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0001144204-13-023583.txt : 201304240001144204-13-023583.hdr.sgml : 2013042420130424150436ACCESSION NUMBER:0001144204-13-023583CONFORMED SUBMISSION TYPE:6-KPUBLIC DOCUMENT COUNT:12CONFORMED PERIOD OF REPORT:20130424FILED AS OF DATE:20130424DATE AS OF CHANGE:20130424

FILER:

COMPANY DATA:COMPANY CONFORMED NAME:MEXICAN ECONOMIC DEVELOPMENT INCCENTRAL INDEX KEY:0001061736STANDARD INDUSTRIAL CLASSIFICATION:BOTTLED & CANNED SOFT DRINKS CARBONATED WATERS [2086]IRS NUMBER:000000000STATE OF INCORPORATION:O5FISCAL YEAR END:1231

FILING VALUES:FORM TYPE:6-KSEC ACT:1934 ActSEC FILE NUMBER:333-08752FILM NUMBER:13779142

BUSINESS ADDRESS:STREET 1:GENERAL ANAYA NO 601 PTESTREET 2:COLONIA BELLA VISTACITY:MONTERREY, N.L.STATE:O5ZIP:64410BUSINESS PHONE:528183286167

MAIL ADDRESS:STREET 1:GENERAL ANAYA NO 601 PTESTREET 2:COLONIA BELLA VISTACITY:MONTERREY, N.L.STATE:O5ZIP:64410

6-K1v342369_6k.htmFORM 6-K

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

For the month of April 2013

FOMENTO ECONMICO MEXICANO, S.A.B.DE C.V.

(Exact name of Registrant as specified inits charter)

Mexican Economic Development, Inc.

(Translation of Registrants nameinto English)

United Mexican States

(Jurisdiction of incorporation or organization)

General Anaya No. 601 Pte.
Colonia Bella Vista
Monterrey, Nuevo Len 64410
Mxico

(Address of principal executive offices)

Indicate by check mark whether the registrantfiles or will file annual reports

under cover of Form 20-F or Form 40-F:

Form 20-F xForm 40-F

Indicate by check mark if the registrantis submitting the Form 6-K in paper as

permitted by Regulation S-T Rule 101(b)(1):_______

Indicate by check mark if the registrantis submitting the Form 6-K in paper as

permitted by Regulation S-T Rule 101(b)(7):_______

Indicate by check mark whether by furnishingthe information contained in this

Form, the registrant is also thereby furnishingthe information to the

Commission pursuant to Rule 12g3-2(b) underthe Securities Exchange Act of 1934.

Yes No x

If "Yes" is marked, indicate belowthe file number assigned to the registrant in

connection with Rule 12g3-2(b): 82-_____________

SIGNATURES

Pursuant to the requirements of the SecuritiesExchange Act of 1934, the

registrant has duly caused this report tobe signed on its behalf of the

undersigned,thereunto duly authorized.

FOMENTO ECONMICO MEXICANO, S.A. DE C.V.

By: /s/ Javier Astaburuaga

Javier Astaburuaga
Chief Financial Officer

Date:April 24, 2013

FEMSADelivers Moderate Revenue Growth in 1Q13

Monterrey,Mexico, April 24, 2013 Fomento Econmico Mexicano, S.A.B. de C.V. (FEMSA) announced today itsoperational and financial results for the first quarter of 2013.

FirstQuarter 2013 Highlights:

FEMSA consolidated total revenues increased 4.6% compared to the first quarter of 2012, driven by strong results at FEMSA Comercio that offset mixed results at Coca-Cola FEMSA. On an organic basis total revenues increased 3.2%.

Coca-Cola FEMSA total revenues remained stable and organically decreased 2.2% as compared to the first quarter of 2012, mainly as a result of high single-digit revenue growth in our Mexico & Central America Division which compensated for a mid-single-digit contraction in our South America Division. This contraction was largely driven by the negative translation effect from the devaluation of several local currencies as well as a volume decline in Brazil, coupled with increased marketing spending and labor cost pressures in certain markets.On a currency-neutral basis and excluding the non-comparable effect of Grupo Fomento Queratano in Mexico, total revenues increased 10.8%.

FEMSA Comercio achieved total revenues growth of 14.0% and income from operations growth of 21.5% compared to the first quarter of 2012, driven by new store openings and 4.8% growth in same-store sales.

JosAntonio Fernndez Carbajal, Chairman and CEO of FEMSA, commented: We operate across many different markets, andsometimes the diverse economic environments we face manifest themselves with particular clarity in our results. This was the caseduring the first quarter, with our operations in Mexico performing solidly both Coca-Cola FEMSA and especially FEMSA Comercio-but some of our operations in South America reflecting not only challenging operating conditions, but also the impact of currenciesthat weakened significantly against the US dollar and, importantly, against a strong Mexican peso.

Wecannot influence the way currencies move or economies grow, but our objectives for the year remain in place and we will striveto achieve them. And so, we continue to push forward with great expectations. We share the optimism that surrounds Mexico, ourmost important market, and we fully expect the business trends in the rest of our territories to continue to support long-termvalue creation.

1

FEMSAConsolidated

Totalrevenues increased 4.6% compared to 1Q12, to Ps. 56.203 billion in 1Q13. FEMSA Comercio drove the growth in consolidated revenues.On an organic basis total revenues increased 3.2% compared to 1Q12.

Grossprofit increased 6.0% compared to 1Q12, to Ps. 23.255 billion in 1Q13. Gross margin in 1Q13 increased 60 basis points comparedto the same period in 2012 to 41.4% of total revenues, driven by margin expansion at Coca-Cola FEMSA and FEMSA Comercio.

Incomefrom operations decreased 1.8% as compared to 1Q12, to Ps. 5.119 billion in 1Q13 as growth at FEMSA Comercio was offset byhigher expenses at Coca-Cola FEMSA. On an organic basis, income from operations decreased 3.4% in 1Q13 compared to the same periodin 2012. Consolidated operating margin decreased 60 basis points compared to 1Q12, to 9.1% of total revenues, driven by margincontraction at Coca-Cola FEMSA.

Netconsolidated income increased 5.1% compared to 1Q12 to Ps. 3.939 billion in 1Q13, driven by an increase in FEMSAs 20%participation in Heinekens 1Q13 net income combined with lower financing expenses which more than compensated lower incomefrom operations. The effective income tax rate was 32.7% in 1Q13 compared to 31.7% in 1Q12.

Netmajority income for 1Q13 resulted in Ps. 0.73 per FEMSA Unit1. Net majority income per FEMSA ADS was US$ 0.59 for the quarter.

Capitalexpenditures amounted to Ps. 3.213 billion in 1Q13, driven by incremental capacity-driven investments in Colombia by Coca-ColaFEMSA.

Ourconsolidated balance sheet as of March 31, 2013, recorded a cash balance of Ps. 28.855 billion (US$ 2.343 billion), a decreaseof Ps. 9.261 billion (US$ 752.0 million) compared to December 31, 2012. Short-term debt was Ps. 8.365 billion (US$ 679.2 million),while long-term debt was Ps. 26.610 billion (US$ 2.161 billion). Our consolidated net debt balance was Ps. 6.120 billion (US$496.9 million).

SoftDrinks Coca-Cola FEMSA

Coca-ColaFEMSAs financial results and discussion are incorporated by reference from Coca-Cola FEMSAs press release, whichis attached to this press release and available at www.coca-colafemsa.com.

FEMSAComercio

Totalrevenues increased 14.0% compared to 1Q12, to Ps. 21.703 billion in 1Q13 mainly driven by the opening of 135 net new storesin the quarter, reaching 1,037 total net new store openings for the last twelve months. As of March 31, 2013, FEMSA Comercio hada total of 10,736 convenience stores. Same-store sales increased an average of 4.8% for the first quarter of 2013 over 1Q12, reflectinga 6.1% increase in average customer ticket that offset a 1.2% decrease in store traffic.

Grossprofit increased by 17.3% in 1Q13 compared to 1Q12, resulting in a 100 basis point gross margin expansion to 33.3% of totalrevenues. This increase reflects (i) a positive mix shift due to the growth of higher margin categories, including services, (ii)a more efficient use of promotion-related marketing resources, and (iii) a better execution of segmented pricing strategies acrossmarkets.

Incomefrom operations increased 21.5% over 1Q12 to Ps. 971 million in 1Q13. Operating expenses increased 16.7% to Ps. 6.253 billion,reflecting the growing number of stores and distribution centers as well as incremental expenses relating to, among other things,the continued strengthening of FEMSA Comercios organizational and IT structure, and the development of specialized distributionroutes aimed at enabling our prepared food initiatives. Operating margin expanded 30 basis points compared to 1Q12, to 4.5% oftotal revenues in 1Q13.

1FEMSA Units consist of FEMSA BD Units and FEMSA B Units. Each FEMSA BD Unit is comprised of one Series B Share, two Series D-B Shares and two Series D-L Shares. Each FEMSA B Unit is comprised of five Series B Shares. The number of FEMSA Units outstanding as of March 31, 2013 was 3,578,226,270, equivalent to the total number of FEMSA Shares outstanding as of the same date, divided by 5.

2

RecentDevelopments

Given the prevailing low-rate environment in global capital markets, FEMSA will explore market conditions for potential issuance of long-term debt securities.

CONFERENCE CALL INFORMATION:

Our First Quarter of 2013 Conference Call will be held on: Wednesday April 24, 2013, 1:00 PM Eastern Time (12:00 PM Mexico City Time). To participate in the conference call, please dial: Domestic US: (888) 438-5535; International: (719) 325-2315; Conference Id 4004256. The conference call will be webcast live through streaming audio. For details please visit www.femsa.com/investor.

If you are unable to participate live, the conference call audio will be available at http://ir.FEMSA.com/results.cfm.

FEMSAis a leading company that participates in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Colaproducts in the world; in the retail industry through FEMSA Comercio, operating OXXO, the largest and fastest-growing chain ofsmall-format stores in Latin America, and in the beer industry, through its ownership of the second largest equity stake in Heineken,one of the worlds leading brewers with operations in over 70 countries.

Thetranslations of Mexican pesos into US dollars are included solely for the convenience of the reader, using the noon day buyingrate for Mexican Pesos as published by the U.S. Federal Reserve Board in its H.10 weekly Release of Foreign Exchange Rates forMarch 31, 2013, which was 12.3155 Mexican pesos per US dollar.

FORWARD-LOOKINGSTATEMENTS

Thisreport may contain certain forward-looking statements concerning our future performance that should be considered as good faithestimates made by us. These forward-looking statements reflect managements expectations and are based upon currently availabledata. Actual results are subject to future events and uncertainties, which could materially impact our actual performance.

Fivepages of tables and Coca-Cola FEMSAs press release to follow.

3

FEMSA

Consolidated Income Statement

Millions of Pesos

For the first quarter of:

2013 (A) % of rev. 2012 %ofrev. % Var. % Org (B)

Total revenues 56,203 100.0 53,746 100.0 4.6 3.2

Cost of sales 32,948 58.6 31,810 59.2 3.6

Gross profit 23,255 41.4 21,936 40.8 6.0

Administrative expenses 2,259 4.0 2,329 4.3 (3.0)

Selling expenses 15,617 27.8 14,471 26.9 7.9

Other Operating expenses (income),
net (1) 260 0.5 (79) (0.1) N.A.

Income from operations(2) 5,119 9.1 5,215 9.7 (1.8) (3.4)

Other Non-Operating expenses (income) (6) (225) (97.3)

Interest expense 651 613 6.2

Interest income 176 175 0.6

Foreign exchange loss (gain) 40 458 (91.3)

Other financial expenses (income),
net. 106 (25) N.A.

Financing expenses, net 621 871 (28.7)

Income before income tax and Participation in Heineken results 4,504 4,569 (1.4)

Income tax 1,475 1,447 1.9

Participation in Heineken results(3) 910 627 45.1

Net consolidated income 3,939 3,749 5.1

Net majority income 2,613 2,318 12.7

Net minority income 1,326 1,431 (7.3)

2013 (A) % of rev. 2012 %ofrev. % Var. % Org (B)

Operative Cash Flow & CAPEX

Income from operations 5,119 9.1 5,215 9.7 (1.8) (3.4)

Depreciation 1,976 3.5 1,706 3.2 15.8

Amortization & other non-cash charges 366 0.7 237 0.4 54.4

Operative Cash Flow (EBITDA) 7,461 13.3 7,158 13.3 4.2 2.6

CAPEX 3,213 2,141 50.1

Financial Ratios 2013 (A) 2012 Var. p.p.

Liquidity(4) 1.15 1.56 (0.41)

Interest coverage(5) 15.71 16.34 (0.64)

Leverage(6) 0.47 0.41 0.06

Capitalization(7) 15.84% 15.26% 0.58

(A) We integrated the beverage divisions of FOQUE in Coca-Cola FEMSAs operations sinceMay 2012.

(B) % Org. represents the variation in a given measure excluding the effects of mergers, acquisitions and divestitures. We believe this measureallows us to provide investors and other market participants with a better representation of the performance of our business. In preparing this measure, management has used its best judgment, estimates and assumptions in order to maintain comparability.

(1) Other Operating expenses (income), net = Other Operating expenses (income) +(-) Equity method from operated associates.

(2) Income from operations = Gross profit - Administrative and selling expenses- Other operating expenses (income), net.

(3) Represents the equity method participation in Heinekens results, net.

(4 Total current assets / total current liabilities.

(5) Income from operations + depreciation + amortization & other / interest expense, net.

(6 Total liabilities / total stockholders' equity.

(7) Total debt / long-term debt + stockholders' equity.

Total debt = short-term bank loans + current maturities of long-term debt + long-term bank loans.

4

FEMSA

Consolidated Balance Sheet

Millions of Pesos

ASSETS Mar-13 Dec-12 % Var.

Cash and cash equivalents 28,855 38,116 (24.3)

Accounts receivable 9,145 11,812 (22.6)

Inventories 14,557 16,345 (10.9)

Other current assets 10,233 9,182 11.4

Total current assets 62,790 75,455 (16.8)

Investments in shares 87,302 83,840 4.1

Property, plant and equipment, net 59,413 61,649 (3.6)

Intangible assets (1) 66,076 67,893 (2.7)

Other assets 9,795 7,105 37.9

TOTAL ASSETS 285,376 295,942 (3.6)

LIABILITIES & STOCKHOLDERS EQUITY

Bank loans 4,021 4,213 (4.6)

Current maturities of long-term debt 4,344 4,489 (3.2)

Interest payable 197 207 (4.8)

Operating liabilities 46,186 39,607 16.6

Total current liabilities 54,748 48,516 12.8

Long-term debt (2) 26,610 27,574 (3.5)

Labor liabilities 3,529 3,675 (4.0)

Other liabilities 6,242 6,016 3.8

Total liabilities 91,129 85,781 6.2

Total stockholders equity 194,247 210,161 (7.6)

LIABILITIES AND STOCKHOLDERS EQUITY 285,376 295,942 (3.6)

March 31, 2013

DEBT MIX (2) % of Total Average Rate

Denominated in:

Mexican pesos 45.7% 5.9%

Dollars 48.2% 3.0%

Colombian pesos 2.9% 6.2%

Argentine pesos 2.0% 20.3%

Brazilian Reais 1.2% 7.1%

Total debt 100.0% 4.8%

Fixed rate(2) 39.9%

Variable rate(2) 60.1%

% of Total Debt 2013 2014 2015 2016 2017 2018+

DEBT MATURITY PROFILE 23.4% 15.0% 22.3% 7.4% 6.9% 24.7%

(1) Includes mainly the intangible assets generated by acquisitions.

(2) Includes the effect of derivative financial instruments on long-term debt.

5

Coca-Cola FEMSA

Results of Operations

Millions of Pesos

For the first quarter of:

2013 (A) % of rev. 2012%ofrev. % Var. % Org (B)

Total revenues 33,561 100.0 33,542 100.0 0.1 (2.2)

Cost of sales 18,013 53.7 18,338 54.7 (1.8)

Gross profit 15,548 46.3 15,204 45.3 2.3

Administrative expenses 1,426 4.2 1,539 4.6 (7.3)

Selling expenses 9,838 29.4 9,414 28.0 4.5

Other Operating expenses (income), net 210 0.6 (63) (0.2) N.A.

Income from operations 4,074 12.1 4,314 12.9 (5.6) (7.4)

Depreciation 1,404 4.2 1,201 3.6 16.9

Amortization & other non-cash charges 267 0.8 162 0.4 64.8

Operative Cash Flow 5,745 17.1 5,677 16.9 1.2 (0.8)

CAPEX 2,171 1,253 73.2

Sales volumes

(Millions of unit cases)

Mexico and Central America 436.2 59.7 412.5 58.7 5.8 (0.2)

South America 294.4 40.3 290.6 41.3 1.3 1.3

Total 730.6 100.0 703.0 100.0 3.9 3.9

(A) We integrated the beverage divisions of FOQUE in Coca-Cola FEMSAs operations sinceMay 2012.

(B) % Org. represents the variation in a given measure excluding the effects of mergers, acquisitions and divestitures. We believe this measureallows us to provide investors and other market participants with a better representation of the performance of our business. In preparing this measure, management has used its best judgment, estimates and assumptions in order to maintain comparability.

6

FEMSA Comercio

Results of Operations

Millions of Pesos

For the first quarter of:

2013%ofrev. 2012%ofrev. % Var.

Total revenues 21,703 100.0 19,033 100.0 14.0

Cost of sales 14,479 66.7 12,877 67.7 12.4

Gross profit 7,224 33.3 6,156 32.3 17.3

Administrative expenses 464 2.1 386 2.0 20.2

Selling expenses 5,770 26.6 4,998 26.2 15.4

Other Operating expenses (income), net 19 0.1 (27) (0.1) N.A.

Income from operations 971 4.5 799 4.2 21.5

Depreciation 545 2.5 459 2.4 18.7

Amortization & other non-cash charges 54 0.2 42 0.2 28.6

Operative Cash Flow 1,570 7.2 1,300 6.8 20.8

CAPEX 812 726 11.9

Information of OXXO Stores

Total stores 10,736 9,699 10.7

Net new convenience stores

vs. March prior year 1,037 1,078 (3.8)

vs. December prior year 135 138 (2.2)

Same store data: (1)

Sales (thousands of pesos) 641.7 612.1 4.8

Traffic (thousands of transactions) 23.5 23.8 (1.2)

Ticket (pesos) 27.3 25.7 6.1

(1) Monthly average information per store, considering same stores with more than twelve months of operations.

7

FEMSA

Macroeconomic Information

End of period, Exchange Rates

Inflation Mar-13 Mar-12

1Q 2013 LTM(1)March-13 Per USD Per Mx. Peso Per USD Per Mx. Peso

Mexico 0.90% 3.34% 12.35 1.0000 13.01 1.0000

Colombia 0.74% 1.21% 1,832.20 0.0067 1,768.23 0.0074

Venezuela 4.99% 21.47% 6.30 1.9610 4.30 3.0256

Brazil 1.47% 5.84% 2.01 6.1350 2.04 6.3666

Argentina 1.64% 10.01% 5.12 2.4121 4.92 2.6454

Euro Zone -0.69% 1.34% 0.78 15.7840 0.76 17.1182

(1) LTM = Last twelve months

2013 FIRST-QUARTER RESULTS

FirstQuarter ExcludingM&A

2013 2012 Reported% Effects%(5)

Total Revenues 33,561 33,542 0.1 % -2.2 %

Gross Profit 15,548 15,204 2.3 %

Operating Income 4,074 4,314 -5.6 % -7.4 %

Net Income Attributable to Equity Holders of the Company 2,434 2,637 -7.7 %

Operative cash flow(1) 5,745 5,677 1.2 % -0.8 %

Net Debt (2) 14,369 6,680 115.1 %

Net Debt / Operative cash flow (3) 0.52 0.24

Operative cash flow/ Interest Expense, net (3) 17.71 18.24

Earnings per Share(3) 6.39 7.02

Capitalization (4) 23.8 % 23.1 %

Expressed in millions of Mexican pesos.

(1)Operative cash flow = Operating income + Depreciation + Amortization & Other operative Non-cash Charges.

See reconciliation table on page 7 except for Earnings per Share

(2)Net Debt = Total Debt - Cash

(3)LTM figures

(4)Total debt / (long-term debt + shareholders' equity)

(5)Excluding M&A Effects means, with respect to a year-over-year comparison, the increase in a given measure excluding the mergers, acquisitions and divestitures. We believe this measure allows us to provide investors and other market participants with a better representation of the performance of our business. In preparing this measure, management has used its best judgment, estimates and assumptions in order to maintain comparability.

Reported total revenues reached Ps. 33,561 million in the first quarter of 2013, remaining flat as compared to the first quarter of 2012, mainly as a result of high single-digit revenue growth in our Mexico & Central America Division which compensated for a negative translation effect resulting from the devaluation of the Venezuelan bolivar, the Argentine peso and the Brazilian real. On a currency neutral basis and excluding the non-comparable effect of Grupo Fomento Queretano in Mexico, total revenues grew 10.8%.

Reported consolidated operating income reached Ps. 4,074 million for the first quarter of 2013, representing a decrease of 5.6%. Our reported operating margin reached 12.1% in the first quarter of 2013.

Reported consolidated net income attributable to equity holders of the Company was Ps. 2,434 million in the first quarter of 2013.

Mexico City (April 24, 2013), Coca-Cola FEMSA, S.A.B. de C.V. (BMV: KOFL, NYSE: KOF) (Coca-Cola FEMSA or the Company), the largest franchise bottler in the world, announces results for the first quarter of 2013.

"Despite tough weather conditions and a volatile currency environment during the quarter, our operators delivered solid, profitable results thanks to local revenue management initiatives, solid market execution, and the geographic diversification of our franchise territories. Looking forward, we are confident that our operators skills, coupled with a benign commodity cost environment, will enable us to achieve our targets for the full year. During the quarter, our shareholders approved a dividend of Ps. 2.90 per share, demonstrating our companys financial flexibility and ability to return cash to shareholders, while continuing to capitalize on opportunities arising from the consolidation of the Coca-Cola bottling system. As always, we continue to invest in our companys most important assetour talented team of professionalsto ensure the sustainable development of our operations," said Carlos Salazar Lomelin, Chief Executive Officer of the Company.

April 24, 2013Page 9

Coca-Cola FEMSA is including the resultsof Grupo Fomento Queretano as of May 2012 in the Companys Mexico & Central America divisions operating results.

All the financial information presentedin this report was prepared under International Financial Reporting Standards (IFRS).

Our reported total revenues reached Ps.33,561 million in the first quarter of 2013, remaining flat as compared to the first quarter of 2012. High single-digit revenuegrowth in our Mexico & Central America Division, including the integration of Grupo Fomento Queretano (FOQUE)in our Mexican operations,(1) compensated for a negative translation effect resulting from the devaluation of the Venezuelanbolivar(2), the Argentine peso(2) and the Brazilian real(2). On a currency neutral basis and excludingthe non-comparable effect of FOQUE, total revenues grew 10.8%, driven by average price per unit case growth in almost every territoryand volume growth mainly in Venezuela, Colombia and Central America.

Reported total sales volume increased 3.9%to reach 730.6 million unit cases in the first quarter of 2013 as compared to the same period in 2012. Excluding the non-comparableeffect of FOQUE in Mexico(1), volumes grew reaching 705.9 million unit cases. On the same basis, the still beveragecategory grew 7.4%, mainly driven by the performance of the Jugos del Valle line of business in Venezuela, Colombia and Mexico,and the continued growth of Powerade and FUZE Tea. In addition, our bottled water category grew 6.0% and our sparklingbeverage remained flat. These increases compensated for a 3.4% decline in our bulk water business.

Our reported gross profit increased 2.3%to Ps. 15,548 million in the first quarter of 2013, as compared to the first quarter of 2012. Lower sweetener and PET prices inmost of our territories compensated for the depreciation of the average exchange rate of the Venezuelan bolivar(2),the Argentine peso(2) and the Brazilian real(2) as applied to our U.S. dollar-denominated raw material costs.Reported cost of goods sold decreased 1.8%. Reported gross margin reached 46.3%, an expansion of 100 basis points as compared tothe first quarter of 2012.

Our reported operating income decreased5.6% to Ps. 4,074 million in the first quarter of 2013. In local currency and excluding the non-comparable effect of FOQUE in Mexico(1),operating expenses increased mainly as a result of (i) higher labor costs in Venezuela, (ii) higher freight costs in Argentina,(iii) higher labor and freight costs in Brazil and (iv) increased marketing investments inthe South America division. In addition, during the first quarter of 2013, the otheroperative expenses, net line registered (i) the effect of the devaluation of the Venezuelan bolivar(2) on ourU.S. dollar-denominated accounts payable in that operation, (ii) restructuring expenses relatedto the integration of Grupo Tampico and Grupo CIMSA in Mexico, which resultsare now fully comparable and (iii) certain other restructuring charges across our South Americadivision. Our reported operating margin reached 12.1% in the first quarter of 2013.

Our comprehensive financing result in thefirst quarter of 2013 recorded an expense of Ps. 248 million as compared to an expense of Ps. 136 million in the same period of2012. This difference was mainly driven by a market value loss on the ineffective portion of derivative instruments, resultingfrom the volatility of the exchange rate of the Mexican peso versus the U.S. dollar.

During the first quarter of 2013, incometax, as a percentage of income before taxes, remained flat at 33.7% as compared with the same period of 2012.

Our reported net income attributable toequity holders of the Company reached Ps. 2,434 million in the first quarter of 2013. Earnings per share (EPS) in the first quarterof 2013 were Ps. 1.20 (Ps. 11.99 per ADS) computed on the basis of 2,030.5 million shares (each ADS represents 10 local shares).

(1)Our Mexican operations include Grupo Fomento Queretanos results as of May, 2012

(2)See page 11 for average and end of period exchange rates for the first quarter of 2013

April 24, 2013Page 10

As of March 31, 2013, we had a cash balanceof Ps. 14,200 million, including US$417 million denominated in U.S. dollars, a decrease of Ps. 9,034 million compared to December31, 2012. During the first quarter of 2013 we paid US$688.5 million to acquire 51% of Coca-Cola Bottlers Philippines, Inc. (CCBPI)from The Coca-Cola Company.

As of March 31, 2013, total short-termdebt was Ps. 4,748 million and long-term debt was Ps. 23,821 million. Total debt decreased by Ps. 1,345 million, compared to yearend 2012. Net debt increased Ps. 7,689 million compared to year end 2012. The Companys total debt balance includes U.S.dollar-denominated debt in the amount of US$1,110 million.(1)

The weighted average cost of debt for thequarter was 4.8%. The following charts set forth the Companys debt profile by currency and interest rate type and by maturitydate as of March 31, 2013.

Currency %TotalDebt(1) %InterestRate
Floating(1)(2)

Mexican pesos 45.9% 33.0%

U.S. dollars 47.8% 22.0%

Colombian pesos 3.6% 100.0%

Brazilian reals 0.2% 0.0%

Argentine pesos 2.5% 0.0%

(1)After giving effect to interest rate swaps

(2)Calculated by weighting each years outstanding debt balance mix

Debt Maturity Profile

MaturityDate 2013 2014 2015 2016 2017 2018+

% of Total Debt 15.7% 18.0% 27.2% 8.7% 0.0% 30.3%

April 24, 2013Page 11

Coca-Cola FEMSA is including the results Grupo Fomento Queretanoas of May 2012 in the Companys Mexico & Central America divisions operating results.

Reported total revenues from our Mexicoand Central America division increased 8.5% to Ps. 15,700 million in the first quarter of 2013, as compared to the same periodin 2012, including the integration of Grupo Fomento Queretano (FOQUE) in our Mexican operations(1). Excludingthe non-comparable effect of FOQUE in Mexico(1), total revenues increased 3.3%. On the same basis, increased averageprice per unit case, mainly reflecting selective price increases implemented over the past several months, accounted for the incrementalrevenues. On a currency neutral basis and excluding FOQUE in Mexico, total revenues increased 3.8%.

Reported total sales volume increased 5.8%to 436.2 million unit cases in the first quarter of 2013, as compared to the first quarter of 2012. Excluding the non-comparableeffect of FOQUE in Mexico(1), volumes remained flat as comparedwith the first quarter of 2012. On the same basis, still beverages grew 5.3% mainly driven by the Jugos del Valle line ofproducts in Mexico, the performance of Powerade and FUZE Tea in the division and del Prado in Central America.Our bottled water portfolio grew 5.3%, while our sparkling beverage category remained flat. These increases compensated for a 5.1%decline in the bulk water business.

Our reported gross profit increased 12.7%to Ps. 7,653 million in the first quarter of 2013 as compared to the same period in 2012. Reported cost of goods sold increased4.8%. Reported gross margin reached 48.7% in the first quarter of 2013, an expansion of 180 basis points as compared with the sameperiod of the previous year, as a result of lower sweetener and PET prices in combination with the average appreciation of theMexican peso(2) as applied to our U.S. dollar-denominated raw material costs.

Reported operating income increased 19.9%to Ps. 2,255 million in the first quarter of 2013, compared to Ps. 1,881 million in the same period of 2012. Our reported operatingmargin was 14.4% in the first quarter of 2013, as compared with 13.0% in the same period of 2012, an expansion of 140 basis points.Excluding the non-comparable effect of FOQUE in Mexico(1), operating income increased 15.7%. On the same basis, theother operative expenses, net line recorded certain restructuring charges related to the integration of Grupo Tampico and GrupoCIMSA, which results are now fully comparable.

(1)Our Mexican operations include Grupo Fomento Queretanosresults as of May, 2012

(2)See page 11 for average and end of period exchange ratesfor the first quarter of 2013

April 24, 2013Page 12

Volume and average price per unit caseexclude beer results.

Reported total revenues were Ps. 17,861million in the first quarter of 2013, a decrease of 6.3% as compared to the same period of 2012, as a result of the negative translationeffect of the devaluation of the Venezuelan bolivar(1), the Argentine peso(1) and the Brazilian real(1).Excluding beer, which accounted for Ps. 850 million during the quarter, revenues decreased 6.0% to Ps. 17.011 million. On a currencyneutral basis, total revenues increased 16.1%, mainly as a result of average price per unit case growth in Venezuela, Brazil andArgentina; and volume growth in Venezuela and Colombia.

Reported total sales volume in our SouthAmerica division increased 1.3% to 294.4 million unit cases in the first quarter of 2013 as compared to the same period of 2012,driven by volume growth in Venezuela and Colombia that compensated for a decline in volume in Brazil and Argentina. The still beveragecategory grew 10.5%, mainly driven by the performance of the Jugos del Valle line of business in Venezuela. Our water portfolio,including bulk water, grew 8.1% and our sparkling beverage category remained flat.

Reported gross profit reached Ps. 7,895million, a 6.1% decline in the first quarter of 2013, as compared to the same period of 2012. Reported cost of goods sold decreased6.5%. In local currency, lower cost of sweeteners and PET across the division compensated for the depreciation of the average exchangerate of the Venezuelan bolivar(1), the Argentine peso(1)and the Brazilian real(1) as appliedto our U.S. dollar-denominated raw material costs. Reported gross margin reached 44.2% in the first quarter of 2013, an expansionof 10 basis points as compared to the same period of 2012.

Our reported operating income decreased25.2% to Ps. 1,819 million in the first quarter of 2013, compared to the same period of 2012. Reported operating expenses in thefirst quarter of 2013 decreased 1.7%. In local currency, operating expenses increased mainly as a result of (i) higher labor costsin Venezuela, (ii) higher freight costs in Argentina, (iii) higher labor and freight costs in Brazil and (iv) increased marketinginvestments across the division. In addition, during the first quarter of 2013, the otheroperative expenses, net line registered the effect of the devaluation of the Venezuelan bolivar(1) on our U.S.dollar-denominated accounts payable in that operation and certain restructuring charges acrossthe division. Our reported operating margin was 10.2% in the first quarter of 2013.

(1)See page 11 for average and end of period exchange ratesfor the first quarter of 2013

April 24, 2013Page 13

RECENT DEVELOPMENTS

On March 5, 2013, Coca-Cola FEMSA held its Annual Ordinary General Shareholders Meeting duringwhich its shareholders approved the Companys consolidated financial statements for the year ended December 31, 2012, thedeclaration of dividends corresponding to fiscal year 2012 and the composition of the Board of Directors and Committees for 2013.Shareholders approved the payment of a cash dividend in the amount of Ps. 2.90 per each share. The dividend will be paid in twoinstallments during May and November of 2013.

CONFERENCE CALL INFORMATION

Our first-quarter 2013 Conference Callwill be held on April 24, 2013, at 11:00 A.M. Eastern Time (10:00 A.M. Mexico City Time). To participate in the conference call,please dial: Domestic U.S.: 888-339-2688 or International: 617-847-3007. We invite investors to listen to the live audiocast ofthe conference call on the Companys website, www.coca-colafemsa.com

If you are unable to participate live,an instant replay of the conference call will be available through April 30, 2013. To listen to the replay, please dial: DomesticU.S.: 888-286-8010 or International: 617-801-6888. Pass code: 66144246

v v v

Coca-Cola FEMSA, S.A.B. de C.V. producesand distributes Coca-Cola, Fanta, Sprite, Del Valle, and other trademark beverages of The Coca-Cola Company in Mexico (a substantialpart of central Mexico, including Mexico City, as well as southeast and northeast Mexico), Guatemala (Guatemala City and surroundingareas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide),Brazil (greater So Paulo, Campias, Santos, the state of Mato Grosso do Sul, part of the state of Goias, and partof the state of Minas Gerais), Argentina (federal capital of Buenos Aires and surrounding areas) and Philippines (nationwide),along with bottled water, juices, teas, isotonics, beer, and other beverages in some of these territories. The Company has 60 bottlingfacilities and serves close to 315 million consumers through more than 2,500,000 retailers with more than 100,000 employees worldwide.

v v v

This news release may contain forward-lookingstatements concerning Coca-Cola FEMSAs future performance, which should be considered as good faith estimates by Coca-ColaFEMSA. These forward-looking statements reflect managements expectations and are based upon currently available data. Actualresults are subject to future events and uncertainties, many of which are outside Coca-Cola FEMSAs control, which couldmaterially impact the Companys actual performance.

References herein to US$are to United States dollars. This news release contains translations of certain Mexican peso amounts into U.S. dollars for theconvenience of the reader. These translations should not be construed as representations that Mexican peso amounts actually representsuch U.S. dollar amounts or could be converted into U.S. dollars at the rate indicated.

v v v

(5 pages of tables to follow)

Mexican Stock Exchange Quarterly Filing

Coca-Cola FEMSA encourages the reader torefer to our quarterly filing to the Mexican Stock Exchange (Bolsa Mexicana de Valores or BMV) for more detailed information. Thisfiling contains a detailed cash flow statement and selected notes to the financial statements. This filing is available at www.bmv.com.mxin the Informacin Financiera section for Coca-Cola FEMSA (KOF).

April 24, 2013Page 14

Consolidated Income Statement

Expressed in millions of Mexican pesos(1)

1Q13 %Rev 1Q12 %Rev Reported% ExcludingM&A
Effects%(5)

Volume (million unit cases) (2) 730.6 703.0 3.9% 0.4%

Average price per unit case (2) 44.48 45.97 -3.2% -2.1%

Net revenues 33,344 33,295 0.1%

Other operating revenues 217 247 -12.1%

Total revenues 33,561 100% 33,542 100% 0.1% -2.2%

Cost of goods sold 18,013 53.7% 18,338 54.7% -1.8%

Gross profit 15,548 46.3% 15,204 45.3% 2.3%

Operating expenses 11,264 33.6% 10,953 32.7% 2.8%

Other operative expenses, net(6) 210 0.6% (63) -0.2% -433.3%

Operating income (3) 4,074 12.1% 4,314 12.9% -5.6% -7.4%

Other non operative expenses, net 32 32 0.0%

Interest expense 508 483 5.2%

Interest income 103 105 -1.9%

Interest expense, net 405 378 7.1%

Foreign exchange (gain) loss (234) (203) 15.3%

Loss (gain) on monetary position in Inflationary subsidiries 30 (7) -528.6%

Market value loss (gain) on ineffective portion of derivative instruments 47 (32) -246.9%

Comprehensive financing result 248 136 82.4%

Income before taxes 3,794 4,146 -8.5%

Income taxes 1,279 1,399 -8.6%

Consolidated net income 2,515 2,747 -8.4%

Net income attributable to equity holders of the Company 2,434 7.3% 2,637 7.9% -7.7%

Non-controlling interest 81 110 -26.4%

Operating income (3) 4,074 12.1% 4,314 12.9% -5.6% -7.4%

Depreciation 1,404 1,201 16.9%

Amortization and other operative non-cash charges 267 162 64.8%

Operative cash flow (3)(4) 5,745 17.1% 5,677 16.9% 1.2% -0.8%

(1)Except volume and average price per unit case figures

(2)Sales volume and average price per unit case exclude beer results

(3)The Operating income and Operative cash flow lines are presented as non-gaap measures for the convenience of the reader

(4)Operative cash flow = Operating Income + depreciation, amortization & other operative non-cash charges

As of October 2012, Grupo Tampico completed a twelve month periodsince its integration, consequently it is included in Mexico under organic basis for financial information purposes

As of December 2012, CIMSA completed a twelve month period sinceits integration, consequently it is included in Mexico under organic basis for financial information purposes

As of May 2012, we integrated Grupo Fomento Queretano in ouroperations in Mexico

(5)Excluding M&A Effects means, with respect to a year-over-year comparison, the increase in a given measure excluding theeffects of mergers, acquisitions and divestitures

We believe this measure allows us to provide investors and othermarket participants with a better representation of the performance of our business. In preparing this measure, management hasused its best judgment, estimates and assumptions in order to maintain comparability

(6)As of February 2013, we are incorporating our stake of the results of Coca-Cola Bottlers Philippines, Inc. through the equitymethod on an estimated basis

April 24, 2013Page 15

Consolidated Balance Sheet

Expressed in millions of Mexican pesos.

Assets Mar 13 Dec 12

Current Assets

Cash, cash equivalents and marketable securities Ps.14,200 Ps.23,234

Total accounts receivable 7,226 9,329

Inventories 7,172 8,103

Other current assets 5,859 5,231

Total current assets 34,457 45,897

Property, plant and equipment

Property, plant and equipment 66,826 71,652

Accumulated depreciation (26,850) (29,135)

Total property, plant and equipment, net 39,976 42,517

Other non-current assets 85,236 77,689

Total Assets Ps.159,669 Ps.166,103

Liabilities and Equity Mar 13 Dec 12

Current Liabilities

Short-term bank loans and notes Ps.4,748 Ps.5,139

Suppliers 12,158 14,221

Other current liabilities 15,884 10,190

Total Current Liabilities 32,790 29,550

Long-term bank loans 23,821 24,775

Other long-term liabilities 6,825 6,950

Total Liabilities 63,436 61,275

Equity

Non-controlling interest 3,006 3,179

Total controlling interest 93,227 101,649

Total equity(1) 96,233 104,828

Total Liabilities and Equity Ps.159,669 Ps.166,103

(1) Includes the effect of the devaluation of the Venezuelanbolivar as of February 13, 2013. For more detailed information, please refer to the notes to the financial statements publishedin our filing to the Mexican Stock Exchange (Bolsa Mexicana de Valores or BMV).

April 24, 2013Page 16

Mexico & Central America Division

Expressed in millions of Mexican pesos(1)

1Q13 %Rev 1Q12 %Rev Reported% ExcludingM&A
Effects%(4)

Volume (million unit cases) 436.2 412.4 5.8% -0.2%

Average price per unit case 35.81 34.83 2.8% 3.9%

Net revenues 15,620 14,365 8.7%

Other operating revenues 80 108 -25.9%

Total revenues 15,700 100.0% 14,473 100.0% 8.5% 3.3%

Cost of goods sold 8,047 51.3% 7,681 53.1% 4.8%

Gross profit 7,653 48.7% 6,792 46.9% 12.7%

Operating expenses 5,333 34.0% 4,921 34.0% 8.4%

Other operative expenses, net(5) 65 0.4% (10) -0.1% -750.0%

Operating income (2) 2,255 14.4% 1,881 13.0% 19.9% 15.7%

Depreciation, amortization & other operative non-cash charges 826 5.3% 636 4.4% 29.9%

Operative cash flow (2)(3) 3,081 19.6% 2,517 17.4% 22.4% 18.0%

(1)Except volume and average price per unit case figures

(2)The Operating income and Operative cash flow lines are presented as non-gaap measures for the convenience of the reader

(3)Operative cash flow = Operating Income + Depreciation, amortization & other operative non-cash charges

As of October 2012, GrupoTampico completed a twelve month period since its integration, consequently it is included in Mexico under organic basis forfinancial information purposes

As of December 2012, CIMSA completed a twelve month period sinceits respectively integration, consequently it is included in Mexico under organic basis for financial information purposes

As of May 2012, we integrated Grupo Fomento Queretano in ouroperations in Mexico

(4)Excluding M&A Effects means, with respect to a year-over-year comparison, the increase in a given measure excluding theeffects of mergers, acquisitions and divestitures. We believe this measure allows us to provide investors and other market participantswith a better representation of the performance of our business

In preparing this measure, management has used its best judgment,estimates and assumptions in order to maintain comparability

(5)As of February 2013, we are incorporating our stake of the results of Coca-Cola Bottlers Philippines, Inc. through the equitymethod on an estimated basis

South America Division

Expressed in millions of Mexican pesos(1)

1Q13 %Rev 1Q12 %Rev %

Volume (million unit cases) (2) 294.4 290.6 1.3%

Average price per unit case (2) 57.32 61.77 -7.2%

Net revenues 17,724 18,930 -6.4%

Other operating revenues 137 139 -1.4%

Total revenues 17,861 100.0% 19,069 100.0% -6.3%

Cost of goods sold 9,966 55.8% 10,657 55.9% -6.5%

Gross profit 7,895 44.2% 8,412 44.1% -6.1%

Operating expenses 5,931 33.2% 6,032 31.6% -1.7%

Other operative expenses, net 145 0.8% (53) -0.3% -373.6%

Operating income (3) 1,819 10.2% 2,433 12.8% -25.2%

Depreciation, amortization & other operative non-cash charges 845 4.7% 727 3.8% 16.2%

Operative cash flow (3)(4) 2,664 14.9% 3,160 16.6% -15.7%

(1)Except volume and average price per unit case figures

(2)Sales volume and average price per unit case exclude beer results

(3)The Operating income and Operative cash flow lines are presented as non-gaap measures for the convenience of the reader

(4)Operative cash flow = Operating Income + depreciation, amortization & other operative non-cash charges

April 24, 2013Page 17

SELECTED INFORMATION

For the three months ended March 31, 2013 and 2012

Expressed in millions of Mexican pesos.

1Q13 1Q12

Capex 2,170.7 Capex 1,253.1

Depreciation 1,404.0 Depreciation 1,201.0

Amortization & Other non-cash charges 267.0 Amortization & Other non-cash charges 162.0

VOLUME

Expressed in million unit cases

1Q13 1Q12

Sparkling Water(1) BulkWater(2) Still Total Sparkling Water(1) BulkWater(2) Still Total

Mexico 283.2 21.3 72.2 21.9 398.6 268.8 19.1 67.5 20.0 375.4

Central America 31.5 2.2 0.1 3.9 37.7 31.4 2.0 0.1 3.5 37.0

Mexico y Central America 314.7 23.5 72.3 25.8 436.3 300.2 21.1 67.6 23.5 412.4

Colombia 47.1 5.4 7.4 4.5 64.4 44.6 5.1 6.8 4.1 60.6

Venezuela 47.1 2.7 0.7 3.9 54.4 43.9 1.9 0.4 2.7 48.9

Brazil 103.7 6.6 0.9 6.1 117.3 108.2 6.9 0.8 5.9 121.8

Argentina 51.6 4.2 0.1 2.3 58.2 52.8 3.8 0.2 2.5 59.3

South America 249.5 18.9 9.1 16.8 294.3 249.5 17.7 8.2 15.2 290.6

Total 564.2 42.4 81.4 42.6 730.6 549.7 38.8 75.8 38.7 703.0

(1)Excludes water presentations larger than 5.0 Lt ;includes flavored water

(2)Bulk Water = Still bottled water in 5.0, 19.0 and20.0 - liter packaging presentations; includes flavored water

Volume of Mexico, the Mexico & CentralAmerica division, and Consolidated for the first quarter 2013 results includes Grupo Fomento Queretanos results, accountingfor 24.8 million unit cases, of which 57.8% is Sparkling Beverages, 5.1% is Water, 32.9% is Bulk Water and 4.2% is Still Beverages.

April 24, 2013Page 18

Macroeconomic Information

Inflation (1)

LTM 1Q 2013 YTD

Mexico 4.25% 1.64% 1.64%

Colombia 1.91% 0.95% 0.95%

Venezuela 25.13% 7.90% 7.90%

Brazil 6.59% 1.94% 1.94%

Argentina 10.59% 2.37% 2.37%

(1) Source: inflation is publishedby the Central Bank of each country.

Average Exchange Rates for each Period

QuarterlyExchangeRate(localcurrencyperUSD)

1Q13 1Q12 %

Mexico 12.6594 13.0165 -2.7%

Guatemala 7.8415 7.7754 0.9%

Nicaragua 24.2728 23.1181 5.0%

Costa Rica 506.0633 515.2961 -1.8%

Panama 1.0000 1.0000 0.0%

Colombia 1,790.4599 1,800.6717 -0.6%

Venezuela 5.3476 4.3000 24.4%

Brazil 1.9957 1.7678 12.9%

Argentina 5.0146 4.3411 15.5%

End of Period Exchange Rates

ExchangeRate(localcurrencyperUSD) ExchangeRate(localcurrencyperUSD)

Mar13 Mar12 % Dec12 Dec11 %

Mexico 12.3546 12.8489 -3.8% 13.0101 13.9787 -6.9%

Guatemala 7.7774 7.6919 1.1% 7.9023 7.8108 1.2%

Nicaragua 24.4175 23.2571 5.0% 24.1255 22.9767 5.0%

Costa Rica 504.6500 513.5800 -1.7% 514.3200 518.3300 -0.8%

Panama 1.0000 1.0000 0.0% 1.0000 1.0000 0.0%

Colombia 1,832.2000 1,784.6600 2.7% 1,768.2300 1,942.7000 -9.0%

Venezuela 6.3000 4.3000 46.5% 4.3000 4.3000 0.0%

Brazil 2.0138 1.8221 10.5% 2.0435 1.8758 8.9%

Argentina 5.1220 4.3790 17.0% 4.9180 4.3040 14.3%

April 24, 2013Page 19

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