Космогонический пиар: как создать контекст для...
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: , . . CHALLENGE:Rexona Men Rexona Women. Rexona Men, .
INSIGHT: , 2014 FIFA World Cup. : , , Rexona Men - , , .MOSCOW, DECEMBER 2015
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BOOMSTARTER
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REXONA MEN
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: 42 000 . 1,5 . 120 . PR Value 193 500. 2014 Rexona Men 66 , 18% .
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CHALLENGE: Rexona MotionSENSE. , .
: 2015 , , . . .: Rexona: , . MOTIONsense 2015 .
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REXONA MEN
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: KPI 406 .MEDIA IMPRESSIONS 497 021 153.PR Value: 19 643 040 30 000 .
Rexona 1,6% (160 ). : 18,1%, 34,9%.
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User Journey. , , , ! . . 654MOSCOW, DECEMBER 2015
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