& cultural heritage. a simple, standardized, legally robust way to grant © permissions to...
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& Cultural Heritage
A simple, standardized, legally robust way to
grant © permissions to cultural works and
data
Enable © holders to grant copy and reuse permissions to the public
6 licenses: Some grant commercial uses Some grant derivative uses All require attribution
CC Licenses
Attribution ShareAlike NonCommercial NoDerivatives
4 Elements
Public Domain Dedication
Licenses
CC Zero = I want to waive all ofMY rights to a work.
(legally operable)
PD Mark = For works already in the
public domain.(legally operable)
Lawyer Readable
Legal Code
HumanReadable
Deed
MachineReadable Metadata
+ Museums
Digital collections
100k+ online image collection CC BY for images and text owned
by museum; PD for PD works Most restrictive most open
2004: CC BY-NC-ND 2010: CC BY-NC Today: CC BY & PD statement
Brooklyn Museum
150,000 images of its public domain collection released via CC0
Initial hesitation, but marketing dept argued that “the digital reproduction of an item would pique public interest in it, leading them to buy tickets to the museum to see the real deal”
Rijksmuseum
Move to open aligned w/greater sales
2010: No images available 2011: First set available via CC BY 2012: CC0; launched Rijksstudio 2013: Released all resolutions
under CC0
Rijksmuseum
by Joris Pekel
Promoted museum beyond staff capabilities
Curried goodwill w/public, creative industries, funders
Would they do it again? “Yes, but a lot faster.” – Museum staff
Rijksmuseum
The Concert podcasts and music library are shared via CC BY-NC-ND
CC as promotional tool; 40k downloads from 83 countries in first 6 weeks
CC “key” to success; reached hundreds of thousands more people
Isabella Stewart Gardner
“…making these high-quality recordings free and shareable is a major part of why The Concert has been so successful. In thinking about the podcast, it was important to us to really embrace the way people are listening to music today.”
Isabella Stewart Gardner
100 educational videos via CC BY 160 high res images via CC0 Like BM, moved to more open:
Originally considered CC BY-NC-ND, but chose CC BY in 2009
Today: CC0 Enabled exposure on Wikipedia
Statens Museum for Kunst
“Use = Value” “[Our public domain collections]
don’t belong to us; they belong to the public. Free access ensures that our collections continue to be relevant to users now and in the future.”
Statens Museum for Kunst
20,000+ images CC BY-SA for photos of 3D
artworks Public domain for photos of 2D
artworks whose © has expired Donated to Wikimedia Commons;
supports Wikipedia articles - 10 million views
Walters Art Museum
20,000 cartographic works released as high resolution downloads via CC0
CC0 for digital reproductions b/c maps are in the public domain
“We believe our collections inspire all kinds of creativity, innovation and discovery."
New York Public Library
Collection Records
NYPL – 1 million records Europeana – 30 million records Harvard Library – 12 million
records Digital Public Library of America –
8 million records Smithsonian Cooper-Hewitt – 75%
of its collection
CC0 Metadata Records
75% of documented collection data available for download via CC0
Collection data is “the raw material on which interpretations through exhibitions, public programs, and experiences are built.”
Smithsonian Cooper-Hewitt Museum
“The release of such data into the public domain brings closer a future in which cross-institutional discovery is the norm.”
Smithsonian Cooper-Hewitt Museum
Digital library for all of Europe 16.5+ million objects in public
domain, CC0, or under various CC licenses
30 million records released via CC0
Users can search & browse by reuse rights
Europeana
47
8 million records from U.S. libraries, archives, museums under CC0
One portal to search & browse through distributed resources
App Library – developers building apps using open data
Digital Public Library of America
Engaging Users &
Artists
Invites users to tag collection with their photos from Flickr, Instagram
Users can help identify errors and submit corrections to collection data
Encourages users to cite objects in Wikipedia
Smithsonian Cooper-Hewitt Museum
Result: Wikipedia is largest source of traffic
from other websites – more than FB, Twitter,
Tumblr, etc.
API + Rijksstudio – 177k user contributions
“Open Cultuur Data” competition 2,000+ images feat. In Wikipedia
articles – 10 mil+ views First results in Google Image
Search
Rijksmuseum
by Frida Gregersen
Bring our collections to the public Collaborate w/communities of
users Provide framework + resources,
then step back and see what people do
Let go of control over how our collections are perceived, used, & create meaning and value to people
Statens Museum for Kunst
Artists Registry for sharing artworks in response to 9/11
Artists choose how they want to share their art under CC
Artworks have been used in news stories and multimedia timelines of 9/11
9/11 Memorial Museum
SharingDigital
Collections
SharingCollection
Records
Engaging Users +
Community
CC licenses are robust, built on © law
Clarity and specificity regarding use
Data embedded w/assets; enables browse/search filters
Minimizes overhead for individual transactions
Clear way to share PD collections
Promotional & educational tool Increases reach + impact of
museum Good will w/public, creative
industries Enable unexpected, creative &
delightful results Lead to refocusing of resources,
new funding + revenue models
Except where otherwise noted: CC BY creativecommons.org/licenses/by/4.0 Creative Commons and the double C in a circle are registered trademarks of Creative Commons in the United States and other countries. Third party marks and brands are the property of their respective holders.