© 2010 standard insurance company protector essential sm an option for price-sensitive customers...

© 2010 Standard Insurance Company

Protector EssentialSM An option for price-sensitive customers

For Producer Use Only. Not For Use With Consumers.

Standard Insurance Company | The Standard Life Insurance Company of New York Standard Insurance Company is licensed to issue insurance in all states except New York. The Standard Life Insurance Company of New York is only licensed to issue insurance in the state of New York


• Protector EssentialSM provides an affordable option that helps you make the disability income insurance sale to first-time buyers or price-sensitive customers.

• Protector PlatinumSM remains The Standard’s* flagship disability income insurance product, offering customers more comprehensive income protection.

*The Standard is a marketing name for StanCorp Financial Group, Inc. and subsidiaries. Insurance products are offered by Standard Insurance Company of Portland, Ore. in all states except New York, where insurance products are offered by The Standard Life Insurance Company of New York.

16599PPT (9/13) SI/SNYProtector Essential for producers


Protector Essential offers a basic contract at a great price. It provides price-sensitive consumers the ability to benefit from a company with substantial experience in disability insurance; including the same excellent customer service, underwriting and claims expertise, at a lower price point.

The Standard has marketed the robust Protector Platinum product mainly to individuals with higher incomes.

Positioning in the marketplace



• Guaranteed Renewable chassis

• No limitation on coverage for mental disorders and/or substance abuse

• Regular Occupation coverage to the maximum benefit period for all occupation classes

• Up to 36 months of Rehabilitation Benefit

• Residual Disability Benefit (always included)

• Future Purchase Option Rider (optional)

• 3% or 6% Indexed Cost of Living Rider (optional)

• Catastrophic Disability Rider (optional)

Protector Essential Policy Benefits



• Protector Essential is a good match for your customers who earn less than $100,000 annually

• Because Protector Essential is already an exceptional value, it is not available with discounts, on a Guarantee Issue basis or with gender-neutral pricing.

• Protector Essential is not available with the Noncancelable Benefit Rider or Own Occupation coverage.

Protector Essential Value



Sweet SpotsGrowth rate of Blue/Gray Collar Occupations

Construction Managers

Administrative Assistants

Plumbers

Carpenters

Electricians

Hair Stylists

Sales Managers

0% 5% 10% 15% 20% 25% 30%

Source: U.S. Department of Labor, Occupational Outlook Handbook, 2012 - 13 Edition



Sweet SpotsGrowth rate of Medical Occupations

Registered Nurses

Physician Assistants

Dental Hygienists

Physical Therapists

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Source: U.S. Department of Labor, Occupational Outlook Handbook, 2012 - 13 Edition



Protector EssentialProspect Diversity

Occupation Occ Class

Age Gender Salary Annual Premium

Benefit Amount

Premium As % of Salary

Attorney 5A 41 Male $100k $1,001 $5,000 1.00%

Driver B 38 Male $51k $1,725 $2,920 3.38%

Teacher 4A 55 Female $51k $1,554 $2,985 3.05%

Executive 4A 53 Male $117k $1,917 $4,270 1.64%

Project Manager 5A 41 Female $98k $1,283 $3,500 1.31%

Graphics Artist 4A 30 Male $100k $561 $3,000 0.56%

Dental Hygienist 2P 44 Female $58k $2,602 $3,000 4.49%

Barber A 55 Female $42k $1,775 $2,000 4.23%

This example is for illustration purposes only and is not intended as a comprehensive representation of benefit eligibility and premium pricing. Actual benefits and premium are based upon The Standard’s underwriting guidelines.Source: The Standard’s Inforce Individual Disability Protector Essential Policy Database



Competitive Intelligence


© 2010 Standard Insurance Company16599PPT (9/13) SI/SNYProtector Essential for producers

Product and pricing comparisons are provided solely for informational purposes, based upon the most recent information available to us. This is not intended as a competitive comparison of all contract provisions or pricing. The Standard does not guarantee the accuracy, completeness or currency of the offered information. Policy language and pricing may vary by state. Policies have exclusions, limitations and terms under which the policies may be continued In force or discontinued. For complete cost and coverage details, please contact your insurance representative or The Standard.


A “Cadillac” plan may not be the right fit for every client – but those clients still need the protection of disability income insurance. Protector Essential helps you sell to a broader spectrum of occupations and incomes – younger clients, new professionals, female clients, grey collar, blue collar and certain medical occupations. Protector Essential is the affordable choice for those more price-sensitive consumers seeking both value and peace of mind.

Expand Your Customer Base



The Standard is a marketing name for StanCorp Financial Group, Inc. and subsidiaries. Insurance Products are offered by Standard Insurance Company of Portland, Ore. in all states except New York, where insurance products are offered by The Standard Life Insurance Company of New York of White Plains, N.Y. Product features and availability vary by state and company, and are solely the responsibility of each subsidiary. Each company is solely responsible for its own financial condition. Standard Insurance Company is licensed to solicit business ins all states except New York. The Standard Life Insurance Company of New York is licensed to solicit business in only the state of New York. The policy has exclusions and limitations and terms under which the policy may be continued or discontinue. For costs and complete details of coverage, please contact The Standard.

© 2010 standard insurance company protector essential sm an option for price-sensitive customers...

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