© copyright ibm corporation 2003 ibm software group knowledge management in theory and practice: km...

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© Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM Software Group

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Page 1: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

© Copyright IBM Corporation 2003

IBM Software Group

Knowledge Management in Theory and Practice:KM at IBM

Jeremy WrayBusiness Development Executive

IBM Software Group

Page 2: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

40% employees have less than 5 years with IBM

+30% employees are now mobile

By 2005, people will be assessed, not only by what

they do, but, also by how well they forge relationships and

how well they tap into new sources of knowledge.

By 2006, about 30 percent of the Global 2000 will adopt a work style model that is highly mobile, where

35 percent of the knowledge workforce will be empowered to work outside the boundaries of the formal

workplace.

Through 2006, workplace agility will be achieved in 30% of the Global

2000 enterprises adopting an explicit strategy to support a highly

distributed, connected and autonomous workforce.

Within IBM

Source: The Agile Workplace, GartnerGroup Report, May 2002

Within IBM, a workforce transformation is occurring, resulting in more independent and mobile workers

Page 3: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Knowledge management must be driven from the business strategy

Strategy

What we do know

What we must know (and know how to do)

External strategic knowledge gap

What our competitors know

Internal strategicknowledge gap

Knowledge Management ProgramOperational KM : knowledge to execute strategyStrategic KM: knowledge to formulate strategy

© Michael H. Zack

Page 4: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Reuse captured intellectual assets

EfficiencyEfficiency

Bring people together across time and geography to share ideas

InnovationInnovation

CompetencyCompetency

Manage knowledge transfer to improve employee skills

ResponsivenessResponsiveness

Marshall resources to respond to unanticipated events

ASSET UTILIZATION REVENUE EXPANSION

Reduced Costs

KM is a discipline …..

... to systematically exploit information and expertise to improve organizational performance..

Page 5: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

"I need someone to "I need someone to explain this to me" explain this to me"

"I need to find "I need to find information"information"

"We need a "We need a place to place to

collaborate"collaborate"

TacitTacit ContextContext ExplicitExplicit

People, Places & Things

Page 6: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Finding things

• Access to standard tools• Centralised search• Subscriptions and interest groups• Push information

Page 7: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Newsletters – profile & push - KNAC

Page 8: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Audience segmentation – XL / Retail

Page 9: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Enterprise ToolsSelf-Service offerings at IBM empower our employees to initiate transactions on their own behalf and provide easy access to relevant information any time, anywhere

Page 10: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Page 11: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Finding Places

• Personalisation – w3• Communities and workrooms• Collaboration tools• Learning and briefings

Page 12: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Page 13: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Page 14: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Page 15: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

• Coordinate• people, tasks, plans, and

resources• Collaborate

• share ideas & discussion, resolve issues, co-author documents, exchange files

• Communicate• actions & decisions, key

findings and lessons, publish knowledge

• Benefits• Can be used without any

technical training• Browser based access• Central location for

accessing information• Flexible structure • Outstanding security• Site password protected• Room based security

Lotus QuickPlace is a web based team space

Page 16: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Page 17: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Collaboration Central connects professionals to people, processes, and technologies that support collaboration

• Collaboration Central• Tools• News• Discussion • Sandbox

• Team Central• What is a Team? • Solve a Team Problem • Select the Right Team

Tool • Best Practices • Wizard function

provides advice and guidance to the less experienced user

• Community Central • What is a Community?• Roles &

Responsibilities • Best Practices • Community Tools • Find a Community

Collaboration tools & services

IndividualsTeamsCommunities

ConnectionsCommunities of

interest & practiceTeams (DBoM)

Best Practices

Page 18: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Web Conferences uses Web technology to conduct meetings rather than holding in-person events

Wizard function provides printable action list to help plan and conduct an effective Web Conference

Outbound service enables participationof customers, business partners, and vendors outsidethe firewall

Page 19: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Movie of online meeting

Page 20: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

"XJam" capabilities allow an organization to have a time- boxed knowledge sharing event

Page 21: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Finding People

• BluePages +

• Finding Expertise and engaging

• Instant Messaging & Awareness

Page 22: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

BluePages provides access to the expertise of IBM's professionals

• Captures employee information providing enhanced search capability

• projects• teams• expertise• business interests

• Structured Vocabulary• Related Documents • Related Links• Allows search over all

categories• Architected to incorporate

more collaboration functions

Page 23: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Page 24: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Instant Messaging & Awareness

Page 25: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Prerequisites for KM

Culture Culture of sharing most important From personal information to information as a corporate asset “What they want to know” vs “what we want to tell them” Understanding of what material is appropriate as push or pull Organisation of material into categories that make sense to the searcher

Organisation & Tools Single point of entry for standard applications = Workplace Easy access to common tools – HR, Finance, Procurement etc Enhanced directory of people Great search technology

Tools you have just seen WebSphere Portal Lotus Collaboration Tools – Domino, Sametime, QuickPlace Web Content Management Extended search technology DB2 database

Page 26: © Copyright IBM Corporation 2003 IBM Software Group Knowledge Management in Theory and Practice: KM at IBM Jeremy Wray Business Development Executive IBM

SWG KM overview | © Copyright IBM Corporation 2004

IBM Software Group

Thanks!