рекламная компания
TRANSCRIPT
Advertising Campaign
An advertising campaign is an organized series of advertising messages with identical or similar
messages over a particular period of time
The critical part of making an advertising campaign isdetermining a champion theme as it sets the tone for theindividual advertisements and other forms of marketing
communications that will be used
ADVERTISING CAMPAIGN: TYPES/BASIS
Geographical spread:• Local market campaign• Entire region campaign• National campaign
Pioneering campaigns
Competitive campaigns
ADVERTISING CAMPAIGN: TYPESTHE WORD HOOK
THE CHARACTER HOOK
THE REPEATABLE THEME
CAMPAIGN PLANNING
• Identify the problem• Budget• Pre testing• Target audience• Media selection• The language• Visual & the copy• Timing & duration• Post testing• Effect on sales
POINTS TO BE CONSIDERED WHILE PLANNING AD CAMPAIGN