features, partners, promotions
• 35% open rate
20Friday, April 27, 2012
Social Media Co-Marketing
• Evernote is actively involved with its users via social media channels
• Effective methods to communicate promotions to users
• Typical partner promotion: blog post + Twitter/FB/Habr...
• Selective giveaway campaigns to users: partner device, app or service + Evernote premium service
22Friday, April 27, 2012
Here’s what we’re giving away:
Gold – $20,000 cash prizeSilver – $15,000 cash prizeBronze – $5,000 cash prize6 finalists – $10,000 cash prize, and airfare andlodging to attend ETC 2012 - this year’s Evernote Trunk Conference in San Francisco
24Friday, April 27, 2012