Он-лайн каталог – связующее звено между эмоционально...
DESCRIPTION
Андре Менегаци (André Menegazzi), директор по развитию бизнеса, Medienservice Agentur Group GmbHTRANSCRIPT
mds.
Online flip page catalogs
The connective link between emotionally appealing printed catalogs and
E-commerce shop systems
Dialog Marketing Days Kiev 2011
2 mds. I Dialog Marketing Days Kiev 2011
About us. mds.
A methodical agency
We are committed to networking graphic and technical media services. This form of bundling/ concentration enables us to develop a unique form of productive capacity for our customers, which reduces complexity, simplifies processes and minimizes costs.
The objective is to bring together conceptual, graphic and repro-technical services to form an “Intermeshing production process”.
3 mds. I Dialog Marketing Days Kiev 2011
Facts and figures
3 company locations Munich I Hamburg I Thailand
221 employees 48 Munich I 23 Hamburg I 150 Thailand
Turnover 12 M euro p.a.
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Subsidiaries
mds. I Dialog Marketing Days Kiev 2011
Germany Thailand
Munich
Hamburg
Phuket
5 mds. I Dialog Marketing Days Kiev 2011
About us. The cornerstones of mds.
communication consulting
implementation IT-systems
6 mds. I Dialog Marketing Days Kiev 2011
About us. The cornerstones of mds.
Communication
brand communication
corporate comm.
trade communication
dialog marketing
Consulting
process analysis
restructuring
organization
tracking
print control
production control
Implementation
illustration
retouching
color management
composing
DTP / FAW final artwork
advertising management
packaging design process
product photography
360° photography
3D-rendering
post-production
FOGRA-proof
IT-systems
PIM-systems
MAM-systems
workflow management
E-commerce systems
translation management
E-papers / E-magazines
app development
portals
development
hosting / operation
maintenance
7 mds. I Dialog Marketing Days Kiev 2011
mds. An extract of our expertise.
8 mds. I Dialog Marketing Days Kiev 2011
Online flip page catalogs
The connective link between emotionally appealing printed catalogs and E-commerce shop systems
Dialog Marketing Days Kiev 2011
9 mds. I Dialog Marketing Days Kiev 2011
Market situation
1. Steady expansion of the internet to all walks of life
2. Growing customer confidence in online shopping
3. Intensified campaign for online customers
4. Customers must be reached through all channels (print / POS / online / mobile)
5. Customers want to be addressed in an appealing and emotional manner
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Internet systems on the supply side are becoming more extensive and more complex
10 mds. I Dialog Marketing Days Kiev 2011
The answer !
Online flip page media facilitate the task.
Nowadays these media have become the benchmark in the marketing portfolio of every mail order company.
Nothing bridges the gap better between elaborately designed sales brochures and the frequently technoid, austere online shops. Our animated digital catalogs playfully draw customers to the E-commerce shops, thus using the power of their emotionally-loaded layout to full advantage.
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1. Desktop-Version
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Desktop – Version I Navigation
page-Overview (Thumbnail)
Index
page-jump
full-text search
Download
fullscreen
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online flippable
sensitive corners
full-text search
integration of multimedia content - sound & movies
linking to further systems
skinning
whitelabel option
flash animation
etc.
mds. I Dialog Marketing Days Kiev 2011
Desktop – Version I Featurelist
14 mds. I Dialog Marketing Days Kiev 2011
2. iPad-Version
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iPad – Version I Navigation
bookmarks
favorites
page-jump
zoom
page overview (thumbnail)
index
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wipe-effect
integration of multimedia content - sound & movies
linking to further systems
skinning
usable on- / offline
kiosk inside Apple app store
whitelabel option
etc.
mds. I Dialog Marketing Days Kiev 2011
iPad – Version I Featurelist
17 mds. I Dialog Marketing Days Kiev 2011
User benefits
increase conversion rates
increase customer interaction and customer loyalty
optimum, innovative representation of products and companies as well as their environment
open up new sales potential
increase catalog coverage and open up new customer groups
quick to implement at low cost
cost-effective testing of foreign markets
simultaneous reinforcement of print and online channels
facilitate analysis of user behavior
18 mds. I Dialog Marketing Days Kiev 2011
Enduser benefits
easy to use, self-explanatory navigation
highly user-friendly
quick locating and ordering of products found in printed advertising material
emotional product presentation in the sales environment of a catalog double-page spread
supplementary information by additional images, video sequences, 360°product images, etc.
19 mds. I Dialog Marketing Days Kiev 2011
Implementation issues
fees
depending on configuration level, characteristic form and optimization level 0,90 € per page* plus initial costs *min. 80 pages
turnaround time
determined by the volume and configuration level
implementation materials
high-res PDF single-sided documents or open print production data, link directory, video and audio data files
20 mds. I Dialog Marketing Days Kiev 2011
Kontakt
mds. medienservice Agentur Group GmbH Perchtinger Str. 8-10 81379 München Germany www.mds.eu
your contact partner:
André Menegazzi Manager Business Development
Tel: +49.89.747344-25 mail: [email protected]