行銷企劃 2015 連外星人都愛 - 星巴克傳奇
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行銷企劃 2015 連外星人都愛 - 星巴克傳奇. 指導老師 : 黃識銘 教授 組員 : 楊睿臻 4991B001 李亞紋 4991B013 卓映竹 4991B014 穆佩瑩 4991B015 黃文寶 4991B035 楊軫羽 4991B910. 目錄. 一、摘要 ……………………………………3 二、星巴克與 85℃ 分析 ……………………4 ( 價格 / 性別 / 婚姻狀況 / 年齡 / 特惠活動 / 暢銷產品 / 各差異比較 ) 三、 SWOT 分析 ……………………………13 - PowerPoint PPT PresentationTRANSCRIPT
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2015-: :4991B001 4991B013 4991B014 4991B015 4991B035 4991B910
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3854 (/// ///) SWOT13.15.17.18&19.34
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199811STARBUCKS COFFEE INTERNATIONALSTARBUCKS COFFEE
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85
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85
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85C85C
Chart1
411.84
419.76
50%
50%
Sheet1
411.84
419.76
1.4
1.2
Chart1
492.88
371.68
85C
57%
43%
Sheet1
85C
492.88
371.68
1.4
1.2
-
85C
Chart1
397.72464.02343.008
304.81424.91461.952
Sheet1
397.72464.0243.008
85C304.81424.9161.952
33.51.83
44.52.85
-
Chart1
397.72464.02343.008
304.81424.91461.952
Sheet1
397.72464.0243.008
85C304.81424.9161.952
33.51.83
44.52.85
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APP (App//)Ibon (ibonNT$100()(//))
85C 8
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NO.1NO.2NO.3NO.4NO.5NO.6NO.7NO.8
85CNO.1NO.2NO.3NO.4NO.5NO.6NO.7NO.8
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85C7 3 8
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SWOT
S (strength)(S1)
(S2)W (weakness)(W1)
(W2)O (opportunity)(O1)
(O2)VIP(S1O1)
(S1,S2O1)(W1O1)
(W1O2)
(W2O1)
T (threat)(T1)(S1T1)
(S2T2)(W1T1)
(W2T1)
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SWOT-VIP(S1O1)VIPVIP VIP(W1O1)
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: 1. 2.
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85C
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WhomHowWhatA
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45.3/78.3=0.578585C39.6/81.4=0.4864
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&
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:()
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~()
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:
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:
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(30)
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~~~
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8
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()
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5:00 8:00830
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