© copyright objectworld communications corp. objectworld communications corp. growthworks capital...

© Copyright Objectworld Communications Corp.

Objectworld Communications Corp.GrowthWorks Capital

Date January 13 2009

Leverage your Microsoft platform to drive workforce productivity with unified communications, cut costs and complexity with VoIP, and respond to customers more effectively with communications-enabled business processes.

Only one software does it all: Objectworld Unified Communications Server.


Objectworld Overview

Develops sophisticated Unified Communications products based exclusively on Microsoft® products

Based in Ottawa, Ontario, one of the major telecommunications development centers of the world

Has 400+ installations/customers and 50,000+ end points (e.g. NYPD, IBM, Department of National Defence Canada),

Has received numerous awards for its technology

The founders have a history of developing leading-edge products which go on to garner long-term success.

– Objectworld is betting on winning by delivering Unified Communications as a Microsoft s/w application using commodity hardware

• Objectworld: IT Telephony™ is Unified Communications delivered entirely within the Microsoft IT infrastructure, applicable to installed PBXs, or as a complete standalone system or as a transition step.

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Objectworld’s Unified Communications Solutions

Windows®-based VoIP telephony and/or PBX integration (can be used in conjunction with a PBX or stand-alone in VoIP environment)

• Simple, centralized administration using Microsoft® Active Directory®

Calls, emails, messages, faxes and notifications when and where employees need them totally integrated for:

– Voice Fax– Email PDA (Blackberry)– Notify anywhere Notify everywhere

Back-office integration tools that link it all together creating a seamless virtual office for any or all employees

Very scalable


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What is Unified Communications

Unified Communications (UC) is a commonly used term for the integration of disparate communications systems, media (voice, video, data, IM), devices, and applications. Core areas are: – Personal Productivity Enhancement: Benefits accrue to user

• Unified Messaging, Instant Messaging, Find-me Follow-me, Collaboration, meet-me-conferencing, Teleworker, Mobility

– Business Productivity Enhancement: Benefits accrue to Company• Communications Enabled Business Processes (CEBP) e.g.

– Notification Services, Outbound Calling, Paging, Fax, Custom Services

– Lower Total cost of ownership• Unified administration and operations

The largest single value of UC is its ability to reduce ‘human latency’ in business processes (Gartner Group 2007)


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The IT Telephony Opportunity A shift in the $45B business communications market

– Legacy telephony silo is under attack by new software companies

• Fueled by SIP/VoIP, unified communications, powerful computing platforms, and business process integration

– UC becomes integral software within the IT Data Center with improved productivity through Business Process integration as the incentive

A shift that creates a market disruption– Business communications moves from telecom to IT sales

channels

– Open standards replace proprietary ones

– Telephony becomes user centric rather than device centric

– IT execs will deploy and maintain UC as a core IT responsibility Microsoft enters with OCS UC Platform & Exchange 2007 UM

– Bill Gates pronounces the PBX is dead October 2007 Objectworld anticipated this shift and is well positioned to exploit the

Market Transition


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Objectworld UC Server an Overview


Who Provides what Functions

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UC Server uniquely integrates with Microsoft

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Phase IPhase I

UC for UC for Existing PBXExisting PBX

• UC, UM, Integral UC, UM, Integral FaxFax• Drag and Drop Drag and Drop IVR IVR for Auto- for Auto-Attendant &Attendant & Personal Call Personal Call ControlControl

Phase IIPhase II

Microsoft Microsoft Platform BetPlatform Bet

•Full UC Full UC •AD AdministrationAD Administration•Drag and Drop Drag and Drop CEPBCEPB•SIP telephonySIP telephony•PBX ReplacementPBX Replacement

Phase IIIPhase III

AdvancedAdvancedCEBPCEBP

•OCS IntegrationOCS Integration•CEBP AutomationCEBP Automation•Every Microsoft Every Microsoft O/S supportedO/S supported•Windows SBS and Windows SBS and EBS 2008 for EBS 2008 for complete Office in complete Office in a Boxa Box•Personal CEBPPersonal CEBP

2007-20092007-20092004-20072004-20072001-20042001-2004


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Objectworld awards and Accolades• “...SMB organizations tend to look askance at vendors who show up with products that

require them to rip and replace things they have today that are working. Instead, what they prefer is a model that allows them to embrace something new that extends their capabilities. A good example of something that fits that model is a new unified communications offering from Objectworld Communications.”

Mike Vizard, Senior Vice President and Editorial Director for Ziff Davis.

2008 awards and recognition:– CompTIA Channel Summit Best of Show; CompTIA Channel Summit Best

Presentation; CompTIA Channel Summit Best Software product.

2007 awards and recognition: – Internet Telephony Magazine Product of the Year; IDC Ten Canadian Companies to

Watch Award; CompTIA System Builder Best Software Product; CompTIA System Builder Best Solution Sales Strategy.

2006 awards and recognition: – Deloitte and Touch Fast 50 Company to Watch; CompTIA Breakaway 2005 CT

Summit Best Product-Software; Internet Telephony Magazine Product of the Year


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Customers Over 400 customers Product in use in USA, Canada, UK, Greece and S. Africa,

and quotes in the Yemen Gaining presence in education marketplace

– Pembina– Chippewa Valley– Norwood– Nyack College– Lake Forest Grad. School for Management– Lake Villa School District #41– CUNY (City University of New York)– Trials started in Louis Reil, Barrow County Atlanta


A sample of Objectworld customers

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Case Study – Pembina Trails SchoolsPembina Trails School board is a large school board in the Province of Manitoba, Canada

Requirements 34 Schools + 5 administration offices + other facilities

Large geographic dispersion connected by dark fiber

Some 200 part-time staff in addition to 1800 full-time staff

Need for consistent and accurate communications internally

Need for consistent and expedient communications externally parents:school interaction and outdialing, emergency notification, 911, System wide and local paging. etc.

Need for harmonious system wide highly reliable communications at minimal TCO and ongoing operations and management costs


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Some Customer Comments“As a call center-driven company receiving 300-400 calls per day, I can’t have my phone system go down. With Mitel, the cost/benefit ratio was too low to justify the high price and to be frank, Asterisk was an IT administration gong show. Objecwtorld UC Server is excellent, and Objectworld’s after sales service and support has been fantastic.” Kevin Sokolowki, VP of Information Technology, Payworks Payroll Services

“You want the bottom line on Objectworld UC Server®? If I took it away from the employees right this minute, my phone would be ringing off the hook.”Tony Paris, Vice President, CIO, Pioneer State Mutual Insurance Company “Managers love having the flexibility of being able to get all of their messages without having to come into the office. Additionally, voice mail truly becomes voice ‘mail’ — not just telephone tag. We saw productivity improvements almost immediately.”Jerry McConnell, Manager of Technology, Wall Street Systems

“Objectworld’s solution already saves us up to $200,000/year with unified communications. By adding Grandstream’s phones to the solution, it will help us save more while making it easier for our teachers and staff to stay in touch with parents.” Don Reece, Director of Information Technology, Pembina Trails School Division.

“We wanted to take advantage of the great strides made in telecommunications technology over the past several years and this new system achieves those goals. Consultedge provided us with a solution based on Objectworld UC Server that did just that. Our communications costs dropped while our productivity increased.”Larry Kraft, Executive Director, Scarinci & Hollenbeck, LLC

“Objectworld UC Server®’s unified messaging blew me away. E-mail, voice mail and fax messaging were all-in-one. We wouldn’t have to add an adjunct system later and it was all from one software vendor. I was hooked.”Tom Wickersham, CFO, Roncelli Inc.


Objectworld’s Secret Sauce

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First to market with IT Telephony™ Incumbents and IP PBX vendors unable to react

Addicted to Hardware Appliances and their business model Addicted to UNIX/Linux type OS >90% based on Linux Microsoft O/S used by remaining <10%

Only UC Server integrates seamlessly into Microsoft Windows Server System Commercially 80% of Servers & 91% of Desktops are Microsoft Administered by familiar Active Directory benefiting from Microsoft’s development

Investment Efficient programming environment .NET is 3 to 10 times more efficient than Linux/Unix Automated wizard configuration Active Directory, Exchange, Dynamics CRM and Outlook Integrated into every Windows O/S, AND Small Business Server 2008, and Essentials

Business Server 2008 Automated phone, gateway and ITSP deployment UC Server designed for the small and mid market Objectworld Connect™ partner ecosystem

Enables system wide support 200+ Connect Partners: phones, gateways, ITSP, IP network, servers, etc.


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Objectworld Strengths Objectworld Focus is on the SMB

Ease of - deployment, use, and customization, low cost

Objectworld is uniquely positioned to enable the adoption of CEBP in the Windows datacenter

Advanced Active Directory Administration Full Access into Windows Ecosystem:

AD, Exchange, SQL, SharePoint (2008), Exchange UM (2008), OCS (2008) Microsoft Office, Outlook, Click to Dial, Windows Smart Tags

Concurrent Support for Multiple Message Stores and PBX’s Advanced Personalized Messaging and Personal IVR

Intuitive Drag-and-Drop CEBP Applications integrated by ODBC Automated ODBC integration without programming using pre-

defined tables Many industry Awards & 400 + installations

200+ certified phones gateways, ITSPs


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Summary Small company, big vision, huge market

Microsoft confirms market vision with entry of OCS platform

Technology risk retired

Superb and richly featured product

Operational infrastructure in place

No supply chain limitations

Customers have validated the vision

Market and Brand recognition needed to realize growth potential

© copyright objectworld communications corp. objectworld communications corp. growthworks capital...

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