2007

BTL 2011

()

()

1

1

5 BTL 9 11 BTL 18 39 BTL 43 45

BTL- ;

, ;

BTL- :

- BTL- .

- BTL- ( 7):

Direct marketing

Consumer Promotion

Trade marketing

Event marketing

POSM & In-Store Visual Communications ,

Digital marketing

*:

* ,

.

3

:

- ( TOP-150 125 ):

- - ,

4

15.67164179000000113.43283582000001411.940298519.70149253700001258.95522388100000026.71641790999999435.2238805969999924442.23880596999999871.492537312999998612.686567160000001

708

5

221

281

206

82% BTL 3- .

54% , 43% 7% .

6

3- 2- 3- 82.117.899999999999999 3- 2- 3-

, 6.742.550.7, , ,

5 BTL 9 11 BTL 18 39 BTL 43 45

BTL-

Q1-Q7. BTL- /

2-3 ?

POS-materialsConsumer PromotionEvent MarketingTrade MarketingDidgital marketing Direct Marketing

8

61.258.245.542.525.424.617.899999999999999

3.712.720.100000000000001911.999.7000000000000011

35.129.134.30000000000000448.562.766.40000000000000672.400000000000006

5 BTL 9 11 BTL 18 39 BTL 43 45

BTL- (1)

Q10. BTL- , ?

ProgressionActionOrange LLCTMA-DraftEMGArk ConnectUNIONLINXITMBeeTLTVINOPENBrandnewOgilvyGOROD LGrey Group RussiaPraktikaBE!MABountyBrands' DivisionDIVERSITYGlobal PointInBriefTWIGAPoint PassatCoral PromotionIMPACTOLeader TeamNMTONYXLeo Burnett

10

1 2 3 4 30.59701492537312729.104477611940323.13432835820901818.65671641791050616.41791044776118713.43283582089551913.43283582089551912.68656716417910111.94029850746278.20895522388055997.46268656716417767.46268656716417767.46268656716417766.71641791044776066.7164179104477606

1 2 3 4 6.71641791044776065.97014925373135345.97014925373135345.97014925373135345.97014925373135345.97014925373135345.97014925373135345.97014925373135345.22388059701492495.22388059701492495.22388059701492495.22388059701492495.22388059701492495.22388059701492494.4776119402985071

BTL- (2)

Q10. BTL- , ?

Poster OneA.R.M.I.IMAGENCYMilkGrapeItella ConnexionsLBLIndexDraftfcb MoscowElefanteImmediaTVIN IMCVitrina ADM BasisGlobal Service ABC groupAD POWERArt-Com WPAVENUE-PromotionAvroraBrandIMarket GroupSales Support GroupSPN OgilvyRUSINFO

11

1 2 3 4 4.47761194029850713.73134328358208883.73134328358208883.73134328358208883.73134328358208882.98507462686567092.98507462686567092.98507462686567092.98507462686567092.23880597014924862.23880597014924862.23880597014924862.23880597014924862.2388059701492486

1 2 3 4 1.49253731343283591.49253731343283591.49253731343283591.49253731343283590.746268656716418950.746268656716418950.746268656716418950.746268656716418950.746268656716418950.746268656716418950.746268656716418950.746268656716418950.746268656716418950.746268656716418950.746268656716418959.7014925373134346

BTL- (1)

Q11. , ?

Orange LLCOgilvyProgressionActionLeo BurnettGrey Group RussiaTMA-DraftITMA.R.M.I.BountyEMGGlobal PointMilkTWIGAArk ConnectBeeTL SPN OgilvyBrandnew UNIONLINXIMPACTO TVIN Coral Promotion ONYXImmediaBrands' Division Point Passat LBL Poster OneVitrina A OPEN

12

1 2 3 4 71.64179104477611362.6865671641791160.44776119402985258.95522388059699655.22388059701492644.77611940298521644.77611940298521642.53731343283593739.55223880597016339.55223880597016338.80597014925373136.56716417910444535.82089552238805735.82089552238805735.074626865671469

1 2 3 4 34.32835821000017534.32835821000017532.83582090000000232.83582090000000229.10447761000004628.35820896000002726.86567163999993826.86567163999993825.37313432999999923.88059700999994223.88059700999994223.13432836000007623.13432836000007620.89552238999989720.14925373000003

BTL- (2)

Q11. , ?

Avrora GOROD L Praktika Leader TeamBE!MA InBrief IMAGENCY AD POWERElefante TVIN IMCMarket GroupNMT ABC groupDIVERSITY Draftfcb Moscow Art-Com WP AVENUE-PromotionBrandI COMWAY GROUPItella Connexions Sales Support GroupRUSINFO Global Service DM Basis

13

20.14925373000001620.14925373000001619.4029850718.65671641999999917.9104477617.16417909999998815.67164179000000114.92537313000000114.17910448000000113.43283582000001413.43283582000001412.68656716000000111.1940298511.194029859.70149253700001259.70149253700001259.7014925370000125

1 2 3 4 8.20895522399999867.46268656699998366.71641790999999176.71641790999999176.71641790999999176.71641790999999175.97014925400000345.97014925400000344.47761194000000013.73134328399999981.4925373129999986

BTL- (1)

Action OgilvyProgressionOrange LLCUNIONLINXITM EMG TMA-Draft Ark ConnectGlobal PointPoster OneOPENBrandnew InBriefBeeTLLeader Team GOROD LGrey Group RussiaIMPACTO DIVERSITYLeo BurnettPraktika TVIN TWIGA A.R.M.I. BE!MABountySPN OgilvyTVIN IMCVitrina A

Q12. 3 ?

Q13. ?

3

14

1 2 3 4 26.86567163999993820.1492537300000319.4029850717.16417909999998815.67164179000000113.43283582000002212.68656716000000112.68656716000000110.44776118999999810.44776118999999810.4477611899999988.95522388100000028.95522388100000028.95522388100000028.2089552239999986

1 2 3 4 11.940298512.23880596999999875.97014925400000345.97014925400000345.97014925400000345.97014925400000347.4626865669999726.71641790999998465.97014925400000343.73134328399999982.23880596999999872.98507462699999993.73134328399999985.97014925400000342.9850746269999999

1 2 3 4 8.20895522399999867.46268656699999077.46268656699999077.46268656699999076.71641790999999526.71641790999999525.97014925399999985.97014925399999985.97014925399999985.97014925399999985.22388059699999375.22388059699999375.22388059699999375.22388059699999375.2238805969999937

1 2 3 4 1.49253731299999862.23880596999999871.49253731299999861.49253731299999863.73134328399999985.22388059699999371.49253731299999863.73134328399999982.23880596999999871.49253731299999860.746268657000000220.746268657000000222.23880596999999872.9850746269999999

BTL- (2)

Q12. 3 ?

Q13. ?

3

Milk NMTONYX Brands' DivisionLBL Market GroupGrapeArt-Com WPCoral PromotionIMAGENCY ImmediaItella ConnexionsABC groupAD POWER Point Passat COMWAY GROUPDraftfcb MoscowElefante Tomato MomentumSevenAdvantAVENUE-PromotionAvrora Global Service Sales Support Group RUSINFO

15

1 2 3 4 5.22388059699998934.47761194000000014.47761194000000014.47761194000000014.47761194000000013.73134328399999983.73134328399999983.73134328399999983.73134328399999982.98507462699999992.98507462699999992.98507462699999992.98507462699999992.98507462699999992.2388059699999991

1 2 3 4 2.23880596999999910.746268657000000220.746268657000000220.746268657000000221.49253731299999950.746268657000000220.746268657000000220.746268657000000220.746268657000000221.4925373129999995

2.23880597014925312.23880597014925312.23880597014925312.23880597014925312.23880597014925312.23880597014925312.23880597014925311.49253731343283591.49253731343283591.49253731343283591.49253731343283591.49253731343283591.49253731343283590.74626865671641818

= 23,7%

(% )

.

, 11 (18%)

.

, 6 (10%)

D.

-28(47%)

.

15(25%)

(% )

Orange LLC

Ogilvy

Progression

Action

Leo Burnett

Grey Group Russia

TMA-Draft

ITM

Bounty

EMG

Global Point

Milk

TWIGA

Ark Connect

SPN Ogilvy

SPN

Ogilvy

Brandnew

UNIONLINX

IMPACTO

TVIN

Coral

Promotion

ONYX

Immedia

Brands'

Division

Point

Passat

LBL

Poster One

Vitrina A

OPEN

Avrora

Global Point

Praktika

Leader Team

BE!MA

InBrief

IMAGENCY

AD POWER

Elefante

TVIN IMC

Market

Group

NMT

DIVERSITY

Draftfcb

Moscow

Art-

Com

COMWAY

AVENUE-

Promotion

Sales

Support

RUSINFO

Global

Service

Grape

Index

Seven

39.55223880597016371.64179104477611362.6865671641791160.44776119402985258.95522388059699655.22388059701492644.77611940298524544.77611940298524542.53731343283596539.55223880597016338.80597014925373136.56716417910444535.82089552238805735.82089552238805735.07462686567144134.328358208955534.328358208955532.83582089552234632.83582089552234629.104477611940328.3582089552238826.86567164179098926.86567164179098925.3731343283582323.88059701492521823.88059701492521823.13432835820903623.13432835820903620.89552238805965320.14925373134327920.14925373134327920.14925373134327919.40298507462686918.65671641791052717.91044776119402817.16417910447761115.67164179104476914.9253731343283614.17910447761195213.43283582089551913.43283582089551912.68656716417910111.1940298507462711.194029850746279.70149253731343469.70149253731343469.70149253731343468.20895522388055287.46268656716417766.71641791044776066.71641791044776066.71641791044776065.97014925373135345.97014925373135343.73134328358208883.73134328358208882.98507462686567092.23880597014924472.23880597014923712.23880597014924475.970149253731353417.16417910447761120.14925373134327919.40298507462686926.8656716417909896.71641791044776067.462686567164177612.68656716417910113.4328358208955195.223880597014924912.68656716417910110.4477611940298484.47761194029850715.970149253731353410.4477611940298488.20895522388055285.22388059701492498.955223880597014115.6716417910447697.46268656716417765.97014925373135342.98507462686567094.47761194029850712.98507462686567093.73134328358208882.23880597014924473.731343283582088810.4477611940298485.22388059701492498.95522388059701411.49253731343283597.46268656716417765.97014925373135348.20895522388055285.22388059701492498.95522388059701414.47761194029850712.98507462686567092.23880597014924472.23880597014924475.22388059701492493.73134328358208884.47761194029850711.49253731343283592.23880597014924476.71641791044776062.23880597014924472.98507462686567091.49253731343283591.49253731343283592.23880597014924472.98507462686567091.49253731343283590.746268656716419951.49253731343283593.73134328358208882.98507462686567092.23880597014924472.23880597014924472.2388059701492447

5 BTL 9 11 BTL 18 39 BTL 43 45

ITM Action Ogilvy Ark ConnectEMG Orange LLCTMA-DraftUNIONLINX Vitrina A 6,56,56,65,96,16,17,65,95,87,49,07,28,08,07,37,46,47,85,06,68,07,78,77,37,88,88,58,87,89,07,87,26,25,06,84,2

POS-Materials

18

16%

16%

12%

10%

10%

10%

10%

10%

10%

1 2 3 4 161612101010101010

Progression 8.0%5.38.37.76.3 8.0%8.08.08.38.0BE!MA6.0%4.34.37.75.7BeeTL6.0%6.75.76.76.0Brandnew6.0%8.09.08.58.5TWIGA6.0%6.37.78.56.7OPEN4.0%8.09.06.57.0DIVERSITY4.0%7.07.55.06.5IMAGENCY4.0%7.06.56.07.0InBrief4.0%8.59.57.58.5LBL 4.0%7.58.59.08.0SPN Ogilvy4.0%7.07.79.07.3

POS-Materials (2)

Elefante

A.R.M.I.

Global Point

Grey Group Russia

Immedia

Itella Connexions

Leo Burnett

Poster One

Praktika

TVIN IMC

Tomato Momentum

POS-Materials (3)

, 1-4%

ActionProgression Orange LLCTMA-Draft UNIONLINX Ark Connect EMGBountyGlobal PointBE!MABeeTL BrandnewInBriefMarket Group6,06,88,87,06,46,38,87,16,76,88,27,47,68,48,57,97,27,37,56,37,27,37,36,86,46,95,26,87,05,88,07,36,26,56,86,07,27,26,27,27,46,46,46,46,47,37,06,77,97,86,47,56,36,95,47,1

Consumer Promotion

21

25%

25%

21%

21%

19%

13%

13%

11%

11%

9%

9%

9%

9%

9%

24.7058823524.7058823521.17647059000000121.17647059000000118.82352940999997412.94117646999999812.94117646999999810.5882352910.588235299.41176470599999969.41176470599999969.41176470599999969.41176470599999969.4117647059999996

ITM8,2%6,96,87,06,0Brands' Division 8.2%7.85.04.65.4Praktika8.2%6.58.57.87.8TVIN 8.2%7.07.27.26.3IMPACTO 7.1%4.06.35.78.0Ogilvy 7.1%3.73.79.08.0Seven7.1%7.36.76.76.0Poster One 5.9%8.07.05.36.3TVIN IMC5.9%6.37.58.86.8A.R.M.I. 4.7%5.07.08.06.0OPEN 4.7%3.35.36.75.7Point Passat4.7%8.38.08.34.0Coral Promotion 4.7%7.54.010.02.5GOROD L4.7%5.87.37.06.3

Consumer Promotion (2)

, 1-4%

Consumer Promotion (3)

ONYX Marketing communications

IMAGENCY

TWIGA

DIVERSITY

Draftfcb Moscow

Grey Group Russia

Immedia

Leader Team

Leo Burnett

Milk

RUSINFO

Advant

ABC group

AD POWER BrandI

COMWAY GROUP

Elefante

Itella Connexions

NMT

SPN Ogilvy

Vitrina A

6.66.58.27.17.07.18.36.46.47.05.47.25.07.56.07.07.46.68.66.07.08.79.07.75.56.37.57.08.07.59.26.86.56.06.04.86.37.87.07.8

Trade Marketing

ActionITMEMG IMPACTOLeader TeamOrange LLC Praktika ProgressionBeeTL NMT

24

33%

33%

11%

11%

11%

11%

11%

11%

9%

9%

1 2 3 4 32.60869565217398532.60869565217398510.86956521739133710.86956521739133710.86956521739133710.86956521739133710.86956521739133710.8695652173913378.69565217391304488.6956521739130448

OPEN6.5%6.06.56.54.5Bounty6.5%7.08.08.56.0DIVERSITY6.5%6.56.57.54.5InBrief6.5%8.07.07.36.3Itella Connexions6.5%5.36.36.76.7UNIONLINX6.5%7.78.76.04.7Ark Connect 4.3%6.56.57.56.5BE!MA4.3%1.52.08.04.0Grey Group Russia4.3%8.08.08.07.0Ogilvy4.3%7.58.59.08.5Sales Support Group4.3%6.05.55.55.0SPN Ogilvy4.3%7.08.39.37.7TMA-Draft 4.3%5.03.08.02.0TVIN4.3%7.07.57.05.5Seven4.3%4.05.56.35.8

Trade Marketing (2)

Trade Marketing (3)

, 1-4%

Avrora

Brandnew

Brands' Division

Coral Promotion

Draftfcb Moscow

Global Point

IMAGENCY

Market Group

Milk

ONYX Marketing communications

TWIGA

Vitrina A

Index

Action UNIONLINXGlobal PointEMG Ogilvy Orange LLCArk Connect BE!MA ITM Progression 7,27,98,78,37,88,78,77,85,17,48,77,67,68,78,79,05,05,19,87,36,67,47,86,67,07,36,77,26,36,57,76,86,36,07,56,36,47,49,26,0

Event Marketing

27

22%

20%

19%

16%

14%

13%

9%

9%

9%

9%

1 2 3 4 21.87520.312518.7515.62514.06250000000003412.59.37500000000002669.37500000000002669.37500000000002669.3750000000000266

Brandnew7.8%7.08.48.08.6GOROD L7.8%7.88.47.87.6InBrief7.8%7.27.26.87.6TMA-Draft7.8%7.39.08.38.0BeeTL6.3%6.56.55.55.3Elefante6.3%7.58.84.88.3OPEN4.7%7.88.58.39.0Grey Group Russia4.7%7.37.08.56.0SPN Ogilvy4.7%7.07.79.78.0TWIGA4.7%5.85.87.35.8IMAGENCY3.1%6.59.06.17.9A.R.M.I. 3.1%6.07.06.06.0Immedia3.1%6.06.03.02.0Itella Connexions 3.1%5.07.07.07.0TVIN3.1%7.59.09.58.5TVIN IMC 3.1%6.58.58.57.0Index3.1%6.08.08.04.0Advant3.1%9.09.510.010.0

Event Marketing (2)

Art-Com WP

Avrora

Leo Burnett

Brands' Division

Coral Promotion

Bounty

DIVERSITY

IMPACTO

LBL

NMT

Praktika

Event Marketing (3)

, 1-3%

GrapeTMA-DraftAction Poster One PraktikaProgression SPN Ogilvy 3,58,756,58,756,588,757,255,56,59,57,58,577,577775,5687878108

Digital Marketing

30

19%

14%

10%

10%

10%

10%

10%

1 2 3 4 19.04761904999996214.2857142900000239.52380952400000079.52380952400000079.52380952400000079.52380952400000079.5238095240000007

DIVERSITY5%1010510Global Point5%91089Grey Group Russia5%16105InBrief5%8869Itella Connexions 5%ITM5%8675Ogilvy5%25105Orange LLC5%8.588.58TVIN5%10101010TVIN IMC5%8867TWIGA5%77104

Digital Marketing (2)

OgilvyActionEMGOrange LLCTMA-DraftBE!MABeeTLInBriefPoster ONE UNIONLINX5.37.59.57.56.47.57.88.86.56.54.57.37.06.87.26.87.38.89.58.01.52.08.04.06.75.76.76.07.07.76.77.76.06.05.75.76.88.06.35.5

32

33%

16%

16%

16%

13%

10%

10%

10%

10%

10%

1 2 3 4 33.33333333333334316.66666666666667116.66666666666667116.66666666666667113.333333333333331010101010

OPEN6.7%7.07.07.07.0GOROD L6.7%7.57.57.57.5Milk6.7%7.54.07.55.0Progression6.7%6.58.07.57.0SPN Ogilvy6.7%7.08.310.08.0TVIN IMC6.7%7.07.09.08.0TWIGA6.7%6.56.57.56.5Index6.7%6.56.55.06.5

(2)

Ark Connect

Art-Com WP

Brands' Division

Draftfcb Moscow

Grey Group Russia

Itella Connexions

ITM

LBL

Leo Burnett

Praktika

(3)

, 1-4%

Poster One InBrief Itella Connexions Point Passat TMA-Draft6,78,09,05,35,86,85,05,56,07,36,06,78,78,39,37,08,78,38,36,07,08,09,57,5

Direct Marketing

35

19%

14%

14%

11%

11%

11%

1 2 3 4 18.91891892000002813.51351351000002213.51351351000002210.81081081000002410.81081081000002410.810810810000024

Orange LLC 8.1%5.77.07.76.7Praktika8.1%6.38.78.36.5Progression 8.1%7.57.59.08.5Ark Connect5.4%6.07.03.05.0BeeTL 5.4%7.58.55.56.5EMG 5.4%10.08.010.08.0Immedia5.4%4.55.55.05.0TWIGA 5.4%6.56.57.07.5UNIONLINX 5.4%8.08.08.07.5

Direct Marketing 2

OPEN

Brandnew

Brands' Division

DIVERSITY

DM Basis

Action

Leader Team

Leo Burnett

Market Group

NMT

SPN Ogilvy

RUSINFO

TVIN

ITM

A.R.M.I.

Grey Group Russia

IMAGENCY

BE!MA

Ogilvy

, 1-3%

Direct Marketing 3

5 BTL 9 11 BTL 18 39 BTL 43 45

BTL-,

,

Q10. 7 ?

Q11,

39

()

Direct Marketing11.94029851()

Direct Marketing45.522388060000011 ()

Direct Marketing29.104477610000046 ,

Direct Marketing11.94029851 ()

Direct Marketing1.5

1 2 3 4 5032.75862069000000132.75862069000000125.86206896999999918.96551723999995117.24137930999998912.9310344800000019.48275862100000037.7586206899999999

Year

40

,

EMGAction TVIN IMC -Draft ITMOrangeBeeTLPoster One/Russia Direct UNIONLINXArk Connect18.750012.500012.500 ()

EMGAction TVIN IMC -Draft ITMOrangeBeeTLPoster One/Russia Direct UNIONLINXArk Connect252011.11111110999999812.5252537.512.512.528.571428569999988()

38

70

67

75

63

EMGAction TVIN IMC -Draft ITMOrangeBeeTLPoster One/Russia Direct UNIONLINXArk Connect37.57066.6666666700000267562.5502562.55042.857142859999996 ()

EMGAction TVIN IMC -Draft ITMOrangeBeeTLPoster One/Russia Direct UNIONLINXArk Connect18.751022.222222219999967012.52537.512.537.528.571428569999988

5 BTL 9 11 BTL 18 39 BTL 43 45

BTL-

8. , BTL-. 1- ? - 2- ? , 4- .

1,4

2,4

2,4

3,8

1

2

3

4

42

1

71.59999999999999414.214.21.52

23.137.30000000000000438.133

5.243.34110.44

1.55.26.785.1

5 BTL 9 11 BTL 18 39 BTL 43 45

Action 6,2Orange LLC 6,2Progression6,2Ogilvy 6,4ITM6,9UNIONLINX 7,0TMA-Draft 7,3Grey Group Russia6,0Leo Burnett6,8EMG 6,5Bounty 4,7Global Point 7,0InBrief 7,1Ark Connec7,4Brandnew7,1

(top 30)

Q14. BTL- ?

Q15 / 12- ?

Vitrina A5,3BeeTL 5,9A.R.M.I. 5,3OPEN 6,7Leader Team5,8Milk6,0Brands' Division 4,6GOROD L5,8SPN Ogilvy6,5DIVERSITY 7,3IMPACTO 5,1Poster One7,1TVIN 7,4TWIGA 6,5BE!MA6,0

44

32.812528.12527.3437525.7812521.0937518.7517.187516.4062516.4062514.8437514.06250000000001613.2812512.511.7187511.71875

4

3

3

2

1

1

1

2

3

1

1

-4.4776119400000001-2.9850746269999999-2.9850746269999999-2.2388059699999987-0.74626865700000122-1.4925373129999986-0.74626865700000122-2.2388059699999987-2.9850746269999999-0.746268657000001220-0.74626865700000122

10.937510.156259.37500000000001429.37500000000001429.37500000000001429.37500000000001428.593758.593758.593757.81249999999999567.81249999999999567.81249999999999567.81249999999999567.81249999999999567.031250000000008

2

1

1

2

2

1

2

1

-1.4925373129999986-0.74626865700000122-0.74626865700000122-1.4925373129999986-1.4925373129999986-0.74626865700000122-1.4925373129999986-0.74626865700000122

230.360.320.319

BTL

,

( )

Orange LLC720.2170.360.5327Ogilvy 630.3200.121.0225Progression 600.3190.360.5326Action 590.5270.131.5431Leo Burnett 550.170.850.016Grey Group450.270.210.016TMA-Draft 450.3130.570.1116ITM 430.3130.460.1120A.R.M.I. 400.260.110.09EMG390.3130.670.1114

BTL (top 10)