應用英語系

九十九級畢業專題書面報告

大學生最愛的台灣溫泉之研究

A study of university students toward the most popular hot

springs in Taiwan.

學生 ： 林昱君 4960P093 林兆亨 4960Z028 傅祥豪 4960Z072 楊智凱 4960Z073 謝名展 4960Z079 指導老師

：

林泰安

老師

中華民國九十九年十一月

i

中文摘要

台灣因為特殊的地理因素，導致全島溫泉遍布，密度更達全球之冠。溫泉這項休閒

活動已成為秋冬之際國人最喜歡的休閒活動。此專題主要是探討大學生對溫泉的了

解以及喜好，進而了解受歡迎的溫泉區如此受到愛戴，最後我們編寫了一本小小的

溫泉旅遊指南，票選前三名的溫泉區，做了簡單的導覽介紹。指南裡除了間單介紹

了一些泡湯的基本禮儀，更收錄了票選前三名溫泉區附近知名的一些景點，甚至是

有名的小吃、美食，希望大家在享受溫泉時也能前往附近有名的景點走走看看、品

嚐道地的美食，希望藉著此專題的研究，讓台灣大學生對台灣的溫泉，有更深入的

了解。

ii

English Abstract

Due to geography in Taiwan, hot springs are all around Taiwan. The density of hot springs

is the highest in the world. Soaking hot springs is the most popular activity in Taiwan in

winters and autumns. The research aims to discuss that university students in Taiwan

really understand Taiwan’s hot springs and why they like them there. Finally, we also

produce a traveling book. Inside the book, etiquettes and steps about some tourism

industries nearby the hot spring areas which are the top three are introduced in the book.

It will help you to understand Taiwan’s hot springs and hope you will enjoy the trip with

yummy foods and famous sightseeing.

iii

Table of Contents

中文摘要 ......................................................................................................................... i

English Abstract ............................................................................................................ ii

Table of Contents ........................................................................................................... iii

List of Figures ................................................................................................................ iv

Acknowledgement ........................................................................................................... 1

Chapter I Introduction .................................................................................................. 2

Background ................................................................................................................. 2

Research questions ...................................................................................................... 3

Purpose........................................................................................................................ 3

Chapter II Literature Review ....................................................................................... 4

Chapter III Method ....................................................................................................... 5

Participants .................................................................................................................. 5

Instrument ................................................................................................................... 5

Data Collection ............................................................................................................ 5

Data Analysis .............................................................................................................. 5

Chapter IV Discussion ................................................................................................... 7

Chapter VI Conclusion ................................................................................................ 12

References ..................................................................................................................... 13

Appendix A ................................................................................................................... 15

Appendix B ................................................................................................................... 17

iv

List of Figures

Figure 1 How much do you know about Taiwan’s popular hot spring area? ..................... 7 Figure 2 How do you get the information about hot spring? ............................................. 8 Figure 3 How often do you go to soak in a year? ............................................................. 8 Figure 4 Will the price influence the frequency you visit hot spring? ............................... 9 Figure 5 Will the hot spring area nearly sightseeing industry really attract you? ............... 9 Figure 6 the top three hot spring in Taiwan .................................................................... 10

1

Acknowledgement

To accomplish this project, first of all we appreciate our instruct professor Tai-An Lin. No

matter how busy Professor Tai-An Lin is, he always guides us to complete our project

further. He shows the way how to arrange our schedule and make things done soon.

Thanks will also go to Beitou Spring hotel, Che-Pen Dong-Tai Spa Hotel and Sichongxi

Chen-Chuan hot spring hotel. Due to all the staff servers who give lots help, we could

take pictures and bath hot spring without a hitch.

And then, we will thank our parents as well. If, we don’t have the support of our parents ,

we can’t do this project successfully. We also thank our friends for their helping us to

finish this task. Because they give us a hand. We could achieve this assignment so safely

and efficiently. Owing to all of your help, we could get this job done. Finally, thanks for

everything.

2010 .12.16

2

Chapter I Introduction

Background

Most people enjoy hot spring. But, where does hot spring come from? And, how is it

formed? Most people feel curious of the two questions. So, we get some answers. “One of

the factories [factors] contributing to the formation of hot spring is heat source, Taiwan is

a young mountain range which is still relatively active. As a result, the Earth’s crust here

is rather unstable and layers of rock beneath are always being pulled or pushed under

great stress, thus becoming highly fractured. Below the crust where the semi-liquid rock

(magma) lies, the magma slowly builds up and rises upward or breaks through the crust,

forming an exceptionally hot zone. Sometimes a pool of heat energy is formed because

the chamber of magma below reverse fault, created as a result of tectonic moment, has

not yet cool.”（Hot Spring Museum at Batuo,2010）We enjoy the nature gift and make it

more and more popular.

In recent years, Taiwan’s tourism industry has been popular, especially hot spring. The

newspaper or magazines always report the news about hot spring every day now. The hot

spring activity is not only for seniors. Youngsters are also interested in this activity now,

especially in the package holidays including rooms and meals. So we hope we can get

more understanding about hot spring for youngsters by the research.

3

Research questions

How much do you know about Taiwan’s popular hot spring area? How do you get the

information about hot spring?

Will the price influence the frequency you visit hot spring?

Can the tourism industry nearby hot spring area attract more visitors to hot spring?

Purpose

The research aims to discuss that university students in Taiwan really understand

Taiwan’s hot spring. So the result of the research can help the people who really don’t

know about hot spring. The purpose is also to let students use the low price to get the

great benefit when they go to hot spring. It is hoped that the research is to let university

students in Taiwan know more details about Taiwan hot spring culture.

4

Chapter II Literature Review

Nowadays you have many different ways to plan a hot spring vacation, but first of all the

most important is いっぱく にしょく. “いっぱく にしょく means a package tour

including one night and two meals. In Japan, package tour price includes one night for

room and two meals. Each room has different price because it’s arranged for different

customers. いっぱく にしょく at first makes customers feel comfortable and

convenient. Customers don’t worry about problems of rooms and meals. ” (Yang Li

Fang, 2004)

Taiwan is named the precious island of hot spring village. “Where is the most popular hot

spring area in the world? The answer is Taiwan. This is unbelievable. Lots of people don’t

know the answer. In Taiwan, 128 hot spring areas are found and named already. This

number is increasing. ” (Chen Mei Feng, 2003) Hot spring becomes an extremely

important activity of entertainments. Taiwan has many hot spring resources. Furthermore,

hot spring can be combined with tourism industry which will benefit Taiwan’s hot spring

development. And you will have a lot of fun in Taiwan’s hot spring.

5

Chapter III Method

Participants

Our participants are universities students in Taiwan, so we look for friends who come

from north, south and center part of Taiwan to help us to collect data in terms of

questionnaires. The first part of questionnaires needs to mark the location where the

participants come from. It is because we would like to keep the survey accurate.

Instrument

We use questionnaire as our instrument to collect the data because the participants are

universities students in Taiwan. It is made by the students who come from all around

Taiwan to provide us with useful data.

Data Collection

We send three hundred questionnaires. Among them, two hundred thirty-seven were

retrieved. The returns-ratio is 79%.

There are 93 males and 117 females from the effective questionnaires.

Invalid questionnaires are 27. Male proportion is 39% and female proportion is 50%. We

organize some figures about the data. They will show us the result quickly and clearly.

Data Analysis

After the effective questionnaires have been retrieved, a series of figures is made

6

according to the information from the statistics, in terms of each item of our designed

research questions. The data of these charts can explain our research questions. Finally,

we conduct a series of analysis and discussion according to these charts.

7

Chapter IV Discussion

Based on Taiwan’s special location and circumstance, hot springs spray throughout all

islands; therefore, it is easy for us to take hot spring during falls and winters. The research

aims to discuss the understanding of hot springs for most of the university students in

Taiwan as well as the awareness of Taiwan’s most popular hot springs. Besides, for

further study, we want to explore why those are so attractive.

The research question number one: How much do you know about Taiwan’s popular hot

spring area? How do you get the information about hot spring?

The research result shows that the “normal”,” not understanding” and” not understanding

well” and are 72% of the total. So the students do not really understand about hot spring

area in Taiwan. It can be clearly seen in Figure 1.

normal

33%

not understanding

22%

understanding

16%

understanding

well

12%not understanding

well

17%

understanding well

understanding

normal

not understanding

Figure 1 How much do you know about Taiwan’s popular hot spring area?

8

They get information from internet. The rapid development of technology provides

conveniences for people. It is easy and convenient to get the information on the Internet.

Magazines

15%

the book about

hot spring

12%

Internet

38%

Radio or TV

program

25%

Family

10%

Internet

Magazines

Radio or TV program

the book about hot spring

Family

Figure 2 How do you get the information about hot spring?

The research question number two: Will the price influence the frequency you visit hot

spring?

The reasonable price is NT1, 000~2,000.But they go there maybe just only once a year,

therefore, the price doesn’t affect the frequency.

0

30%

1

34%

3

19%

3

10%

more than 4

7%0

1

3

3

more than 4

Figure 3 How often do you go to soak in a year?

9

2000NT~3000NT

10%

1000NT~2000NT

44%

More than 4000

6%

Less than 1000NT

40%

Less than 1000NT

1000NT~2000NT

2000NT~3000NT

More than 4000

Figure 4 Will the price influence the frequency you visit hot spring?

The research question number three: Can the tourism industry nearby hot spring area

attract more visitors to hot spring?

Many people go there to relax. It is boring if you just only enjoy hot spring. Near the hot

spring area there are many tourism industries that will attract more visitors the hot spring.

Food

33%

scenic spot

22%

the playground

10%

the fame scenic

16%

Souvenirs

19% Food

scenic spot

the playground

the fame scenic

Souvenirs

Figure 5 Will the hot spring area nearly sightseeing industry really attract you?

10

Except the research questions, we have got some result from our questionnaire, because

student’s consumer competence are not very good, so if it can provide inexpensive hotel

with good service quality, it will encourage them to go there by their will.

0 20 40 60 80 100

BeitouYangmins

WulaiJiaosi

Chih-penGugamLushan

KuantzuliBulao

BaoLaisihjhonogs

Figure 6 the top three hot spring in Taiwan

We have counted three hot spring areas. First is Chih-pen, second is Beitou, and third is

Sihjongsi. The three areas are already the most popular in Taiwan, but why are they still

popular among students?

11

Except the hot spring, we think combining the great scenic and local snack will be more

attractive, because the tourists can visit there after the hot spring. Like Sihjongsi is the

example.

Chih-pen is the famous hot spring in eastern Taiwan, where has the greatest scenic in

Taiwan. How can you miss such a place? The gluttons in Taiwan are crazy about the crab

in Chih-pen too.

Except the hot spring, Beitou has many museums that record the development of Taiwan

hot spring history. They are also great places worth visiting is also a great place to visit.

From all the examples of the above, we find out that not only all the hot spring areas,

everything around the area will affect if tourists will come back or not.

12

Chapter VI Conclusion

Everyone loves the hot spring campaign, and most of people go to hot spring for Leisure.

But the research shows us that reaching 73 percent of people who don’t really know about

hot spring. By this research, we hope we can let the people become interested in more

understanding about hot spring, The top three hot spring areas voted become our main

object of study; therefore we edit a magazine about hot spring. Hope it can help

University students know more about Taiwan’s hot spring.

Traveling book

We analyze the questionnaires. The top three are Beitou, Chi-pen and Sihjhongsi. Then

we visit the top three. By ourselves we can understand why they are popular. We also

collect the information about delicious food and good from there. Then by the

information a summary of book was made, which was designed to display our findings of

the research

13

References

一泊二食:新泡湯享樂主義，行遍天下溫泉小組/楊智芳，第四頁至第六頁，宏碩文化

事業股份有限公司 2004/11/05

王水,何臀，再窮也要泡溫泉!，中,南臺灣國民溫泉大集合

王水,何臀，再窮也要泡溫泉!，東臺灣國民溫泉大集合

北投溫泉文物館

北投溫泉博物館

台灣大百科全書(http://taiwanpedia.culture.tw/web/index)

台灣溫泉協會，Spa net 湯遊:2000 台灣溫泉風雲全記錄

交通部觀光局(http://taiwan.net.tw/m1.aspx?sNo=0001035)

江敏伶採訪撰文，泡湯完全 enjoy 手冊全臺灣 20 處溫泉勝地大蒐集

住宿達人，台東知本溫泉區(http://www.dotzing.com.tw/htm/hotel/list.php?sid=1185)

林慧美，40 家浪漫情人池&精緻湯屋情侶溫泉著

非泡不可!，蘋果日報副刊中心著

洪德仁，戀戀北投溫泉

洺泉溫泉水療旅館

(http://tw.myblog.yahoo.com/jw!v0d9pbuUAQeMV4EI4nIsJ3Ilkxpl/article?mid=3)

旅遊資訊王(http://travel.network.com.tw/tourguide/point/showpage/104.html)

14

旅遊資訊網(http://hotspring.network.com.tw/)

清泉日式溫泉館(http://www.since100hotspring.com.tw/)

陳美鳳，美鳳泡湯趣 2003，第六頁至第七頁，民視文化

陳俊廷，臺灣溫泉文化，2000

甯育華/著,Max/攝影，Hot!浪漫溫泉，太雅發行 2003

溫泉旅遊網(http://spa.tw.tranews.com/index.asp)

15

Appendix A

The research of the most popular hot spring to university students of Taiwan Hello~! Thanks for filling the paper for us first; we are the students of Applied English Department at KSU. We’re conducting a research about Taiwan’s hot spring. We hope that we can know how Taiwan university students love Taiwan hot springs and what their opinion is through this paper. Your information will be only used in this research, so don’t worry about your personal privacy. Therefore, please fill all the questions on this paper. Thank you for your cooperation. Applied English Department, KSU. Professor: Tai-An Lin Student: Chih-Kai Yang Yu-Chun Lin Chao-Heng Lin Ming-Chan Hsieh Hsiang-Hao Fu

I. Personal Gender: □Male□Female From: □North □Central □South □East of Taiwan How much money could you spend in a month? □ Less than 3000NT □3 000NT~5000NT □ 5000NT~8000NT □More than 8000NT

II. Please answer the questions 1. How much do you know hot springs in Taiwan?

□understanding well□understanding□normal□not understanding□not understanding well

2. How do you get the information? □Internet □Magazines □Radio or TV program □the book about hot spring □Family

3. Could you choose some of the hot springs in which the most popular in Taiwan? □Beitou□Yangminshan□Wulai□Jiaosi□Chih-pen□Gugam □Lushan□Kuantzuling□Bulao□BaoLai □Sihjhonogs□other_____

4. How often do you go to soak in a year? □0□1□2□3□more than 4

16

5. How much is the reasonable price which attracts you there? □Less than 1000NT□1000NT~2000NT □2000NT~3000NT□More than 4000

6. Which type do you like? □Public□Private

7. Will the service quality make you increase to go hot spring? □Strongly Agree □Agree □Neutral □Disagree □Strongly Disagree

8. Which season will you go often? □Spring□Summer□Autumn□Winter

9. Why do you go to hot spring Resort (Multiple selections accepted) □Relax□Skincare□Interesting□Service quality□other____

10. Will the hot spring area nearly sightseeing industry really attract you? □Food□scenic spot□the playground□the fame scenic□Souvenirs□other_______

17

Appendix B

大學生最愛的台灣溫泉之研究 您好:首先非常感謝您在百忙中抽空填答此問卷，我們是崑山科技大學應用英語系的

學生，目前正在對台灣的溫泉做一系列的研究，希望可以透過本研究了解大學生對

台灣溫泉的喜好等意見，您填寫的資料都會成為本研究寶貴的依據，而有關於私人

隱私的部分請您放心，絕對不會透露出去，所以請務必仔細填答不要留下空白。謝

謝您的合作! 崑山科技大學應用英語系 指導教授:林泰安 指導學生:傅祥豪、謝名展、楊智凱、林兆亨、林昱君 敬上。

I. 個人資料 性別:□男□女 居住地:□北□中□南□東 請問您每個月可用的零用金是? □三千以下□三千到五千□五千到八千□八千以上

II. 問卷內容 1. 您了解台灣有哪些溫泉區嗎?

□非常了解□了解□普通□不了解□非常不了解 2. 您對台灣溫泉的資訊多數從哪得到?

□網際網路□報章雜誌□廣播/電視節目□溫泉相關書籍資料□

親友介紹 3. 請選出您覺得最能代表台灣的溫泉? (可複選)

□北投□陽明山□烏來□礁溪□知本□谷關□廬山□關子嶺□

不老□寶來□四重溪□其他_______________ 4. 您一年通常泡溫泉的次數

□零次□一次□兩次□三次□四次以上 5. 住宿泡湯的價格多少是您可以接受的呢?

□1000 元以下□1000 元以上~2000 元□2000 元以上~3000 元□

4000 元以上 6. 您喜歡哪種型式的溫泉呢?

□大眾池□私人湯屋 7. 良好的服務品質會提高您去泡溫泉的意願嗎?

□非常同意 □同意 □普通 □不同意 □非常不同意 8. 您最常在哪個季節去泡溫泉呢?

□春□夏□秋□冬 9. 您會前往溫泉會館泡湯是因為?(可複選)

18

□休閒娛樂□養顏美容□個人興趣□服務品質□其他________ 10. 溫泉區鄰近的何種觀光產業會提高您到此地的誘因

□美食□風景名勝□遊樂設施□著名景點□名產、紀念品□其他

_______