© 2015, coach tepsi, llc - all rights reserved · successful copy follows a formula, and better...

© 2015, Coach Tepsi, LLC - All Rights Reserved

You are welcome to print a copy of this document for your personal use. Other than that, no part of this

publication may be reproduced, stored, or transmitted in any form or by any means, electronic,

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Limitation of liability/disclaimer of warranty: While the publisher and author have used their best efforts

in preparing this guide and workbook, they make no representations or warranties with respect to the

accuracy or completeness of the contents of this document and specifically disclaim any implied

warranties of merchantability or fitness for particular purpose. No warranty may be created or extended

by sales representatives, promoters, or written sales materials.

The advice and strategies contained herein may not be suitable for your situation. You should consult

with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of

profit or any other commercial damages, including but not limited to special, incidental, consequential,

or other damages.

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Introduction:

The #MoneyMaking Copy Sales Page

Well, hellooooo there, You Lucky Son (or Daughter) of a gun!

You are loved and cared for more than you could ever know because you're one of the lucky few who gets to feast their eyeballs on this pre-release version of The signature #MoneyMaking Copy Sales Page Workbook! It's part of The #MoneyMaking Copy series by yours truly!!

Use this workbook to outline the first draft of your super sexy and serendipitously delicious sales page!

Wondering what all the pretty purple confetti masquerading as instructions are all about? Well, the purple text is there to act as your guide ‘til you’re absolutely ready to hit publish and post this to your website.

If you leave it in ’til you’re happy with the words on this page then you’ll stay on track! If you delete the purple text prematurely you might #faceplant in the middle of your writing process at which point you may experience a malfunction and find yourself at the edge of your seat gripping your blinged out mouse screaming:

"abort mission, abort mission!"

Phew, I'm sweating at the mere thought of it! We don’t want that now, do we? Ok, so just follow the template ok?

NOTE: You’re gonna see “Now it’s your turn” (+ some lines) sprinkled throughout this template! That’s where you’re supposed to type in your own text! Just delete the lines and slide your own compelling (as all hell) prose right in there!

Because you are an exclusive brand offering a premium service, you’re probably selling something at a high price point! Soooooo… my opinion (backed by science) is that you need to create what (us) industry insiders refer to as a long form sales page.

Yes it might feel really long- well ‘cause it is. And yes, some concepts/sections are repeated - that’s on purpose! And, yes - you’re meant to rewrite that info in a different, unique, fresh way a few times throughout this doc.

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Here’s the deal. There’s a formula to this (it’s like 50 bajillion years old so it’s been tested, you can thank the Greeks)! So: a recap? Successful copy follows a formula, and better yet - Successful Sales Copy SELLS. First you follow, then you lead, then you SELL!

Alright, now READY. SET. GOOOOOO (Make money money, make money!)

Love,

Tepsi of ByTepsi.com Author, The #MoneyMaking Copy Series (anticipated release in late July)

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What the Heck’s In this Thing?

1. Header 6 ............................................................................................................................................2. The Hook 7 ........................................................................................................................................3. The Ampli<ier 8 ...............................................................................................................................4. Reassurance 10 ...............................................................................................................................5. Intro + Why The Heck Should We Choose You? 11 ..............................................................6. Offer, Offer -‐ Who’s Got An Offer? 13 ........................................................................................7. Ouch! I Feel A Pain In My… 14 .....................................................................................................8. Be The Peacock -‐ How Does This Program Stand Out From The Crowd? 15 ...............9. Lay Out The Fairy Tale Ending! 16 ............................................................................................10.The Tangibles! 17 ..........................................................................................................................11. Modules, Courses, What’re You Gonna Cover? 19 ...............................................................12. Front & Center Stage! 20 ............................................................................................................13.Bonuses Baby! 22 ..........................................................................................................................14. You’re The Wo(Man)! 24 .............................................................................................................15. Press My Buttons! 25 ...................................................................................................................16. Pick Me, Pick Me! 26 .....................................................................................................................17.Give Me The Deets! 28 ...................................................................................................................18.Ring Ring Doors Are Closing 31 .................................................................................................19.The Crossroads 33 ..........................................................................................................................20. The A’s To Your Q’s (Faq) 34 .......................................................................................................21.Tempted To Touch (Or Be In Touch) 36 ...................................................................................22.You’re Donsies! 37..........................................................................................................................

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1. Header Header: Core Value Proposition Formula (put this at the very top of your sales page - it’s a description of your program in just one sentence!):

________ the only program for women/people/coaches who want to __________, ___________, and _______________

The world’s first course to unlock the _______ for women/people/coaches who want __________ in their lives.

A _________ week/month coaching program for aspiring ___________ who are ready to ___________

EXAMPLE FROM CAROLIN’S SALES PAGE:

From Passion to Profits: A One on One Program for Coaches Who Desire to Embrace Freedom, Live an Abundant Lifestyle, and Make More Money Doing What They Love.

Your turn:

____________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________________________________________________________

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2. The Hook Hook them with a paragraph that uses the rule of thirds! Lists, statements, or ideas are more powerful when they are presented as a list of three items! So write:

Three descriptive sentences that describe the position your ideal client is in now OR, paints the picture of what they wish their life was like.


DO YOU DESIRE TO…

Build the Coaching Business of your Dreams and monetize your Gifts and Passions? (yes please!)

Develop the Mindset for Success and Work with Clients that Light you up? (I’m in!)

Create the liberated, no-‐stress, freedom-‐lifestyle and follow your calling to make an impact on the world? (sign me up!)

Your turn:

____________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________________________________________________________

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3. The Ampli<ier Now it’s time to dig into their pain and paint a picture that’s the exact opposite of what you described above. It’s about exposing the gap between your client now and your client in the future!

So if you chose to speak to their current struggles now it’s time to talk about what life could be like, it’s about uncovering the dream and showing the potential!

OR,

If you wrote a flowery picture (like I did about money, gifts, passions, clients, freedom, and impact) now it’s time to let her down, HARD and tell her what she’s missing now. (Sounds harsh, but I promise it’s for her own good. The harsher the better - but only for a second!)

Remember the rule of 3’s… I know it’s tempting to keep listing more and more pain points/future visions - but psychologically three’s enough - I promise!


To get there, you need to:

● ditch the starving artist mentality and quit undercharging!

● get crystal clear on what you offer and make sizzling hot packages

● Be fearless so you can put yourself out there in a really big way!

We spoke to the pain points above - how many of us have been guilty-as-charged of not owning our worth? Wishing you could streamline your processes but have no sexy package - yeah I’ve been there! And fear… most of us coaches, writers, and creatives have so much to share but we have so many blocks around getting ourselves out there.

Brainstorm the things your ICA is struggling with, describe them in a bulleted list, table, or paragraph. Don’t forget that three’s company! No less than three, no more than three - three is the magic number of statements!

Your turn: � 8

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4. Reassurance Now, before she goes spiraling into a deep depression give her some love! Take her hand and give it a reassuring squeeze. Let her know she doesn’t have to tackle this all on her own - you are here!

YOU CAN help!

List the 3 types of people who fit your Dream Client Profile then let them know you were born for them, so no matter how hopeless she may feel, you can help her!

Start the sentence with one of the following: ■ the trouble is, ■ the only thing stopping you is, ■ the reality is, ■ I know that right now you’re struggling with ■ no Matter if….

Starting the sentence with something similar to the 5 examples above jolts her back to reality - trust me - just do it!


No matter if…

● You’re a brand-new-online coach, or a seasoned veteran who’s been around for a while;

● You’re secretly wondering if you have to be a business coach to make it online;

● Or, you still haven’t mastered all the marketing skills to become visible, I understand your fears and you’re in the right place!

Your turn:

____________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________________________________________________________

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5. Intro + Why The Heck Should We Choose You?

Now it’s time to tell a story to illustrate why you’re the big cheese, head honcho, queen of the galaxy (or whatever else you claim!). What makes you the one who can help us solve our issues by telling us about your (background, education, experience, etc., in a way that shows you are an authority who has status and is credible.

Include:

❏ Who you are - name, title, and who you help

❏ What do you do?

❏ Why you do it?

❏ Why should we listen to you?

❏ What makes you an expert?

❏ What was your journey and how did you overcome any obstacles?

EXAMPLE FROM CAROLIN’S SALES PAGE: I’m Carolin Soldo, an Online Business and Marketing Coach with an MBA who built

and sold a 6-figure online business and enjoyed tremendous success as an

online fitness coach. I teach business building, brand-identity, and online marketing

to passionate Health, Fitness, and Life Coaches who are ready to hit the next level. I created my signature program, From Passion to Profits™, and I also have a mastermind group, Women Coaches with Passion, Purpose, and Profits, for people who are ready to show up, stand out, and make big money doing what they love.

NOTE: Your fun work is to read the rest on her website. It’s quite long - and that’s a good thing! http://www.carolinsoldo.com/4monthprogram/

Carolin’s got a lot of cred and a great story to tell. We covered:

● weight-loss,

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https://www.facebook.com/groups/355494941322946/

http://www.carolinsoldo.com/4monthprogram/

● funneling her cold cash so she could become the coach you see in front of you today,

● why she does what she does - and where her heart is!

It may feel like your clothes don’t quite fit as you’re talking about yourself like this. Buuuut if you’ve got a story to tell, share it - that’s what’ll connect you to your ideal clients! (I know Carolin covered this with you early on!)

Share your why and show us you’ve been there (in our sticky, soggy, cramped shoes). The point is to take your reader on a journey. I know it may feel unnatural to go on and on about yourself, but part of the reason we raise our hands screaming pick me, pick me, and take part in mentorship programs like the one you’re in is because we are ready to say yes to ourselves! Break out of your comfort zone. You know you’re here because you’re ready. SHOW UP. QUIT PLAYING SMALL. AND SHINE. (Oh + make money, my personal motto is: Spread Love, Make Money™ - it’s not about the money, it’s about the freedom the money affords us!)

Your turn:

____________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________________________________________________________

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6. Offer, Offer -‐ Who’s Got An Offer? Alright now honey, you’re killin’ it and making great progress! Next you wanna introduce your offer, offer, offer! This is the meat (or Tofurky) and potatoes of your sales page!

Remember that core value proposition? The one we mentioned at the top.. yeah bust that sucker out again!


My signature program, from Passion to Profits is a one-on-one program for coaches who desire to embrace freedom, live an abundant lifestyle, and make more money doing what they love.

It’s a coaching package in a league of its own. I teach the business basics from rewriting your money story to business systems! And, I also help you get paying clients through the door immediately! Having the right mindset is the bedrock to any profitable coaching business. Clients have told me that before we worked together they were stuck thinking success wasn’t even an option.

Your turn:

____________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________________________________________________________

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7. Ouch! I Feel A Pain In My…

Now who’s this program for? Highlight the the pain points your product/service will help them smash;

EXAMPLE FROM CAROLIN’S SALES PAGE: This program is for you If you don’t envision anyone paying more than a few bucks for a meal plan, are working ‘round the clock for mere peanuts, and your dream of being a successful entrepreneur has morphed into something that feels much more like complete slavery!

Your turn:

____________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________________________________________________________

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8. Be The Peacock -‐ How Does This Program Stand Out From The Crowd?

Choose three or four feathers that make your tailfeathers stand out… lol ok - let’s just call it a differentiator! Tell us what you do that’s a-freaking-typical in your industry!

EXAMPLE FROM CAROLIN’S SALES PAGE: I TEACH MINDSET.

I boost your self-confidence and self-esteem because success requires a mind-shift. We’ll work together to re-write your money story, equip you to receive abundance,

and empower you for long-lasting business success.

I SHOW YOU HOW.

I’ll show you everything I know and I’m 100% transparent. You’ll have access to my top secrets, best templates, and amazing strategies that convert browsers into

clients every time. I truly believe that if I can do it, you can do it too!

I HOLD YOUR HAND.

During the program, I’m your biggest supporter and trusted confidante. I’ll be there to support you during discovery calls, I’ll be your hand on your first webinar, and I’ll help

you brainstorm and craft your email copy.

I’M YOUR PARTNER!

Think of me as more than a coach. While you’re implementing this program I’ll act as your business partner. I keep you at the top of my mind and truly take a vested

interest in your success.

Your turn:

____________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________________________________________________________

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9. Lay Out The Fairy Tale Ending! Set out the outcomes your course will deliver (benefits) - try to be specific and speak to their pain points!

EXAMPLE FROM CAROLIN’S SALES PAGE: This program gives coaches the confidence they need to be visible in the crowded coaching niche. Together we’ll:

● Bust the voices in your head saying you’ll never make any money or have the kind of reach you dream of

● Get you to maintain a consistent stream of paying clients and keep them around long enough to give them lasting results

● Get over your fear that only business or marketing coaches can make money, there’s plenty of room for all of us – health, life, and fitness coaches included!

● Bridge the gap between you and technology so you don’t have to be afraid to waste your money on ads or lose your marbles hosting webinars.

Passion to Profits isn’t just your typical coaching program. I show you that you can book paying clients and move from striving to thriving in your passion-based business today! You don’t have to wait another minute!

Your turn:

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10.The Tangibles! These are the outcomes your course will deliver (benefits). To create these try to think of your course modules or components in your 1:1 program. These outcomes go hand in hand with the areas that you teach/coach about!


HERE’S WHAT YOU’LL HAVE AFTER WORKING WITH ME:

1. Confidence in your ability to create a Thriving Coaching Practice plus an abundant lifestyle doing what you love.

2. The strength to step outside your Comfort Zone and become the shining star you’re meant to be.

3. The Personal Satisfaction that comes from having an impact on the world while enjoying a limitless life.

4. The Freedom to break free from the corporate rat race so you can stop feeling unhappy, frustrated, and stressed.

5. The Money Mindset and Courage it takes to be successful as an online entrepreneur and coach.

6. A beautiful Brand that’s unique, differentiates you, and clearly conveys your message.

7. Complete Clarity on your ideal client – you’ll be able to effortlessly attract people who are a joy to work with.

8. Programs and Packages that are irresistible to your ideal client so you can charge more and make selling a non-issue.

9. Sales Mastery and a strategy for having sales conversations that don’t come off as salesy or sleazy so you can get paying clients immediately.

10. Complete clarity on how to setup your Business and Online Marketing Systems so you’ll work LESS while making MORE.

Your turn:

____________________________________________________________________________________________________________________________________________________________________________________________________________

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11. Modules, Courses, What’re You Gonna Cover?

Lay out the modules one by one and describe each of them! Refer to Carolin’s page to see how to do it. We refer to her “modules” as “The Steps.” You can check out the rest on the sales page! http://www.carolinsoldo.com/4monthprogram/

The Steps!

I know that each woman I work with arrives with her own unique story and background. I’ll meet you where you are and take the time to get to know you so we can create a tailor-made experience just for you. Together we’ll cover:

Month One - Passion Based Take Off

Month Two - Business Game Plan

Month Three - Become a Marketing Maven

Month Four - From Side Gig To Pro

NOTE: on Carolin’s Page we have an accordion style web style so that you can expand each of the steps to read more! Check out Carolin’s sales page to see more: http://www.carolinsoldo.com/4monthprogram/

Your turn:

____________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________________________________________________________

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http://www.carolinsoldo.com/4monthprogram/#month-one-passion-based-take-off

http://www.carolinsoldo.com/4monthprogram/#month-two-business-game-plan

http://www.carolinsoldo.com/4monthprogram/#month-three-become-a-marketing-maven

http://www.carolinsoldo.com/4monthprogram/#month-four-from-side-gig-to-pro


12. Front & Center Stage! Now it’s time to tell them how they’re going to get the content dished out to them! These are the outcomes that your course will give them (aka benefits).

On Carolin’s sales page we didn’t go into depth with this particular step because of the 1:1 custom nature of her work.

Here’s how I did it for a coach who teaches visibility and video. First I give them an invitation to make/embrace the change and then I give them more of the benefits

It’s time to commit to hitting record! Take part in CABV so you can propel yourself full speed ahead and get:

Your turn:

____________________________________________________________________________________________________________________________________________________________________________________________________________

● Amazing insights and a brand new outlook when you step up, share your message, and do the work to put yourself out there.

● Training videos, so you can follow along with a step-by-step guide. We’ll cover the soft skills, like your confidence and presence, then let you loose so you can conquer the tech skills.

● Unlimited access to all the course content and any future updates in our exclusive membership site.

● The Brilliance Blast: Freaking awesome PDF’s, audios, and videos - so no matter how you learn - I’ve got you covered every step of the way!

● A ‘Coaching Hour’ with direct access to me three times during the course of the program.

● An accountability buddy who can help kick you into gear and help you stay on track!

● Live feedback and interaction with a cohort of beautifully-brilliant women who can give you valuable feedback with experience in a variety of fields in our membership area.

● Facebook (Group) Lovin’ - Access to an intimate and exclusive FB Group where I’ll be interacting with you throughout the course! You’ll find support, celebration, and feedback from other ladies as well.

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13.Bonuses Baby! People love FREE ish! I mean like love, love, love! They imagine that if you are offering bonuses they are getting a crapload of stuff for FREE. In reality the stuff isn’t really free. I mean come on, you’ve put a ton of time and resources into this so it’s your time and maybe even money. But if you’ve got resources that are already ready to go, you can include them here.

Think in terms of resources like pdf’s, workbooks, worksheets, audios, never-seen-before videos, access to a joint venture partner’s mini-course, etc.!

Bonuses serve one purpose. They freaking up the ante (i.e. the psychological perception of value). Use a smart little subheader then go deeper to explain why you’re offering the bonuses as well as what you’re including. You get extra points for calculating the value.


Did someone say bonuses? …Yup, they’re included with your investment!

I go above and beyond for my clients so during our four months together you’ll get individualized support to grow your dreams.

I also include:

✶ Facebook Strategy – we’ll get your facebook ads going, and get you booking clients immediately. (Value: $799)

✶ Kick-off Deep Dive Session – I’ll give you as much time as you need so we can assess where you are and make a game plan for the future of your business. (Value $750)

✶ Exclusive Email Access – Email me anytime during the workweek to check in, bounce ideas off of me, or to get me to review your progress. (Value $2800)

Expert Copywriting

Money-Making Copy™ Website Review – Did you know that your website is a marketing tool that should do the heavy lifting for you? You shouldn’t have to fight to get visitors to opt-in or stay a while. Tepsi of CoachTepsi.com will provide you with a bonus coaching session where she reviews your existing copy, makes suggestions for tweaks, and explains how you can improve your crazy bounce rate and keep visitors on your page long enough to turn casual browsers into a leads! (Value $600)

Money-Making Copy™ Workbook – Got copy envy? Ever browse over to someone else’s site and feel immediate shame thinking about the words on your own site? The truth is, finding just the right words to talk to your audience is easier said than done! I know you wish you had access to an expert who could lend a hand, teach you to write

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http://coachtepsi.com/

in your own voice, and show you how to infuse persuasion into your your website copy. That’s where my good friend Tepsi of CoachTepsi.com comes in! When you’re done with her training series, and the Money-Making Copy™ Workbook, you’ll know just how to appeal to your ideal customers, understand the four most important pages to include on your website, and be able to write really compelling copy that converts, persuades, and connects all by yourself! (Value $497)

Your turn:

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http://www.coachtepsi.com/

14. You’re The Wo(Man)! Now tell us how freaking ah-mazing you are! Make it freaking compelling and do some humble (or not so humble) bragging! Think about how you would describe yourself to a potential boyfriend or girlfriend! You present your BEST SELF. Here I bragged about how Carolin has a real-life MBA, not an online credential, not a certificate, but an MBA. Those 3 letters stand out and mean something of significance throughout the whole world! She has also spent 22k on her business and she enjoys a 6-figure income. It’s a freaking no brainer to work with her. So I ask you: What the heck are you waiting for? By taunting the reader and questioning whether they are serious, I took advantage of the fact that no one wants to admit to being a loser who doesn’t care about their their future!


What the heck are you waiting for?

This step–by-step game plan is only for women who are serious about building a thriving coaching business and rolling full-steam ahead to prepare for a 6-figure year in only 4 months tops!

I know what it takes to succeed online and off!

● I’ve got an MBA in marketing

● I’ve spent 22k + years online perfecting my skills,

● and I enjoy a 6-figure income!

I see opportunities everywhere I look. My experience shows that you can monetize your passion and turn it into profits!

Your turn:

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15. Press My Buttons! Now it’s time for your FIRST BUTTON. By now some people may be ready to just hit BUY! Or, if they’re visiting the page for the second, third, or 20-millionth time, by now they might finally be ready to get on with it!

Insert your first >> Call To Action BUTTON << and it should lead your client out to paypal, ruzuku, typeform, etc., where they can pay or complete an app so they can qualify to be your biz bff.

BE CREATIVE HERE! Seriously, don’t do the typical “sign up here,” or whatever else you see around.


<<BUTTON: GIVE ME PASSION & PROFITS!>>

Your turn:

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16. Pick Me, Pick Me! OK, now you have done the work to select your Ideal Customer. That’s the person who’s your #dreamclient that you’ve got a #clientcrush on!

Let people SELF SELECT! And those who aren’t a good fit will read this language and slink away!

Speak your dream client’s language, think of their hopes, fears, etc.

I always ask my clients: what kind of people do you NOT like working with? Then list them. Then the people you do love working with show up pretty easily.

Make this list into two columns (use a table). Think about You’re ready for xyz if, OR You’re probably not ready if. I like to get creative with these headers. But this is the basic.

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Your turn: ____________________________________________________________________________________________________________________________________________________________________________________________________________

You’re certainly ready for From Passion to Pro<its™ if….

You’re certainly ready for From Passion to Pro<its™ if….

● You know that what you’re doing right now isn’t working.

● You have a passion to change the world in a really big way.

● You desire a freedom lifestyle and all the perks that come with it like being available for your kids when they need you or being able to just pick up and travel when you want!

● You’re not just in it for the money – you genuinely want to help people, but you understand that money = value and you’re ready to be paid what you’re worth.

● You’re a go-getter who likes to take action.

● You are ready to invest in yourself and you don’t set limits on your income or lifestyle.

● You know the value of guided, one-to-one coaching.

● You want to participate in your own success and you don’t expect me to do all the hard work by myself.

● You’re lazy and noncommittal.● You’re not open to finding new ways to

do things.● You’re not looking for new possibilities

in business and in life.● You’re a huge complainer or whiner

who holds the belief that nothing ever goes right.

● You’re not willing to step outside the box and try something new like facebook ads or putting yourself out there in coaching groups.

● You want to just slap up a Facebook ad and expect to make a million bucks right away.

● You’re not interested in making real, genuine connections with people.

● Clients buy from people they know and people they like. You have to be willing to invest time in creating relationships with your clients.

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17.Give Me The Deets! A. This can be an entire paragraph or a series of paragraphs to let them know

THERE WILL BE CONSEQUENCES if they choose not to act! Explain: What’s the (cash-money) investment they're in for?

Your turn: ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________

B. Think about some tricks to get them to act quickly (psychologically). These include scarcity and urgency!

Maybe include details about the standard investment vs. a special price right now. Make them think you’re doing them a humungous favor! Remind them of what it took for you to get here. Let them know if/when when the price goes up, bonuses, limited number of students/places, a time crunch, an expiration date for specials (including date, timezone), etc


Your Investment in From Passion to ProZits™

Investment $4,000 USD paid in full

I understand that everyone has unique needs. We all have responsibilities so I’ve created a payment plan option

4 monthly installments of $1,200.

I spent $22,000 dollars in programs and courses, floundering to get where I am. Do you have that kind of patience, that kind of time, or that kind of money? I didn’t think so…We can launch you quickly, or you can keep trying to DIY till you figure it out yourself – it’s up to you!

I’m only one woman and I believe in giving myself fully. Spots will fill up quickly, and I can’t guarantee how long it will be until there’s room in my program for more clients. if you’re serious about crushing the limits on your income goals, living an abundant lifestyle, and showing up to captivate your clients and bring in serious income, the time is now.

In From Passion to Profits™ I’ll also include my Go-To Experts Guide to help you hunt down the right experts to relieve some of the stress of launching your business so you don’t have to do it all yourself.

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I’m not including it all so read more on Carolin’s sales page!

Your turn: ____________________________________________________________________________________________________________________________________________________________________________________________________________

C. When if ever you open the doors to this program again? If you honestly do not know and you have an extremely enticing offer say that upfront!

Your turn: ____________________________________________________________________________________________________________________________________________________________________________________________________________

D. Tell us about the value your peeps will get if they enroll now! Like maybe you won’t include a particular bonus, invite a certain guest speaker, a one to one coaching call for the first few who enroll?


I’m selective about who I work with. You have to have a winner’s attitude and be willing to work on yourself! I only make a limited number of spots available for working with me each month, so go ahead, claim yours before someone who wants it more grabs it Zirst.

Give them a call to action with a reassuring statement that’s related to one of your bonuses or time sensitive offers as well.

Your turn: ____________________________________________________________________________________________________________________________________________________________________________________________________________

E. Give them a call to action with a reassuring statement that’s related to one of your bonuses or time sensitive offers as well.


Claim your spot today so you can get access to the exclusive bonuses listed below:

Your turn:

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18.Ring Ring Doors Are Closing A. Remind them when your course enrollment closes. Yes, I know you already

mentioned this! Yes, I do mean to mention it again. There is a reason for this. People are scanners so at times they might have missed something important like the CLOSING date! Let’s tell them when doors close down to the exact minute!

Note: Carolin has rolling enrollment in hers - so I do not have an example to show you. I just tell them she has a limited number of spots to work with her so they feel a sense of exclusivity. Typically it’s “doors/registration close at 11:59 pm on June xx. Don’t let them slam in your face.

Your turn:

____________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________________________________________________________

B. Create another button and stick it in here. Do you sense a theme here? Ding-ding, yes - REPETITION!


<<BUTTON: GIVE ME PASSION & PROFITS!>>

Your turn:

____________________________________________________________________ ____________________________________________________________________

C. People do NOT like surprises and they want to be sure that paying/applying for this is gonna be easy peazy lemon squeezy! Tell us exactly what happens when they hit the call to action button.


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Desperate for a steady stream of consistent clients? Click <I’M READY FOR FROM PASSION TO PROFITS> to fill out the application so we can start working together as soon as possible.

Your turn:

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D. When does that darn registration close again??

NOTE: On Carolin’s Sales Page we don’t have a firm deadline. But we do mention (again) that it’s rolling enrollment BUT, again, there are limited spots!

Your turn:

____________________________________________________________________ ____________________________________________________________________

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19.The Crossroads Remind them that they’ve been here before… at the crossroads and they really need to stand up this time!

Be persuasive and compelling - a picture of their dream life. Language like: If you’re really serious about, If you’re done standing on the sidelines, If you won’t sit back for another day, If you finally want to (insert lose weight, start your business, grow your business, save your marriage, leave your day job, be a better parent)

It might feel a bit negative or harsh - well this is a serious reality check - it’s called tough love and since you’re here to help people you have to meet them where they are and take them on the journey!


If you’re honest with yourself you’ll agree that you haven’t been meeting your potential. To be free, you need to get out there and claim it. If you want to stop putting limits on your income goals, stop putting off your freedom, and stop hiding in the shadows dreaming about being active, visible, and bold this year, it’s your turn NOW!

Your turn:

____________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________________________________________________________

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20. The A’s To Your Q’s (Faq) NOW… it’s time to meet the objections! As people read your sales page they are gonna be thinking all sorts of stuff and coming up with all types of excuses why they can’t, shouldn’t or won’t sign up to BUY YOUR THING!

So… let’s bust those right now and encourage them to hit “I WANT MORE OF YOU” or whatever your awesomely branded button will say my sweets!

Feelin’ stuck? Heck - no worries. No need to reinvent the wheel. You can do a couple of things here.

A. Facebook - Spy on your ICA on Facebook - examine how they explain their issues. They might make mention of why they are scared to hire a coach, can’t commit to weight loss, or haven’t hired a copywriter yet. Create a google doc or evernote doc and paste those suckers in whenever you encounter them! This is COPY gold!

B. The Internet in General - Spy on your ICA on blogs, forums, YouTube, or anywhere else. Facebook is my number one but these others will do!

C. Shop where she shops - Spy on your ICA on Amazon.com or other stores with tons of reviews - scan the reviews related to your product. People express themselves brilliantly when they feel unfiltered.

D. Real life interviews on skype, in person, etc. - You’ll find that it might be easy to get your ICA on the phone! JUST ASK them!

NOTE: I should probably tell you that you should be doing this kind of spying all the time, not just for this exercise. This is an insider secret that sets mediocre copywriters apart from the really good ones - we do our research!


Note: if you want to see the A’s to Carolin’s Q’s, head on over to her page and expand the FAQ section! Q: Who is this program for: Q: I don’t know if I can do what I see other big coaches doing. The people I follow are out there, and bold. I’m scared that will never be me. Q: I’m not a Business Coach. Can I still make money? Q: Will I have to spend a lot on advertising, systems, or tools? Q: I am really busy and work a day job on top of my coaching business. How much time do I need to commit to this program each week? Q: I’m excited to join. How do I pay? Q: I’ve got questions, how can I contact you? Q: I’ve been looking at other online business programs, some even promise the same results as an MBA. How is Passion to Profits different?

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Q: I don’t have any clients yet. Can you help me get consistent clients and grow my business? Q: I’m not good with technology, I see a lot of information about online business systems and Ads in this program. Will I be able to figure this out? Q: Advertising is like a black hole for me. I’ve tried it before and lost money, plus I don’t understand how to do Facebook Ads or the Power Editor, can you help me? Q: I’m not making any money yet. I’m not sure if it’s a good idea invest.

Your turn:

____________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________________________________________________________

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21.Tempted To Touch (Or Be In Touch) Phew, you’re on the last step here! You’ve made it through and I want you to congratulate yourself. Hopefully now you see the steps a copywriter goes through (and see why one with years of experience or tons of talent earns the big bucks - just like you as a Passion Based Coach!).

Sales pages are just one big, long exercise in psychology!

So the final clincher? Your contact deets! The thing is - this is the internet, it’s hard to know who to trust. If you include a way to be in touch with you PERSONALLY, it puts people’s minds at ease. We’ll know that you are accessible and that we can approach you with any further Q’s!


Still have Questions? No problem! I want you to make the most liberating and freeing decision for yourself and your business. Just email me at [email protected] and I’ll get back to you within __ hours!

Your turn:

____________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________________________________________________________

BONUS: This is the home stretch. You’ll get a special treat if you close by letting them know - why you / why now in a really simple but reassuring way. In the health/wellness industry there’s a myth that you can’t make it unless you’re a business coach helping other coaches! Well in our experience we’ve found that isn’t true. So we strategically put this quote in here so it can sit with our ICA.


“It doesn’t matter what industry you are in because if you talk to the person who needs you, they’ll find the money to sign up for your coaching package no matter what. There is absolutely no reason it’s not possible.” -Carolin Soldo

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mailto:[email protected]

22.You’re Donsies! OK! Now, copy and paste all your text into a new doc, review, edit, format, then plug it in to your marketing plan/funnel, and you’re golden baby!

If you have any MORE Q’s that need A’s I’m sure Carolin’s got you covered. But if not I can be reached at [email protected].

Remember, Make Money, Spread LOVE™ - If you’re not sharing your gifts then you’re being selfish. And if you’re undercharging you’re not being fair to yourself or your client. You were made for greatness and it’s within your hands. It’s not about the money, it’s about the lifestyle, being of service, loving what you do, and loving who you help. But, you can’t help if you’re not making money (and lot’s of it)!

Love you!

Tepsi

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mailto:[email protected]

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