패션스타트업과 함께 한 5월의 d.party - 패션과 스타트업 점점과 미래 by...
TRANSCRIPT
$361B Annual USA sales
Fashion industry statistics U.S.A. 2013
* Value of sales US$361 billion at retail
* Consumption of 19 billion garments
* 280,000 fashion retail outlets
* 3 million U.S. apparel industry workers
* 1 million U.S. footwear industry workers
http://www.fashionunited.com/global-fashion-industry-statistics-international-apparel
Channel convergence
Source : http://www.mckinseyonmarketingandsales.com/succeeding-in-tomorrows-global-fashion-market
FASHION + TECHnology
Source : http://www.mckinseyonmarketingandsales.com/succeeding-in-tomorrows-global-fashion-market
What should we do? algorithmic shopping, semantic commerce, geo-targeting, internet of everything, open commerce, shopping cloud, augmented reality, contextual search, market of one, smart sales teams, smart fitting rooms, 3D print on demand clothing, in-store directional mobile shopping experiences, nowness, digital experiential shopping, peer-to-peer commerce, disassembling of silos, direct to consumer, collaborative consumption, recommerce, consumer influence, collaborative storytelling, product narrative, showrooming services, immediacy, personal services, on demand, virtual touch, home try on, relevance, seamless comparisons, omni-channel, mobile checkout, security, supply chain reinvention, wearables, 3D printed fabrics
What is next? * Data Standardization * Open Commerce * Contextual Search * Augmented Reality * Internet of Everything * Convergence