© copyright global communications 2013 global communications broadband backhaul broadband delivery...

© Copyright Global Communications 2013

Global Communications

Broadband BackhaulBroadband DeliveryDevice Management and SecurityQuad Play Services

Global Communications Disaster Response Proposal1


Agenda

Introductions

A Holistic View of Globals’ Hybrid Technology Architecture

IBM’s Smarter Analytics and Big Data

Bringing it all together

Questions

Global Communications Confidentiall2


A Holistic View of Globals’ Hybrid Technology Architecture



Globals’ Hybrid Technology Architecture

Backhaul at 10Gbps per link (Aoptix)

Security across digital and legacy analog infrastructure (SECOS)

Digital Asset Management & Delivery (Miracle Media)

Content Monetization (VAST / VPAID)

Consumer Services- Broadband Service Provider - Voice (Wired / Wireless)- IPTV

Global Communications Confidential4


Backhaul growth of 20,000% over the past five years Our base technology for secure, reliable, ultra-

high capacity MESH networks designed for on-the-move, over the horizon transmitting and receiving of high bandwidth data on any platform—manned and unmanned, air-to-air and air-to-ground.


Backhaul at 10Gbps per link (Aoptix)


Four proprietary technologies of AOptix Intellimax


1. Leveraging curvature adaptive optics to automate correction for atmospheric sciAntillation.

2. Advanced Wavelength Diversity (AWD) which enables simultaneous delivery of redundant data over free space optics (FSO) and millimeter wave radio (MMW).

3. Active Beam Steering (ABS), allows for real time automated steering of AOptix Intellimax optical and RF beams. This technology enables real time link alignment and compensates for plus or minus 3 degrees of tower twist and sway caused by conditions such as heavy wind, sun, and ice and snow build up.

4. The fourth technology, Point Acquire and Track (PAT), automates link alignment within minutes.


SECOS – Functional Understanding

Simple and secure device management whether digital or analog

Centralized graphical administrative console

Manage all devices from building security to video surveillance

SECOS offers machine level API integration


Digital Asset Management & Delivery (Miracle Media)

8

• Designed to be integrated into any broadcaster or content aggregators' existing ecosystem through an open service layer.

• Built on IBM’s J2EE Service Architecture with an open framework enabling IPTV services to be offered across all end-user platforms


Content Monetization Models



Ingest content from any provider into your IPTV network

Integrate Miracle Media IPTV into your existing infrastructure

Utilize SECOS to manage all your exposed services to ensure consumer satisfaction

The VAST / VPAID model provides enriched monetization of consumer services

Content Monetization (VAST / VPAID)


Positive

Source: eMarketer; TNS; Nielsen Monitor-Plus, 2006

TotalMedia

3.7%

Negative

0%Outdoor

6.0%

NetworkTV

5.2%

Radio

2.0%0.2%LocalNewspaper

-0.6%Spot TV

-0.3%B2B Mags

Internet

26.8%

Advertising Growth - From 2005 to 2006

Global Communications Disaster Response Proposal


$9.6$12.5

$15.9$18.3

$21.5$23.6 $25.2

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

$35.0

2004 2005 2006 2007 2008 2009 2010

Source: eMarketer, September, 2006

US Online Ad. Spending (in $B)



Online advertising revenue is projected to outpace content fees 4 to 1

Source: eMarketer, September 2006

0

10,000

20,000

30,000

40,000

2004 2005 2006 2007 2008 2009

Content Fees

Ad Revenue

Revenue($M)

Advertising Vs. Content Spend



InteractivityHyper-Local Targeting Minimize wasteAccountability and measurability

Advertising Research Foundation: 73% of advertising leaders think digital delivers higher ROI than traditional media

Millward Brown: 61% of marketers say online does a better job a providing measurable ROI than does television, magazines or radio

Flexibility Brand-building Direct response Real time optimization

Key Online Advantages



Most web ads are priced on a “Cost Per……”:

CPM (Sometimes expressed as CPV) – Favored by Media Sellers as easiest to monetize

Cost Per 1,000 impressions delivered Cost Per View

Typically, the intended landing page of an advertiser is displayed instead of a traditional ad placement within a site

CPC Cost Per Click – see Google for history of effectiveness! CPC deals are purchased against a set number of clicks

CPA – favored by Media Buyers as easiest to fix cost Cost Per Action – the seller of advertising only gets paid on media that ran to drive a

particular action (a sale, a newsletter sign-up, etc.) CPA deals are unknown in delivery since publishers need to generate substantially

more inventory than CPM or CPC deals Media will estimate action generated from CPA deals using an estimated click and conversion

rate

Web Ad Pricing



105514782

Average Page View By Visitor

None of these companies existed 8 years ago!

527BN28BN20BNMonthly Page Views

500MM190MM245MM

Monthly Unique Visitors

Top UGC Sites

Expected to exceed Google

in 2012



Sell What People Buy Top advertising categories include, travel, automotive, health,

sports- Categories have a finite amount of inventory available to sell

- Sellers command premium rates

Follow The Money (Users) (April 2011 statistics)

Sellers Priorities


Rank Domain Hours On site per Month1 facebook.com 1,095,533,803 2 youtube.com 500,428,785 3 yahoo.com 341,898,136 4 google.com 315,050,118 5 craigslist.org 133,791,127 6 ebay.com 114,565,548 7 msn.com 77,320,441 8 live.com 75,981,315 9 aol.com 66,035,652

10 pogo.com 64,630,309


Consumer Services- Quad Play / Commercial Upsell



HDTV Online Gaming Video on Demand


Consumer Services


Global Communication redefines ISP Broadband capabilites and reach with its Aggregator products

Enabling rapid broadband deployment of video, voice and data services.


Using proprietary technology, Global Communication enhances video signal transmission, while maintaining voice and data quality.

Consumer Services


Today the voice and data service industry involves three major delivery mechanisms, satellite, cable and telephone companies.

Service is generally targeted at non-rural, high density locations resulting in many customers being left behind.

The introduction of new IP based services require a higher bandwidth causing backhaul bottlenecks for data provider companies.

Distance and bandwidth limitations inherent to DSL reduce the user experience for consumer services that consume higher bandwidth

Wireless & Wired Last Mile Network

Consumer Services


Content & ApplicationBrokerage

ServiceManagement

ServiceExposure

GlobalCast IP Service Delivery

Environment

Presence Messaging

Payment

Call Control

Location

Multimedia

Directory

Video

Applications

Games

Books

MusicBusinessApplications

IPTV

VOIP

Settlement

Value Added Service

22 Global Communications Disaster Response Proposal


IBM’s Smarter Analytics and Big Data



IBM is in an Analytics Category of 1


IBM’s Smarter Analytics


Investing to enable our clients success




Big Data is a THE Hot Topic Because Technology Makes it Possible to Analyze ALL Available Data




Big Data – Advanced Analytic Platform Capabilities




Why should we be interested in Big Data?




IBM sees new era analytics supporting multiple value creations areas across the enterprise




Key Value Points Being Addressed

• How to create a sustainable competitive advantage

VS

• Improving customer experience/relevance and campaign effectiveness




Triggers: the Building Blocks of Event/Contextual Marketing


IBM’s Smarer Analytics

BIGDATA PROCESSING

EVENTS / PATTERNS

BUSINESS DECISION / ACTION

INTERACTION & FULFILMENT

CDRs, Probe xDRs, Location, etc…

Streams Unica CIFM

Data

ENDPOINTS

Real Time Events

SMSC, IN, LMS, CRM, etc…

Offers Offer Execution

Monetisation Engine

Offer Response


Enhancing Interact Contextual Capability with Streams



Near-RTSubscriber StateNear-RTSubscriber State

Customers Offer ListsCustomers Offer Lists

Information ServicesInformation Services

Session AttributesSession Attributes

Up-sell

X-sell

Info

Real-time Best Offers and Data

Session Data and Requests

Call CenterCall Center

StoresStores

TriggeredEmailTriggeredEmail

WebsiteWebsite

SMSSMS

USSDUSSD

Big DataBig Data

RTAPRTAP

Big Data Analytics Event Triggers

Subscriber ProfileSubscriber Profile

Near-Real Time Subscriber State Updates•Balance•Last Top Up•Usage•QoE•Location•Etc…

MMSMMS

Inbound / Outbound Channels

Subscriber State Queries

CIF

MC

IFM


Bringing it all together



Global and Rigstar

Rigstar offers a full range of technologies including: Data center; Wireless Internet; Comms Towers; Cell Boosters; Wireless Comms; Video Analytics; and Last Mile Comms


Global offers a full range of technologies including: Backhaul; Last Mile Comms; IPTV; Big Data Analytics; Cross platform monetization; Security and Monitoring

Together a powerhouse of products and services


Projects for the partnership

The City of Calgary Suncor/Kentz Engineering are developing and looking for design work

with this billion dollar project. Bonavista Energy is looking for a complete network overhaul as a

private network. The County of Parkland is the first county to integrate Allan Bly's tower

as a infrastructure model and to expand the smart city concept to the Intelligent County. - Allan Bly heads this up as an independent consultant looking for and

suggesting the best deals/way forward for the county's.- Allan is contracted by Rigstar for 4 days a month consulting. Rigstar is

bidding on upcoming tower management/building/ etc.- There is a town hall meeting for the next county (Saddle Hills) where the

constituents have input.



Potential Projects for the partnership

The Alberta Supernet, with the sophisticated NOC and infrastructure and monitoring system that Global and IBM have and the desire for Bell to have someone other than Axia manage this network.

TransCanada Pipeline - building five new pipelines that communication infrastructure is listed as part of the requirements, monitoring of the remote sites and communication infrastructure are other areas to propose.

Precision Drilling/Ensign Drilling - The integration of an overall network and communication system is high on the agenda for these two companies.

Ditto for Ensign. Encana Husky - Massive company with Assets all over Western Canada.



Questions


© copyright global communications 2013 global communications broadband backhaul broadband delivery...

Documents

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iptv services

link aoptix security

base technology

miracle media iptv

secure device management

ibms j2ee service architecture

exposed services