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WHAT ARE THE BENEFITS OF SOCIAL MEDIA?Reach

Engagement

Share Ideas & Goals

Behind-the-Scenes

Turn Digital Followers into Votes

Analytics

And So Much More

Social Media in Action in Some of the political Campaign

Social media helps politicians more effectively reach large numbers of voters in a short amount of time. “In the local scene, you cannot just ignore the impact of social media because the number of social media users usually surpass[es] the number or the margin of your victory,”

Social Media Reach :-

Facebook Twitter Linked

in Youtube Flicker Google +

Unlike television, radio, and direct mailers, social media allows politicians to actively engage with their potential voters.

Engagement of SocialMedia :-

Social media allows politicians to share their beliefs, goals, and accomplishments directly with voters, making them feel more directly involved with the campaign.

Share Ideas & Goals :-

Social media allows politicians to give their supporters a behind-the-scenes view of their campaign.

Behind-the-Scenes :-

It is one thing to build a large, digital following. It is another to turn those followers into votes.

Turn Digital Followers into Votes :-

Bulk sms Bulk mails Voice sms Wattsapp Advertising

Some other Tools Of Social Media

Social media allows political campaigns to more easily track engagement. “We now track every mention of a Senator, House Representative, or Governor,” said Zachary Green, CEO of 140Elect.

Analytics

SOCIAL MEDIA IN ACTION IN THE LAST PRESIDENTIAL CAMPAIGN: OBAMA VS. ROMNEY

During his last Presidential campaign, President Barack Obama fully embraced the social media movement, gathering followers through Facebook, YouTube and Twitter. Here is how the President’s social media efforts stacked up to his challenger, Mitt Romney.

Barack Obama Mitt Romney

Twitter 20,420,000+ Followers

1,225,000+ Followers

Facebook 29,101,000+ 7,993,000+

Youtube 233,000+ 21,000+

Printerest 42,000 + 12,000+

Instagram 1.4 million + 38,000+

Narendra Modi Rahul Gandhi

Twitter  5.19 million followers.

58.1 K followers.

Facebook 19289503 +  followers

191312 +  followers

Youtube 171,230 +  followers 61,556 +  followers

Printerest 3469 +  followers 35 +  followers

Instagram 13,347 + followers 8890 + followers

Social Media in Action in the Last Lok Sabha Campaign: Narendra Modi vs. Rahul Gandhi

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