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“The Toshiba control panels are simple to use,print drivers almost exactly match the copycontrols and the overall throughput of our officejust seems to flow better now that we replaced(name removed) with Toshiba copier-printers.Once a month I have to print stacks of the samebooklet with prices and product shots for the salesforce. It used to take me three hours on the (nameremoved), but on my Toshiba it’s done in less thantwo. Now that’s a productivity improvement.”— Administrator, medical instrument manufacturer

A digital imaging device’s productivity impacts directly onthe productivity of the entire office. Productivity is aboutmuch more than just “speeds and feeds” — it’s aboutkeeping the entire workflow process running smoothly andefficiently, resulting in savings of time, and therefore,money.

“The number of productivity factors is mind-boggling,“wrote one subscriber, an office manager with 27 printersand 9 MFPs on his network. “To rubber-stamp a product asbeing more productive than another based on a few simplecopy speeds seems ridiculous. There’s so much more to itthan that.”

Generally, users assess the productivity of a device asbeing the amount of time they have to dedicate to carryingout a task. In theory, productivity can be compared byrunning the same job on several different devices, thenseeing which one finishes first. However, in practice,productivity is often harder to judge.

For example: say MFP device A prints a Word document 10seconds faster than MFP device B. However, MFP device Bcan send an email to users, telling them when their jobsare finished rather than leaving them to guess. MFP B canalso be equipped with mail bins, whereas device A outputs

jobs into a general output stack, where users have tosearch to find their jobs.

Which of the two devices described above is a moreproductive printer for the user?

Headline specifications can be misleading compared to thebigger picture when the user is placed at the center of theequation. To get a feel for what devices are mostproductive in actual, real-world environments, BERTLasked users from across the world to tell us which devicethey feel delivers the most productivity.

ABOUT THE WINNER: Toshiba is one of the world’s largest integratedmanufacturers of electric and electronic equipment,employing over 170,000 people worldwide.

Toshiba is involved in more than 500 major technologies,specializing in information and communication equipment andsystems, electronic components and materials, and powersystems, industrial equipment and consumer products.

Toshiba’s commitment to quality is reflected in itscorporate mission statement: "We, the Toshiba GroupCompanies, based on our total commitment to people andto the future, are determined to create a higher quality oflife for all people, and do our part to help ensure thatprogress continues within the world community."

ABOUT THE AWARDS:The Readers’ Choice Awards are the cumulative findingsculled from thousands of BERTL surveys. Unlike otherindustry awards which are chosen by a small group ofindustry pundits, BERTL Readers’ Choice Awards aredecided by our readers the most experienced, technicallysavvy and discerning digital imaging equipment buyers andusers in the world.

Readers’ ChoiceAward Winner

TOSHIBAGOLD AWARD WINNER

OVERALL PRODUCTIVITY