beverage kings, inc. entering a foreign market
TRANSCRIPT
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Beverage Kings, Inc.Entering a Foreign Market
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SPECIFIC MARKET: PARIS
Paris is a large city and the capital of France.
The city has a high population.
There will be plenty of customers
High volume of tourists
Products will be moving fast.
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STRATEGIES FOR ENTERING THE MARKET
Strategic possibilities:
Licensing
Wholly owned company
Joint ventures
The best strategy is joint ventures Team up with a French company Gain a customer base
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PLAN
Form agreement with a French beverage company The agreement should benefit both parties.
Find a local manufacturer
Identify a suitable location for headquarters.
Market towards: Hotels Restaurants Small shops/Grocers
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PLAN CONT.
Pricing Strategy – Penetration Price sensitive
Advertisement should begin immediately
Create new beverage that may suit French customers
Eventually branch out to smaller cities
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CONCLUSION
Paris is a good market for Beverage Kings.
Strategies benefit consumers and the company.
The plans should be well implemented.
This will be a good way for Beverage Kings to increase its profits.
We are excited for this new adventure!