© amsoil inc 2010 january 2010 · 2018-10-10 · omy, amsoil will remain on track. and dealers can...

JANUARY 2010© AMSOIL INC 2010

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Environmental Protection Agency that demands a reduction in carbon monoxide, hydrocarbons and nitrogen oxides emitted by small, off-road gasoline engines will require changes in motor oil formula-tions. Other companies will set their sights on the minimum standards, solely to satisfy the EPA man-date. AMSOIL, on the other hand, will develop prod-ucts that excel in those applications, including outboard motors, lawn mowers, personal watercraft and all other non-road small engine equipment.

Similarly, and on an even larger scale, the ILSAC GF-5 passenger car motor oil specifi cation, which is scheduled for implementation in 2011 and is designed to help original equipment manufacturers meet EPA regulatory requirements, will require the development of more sophisticated motor oils. This works to the benefi t of AMSOIL. While other com-panies may struggle within the confi nes of their cost/profi t restraints, AMSOIL will develop formulations that exceed GF-5 specifi cations and maintain AMSOIL standards. We will continue to work closely with our suppliers and select only those technologies that yield the absolute best results in terms of quality and performance.

It doesn’t matter what the challenge is. Whether it’s a regulation imposed by a government agency, a performance issue encountered through equipment design or an obstacle kicked up by an unstable econ-omy, AMSOIL will remain on track. And Dealers can be assured that AMSOIL will continue to provide those components that are absolutely essential to creating and maintaining a highly profi table busi-ness opportunity.

First and foremost is the high quality of our prod-ucts. Beyond that is the stability of this company. Any potential AMSOIL Dealer can look at our long-standing stability and determine immediately that the business opportunity we provide offers real, absolute potential. Second, we make no outrageous promises, but can guarantee that hard work and dedication can translate directly to Dealer success. Finally, is training. Whether through our website, printed materials, AMSOIL University, personal con-tact with corporate staff members or any other resource we provide, any Dealer has access to the education necessary to succeed in his or her AMSOIL business.

As we look ahead now to 2010, I can confi dently say to all Dealers that the only real limitations they have are those they create for themselves. This com-pany will continue to grow, and we can all look forward to another challenging, yet successful year.

2 AMSOIL ACTION NEWS / JANUARY 2010

A. J. “Al” AmatuzioPresident and CEO, AMSOIL INC.

This past year, like most years, was unpredictable in many respects, yet predictable in others. The econ-omy, of course, continued to affect virtually all cat-egories of business, and AMSOIL was no exception. I am happy to report, however, that the company continued to grow in 2009 and we remain strong, stable and on the move. You can expect more of the same in 2010.

In terms of products, we will maintain full throt-tle on our research and development. At any one time at AMSOIL we have up to a dozen products under review that may or may not ultimately be developed. Careful analysis is done on each to deter-mine its marketability. Performance levels, pricing, potential markets and many other variables are scru-tinized to determine a product’s feasibility. The ulti-mate goal, as always, is to develop products that bring benefits to consumers and profits to our Dealers. This we will do.

As the lubricant industry becomes increasingly more complicated with the addition of more regula-tions, service classifi cations and equipment refi ne-ments, AMSOIL will remain at the cutting edge. Our willingness and ability to adopt new technologies and push performance parameters to the limit set us apart from other companies. For example, an emission policy recently passed down by the

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AMSOIL P.i. Gains Mileage, Fans at Florida Bike Shop

Evil Twin Motorcycles in Florida is an AMSOIL retail-on-the-shelf account registered by Direct Jobbers George and Lea Collins of Winter Park, Fla.

“We have been using AMSOIL synthetic motor oils, Severe Gear Synthetic Gear Lubes and greases for about four or fi ve years,” said Lisa Richmond, owner of the motorcycle shop. “We have been sat-isfi ed with these products, so when our Dealers George and Lea Collins showed us AMSOIL P.i., we were more than eager to try it.

“When the AMSOIL P.i. arrived, one of our very good customers was getting an AMSOIL service on his motorcycle,” Richmond said. “He volunteered to test the new product in his motorcycle.”

Because the customer was about to travel from Florida to Texas, he was a prime candidate to test AMSOIL P.i. The gasoline in the motorcycle was treated according to directions, and during the course of the 3,800-mile trip, the customer was thrilled to experience a double-digit fuel economy increase.

“Upon returning, we told him he was ready for another treatment because the product lasts approximately 4,000 miles,” Richmond said. “He was more than willing to purchase a bottle and loves the product.”

Richmond has found AMSOIL products outperform other brands.“We have had a lot of products come through our door claiming to do what

AMSOIL products have done. To date, no other products have worked so efficiently. Thank you, AMSOIL, for living up to your name and continu-ally producing products that do exactly what you claim they will do.”

Richmond’s mechanic, Bill Beaumont, was instrumental in bringing AMSOIL products to Evil Twin.

“Bill is the driving force behind AMSOIL products being in that shop,” said Lea Collins. “He just loves AMSOIL. Every shop should have a mechanic like Bill.”

AMSOIL ACTION NEWS / JANUARY 2010 3

EVIL TWIN MOTORCYCLES — Owner Lisa Richmond at the desk of her Florida bike shop that features many AMSOIL products. Below: Mechanic Bill Beaumont brings in a new shipment of AMSOIL products.

EVIL TWIN MOTORCYCLES — Owner Lisa Richmond at the desk of her



Carl and Kimberlee McNameeOntario★Regency Platinum Direct Jobbers

Tenth—Total Organization

Leonard and Marcie PearsonWashington★★★★Regency Platinum Direct Jobbers

Third—Total Organization

Dave M. MannMichigan★★★★★★Regency Platinum Direct Jobber

FIRST—Total OrganizationFIRST—Personal Group SalesSeventh—New Qualifi ed Dealers and Accounts

Ches and Natasha CainSouth Dakota★Regency Platinum Direct Jobbers

Fifth—Personal Group Sales

DD MM MM Thomas and Sheila ShalinKansas★★★★Regency Platinum Direct Jobbers

Second—Total OrganizationSecond—Personal Group SalesSecond—New Qualifi ed Dealers and Accounts

Chuck TrebinoCaliforniaExecutive Direct Jobber

Ninth—Commercial and Retail Marketing

Gene and Danae FineOregon★Regency Platinum Direct Jobbers

Tenth—Personal Group SalesFifth—New Qualifi ed Dealers and Accounts

Douglas BottamillerMarylandExecutive Direct Jobbers

Tenth—Commercial and Retail Marketing

Vijay ParanyOntarioExecutive Direct Jobber

FIRST—New Qualifi ed Dealers and Accounts

David and Carol BellTexas★★★★Star Regency Platinum Direct Jobbers

Fourth—Total OrganizationThird—Personal Group SalesFourth—Commercial and Retail Marketing

Michael H. EllisMichigan★Regency Platinum Direct Jobber

Ninth—Personal Group SalesSecond—Commercial and Retail Marketing

Kent and Trudy WhitemanUtahRegency Gold Direct Jobbers

Third—New Qualifi ed Dealers and Accounts

Greg M. DesrosiersAlberta★Regency Platinum Direct Jobber

Sixth—Total OrganizationSeventh—Commercial and Retail Marketing

David B. RichardsonOhioExecutive Direct Jobber

Third—Commercial and Retail Marketing

Mark and Sherree SchellIdaho★★★Star Regency Platinum Direct Jobbers

Fifth—Total OrganizationEighth—Personal Group Sales

Greg and Debra McKenzieAlbertaRegency Gold Direct Jobbers

FIRST—Commercial and Retail Marketing

Peter and Diana LotitoNorth CarolinaRegency Direct Jobbers

Sixth—New Qualifi ed Dealers and Accounts


Gerry and Patricia ReidNorth Carolina★Regency Platinum Direct Jobbers

Eighth—Total OrganizationSixth—Personal Group Sales

George and Shirley DouglasFlorida★★★Regency Platinum Direct Jobbers

Seventh—Total OrganizationSeventh—Personal Group Sales

OCTOBER 2009 HALL OF

FAMEAMSOIL Hall of Fame members are

recognized for their long-standing service, achievement and commitment

to excellence.

Dorothy Hansen Regency Platinum

Shirley Green ★Regency Platinum

Harold Hartman ★★Regency Platinum

Ray and Arlene Schmit★★★★★Regency Platinum

Bill and Donna Durand ★★★★★★Regency Platinum

LaDonna Harrison and LaVel Rude (Lingwall Organization)

★★★★Regency Platinum

Ora Mae Boardman ★Regency Platinum

John W. MoldowanAlbertaRegency Direct Jobber

Sixth—Commercial and Retail Marketing


Thomas R. WeissNorth DakotaExecutive Direct Jobber

Fifth—Commercial and Retail Marketing

Marcus “Burke” HinmanCaliforniaExecutive Direct Jobber

Eighth—New Qualifi ed Dealers and Accounts

ct

nd

Scott T. SwendsonWisconsinRegency Silver Direct Jobber

Tenth—New Qualifi ed Dealers and Accounts

Robert E. RileyFloridaRegency Direct Jobber

Ninth—Total OrganizationFourth—Personal Group Sales

Heath PalmerIowaRegency Direct Jobber

Ninth—New Qualifi ed Dealers and Accounts

David and Tracey CottrellOntarioDirect Jobbers

Eighth—Commercial and Retail Marketing


NEW DIRECT JOBBER

First Time 300 Level Honor Achievers 300 monthly commission credits 3 Dealers sponsored


HIGHER LEVELS OF R

Jason Fry, Ohio Sponsor: Glenn R. Delong

Marc Leduc, Ontario Sponsors: David and Maureen Vlodarchyk

Nancy Negoshian, Massachusetts Sponsor: George R. Carlson

Liz and Bob O’Neal, Colorado Sponsor: Damien O’Neal

Tom A. Roffers, Wisconsin Sponsor: Gregory Vaughn

Gerald R. Smith, Arizona Sponsor: Frank W. Lampi

Richard Staten, Idaho Sponsors: Mark and Sherree Schell

Thomas and Carol Tasker, Utah Sponsors: Robert and Anna Snook


PREMIER DIRECT JOBBERS

Christopher KelleyVirginia

Sponsor: Heath PalmerDirect Jobber: Heath Palmer

Thomas Cannarile, Michigan Sponsors: Timothy and Elizabeth Kerby

Richard and Shelley Cox, California Sponsor: James Anderson

Gordon Robert Elzea, Washington Sponsors: Leonard and Marcie Pearson

David and Andrea Ensley, Ohio Sponsors: Brian and Melodie Dobben

Jeff Gordon, Washington Sponsors: Terrence and Vicki Kolton

George and Lea CollinsFlorida


NEW DIRECT DEALERS



RECOGNITION OCTOBER2009

Robert Houttuin, Ontario Sponsor: James F. Roger

Teresa Keith, Virginia Sponsor: Paul W. Thompson

Torin M. Little, Massachusetts Sponsors: Gene and Danae Fine

Marty Maclay, Montana Sponsors: Gene and Danae Fine

Richard Palecek, Wisconsin Sponsors: Mark and Christine Schmelzer

Michelle and Steve Poulos, Arizona Sponsor: Kristy Pownall

Theodore and Suzanne Richardson, Michigan Sponsors: Jon and Dolores Brauer

Norman Jr. and Connie Rinehart, Texas Sponsors: Norman and Doreen Rinehart

Robert and Elaine Ritter, Kentucky Sponsor: Dave M. Mann

Tim and Susan Roberts, Virginia Sponsor: Stephen Beckett

Riley and Lindsay Rogers, Idaho Sponsors: Charles and Connie McGuffey

Robert Rover, Colorado Sponsor: Craig A. Ludwick

Daniel and Christine Weber, Hawaii Sponsors: Sidney and Merle Liborio

Merlyn and Kimberly Werner, Minnesota Sponsors: Conrad and JoAnn Holten

John Williamson, California Sponsors: Ches and Natasha Cain

Gregory PlouffMichigan

Sponsor: Dave M. MannDirect Jobber: Dave M. Mann

Randall StephensPennsylvania

Sponsor: William K. ShirkDirect Jobber: William K. Shirk

Robert R. SwartzMassachusetts

Sponsors: Ernest and Gail JoyalDirect Jobbers:

Ernest and Gail Joyal



Grease-related maintenance on off-road equip-ment is labor intensive and requires a thorough knowledge of complete equipment lubrication requirements, while neglect or improper greas-ing can lead to poor equipment performance, unnecessary maintenance expenses and down-time. AMSOIL Dealers armed with a detailed understanding of grease-related suffering points and the benefi ts of AMSOIL Synthetic Polymeric Off-Road Grease can successfully address cus-tomer concerns and increase grease sales.

Maintenance-Related Suffering Points• Diffi cult zerk (grease fi tting) locations • Operator neglect • Minimal standards for grease lubrication

intervals• Proper grease selection

Zerks and Neglect There are dozens of zerks on a variety of heavy-duty applications. Many zerk fi ttings are not only diffi cult to locate, but diffi cult to grease, even for expe-rienced maintenance personnel. A multitude of hard-to-locate fi ttings presents serious potential for missed grease points, causing drastic increases in component wear that can lead to component failure and equipment downtime. AMSOIL Synthetic Polymeric Grease provides the extra level of protection necessary to help overcome the problems associated with missed grease points and skipped lubrication intervals, staying in place longer and providing better lubrication for extended periods. By providing a safety margin for when grease points are missed, AMSOIL Synthetic Polymeric Grease allows extended equipment life and peace of mind, even during severe-service operation. In addition, AMSOIL Synthetic Polymeric Grease is formulated with 5 percent molyb-denum disulfi de (moly) for an extra level of protection, actively separating metal components when lubrication intervals are skipped.

Lubrication IntervalsStandard original equipment manufacturer (OEM)-recommended greasing intervals fail to consider unique circumstances such as extreme service, company main-tenance procedures or environmental conditions. Similar to automotive OEM-recommended oil drain intervals, recommended off-road equipment grease intervals do not consider the use of high-quality products such as AMSOIL Synthetic Polymeric Grease, which can safely extend lubrication intervals. Although following OEM guidelines is typically a good start for developing proper maintenance procedures, unique circumstances can alter interval requirements signifi cantly.

Grease SelectionUse of greases with incompatible thick-ening systems can result in severe equip-ment wear as certain incompatibilities can cause hardening or softening of grease in equipment components, jeop-ardizing protection. AMSOIL Synthetic Polymeric Grease incorporates a calcium-sulfonate complex thickener, which is compatible with nearly all major thickener types, including lithium-complex thick-ened greases. For a complete grease compatibility chart, see the AMSOIL Synthetic Polymeric Grease Product One Voice, available in the AMSOIL Dealer Zone under “Other Downloads.”

Operational Suffering Points • Grease pound-out• Water washout• Dirt and contaminant ingress

Pound-Out ResistanceThe repetitive pounding action of everyday operation puts severe strain on equipment pivot points, causing inferior greases to pound out of place. When pound-out occurs, there is no base oil to provide proper separation of metal components, leading to increased wear, and no seal to keep water and abrasive contaminants out, lead-ing to rust, corrosion, pitting and component failure. AMSOIL Synthetic Polymeric Grease effectively resists pound-out and keeps equipment properly lubricated during extreme-pressure shock-loading and high-impact operation. The AMSOIL Impact Simulator (G2713) can be used to effectively measure a grease’s pound-out resistance. See back cover for more information or see the video demonstration at www.amsoil.com.

Water Washout and Contaminant IngressGrease in heavy equipment is often subjected to envi-ronmental contaminants, including water. When inferior grease is exposed to water, it presents major potential for washout, or grease washing off the equipment components. This not only increases metal-to-metal contact and wear, but also the potential for rust and corrosion. AMSOIL Synthetic Polymeric Grease has exceptional adhesion and cohesion properties, allowing it to remain in place during wet operation and cleaning. It also provides one of the best water washout test (ASTM D1264) values in the industry (1%), effectively protecting metal components from the harmful effects of water contamination.

By providing superior sealing ability, AMSOIL Synthetic Polymeric Grease also overcomes problems created



through contaminant ingress, actively deterring abrasive contaminants from entering pivot joints and providing better seal protection, maximizing equipment life.

AMSOIL Synthetic Polymeric Off-Road Grease is designed to provide superior lubrication, protection and extended service intervals for virtually all off-road

equipment grease points, including heavily-loaded pivot points, bushings, articulation points, machine implements, universal joints, driveline grease points, equipment wheel bearings and other grease-lubricated components. The following pictures present the greas-ing requirements for a typical backhoe application.

OEM recommendation: Lubricate backhoe arm, stick, bucket, cyl-inder bearings and linkage every 10 hours.

OEM recommendation: Lubricate loader bucket pivot and linkage every 10 hours.

OEM recommendation: Lubricate axle universal joints and kingpin bearings every 250 hours.

OEM recommendation: Lubricate swing frame every 10 hours.

OEM recommendation: Lubricate stabilizer bearings and cylinder every 10-50 hours.

= Grease Point = Extreme Pound-Out Potential



The NPD Group’s Automotive Aftermarket Industry Monitor, which tracks commercial sales at the point-of-sale for over 18,000 auto parts stores in the U.S., released a report demonstrating that consumers favor name-brand lubricants over private-label offerings. The report, entitled “Selling Automotive Products in Tough Economic Times,” found that 56 percent of consumers view name-brand motor oils as higher quality than store brands, while 38 percent see no difference and 6 percent view private-label oils as better than name brands.

Name Recognition Equates to QualityThe report’s statistics indicate that most people associate name recognition with quality. People feel more comfort-able buying a product they’ve heard of because it helps validate their purchasing decision.

“If all those other people like it, it must be the best.”

Unfortunately for many consumers, that isn’t always the case. While well-recognized brands of motor oil usually provide adequate protection, their popularity is often due more to high-budget ad campaigns than to product performance.

AMSOIL INC. Marketing Creating Widespread RecognitionWhile AMSOIL does not enjoy the same brand recognition as many national brands, awareness is on the rise and the entire Dealer network stands to profi t. In order to increase brand awareness and help Dealers increase sales, AMSOIL sponsors high-profi le racers and events and places advertisements in national publications that reach the company’s target audience. This strategy has served the company well. Third-party surveys and any long-time Dealer will confi rm that the AMSOIL name is recognized by far more people now than it was fi ve years ago. Thanks to the exposure generated by nationally-televised AMSOIL-sponsored races and large events like the Sturgis Motorcycle Rally and Daytona Bike Week, the days of Dealers meeting prospects who haven’t heard of AMSOIL or synthetic oil are fading fast.

Price is EverythingBut what about the 38 percent of consumers in the NPD report who see no difference between name-brand and

private-label oils? While many consumers base purchas-ing decisions on perceived quality or popularity, many others choose products solely on perceived value. They want the product that will cost them the least amount of money. That is one reason why, in spite of consumers’ perceptions of quality, private-label dollar volume increased by 8.8 percent from April 2008 to April 2009.

“The recession has clearly focused consumers on value,” said David Portalatin, industry analyst for NPD’s auto unit. “The lower prices often offered by private-label brands are a compelling offer for consumers looking for ways to cut back.”

AMSOIL Products Offer Maximum ValueThe initial price of AMSOIL motor oil can deter value-minded consumers, but that is exactly why AMSOIL adopted the MLM business model. AMSOIL Dealers are there to explain how AMSOIL products save money through extended drain intervals, reduced maintenance costs and longer equipment life. Once armed with the facts, it’s easy to see the cost savings afforded by AMSOIL products.

AMSOIL: Premium Quality, Maximum ValueAMSOIL products deliver a level of protection and per-formance high enough to meet the demands of the most discerning of enthusiasts. Incredible cold-temperature performance, superior shear strength and excellent resis-tance to volatility make AMSOIL motor oils fi rst in the minds of many consumers who are passionate about their vehicles. These same features also deliver the ben-efi ts that value-driven consumers are looking for. AMSOIL motor oils last longer and provide better protection than other oils, saving motorists money by helping reduce oil and maintenance costs while increasing performance and vehicle life.

The NPD report affi rms that lubricant consumers defi ne value differently and base purchasing decisions on varying factors. AMSOIL products offer the rare combination of premium quality and maximum value, providing AMSOIL Dealers with the opportunity to reach both value- and quality-minded consumers.

Increased Brand Awareness Brings Increased Dealer Sales



Fuel Filters Fuel Filters Require Regular Require Regular ServiceService Fuel fi lters today appear signifi cantly different from those used in the past, but their purpose remains the same: to protect the fuel system by removing con-taminants such as rust, dirt and other foreign matter from the fuel. Stricter emissions legislation, higher injection pressures and ultra-low sulfur and biodiesel fuels have all contributed to the evolution of fuel system technology. The fuel fi lter is often overlooked in terms of regular maintenance.

Purpose of Fuel FiltersInternal combustion engines consume a mixture of fuel and air to produce energy. The most commonly used fuels are gasoline and diesel fuel.

Older gasoline engines use a carburetor that mixes the fuel and air in exact proportions for effi cient carbu-retion. It has many small passageways and delicate parts which can be damaged by dirt. A dirty carburetor can cause erratic performance or complete engine shutdown.

Carbureted engines have been replaced with electronic fuel injec-tion (EFI) systems. Fuel injection is a much simpler, more pre-cise way to deliver fuel to the cylinders.

Gasoline and diesel engines normally use a fuel injector for each cylinder. The injector meters the fuel under high pressure through small openings in the tip and into the combustion chamber. A supply pump supplies fuel to each injector. High operating pressures and tight clear-ances make the injectors vulnerable to damage and wear when exposed to dirt and contaminants. The key to keeping a fuel system operating at its best is clean-liness.

Types and Sources of ContaminantsContaminants may enter the fuel system when unfi l-tered fuel is pumped into the vehicle tank or through loose tank caps or faulty sealing gaskets. Fuel can also be compromised by contaminants or dirt particles left in the tanks or lines during the manufacturing and assembly process. The most common contaminants found in fuel are rust, dirt and water.

Rust usually comes from large storage tanks, but can also form in vehicle tanks if low fuel levels are left in the tanks over long periods of time. Rust is an abrasive and causes damage to the injection system components.

The most common source for water is condensation in the fuel tank. If the fuel tank is not kept fi lled, warm moisture-laden air condenses on the cooler inside metal wall of the fuel tank. Water can also enter the fuel in underground storage tanks, during vehicle tank fi lling on wet, rainy days, or through leakage past fuel tank fi ller caps and improperly-designed vent openings.

Dirt can fi nd its way into the fuel through dirty caps, tank spouts and dispensing nozzles. Vent systems, tank caps and other seals should be checked frequently to ensure they are in good condition and none are miss-ing. Another contaminant sometimes found in diesel fuel is bacteria.

Types of Fuel FiltersThere are numerous types of fuel fi lters for gasoline and diesel applications, including in-line, element/cartridge and spin-on.

In-line fi lters are located in the fuel line between the tank and injectors or carburetors.

Element/cartridge filters require installation into some type of housing in the vehicle fuel system. These fi lters are often neglected due to lack of consumer knowledge of the location and the inaccessibility of the fi lter.

Spin-on fuel fi lters are similar to oil fi lters. They are easy to replace and come in a variety of sizes.

Some automobiles and light trucks have two fuel fi lters. The fi rst fi lter, usually located in the fuel tank,

can be made of fi ne woven fabric or other fi lter mediums. This fi lter prevents large pieces of

contaminant from damaging the fuel pump. The tank fi lter also prevents most water from going to the engine. Under normal conditions,

the tank fi lter will not require ser-vice or replacement, however the second

fi lter requires regular service.Gasoline and diesel engines are very

sensitive and will not tolerate dirty fuel. The most delicate part of a diesel engine is the fuel injection system. Injectors have moving parts with very close tolerances, and small particles of contaminant can damage them or cause erratic performance.

Servicing Fuel FiltersFuel fi lters should be changed at intervals recom-mended by the engine or equipment manufacturer. When operating under more adverse conditions or with very dirty fuel, the fi lters may need to be changed more frequently. Replacing fuel fi lters at the recommended intervals is the best assurance against engine problems and fuel starvation.

Filters Available From AMSOILAMSOIL currently offers a full line of fuel fi lters from WIX, Mann-Filter and Donaldson. Reinforcing the importance of regular fuel fi lter service not only keeps customers’ cars in prime condition, it is a good way to add to regular sales of oil and air fi lters.



Diesel Cold Flow ImproverAMSOIL Diesel Cold Flow Improver maintains fuel fl ow in low temperature applications below 40°F, effectively modifying wax crystal formation at low temperatures to depress diesel fuel pour point and improve cold fl ow filtration properties. Cold Flow Improver lowers the cold fi lter plug-ging point by as much as 20°F and

decreases the need for #1 diesel fuel diluted with kerosene, and it contains jet fuel-type deicer to

help prevent ice formation in fuels contaminated with wate r. Co ld F low Improver is compatible

with diesel particulate fi lters (DPFs).

Diesel Concentrate Plus Cold Flow Improver

AMSOIL Diesel Concentrate Plus Cold Flow Improver is a premium, year-round diesel fuel additive that provides improved effi ciency and maximum cold-weather perform ance by combining the superior detergency and lubricity of Diesel Concentrate with the excellent anti-gelling properties of

Cold Flow Improver in one convenient package without sac-rifi cing performance.

Diesel RecoveryAMSOIL Diesel Recovery is an emer-gency cold weather treatment that quickly and effectively dissolves the wax crystals that form when diesel fuel surpasses its cloud point. It effectively liquefi es gelled diesel fuel, thaws frozen fuel fi lters and reduces the need for a new filter, saving money and allowing the operator to continue driving with minimal down-time. Diesel Recovery is alcohol-free,

non-corrosive and performs well in all diesel fuels, including ULSD, off-road and biodiesel.

diekerjet

helpin fwaIm

Coin pacrifi c

perfordieselULSDbiodie



AMSOIL INC. will host its annual AMSOIL University (AU) May 16-20, 2010 at the Duluth Entertainment and Convention Center (DECC).

“Any Dealer who is even remotely serious about build-ing his or her business should come to AU,” said Steve LePage, Western Regional Sales Manager and AU chair-man. “It’s a tremendous investment in your future.”

AMSOIL University is the premier AMSOIL event of the year. Dealers of all levels come to Duluth-Superior from all over North America to increase their knowledge of AMSOIL products, build sales and presentation skills and gain insight into market trends and opportunities. There’s also plenty of good food, entertainment and time to get to know other Dealers during the four-day event.

AMSOIL has again reserved a block of rooms at the Holiday Inn Waterfront. The hotel is located on the skywalk system that puts Dealers a short, indoor walk away from the DECC.

As in years past, AMSOIL U includes three course tracks for Dealers of various levels.

Core Technology Program Prerequisites: NoneCoursework focus: Administration, Lubrication I and II, Filtration I and II, Sales I and II, Engine Oils, Drivetrain Fluids, Greases and Fuel Additives.

This track is recommended for fi rst-time attendees. It is the foundational information on which to build confi -dence and understanding of an AMSOIL business.

Business Development ProgramPrerequisites: Must have attended an AMSOIL University Core Technology Program, a C&F or CAT school or have suffi cient fi eld experience.Coursework focus: Small Business Commercial Appl icat ions, Commercial Sales, Personal Administration, Service, Oil Analysis, Two-Cycle Lubricants and Grease.

Advanced Development ProgramPrerequisites: Must have attained Direct Jobber status. Previous completion of the Core Technology Program and Business Development Program is highly recommended.Coursework focus: The Advanced Development Program focuses on opportunities for established Direct Jobbers, including market trends, promotional ideas,

advanced technical updates and opportunities to share ideas with AMSOIL corporate staff.

Daily ForumsEveryone who attends AU will have access to daily forums where they will learn from corporate staff mem-bers about new AMSOIL products, aftermarket prod-ucts and trends in the industry.

“AMSOIL University always provides a unique chal-lenge,” LePage said. “We’ve raised the bar every year and it’s challenging to keep raising the bar — to make it bigger and better than the year before.”

While the training Dealers receive at the event is invaluable, planners also strive to guarantee enough social opportunities for Dealers to interact with corpo-rate staff members and network with one another. “We want to make it fun as well as educational,” LePage said.

Those fun times include the Sunday social welcom-ing event, the Tuesday night cookout and tours of the AMSOIL Center.

“The Tuesday cookout is one of our best events,” LePage said. “It’s an opportunity for the Dealers to get together with staff members for a nice meal, and they get to see fi rsthand how big the company actually is. That’s a real motivator for the Dealers. They see AMSOIL is growing and is immensely successful.”

Product RebateAnother great benefi t is the 10 percent rebate Dealers receive during the week. All AMSOIL Dealers attending AMSOIL University are eligible for a 10 percent rebate on one complete product order placed during the week. Orders may be picked up at the AMSOIL Center during the week, or may be shipped to the Dealer. To qualify for the rebate, orders must be placed the week of AMSOIL U.

Early Registration DiscountDealers interested in attending AU 2010 can receive an early registration discount of $50 until March 1, 2010.

Before March 1, 2010 — Enrollment Cost (per Dealer) $397Spouse Attending: $196Spouse attending only lunches and social events: $50

March 1 to May 16, 2010 — Enrollment Cost (per Dealer) $447 Spouse Attending: $246Spouse attending only lunches and social events: $75

For complete information about AMSOIL University and to register, log in to the Dealer Zone, click on the Training tab and click the AU logo link.


The AMSOIL Offshore Racing Team of Bob Teague and Paul Whittier wrapped up the SBI/APBA World Championship in Key West, Fla., taking the win at the 29th annual event by defeating the All Jack’d Up team.

Team AMSOIL enjoyed an incredible season of success in 2009, sweeping all the possible cham-pionships available to them in several sanctioning bodies. In addition to the SBI/APBA World Championship, Teague and Whittier also earned the 2009 High Points Championships in the Offshore Super Series, Triple Crown and OPA series.

“This season has been a true testament to AMSOIL,” said Teague. “Their support has been phenomenal. We’re going to bring these Mercury 525’s in for an end-of-the-year looksee and they’ll be just as powerful in 2010 thanks to AMSOIL Dominator 15W-50 Racing Oil.”

The AMSOIL #77 boat will be receiving some body repair work before the 2010 racing season begins in March.


Teague and Whittier swept all the offshore championship titles available to them in 2009.

AMSOIL Offshore Racing Team Claims Another Championship

Team AMSOIL Starts Snocross Season Strong at

AMSOIL Duluth NationalOriginally scheduled for Thanksgiving weekend, but postponed due to warm tempera-tures, the 2009-2010 AMSOIL Championship Snocross Series season kicked off on the weekend of December 11-13 with the AMSOIL Duluth National in Duluth, Minn.

After suffering a broken hip in last year’s Winter X Games that prematurely ended his season, Team AMSOIL/Judnick Motorsports racer Ross Martin was healthy and eager to get back on the track. He got off to a good start in the Pro Open fi nal, pushed past

the fi eld and settled into second place behind leader Tucker Hibbert. Although he was gaining ground on Hibbert, he ran out of time before he could make the pass and took the second place podium. Meanwhile, new Team AMSOIL/Scheuring Speed Sports racer Robbie Malinoski grabbed the hole shot and battled up front with the leaders before fi nish-ing fourth.

In the Pro Super Stock fi nal, Martin moved through the fi eld from the back row to take fi fth, while Malinoski made a brilliant move to pass Brett Bender for the third position, but encountered some bad luck as his jacket sleeve got caught on Bender’s sled and caused his sled to tip. From there, some gas leaked onto the brake pads and started a fi re, ending Malinoski’s bid for a podium fi nish.

Team AMSOIL/Judnick Motorsports semi-pro rider Mike Bauer had a very successful weekend, taking the win in the Semi-Pro Super Stock 1 class and following it up with a third place podium in the Super Stock 2 class.

Ross Martin earned two top 5 fi nishes at the AMSOIL Duluth National, including a second place podium in the Pro Open class.

Robbie Malinoski made his Team AMSOIL debut at the AMSOIL Duluth National and took a fourth place fi nish in the Pro Open class.

Mike Bauer (center) earned two podi-ums, including a fi rst place podium in the Semi-Pro Super Stock 1 class.


2010 AMA Pro Superbike

Championship Schedule Released


AMSOIL and Circle Track magazine have partnered for the AMSOIL Great American Circle Track Tour. The four-year tour will see Circle Track Senior Tech Editor Bob Bolles travel to various race venues across the country, including both local race tracks and prestigious special events such as the Dream at Tony Stewart’s Eldora Speedway, where he will interact with racing teams, drivers and fans to promote grass roots racing, discuss current trends in racing technol-ogy and build sponsor awareness among the hardcore racing community.

During the fi rst year of the AMSOIL Great American Circle Track Tour, Bolles will travel to 25 race tracks throughout the Southeastern United States; he will cover other areas of the country in subsequent years. Each stop will be pre-arranged with track owners and pro-

moters, ensuring the maximum possible exposure through advance announcements, local publicity and press releases. Bolles will meet with the racers to talk shop, discuss issues important to racing and distribute sponsor information, literature and promotional items. The tour will be thoroughly covered in a series of Circle Track magazine articles, as well as blogs and web exclusive articles at www.circletrack.com.

AMSOIL Becomes Title Sponsor for the AMSOIL Great American

Circle Track Tour

Team AMSOIL Superbike star Larry Pegram will be hunting for a championship in 2010.

2010 AMA Pro Superbike Championship Schedule 2010 AMA Pro Superbike Championship Schedule

March 3-5 Daytona International Speedway - Daytona Beach, FL

March 26-28 Auto Club Speedway - Fontana, CA

April 16-18 Road Atlanta - Braselton, GA

May 14-16 Infi neon Raceway - Sonoma, CA

June 4-6 Road America - Elkhart Lake, WI

July 16-18 Mid-Ohio Sports Car Course - Lexington, OH

August 13-15 Virginia International Raceway - Alton, VA

September 3-5 New Jersey Motorsports Park - Millville, NJ

September 24-26 Barber Motorsports Park - Birmingham, AL

AMA Pro Road Racing offi cials recently un-

veiled the 2010 AMA Pro Superbike Cham-

pionship schedule, featuring Team AMSOIL

road racing star Larry Pegram. The 2010

series will visit nine key markets across the

country, with negotiations ongoing for a 10th

race to be added in the near future. Races

will once again air on the SPEED Channel

throughout the season. AMSOIL is the Offi cial

Oil of AMA Pro Road Racing and presenting

sponsor of the Daytona SportBike class.

JanPages95849.indd 15JanPages95849.indd 15 12/23/09 8:18:18 AM12/23/09 8:18:18 AM

LOUISIANA• January 7 - Thursday• February 4 - ThursdayMeeting - 6:30 p.m.AUTTONBERRY RESIDENCE2520 Swiss StreetW. Monroe, LA 71291Hosted by Direct Jobber Ellis Auttonberry (318) 396-4348

MAINE• January 13 - Wednesday• February 10 - Wednesday Meeting - 7 p.m.RSVP for meeting location, directions, meeting focus and special requests.Hosted by Regency Silver Direct Jobbers Lee & Susan Mortenson (207) 761-8375

MARYLAND• January 28 - Thursday• February 25 - ThursdayMeeting - 7 p.m.HYNES RESIDENCE291 Chestnut Springs RoadChesapeake City, MD 21915Hosted by Dealer William Hynes (302) 540-2525 or (410) 885-3037

• January 15 - Friday• February 19 - FridayMeeting - 7:30 p.m.Downline and Guests FREE, Out of line – $5MARTIN RESIDENCE3994 Trace Hollow RunSalisbury, MD 21801Hosted by Regency Direct Jobbers Les & Linda Martin (410) 548-LUBE

MASSACHUSETTSNone Scheduled

MICHIGAN• January 18- Monday• February 15 - MondayMeeting - 7 p.m.BRAUER RESIDENCE5709 Eggert PlaceBrighton, MI 48116Hosted by Direct Jobbers Scott and Dolores Brauer RSVP (810) 923-3334

• January 18 - Monday• February 15 - MondayMeeting - 7 p.m. (info) Meeting - 8 p.m. (opportunity)

KIRBY / AMSOILWEST AREACall ahead for locationHosted by ★Regency Platinum Direct Jobber Tom Kirby; RSVP to (248) 310-0604 or (248) 669-9093

• January 4 - Monday• February 1 - MondayMeeting - 7 p.m. (info) Meeting - 8 p.m. (opportunity)

ELLIS / AMSOILEAST AREACall ahead for locationHosted by ★Regency Platinum Direct Jobber Mike Ellis; RSVP to (586) 781-5092 or (586) 918-1578

• January 5 - Tuesday• February 2 - TuesdayMeeting - 7 p.m.KERBY RESIDENCE138 East First St.Ovid, MI 48866Hosted by Dealers Tim and Liz Kerby (989) 834-5213

MINNESOTA• January 21 - Thursday• February 18 - ThursdayMeeting 7 p.m.MEYER RESIDENCE512 Broadway StreetCleveland, MN 56017Hosted by Master Direct Jobbers Charles & Donna Meyer (507) 931-3875

FLORIDA• January 12 - Tuesday• February 9 - Tuesday Meeting - 7 p.m.COX RESIDENCE110 Lower Lake Ct.DeBary, FL 32713Hosted by Direct Jobber Hank Cox (386) 216-5988

• January 16 - Saturday• February 20 - Saturday Meeting - 6 p.m.

GUTKNECHT RESIDENCE1519 Pennsylvania Ave.Lynn Haven, FL 32444Hosted by Dealers Richard & Evelyn Gutknecht(850) 271-9266 Registration fee $5 for out of line/free for direct line

GEORGIANone Scheduled

HAWAII•Every ThursdayMeeting - 7:30 p.m. (Info)8 p.m. (Opportunity)ALEXANDER RESIDENCE94-1509 Waipio Uka St. Apt A202Waipahu (Waipio)(Oahu)Hosted by Direct Dealers Jarrett & Kako Alexander (808) 744-1595

IDAHO• January 2 - Saturday• February 6 - SaturdayMeeting - 1 - 3 p.m.SCHELL DISTRIBUTING INC.2000 W. BroadwayIdaho Falls, IDHosted by ★★★Regency Platinum Direct Jobbers Mark & Sherree Schell Reservations: (208) 524-0322; RSVP

ILLINOIS• January 2 - Saturday• February 6 - SaturdayMeeting - 9 a.m. - NOONBAUER RESIDENCE111 Woodland TrailAnna, IL 62906-3906Hosted by Direct Jobbers Norm and Barb Bauer (618) [email protected]

INDIANA• January 12 - Tuesday• February 9 - TuesdayMeeting - 7 p.m.EVANS RESIDENCE1115 Morningside CourtGreenfi eld, IN 46140Hosted by Executive Direct Jobbers Chuck and Linda Evans (888) [email protected]

IOWA• January 20 - Wednesday• February 17 - WednesdayMeeting - 6:30 p.m.I-80 TRUCK STOPWalcott, IA 52773Hosted by Direct Jobber Allen “Charlie” Koch (563) 249-5490

KANSASNone Scheduled

KENTUCKY• January 5, 19 - Tuesday• February 2, 16 - TuesdayMeeting - 6 - 7 p.m.CADIZ AMSOIL QUICK LUBE343 Main StreetCadiz, KY 42211Hosted by Direct Dealers John & Gabrial Reed. Call for reservations (931) 206-7052

• January 22 – Friday• February 26 - FridayMeeting - 6 p.m.

Check Our Website for Event LocationsHosted by Dealers Richard & Susan LundquistEveryone Welcome, Please RSVP(530) 668-0988 www.youroilman.com

• January 21 - Thursday• February 18 - ThursdayMeeting - 6 p.m.

JONES RESIDENCE11145 Shetland AveMontclair, CA 91763-6432Hosted by Direct Jobbers Casey & Andy JonesCall for reservations (866) 956-5695

• January 2 - Saturday• February 6 - SaturdayMeeting - 9 a.m.

SYNTHETICS FIRST3987 First St. Suite MLivermore, CA 94551Hosted by Master Direct Jobber Tom Santell (510) 351-8500 & Direct Jobber Roland Chan (925) 200-5379

• January 6 - Wednesday• February 3 - WednesdayMeeting - 7 p.m.

MCCOOL RESIDENCE2210 Codding DriveModesto, CA 95350Hosted by Direct Jobber Bill McCool (209) 577-0174


COMMON GROUNDS COFFEE SHOP1900 Vista Del LagoValley Springs, CA 95252Hosted by Executive Direct Jobber Chuck TrebinoPlease RSVP (209) 772-1394

• January 19 - Tuesday• February 16 - TuesdayMeeting - 7 p.m.Downline and Guests FREE, Out of line - $5LUDWICK RESIDENCE6015 Hughes StreetSan Diego, CA 92115Hosted by Direct Jobber Craig Ludwick RSVP (619) 583-5218

COLORADOCONNECTICUTNone Scheduled

DELAWARE• Every TuesdayMeeting - 7 p.m.KING RESIDENCE19 Oklahoma State Dr.Newark, DE 19713Hosted by Direct Jobber Greg King (302) 345-4350 Call for reservationsGuests welcome

DISTRICT OF COLUMBIANone Scheduled

AMSOIL DEALERMEETINGS

ALABAMA• January 21 - Thursday• February 18 - ThursdayMeeting - 7 p.m.STANLEO’S SUB VILLA605 Jordan LaneHuntsville, ALHosted by Executive Direct Jobbers Cliff Goehring & Gerry Gotvald (256) 337-0376

ALASKA• January 5, 19 - Tuesday• February 2, 16 - TuesdayMeeting - 7 p.m.STATEN RESIDENCE2949 Sunfl ower StreetAnchorage, AK 99508Hosted by Premier Direct Jobber Melda StatenCall for reservations (907) 333-0124

ARIZONA• January 12 - Tuesday• February 9 - TuesdayMeeting - 7 p.m.PRUKOP RESIDENCE10225 South Spring Ave.Yuma, AZHosted by Premier Direct Jobbers Raymond & Patsy Prukop (928) 305-0273 / (253) 279-3768 Cell Everyone welcome

• January 19 – Tuesday• February 16 - TuesdayMeeting - 6:30 p.m.(No host dinner) 5:30 - 6:30 p.m.DENNY’S RESTAURANT825 S. 48th St.Tempe, AZ 85281Hosted by Dealer Jim Brewer(480) 968-4922 / (480) 221-0560Please RSVP

ARKANSAS• January 14 - Thursday• February 11 - ThursdayMeeting - 6:30 p.m.Call for meeting location.Hosted by Direct Jobber Jerry Gardner(501) 350-4869 [email protected]

CALIFORNIA• January 7 - Thursday• February 4 – ThursdayNo Host Dinner - 6 p.m.Meeting - 7 p.m.PIZZA FACTORY 3963 Phelan Rd.Phelan, CA 92371Hosted by Dealer Scott Smith RSVP (760) 221-8012 Guests welcome

• January 30 - Saturday• February 27 - SaturdayMeeting - 9 a.m - 12 p.m

DINSMORE RESIDENCE1900 N. Conningham Rd.LeGrand, CA 95333Hosted by Dealers Ron Dinsmore(209) 382-0506 dinsmore6@gmail. comand Bob Geyer (209) 617-4573 [email protected]

• January 12 - Tuesday• February 9 - TuesdayMeeting - 6:30 - 8:30 p.m.

THE FORD RESIDENCE1830 175TH LN NEHam Lake, MN 55304Hosted by Master Direct Jobbers Mike & Linda Ford(763) 434-1544 or (763) 257-3130 [email protected]


TWINGSTROM RESIDENCE29200 Goldenrod Drive NWIsanti, MN 55040Hosted by Regency Platinum Direct Jobbers Mylo and Patty TwingstromRSVP (612) 819-8835

•Every ThursdayMeeting - 7 p.m.

SCHMIT RESIDENCE932 38th Ave. No.St. Cloud, MN 56303Hosted by ★★★★★Regency Platinum Direct Jobbers Ray & Arlene Schmit (320) 251-4861 Available to schedule meetings anytime

MISSISSIPPINone Scheduled

MISSOURI• January 6, 27 - Wednesday• February 3, 24 - WednesdayMeeting - 7 p.m.HUNT RESIDENCE8H Fairways CircleSt. Charles, MO 63303Hosted by Direct Jobber Jim Hunt (636) 795-5910 Reservations are required. [email protected]

• January 19 - Tuesday• February 16 - TuesdayMeeting - 7 p.m.

LUCZAK RESIDENCE4810 Mattis StreetSt. Louis, MO 63128Hosted by Regency Direct Jobbers Connie and John Luczak (314) 892-6018 [email protected]

MONTANANEBRASKANEVADANEW HAMPSHIRENEW JERSEYNone Scheduled

NEW MEXICO• January 26 - Tuesday• February 23 - TuesdayMeeting - 7:30 p.m.GREENBERG WAREHOUSE2415 Princeton Drive NE, Suite MAlbuquerque, NM 87107Hosted by Regency Gold Direct Jobbers Paul and Nancy Greenberg (505) 881-1693, warehouse; (505) 255-2137, home; fax (505) 881-4565. [email protected]

• January 4 - Monday• February 1 - MondayMeeting - 7 p.m.

KORZANOILS1550 North Solano DriveLas Cruces, NM 88001Hosted by Direct Jobber Kevin Korzan(575) 647-2557 www.korzanoils.com

NEW YORK• January 2 - Saturday• February 6 - SaturdayMeeting - 10:00 a.m.WOLFE RESIDENCE34 Hillvale RoadAlbertson, NY 11507Hosted by Dealers Edward and Eileen Wolfe (516) 621-4565; [email protected]; Please call ahead to reserve a seat.




• January 20 - Wednesday• February 17 - WednesdayMeeting - 7:30 p.m.

SYRACUSE AREACall ahead for locationHosted by Direct Jobber Peter Finnerty (315) 682-9791


LOTITO RESIDENCE89 Owl Creek RoadSpencer, NY 14883Hosted by Regency Direct Jobber Peter Lotito (607) 589-4242Call ahead to reserve space and confi rm location or e-mail [email protected] www.lubedealer.com/new york

NORTH CAROLINA• January 30 - Saturday• February 27 - Saturday Meeting - 10 a.m - NoonREID RESIDENCE1204 Narron Farm RdZebulon, NC 27597Hosted by ★Regency Platinum Direct Jobbers Pat & Gerry Reid (919) 269-3331 [email protected] call and reserve a seat for all meetings.


ATLANTIC BUSINESS CENTERS4913 Chastain Ave. Unit 28Charlotte, NC 28209Hosted by Dealer Gregory Finnican (704) 525-5565

NORTH DAKOTANone Scheduled

OHIO• January 30 - Saturday• February 27 - SaturdayMeeting - 8:30 a.m.ROMBES RESTAURANT10375 Kenwood Rd. Blue Ash, OH 45242 Hosted by Dealer Joe Davis (513) 793-6918; Cell (513) 478-8742, [email protected] Dealers and guests welcome. $2 Fee

OKLAHOMA• January 19 - Tuesday• February 16 - TuesdayMeeting - 7 - 9 p.m.RESIDENCE INN by MARRIOTTOklahoma City South (Crossroads Mall)1111 East Interstate Service RoadOklahoma City, OK 73149 Hosted by Direct Jobber Carol Eaton and Dealer Jack Greene (405) 627-7292All Dealers and guests welcome.

• January 2 - Saturday• February 6 - SaturdayMeeting - 9 - 11 a.m.

GOLDEN CORRAL9711 East 71st StreetTulsa, OK Hosted by Regency Gold Direct Jobber Pat Grady (918) 258-6979

OREGON• January 21 - Thursday• February 18 - ThursdayOptional Dinner - 6 p.m. Meeting - 7 - 9 p.m.HAYDEN’S LAKEFRONT GRILL8187 SW Tualatin-Sherwood RoadTualatin, OR 97062Hosted by Regency Direct Jobber Ed Greenwood (800) 722-1092 Call fi rst to confi rm space for you and your guests.

PENNSYLVANIARHODE ISLANDNone Scheduled

SOUTH CAROLINA• Every TuesdayMeeting - 7:30 p.m.GEORGE KERR and ASSOCIATESNorthgate Building 5861 Rivers Avenue, Suite 107N. Charleston, SC 29406Hosted by Direct Jobber George Kerr (843) 747-8200 [email protected] www.lubedealer.com/kerr

• Variable MeetingsCall or e-mail for meeting time and date

SPRADLEY RESIDENCE1060 Cedar Creek Rd.Swansea, SC 29160Hosted by Direct Dealers Jim & Vicki Spradley (803) 429-2545 [email protected]

• January 14 - Thursday• February 11 - ThursdayMeeting - 7:00 p.m.

BEAUFORT CONNECTION29 Varsity St.Ladys Island, SC 29907Hosted by Dealer Gail Wrede - Please RSVP (843) 986-8844

• January 5 - Tuesday• February 2 - TuesdayMeeting - 7:30 p.m.

DENNY’S RESTAURANT2521 Wade Hampton BoulevardGreenville, SC 29615Hosted by Master Direct Jobber Loel D. Handley (864) 350-2082 [email protected]

SOUTH DAKOTA• January 14 - Thursday• February 11 - ThursdayMeeting - 7 p.m.WILBER RESIDENCE411 Ohio DriveBrookings, SD 57006Hosted by Dealer Art Wilber(605) 690-5327 to RSVP

TENNESSEE• January 14 - Thursday• February 11 - ThursdayMeeting - 7 p.m.BROWDERS ACE HARDWARE.1100 Ladd Landing Blvd.Kingston, TN 37763Hosted by Dealers Bradley & Teresa Taylor(865) 376-2345


RV CHASSIS MASTER, INC.2364 Hwy. 91Elizabethton, TN 37643Hosted by Dealer Peter Scalf - Guests Welcome (423) 474-2068

TEXAS• Daily MeetingsMeeting - 7 p.m.Call for location.Hosted by Account Direct Bruce Shilander (206) 984-4330


PRO-LUBE DISTRIBUTING/AMSOIL 2303 N Eastman Rd.Longview, TX 75605Hosted by Direct Jobber Derrick Daniels Call or email for reservations (903) 452-5174 / [email protected]


WARD RESIDENCE310 S. Grove RoadRichardson, TX 75081Hosted by Regency Direct Jobbers Ronald & Sandra Ward (972) 231-0773 [email protected]

• January 9 - Saturday• February 13 - SaturdayMeeting - 12 p.m.

BRAUM’S861 W. Pipeline Rd.Hurst, TX 76053Hosted by Regency Direct Jobber George Jetton (817) 267-5693 Everyone Welcome

UTAHVERMONTNone Scheduled

VIRGINIA• January 12 - Tuesday• February 9 - TuesdayMeeting - 7:30 p.m.STANCIL RESIDENCE1236 General StreetVirginia Beach, VA 23464Hosted by Regency Silver Direct Jobbers Bill & Barbara Stancil (757) 420-0673


GRAVITTE RESIDENCE5337 Merganser CircleGloucester, VA 23061Hosted by Premier Direct Jobbers Cliff & Dee Gravitte (804) 694-0221

• January 7 - Thursday• February 4 - ThursdayMeeting - 7:30 p.m.

O’DELL RESIDENCE6588 Willson Rd.Richmond, VAHosted by Dealer Roger Riggle (804) 779-2036 and Direct Jobber Curley O’Dell (804) 837-0807

• January 16 - Saturday• February 20 - Saturday (Presentation and Training)Meeting - 9:30 a.m.

O’DELL RESIDENCE6588 Willson Rd.Richmond, VAHosted by Dealer Roger Riggle (804) 779-2036 and Direct Jobber Curley O’Dell (804) 837-0807

WASHINGTON• January 12 - Tuesday• February 9 - TuesdayMeeting - 5 p.m.ROPE WORKS11616 E. Montgomery #53 Spokane Valley, WA 99206Hosted by Dealer Rich Lentes RSVP (509) 924-3206 All Dealers and guests welcome.

• January 18 - Monday• February 15 - MondayMeeting - 6:30 p.m.

GASPER’S LUBE SERVICE CENTER & WAREHOUSE3327 Meridian Avenue East #B Edgewood, WA 98371Hosted by Regency Direct Jobbers Cliff and Lorna Gasper (253) 864-7618 Everyone welcome.

• January 12 - Tuesday• February 9 - TuesdayMeeting - 7:30 p.m.

STOUGARD RESIDENCE22907 Prairie RoadSedro Woolley, WA 98284Hosted by Executive Direct Jobbers Marv & Charlotte Stougard (360) 856-1641 Guests welcome


WALSH RESIDENCE2220 South Castle WayLynnwood, WA 98036Hosted by Regency Direct Jobbers Tom and Shirley Walsh (425) 483-2582/800-800-9444T-1 certifi cation classes available by appointment with pre-paid registration.


AMSOIL PEARSON702 37th Street NE #DAuburn, WA 98002Hosted by ★★★★Regency Platinum Direct Jobber Leonard Pearson (253) 939-8401 Guests Welcome

• January 9 - Saturday• February 13 - SaturdayMeeting - 9 a.m. - noon

AMSOIL (SYNLUBE) STORE2424 North Monroe AvenueSpokane, WA 99205Hosted by Executive Direct Jobber Rich Plesek Everyone welcome. No charge


THE LUBE DOCTOR OFFICE2912 Graf RoadCentralia, WA 98531Hosted by Executive Direct Jobber Wayne C. Fletcher (800) 899-4799

WEST VIRGINIANone Scheduled

WISCONSIN• January 21 - Thursday• February 18 - ThursdayMeeting - 7:30 p.m.SEL-AMSOIL ACADEMY1201 Clough AvenueSuperior, WI 54880Hosted by ★★★★★★Regency Platinum Direct Jobbers Bill & Donna Durand Refreshments Served (715) 392-4006 Guests welcome


MITMOEN SERVICE GARAGE6017 65th StreetKenosha, WI 53142Hosted by Executive Direct Jobbers Victor and Lynn Mitmoen (262) 652-3399


PABST RESIDENCE650 Larcom StreetHammond, WI 54015Hosted by Regency Gold Direct Jobber Lynn Pabst (715) 796-5441 Guests welcome.


SWENDSON MOTORSPORTSN 60 W15034 Bobolink Ave.Menomonee Falls, WI 53051Hosted by Master Direct Jobber Scott Swendson (262) 754-9751Everyone welcome

WYOMINGNone Scheduled

INTERNATIONAL

ALBERTABRITISH COLUMBIAMANITOBANone Scheduled

NEW BRUNSWICK• January 18 - Monday• February 15 - MondayMeeting - 7:30 p.m.McLAUGHLIN RESIDENCE913 Coverdale RoadRiverview, NB E1B 5E6Hosted by Executive Direct Jobber Wayne McLaughlin and Dealer Wendell Steeves (506) 386-2896 Everyone welcome

NEWFOUNDLANDNOVA SCOTIANone Scheduled

ONTARIO• January 28 - Thursday• February 25 - ThursdayMeeting - 6 p.m.AMSOIL DISTRIBUTION CENTER6625 Tomken Road, Units 12-14Mississauga, ON L5M-5J3Hosted by Regency Direct Jobber Walter Perera and local Dealers (866) 326-7645 fax: (905) 814-1802 www.sinwal.com

PRINCE EDWARD ISLAND• January 4 - Monday• February 1 - MondayMeeting - 7 p.m.CALL FOR LOCATION CharlottetownHosted by Direct Jobber Trevor MacDonald and Dealers Trevor Murray and Scott MacPhail. RSVP: (902) 626-9006

PUERTO RICONone Scheduled

QUEBEC• January 7 - Thursday• February 4 - ThursdayMeeting - 7:30 p.m.ENTREPÔT AUTOLUBE AMS ENVIRONNEMENT3030 Rue Des Fabricants Terrebonne, Quebec, Canada J6Y2A6Hosted by Regency Silver Direct Jobber Yvon Boucher (514) 990-1889

SASKATCHEWANNone Scheduled

For any changes, additions or questions regarding this bulletin board page please contact 715-399-6565 or send an e-mail to [email protected]



NSRA BOOTH OPPORTUNITIES AVAILABLE FOR AMSOIL DIRECT JOBBERSAMSOIL has once again signed on as sponsor of the National Street Rod Association (NSRA) through 2012. As a result of this partnership, AMSOIL receives booth space at each of the NSRA Nationals events held throughout the country. AMSOIL Direct Jobbers have an opportunity to attend these events and represent AMSOIL in the booth space provided at no charge. Direct Jobbers are selected at random through a lottery process and all entrants will be notifi ed afterwards whether or not they are chosen. For full details on dates and venues, as well as the submission form to enter the lottery, click the NSRA Events link located under the Online Forms tab in the Dealer Zone.

DONALDSON AND WIX PRICE ADJUSTMENTS Various price adjustments within the Donaldson and WIX fi lter lines are in effect January 1. All changes will be effective in the Product Pricing Interface, located in the Dealer Zone.

NGK POWER CABLES DISCONTINUED Effective immediately, NGK Power Cables are no longer available from NGK and have been discontinued.

AMSOIL AMONG BEST SELLING SYNTHETIC MOTOR OILS IN MOBILE LUBE INDUSTRYThe 2009 National Oil and Lube News Mobile Lube Survey indicates an increas-ing number of mobile lube businesses are offering synthetic motor oil. In fact, the percentage of operators offering synthetic motor oil jumped from 74 percent in 2007 to 84 percent in 2009, while 19 percent of survey respondents listed AMSOIL as their best selling synthetic motor oil. The survey also indicates a growing number of mobile lube businesses are branching out and offering services beyond oil changes:

Additional Services Offered 2007 2009 Air Filter Replacement 89% 94%Light Bulb Replacement 56% 69%Tire Rotation/Balancing 50% 64%Radiator/Coolant Exchange 33% 56%Fuel Injection Cleaning 22% 44%Wiper Blade Replacement 17% 14%Differential Service 10% 10%ATF Fluid Exchange 7% 10%Brake Services 8% 7%Windshield Repair 3% 3%

Mobil 155%

Castrol6%

Others20%

AMSOIL19%

Best Selling Synthetic Motor Oil in Mobile Lubes

Source: NOLN

DEALER SALES MEETINGS EXPANDED TO MORE CITIESNew Meetings Scheduled in Bloomington, Phoenix, Indianapolis, Washington D.C. and Louisville

In conjunction with corporate business meet-ings or trade shows, Director of Filtration and Aftermarket Products Karl Dedolph is the fea-tured speaker at a series of Dealer sales meet-ings titled “Building Your Business with AMSOIL Commercial Sales.” Limited seating is available. Advanced registration is required by calling 1-800-777-7094, e-mailing [email protected] or registering in the Dealer Zone (Dealer Training Meetings section under the Training tab). Please provide the following information: location/date of the meeting you plan to attend, your name and spouse’s name (if attending), ZO number, phone number and e-mail address. Dealers in attendance will receive a special “Dealer Action Package” geared toward increasing sales in the com-mercial market.

AMSOIL Dealer Meeting - Detroit Tuesday, January 12, 2010 7 - 9 p.m. Crown Plaza Metro Grand Ballroom 8000 Merriman Rd. Romulus, MI 48174 734-729-2600

AMSOIL Dealer Meeting – Los Angeles Wednesday, January 20, 2010 7 - 9 p.m. Radisson Suites Main Ballroom 1211 East Garvey St. Covina, CA 91724 626-915-3441

AMSOIL Dealer Meeting – Bloomington Thursday, January 28, 2010 7 - 9 p.m. Donaldson Company DCI Auditorium 2001 W. 94th St. Bloomington, MN 55431 800-374-1374

AMSOIL Dealer Meeting – Phoenix Thursday, February 4, 2010 7 - 9 p.m. Crowne Plaza Phoenix Airport Desert 45 Room 4300 E. Washington St.

Phoenix, AZ 85034 602-286-1122

AMSOIL Dealer Meeting – Indianapolis Saturday, February 13, 2010 6 - 8 p.m. Crowne Plaza at Historic Union Station Grand Central Room 123 W. Louisiana St. Indianapolis, IN 46225 317-236-7467

AMSOIL Dealer Meeting – Washington D.C.Thursday, March 11, 20107 - 9 p.m. Crowne Plaza HotelTysons Corner-McLean1960 Chain Bridge Rd.McLean, VA 22102703-893-2100

AMSOIL Dealer Meeting – Louisville Saturday, March 27, 2010 6 - 8 p.m. Holiday Inn Louisville SW Preakness Room 4110 Dixie Highway Louisville, KY 40216 502-448-2020



JANUARY CLOSE OUTThe last day to process January orders in the U.S., Canada and Puerto Rico is the close of business on Friday, January 29. Individual telephone and walk-in orders will be processed if initiated by the close of busi-ness. Internet and fax orders will be accepted until 3 p.m. CST on that day. The last day to process January

Winter Performance JacketAvailable while supplies last.Limited edition, fully embroidered men’s and women’s jacket is styled after Team AMSOIL snocross jackets and constructed of water-resistant nylon cordura with 160 grams of warm insulation. Two outside zip pockets and one inside zip pocket. Velcro closure over front zipper for wind protection. Inside nylon cuffs with outside zippers at the wrist. Limited supplies available. Sizes S-3X.

ladered men’s and women’s jacket is styledast.

Jacket Back

Jacket Front

orders in Alaska is the close of business on Saturday, January 23. All orders received after these times will be processed for the following month. Volume transfers for January business will be accepted until 3 p.m. CST on Friday, February 5. All transfers received after this time will be returned.

New Crew ShirtGreat style shirt constructed of 100 percent polyester for a high quality look and feel. Sizes S-3X.

New Navy and Black Flame BeanieNavy and black fl ame design with embroidered AMSOIL logo on front.

AMSOIL/Ea Filters Button-Down Shirt65 percent polyester/35 percent cotton long sleeve shirt features embroidered crest and pocket on left chest. Breathable, virtually wrinkle-free fabric. Preshrunk for long wear. Sizes S-3X.

Mossy Oak Hooded SweatshirtMossy oak sport-wick lightweight hooded sweatshirt. Anti-static fl eece is an excellent warm-up and cool down option. The top layer releases moisture from inner layers, keeping skin dry. Drawcord and pouch pocket. Sizes S-4X.

Stock # U.S. Can.G2740 13.95 19.25

Stock # Size U.S. Can.G2627 S 63.25 87.00G2628 M 63.25 87.00G2629 L 63.25 87.00G2630 XL 63.25 87.00G2631 2X 67.75 93.00G2632 3X 72.00 99.00G2633 4X 76.50 105.25

Stock # Size U.S. Can.G2424 S 195.00 269.00G2425 M 195.00 269.00G2426 L 195.00 269.00G2427 XL 195.00 269.00G2428 2X 195.00 269.00G2429 3X 195.00 269.00

ent cotton longered crest thable,

shrunk


Ladies’ Long Sleeve ShirtLadies’ long sleeve sky blue profes-sional non-iron shirt. Embroidered logo. Sizes S-3X.

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Stock # Size U.S. Can.G2706 S 42.00 57.75 G2707 M 42.00 57.75G2708 L 42.00 57.75G2709 XL 42.00 57.75G2710 2X 42.00 57.75G2711 3X 42.00 57.75

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AMSOIL Engine Fogging Oil (FOG) offers supe-rior film retention, providing stored equipment with long-term protect ion against corrosion and dry starts, extending engine life and reduc-i n g o p e r a t i n g expenses. Its aerosol spray formulation offers easy and clean applications, while reaching more com-ponents and offering complete distribution of the oil, something

®

WE HONOR

PRSRT STDUS POSTAGE

PAIDAMSOIL

JANUARY 2010PRINTED IN USA

CHANGE SERVICE REQUESTED

Published 12 times annually

Minimum 10%

Post-Consumer Fiber (Discover in U.S. only)

WIX ®

ISO 9001:2000 CERTIFIED

AMSOIL INC.SYNTHETIC LUBRICANTS

AMSOIL BUILDING

Superior, WI 54880-1527

Internet: www.amsoil.com

(715) 392-7101

®

To order AMSOIL products call 1-800-777-7094 Technical Services: 715-399-TECH (715-399-8324)

The AMSOIL Impact Simulator effectively measures a grease’s pound-out resistance, using compressed air to generate a controlled amount of force delivered from a metal rod. The sample grease is placed on a metal stand, enclosed in a clear plastic sleeve and placed in the impact zone. The operator simply pushes a button and the metal rod slams down into the grease. The Impact Simulator can be calibrated to deliver a speci-fi ed amount of force, making it a safe, accurate dem-onstration of pound-out resistance properties.

This impressive demonstration dramatically proves that, under heavy loads, AMSOIL Synthetic Polymeric Off-Road Grease stays in place to provide excellent protection and maintains its seal to prevent contami-nants from penetrating wearprone areas. Similar to the regular extreme impact faced by greased components of heavy-duty equipment, the Impact Simulator puts AMSOIL Synthetic Polymeric Off-Road Grease’s supe-rior adhesion and cohesion properties clearly on dis-play. While competitive greases explode from the impact zone after one shot, AMSOIL Off-Road Grease remains intact after several shots.

Because AMSOIL INC. covers over half the cost of the Impact Simulator, it is available to Dealers

at a special price.

Impact SimulatorStock # Wt. Lbs. U.S. Can.G2713 50.0 585.00 826.00

See the new Impact Simulator grease comparison video at www.amsoil.com.


© amsoil inc 2010 january 2010 · 2018-10-10 · omy, amsoil will remain on track. and dealers can...

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