-by priyanka kale neha dhawane. all activities of designing and producing the container for a...
TRANSCRIPT
PACKAGING & LABELING
-ByPriyanka Kale
Neha Dhawane
All activities of designing and producing the container for a product.
PACKAGING
Promoting and Selling the Product Defining Product Identity Providing Information Protecting the Product
Functions of Packaging
To keep the product safe. To minimize the possibilities of adulteration. To facilities storages. To help in advertising & sales promotion. To increase the demand To increase the profit
Advantages of Packaging(Manufacturers)
Minimum possibility of adulteration. Helpful in providing necessary information
about product. Information about the producer. Instruction for the use of product. Easy in handling.
Advantages of Packaging(Consumers)
PACKAGING
LABELING
The label is the part of the product which carries verbal information about the product or the seller.
A label may be part of the package or it may be a tag attached directly to the product.
LABELING
1. Brand Label – gives brand name and trademark or logo
2. Descriptive Label – give information about product use, construction, care, performance, and other features
3. Grade Label – states the quality of a product
Three Kinds of Labels
Thank u…..