© copyright 2011, euan morton, black dog research black dog research competitor intelligence...
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© Copyright 2011, Euan Morton, Black Dog Research© Copyright 2011, Euan Morton, Black Dog Research
Black Dog ResearchBlack Dog Research
Competitor IntelligenceCompetitor Intelligence
(“Dogged in pursuit of your information needs!“)(“Dogged in pursuit of your information needs!“)
Euan Morton, MLSEuan Morton, MLS
Blackdogresearch.infoBlackdogresearch.info
© Copyright 2011, Euan Morton, Black Dog Research© Copyright 2011, Euan Morton, Black Dog Research
BackgroundBackground
o Scotland (‘international perspective’)Scotland (‘international perspective’)o IT (ten years of Web & database work)IT (ten years of Web & database work)o Libraries (reference & computers)Libraries (reference & computers)o Biz & IP (five years: Nerac and BDR)Biz & IP (five years: Nerac and BDR)
© Copyright 2011, Euan Morton, Black Dog Research© Copyright 2011, Euan Morton, Black Dog Research
PublicationsPublications
o ‘ ‘Dialog Making Chinese Patent Searching Dialog Making Chinese Patent Searching Easier.’ Information Advisor, December 2010Easier.’ Information Advisor, December 2010o ‘ ‘Batteries, Bacteria & Beer: In the Quest for Batteries, Bacteria & Beer: In the Quest for Energy, Microbes Might Make a Difference’ , Energy, Microbes Might Make a Difference’ , co-author, March 2008co-author, March 2008
© Copyright 2011, Euan Morton, Black Dog Research © Copyright 2011, Euan Morton, Black Dog Research
PresentationsPresentations
o ‘ ‘Intellectual Property Research: Online Intellectual Property Research: Online Resources’ Inventors Society of Western Resources’ Inventors Society of Western New York, June 2009 New York, June 2009 o‘‘Wireless Medical Devices: Market Trends Wireless Medical Devices: Market Trends and Potential Threats’ , Webinar co-and Potential Threats’ , Webinar co-presenter, November 2008presenter, November 2008
© Copyright 2011, Euan Morton, Black Dog Research© Copyright 2011, Euan Morton, Black Dog Research
Professional AffiliationsProfessional Affiliations
o AIIP: Association of Independent AIIP: Association of Independent Information ProfessionalsInformation Professionalso PIUG: Patent Information Users GroupPIUG: Patent Information Users Groupo SLA: Special Libraries Association SLA: Special Libraries Association (Rochester coordinator)(Rochester coordinator)
© Copyright 2011, Euan Morton, Black Dog Research© Copyright 2011, Euan Morton, Black Dog Research
Fee databasesFee databases
o FactivaFactivao LexisNexisLexisNexiso PACERPACERo SkyminderSkymindero ThomsonInnovation ThomsonInnovation
© Copyright 2011, Euan Morton, Black Dog Research© Copyright 2011, Euan Morton, Black Dog Research
Types of InformationTypes of Information
o FinancialsFinancialso PersonnelPersonnelo LawsuitsLawsuitso ProductsProductso PatentsPatentso TrademarksTrademarks
© Copyright 2011, Euan Morton, Black Dog Research© Copyright 2011, Euan Morton, Black Dog Research
Examples of projectsExamples of projects
o An Industry Segmentation Study for a An Industry Segmentation Study for a prominent regional telecom company.prominent regional telecom company.o Primary & secondary research and Primary & secondary research and analysis done for commercialization reports analysis done for commercialization reports o Competitive Intelligence for an online Competitive Intelligence for an online coupon companycoupon company
© Copyright 2011, Euan Morton, Black Dog Research© Copyright 2011, Euan Morton, Black Dog Research
Examples of projects, cont.Examples of projects, cont.
o Generational demographic report for Generational demographic report for major vehicle manufacturer. major vehicle manufacturer. o A report on the mobile grid for a major A report on the mobile grid for a major design firm. design firm. o A rush trade name project.A rush trade name project.
© Copyright 2011, Euan Morton, Black Dog Research© Copyright 2011, Euan Morton, Black Dog Research
Examples of (almost) projects)Examples of (almost) projects)
o Realtor wanting competitor rates. Realtor wanting competitor rates. o Attorney wanting competitor monitoring Attorney wanting competitor monitoring for clientsfor clients
© Copyright 2011, Euan Morton, Black Dog Research© Copyright 2011, Euan Morton, Black Dog Research
Possible referralsPossible referrals
o Patent and trademark attorneys; others Patent and trademark attorneys; others needing IP research needing IP research o Marketing and advertising firmsMarketing and advertising firmso Anyone having trouble finding information Anyone having trouble finding information online (training / workshops available)online (training / workshops available)
© Copyright 2011, Euan Morton, Black Dog Research© Copyright 2011, Euan Morton, Black Dog Research
Questions ?Questions ?Euan Morton, MLSEuan Morton, MLS
Competitor and IP IntelligenceCompetitor and IP Intelligence
Black Dog ResearchBlack Dog Research
Blackdogresearch.infoBlackdogresearch.info
© Copyright 2011, Euan Morton, Black Dog Research© Copyright 2011, Euan Morton, Black Dog Research
Black Dog ResearchBlack Dog Research
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