definition: the particular ideas or principles promoted by an organization or movement. origin:...
TRANSCRIPT
In your own words, what is PROPAGANDA?
Have you ever been influenced by propaganda?
When? If not, how did you
resist?
Propaganda
Definition: The particular ideas or principles promoted by an organization or movement.
Origin: Early 1700s; Catholic Church; from Latin for “congregation of propagating the faith” (propagate = spread)
Presents a biased view. Bias is a preference, especially one that inhibits
impartial judgment. Propaganda is most commonly associated with
advertising and politics (elections, wars, ideologies). Will often make an emotional appeal.
Propaganda Technique: Bandwagon
Most common technique. Often used in advertising. Basic idea: “If everyone else is
doing/thinking it then so should you.” Think of it like peer pressure: “Other people
are doing/believing it, so if you don’t, then you’re wrong . . . You don’t want to be wrong, do you?
When you see this, you need to weigh the pros and cons of joining the “crowd”.
Propaganda Technique: Euphemism
A word or phrase used to make an unpleasant idea sound more pleasing.
According to the Nazis, the Jews in Poland were relocated; whereas, the reality was the Jews were sent to death camps.
When you see this, try to see if inferences can be made about any hidden meanings.
Propaganda Technique: Fear
Often used in politics and during wartime.
Can often provide people with fears that they may not have “realized” they had.
Fear
Propaganda Technique: Glittering Generalities
Often used in politics. Words that have different positive meaning for
individual people but are linked to highly valued concepts.
Claims “demand” approval from the listener (“We fight in defense of democracy!”).
Common words/ideas associated with technique: honor, glory, love of country, freedom.
Propaganda Technique: Logical Fallacies
A false or incorrect logical principle; “talks in circles”.
One must think about the LOGIC of the statement and take every part of it into account.
http://www.youtube.com/watch?v=zrzMhU_4m-g
FOCUS QUESTIONChoose ONE specific type of
propaganda discussed last class. What is it? Please provide an
example.
Propaganda Technique: Name Calling
Often used in politics and during wartime. Uses negative words or those with a
negative connotation. Object is to instill prejudice against a group
or idea. Often employs sarcasm or ridicule—
political cartoons. Need to separate your feelings from the
ideas presented.
Name Calling
Propaganda Technique: Plain Folks
Often used during speeches. Works to convince that views presented represent
those of the common person and/or are for the good common person.
Will often target the “common man” with regional figures of speech or jokes.
Will sometimes intentionally mispronounce words and/or adopt an accent to make listeners feel like they can relate and to give an impression of “I’m just like everyone else.”
Most common term associated with this: “Middle Class”.
Consider speaker’s background and try to ignore the “dialect”; focus on the ideas.
http://www.teachertube.com/viewVideo.php?video_id=137298&title=Plain_Folks
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Propaganda Technique: Rewards
Points out the benefits of an idea or product.
Think of infomercials http://www.youtube.com/watch?v=eY4zr0
JekWE&feature=pyv&ad=5397788633&kw=as%20seen%20on%20TV
Propaganda Technique: Testimonials
Quotations or endorsements that connect a famous/ reputable person with an idea or product.
http://www.youtube.com/watch?v=1jJun_1dII0
Propaganda Technique: Transfer
An attempt to make someone view one item the same way they view another and link the two subjects in one’s mind.
Often done in politics—linking of one politician to another; can be positive or negative association.
Campaign ads http://www.youtube.com/watch?v=phBBn
xXJdoM