© 2009 ibm corporation csr and progress: creating a smarter planet celia moore corporate...
TRANSCRIPT
© 2009 IBM Corporation
CSR and PROGRESS:Creating a Smarter Planet
Celia Moore
Corporate Citizenship & Corporate Affairs Executive
IBM Europe Middle East & Africa
2
GLOBALLY INTEGRATED
33HUNGRY FOR CHANGE
1
DISRUPTIVE BY NATURE
4
GENUINE NOT JUST GENEROUS
5
INNOVATIVE BEYOND CUSTOMER IMAGINATION
2
“The Enterprise of the Future goes beyond philanthropy and compliance and reflects genuine concern for society in all actions and decisions”
44
Corporate Citzenship is a top issue for CEOs
3
Corporate Citizenship is an opportunity to create business value
Organizations today are embracing a more sustainable approach to business -- one that takes into account the environmental and societal impact of their activities. By factoring this accountability into their strategy, they implement new ways to source, manufacture, and distribute goods in a more sustainable manner, often while simultaneously lowering costs. And, based on more transparent and proactive engagement with employees, consumers and the communities where they operate, organizations are becoming better equipped to create products and services for a smarter planet. IBM Corporate Responsibility report
4
“The Enterprise of the Future goes beyond philanthropy and compliance and reflects genuine concern for society in all actions and decisions”
The Enterprise of the Future will be…
Genuine not just generous
“How Vanguard Companies Create Innovation, Profits, Growth, and Social Good“
… the best of them create financial value in ways the market already assesses.”
“Many companies are creating real value through their environmental, social, and governance activities - through increased sales, decreased costs, or reduced risks…
IBM features strongly as a exemplar
Studies and CEO surveys recognise that Corporate Responsibility creates business value
5
Institutional and other stakeholders now have higher expectations of business to deliver social, as well as economic, impacts. IBM is leading…
“Certainly this is no time to retreat into our shells. Quite the contrary, it’s time to go on the offense. Although some companies are reacting to the present crisis by hunkering down and hoping to ride out the storm, from both a business and a societal standpoint, we are taking a different approach, across every aspect of our company’s existence and our relationships with all communities and constituencies.
In the broadest of IBM’s roles, as a global citizen, we believe that the issues facing the world are too critical and far too urgent - and the opportunities to make meaningful progress on them too immediate – not to act now.”
“We want people who are here at IBM to do great things for somebody else. We must create this connection between IBMers and being in the service of others – other colleagues, our clients, our communities, society. When we do, and only then, can IBM be a great company”Samuel J. Palmisano
“People still want markets – but they want markets with a conscience” Jose Manuel Barroso, President, European Commission
6
The CSR Value Curve: a shift from cost to returns
Values-based Self Regulation
Incorporates the company's value system and/or code of conduct to guide business behavior
Growth Platform
Access to new markets, new partnerships or product/service innovations that generate revenue
Legal and Complianc
e
Adherence to law in the countries of production, operation and distribution
Efficiency
Measurable cost savings through efficient or win-win scenarios
Strategic Philanthrop
y
Alignment of charitable activities with social issues that support business objectives
7
“Building a smarter planet isn’t simply a recipe for economic growth; it’s also a recipe for radically expanded economic and societal opportunity. It’s not just a way to make the planet more efficient, but also to make it more sustainable. It’s not just a way to do well by doing good; it’s also a way to do good by helping all the world’s regions and people do well.”
IBM’s Corporate Citizenship and our Smarter Planet initiative combine to deliver society’s expectations
“The most interesting result of our smarter planet initiative, to me, is how it is causing our business strategy and citizenship strategy to merge. The issues we are addressing – from clean water, to safe food, to sustainable and vibrant cities, to smarter work, to empowered communities – are not a choice between business strategy and citizenship strategy. They are both.”
8
Our world is becoming
INSTRUMENTED
Our world is becoming
INTERCONNECTED
Virtually all things, processes and ways of working are becoming
INTELLIGENT
8
Infusion of Intelligence into the Way the World Actually Works
9
1 billion transistors for each person on earth.
BECAUSE IT CAN.
1 trillion things connected to the net.
Cloud computing as a means of provisioning computing resources.
By 2010, 30 billion RFID tags, embedded into our world.
10
+ + =An opportunity to think and act in new ways—
economically, socially and technically.
10
11
IBM has a long tradition of leadership in Corporate Social Responsibility. .CSR has been a force for business and social progress.
Corporate Citizenship Steering CommitteeSenior executive representation from each functional area meet regularly to provide
leadership and communicate direction on key issues internally and externally.
Corporate Citizenship Steering CommitteeSenior executive representation from each functional area meet regularly to provide
leadership and communicate direction on key issues internally and externally.
Governanceand
FinancialAccountability
CorporateCitizenship and
Corporate Affairs
EnvironmentalAffairs and
ProductSafety
EmployeeWell-Being
GlobalHuman
Resources
Supply Chain GovernmentalPrograms
12
Hired women before women were given a right to vote
Hired first person with disability
Recruited first professional women
Appointed first female vice president
Hired first black salesman Introduced first written Equal
Opportunity policy
Helped to create Hispanic Leadership Fund
Added sexual orientation to nondiscrimination policy
Implemented domestic partner benefits
189
9
191
4
193
5-1
953
197
2-
199
6
2001- present
Extended IBM’s Global Work/Life Fund into 2005
Added "sexual orientation, gender identity or expressions” to global equal opportunity letter
Spearheaded People with Disabilities marketing initiative on accessibility
Led support of Genetics Information Non-Discrimination Act in US
Workforce diversity’s history of inclusion
IBM’s citizenship programmes
13
Leading by example - IBM’s Environmental Tradition and Leadership
1992
IBM becomes charter member of Energy Star program
Collaborating to develop solutions…
2006
IBMers “jam” on innovations for a better planet, and IBM invests $20M
- Big Green Innovations- Intelligent Utility
Network
1990
1976
T.J. Watson Jr. issued IBM’s first corporate policy on environmental protection
Established IBM’s Product Stewardship Program
1991
1971
1990-2006
Think devoted anentire issue to IBM’s environmental programs – beginning IBM’s annual Corporate Environmental Reporting
1994Established Global Materials Recovery Center Network for product re-use and recycling
2007
1997
1989IBM offers its first product take-back
program
1987-2006
IBM became the first major multi- national to earn a single global registration to the ISO 14001 environmental management system standard
Intelligent Utility NetworkIntelligent TransportationSystems; Project Big Green
Between 1990 and 2006, IBM’s global energy conservation actions reduced or avoided CO2 emissions equal to 44% of its 1990 emissions.
44%
Think, the company magazine, devoted an entire issue to IBM’s energy conservation and environmental programs
Reduction in hazardous waste generation since the 1987 base year of this pollution prevention metric
95%
Amount of IT product and product waste processed by IBM’s Product End-of-Life Management operations that was reused or recycled
96%2006
2005 2005:Global Innovation Outlook 2.0
14
15
– Raising global standards and performance in education
– Economic development and innovation
– Broadening cultural awareness
– Enabling access to IT
– Promoting openness and trust through partnering
Programmes showcase IBM expertise, enable access to senior government officials and gain high media attention.
Participation by employees creates IBM ambassadors and advocates across the community
Corporate Citizenship programmes focus on key issues that impact society and our business:
16
Raising educational achievement is a key element to drive and sustain the globalised economy
KidSmart TryScience PowerUp the Game Reinventing Education Reading Companion MentorPlace
17
Tools for small business and innovative technology applications support economic development and enable our business in growth markets
“I consider CCR as one of the first three key business enablers in the current and coming years.” – Mihai Tudor Country General Manager – Romania
“I believe the new citizenship programs will change the course of events for our business and for the brand.”– Eray Yuksek Country General Manager – Turkey
“Our CCR programs have emphasized our commitment to the region and to building a knowledge based economy.”– Takreem El-Tohamy General Manager - Middle East
18
Deep cultural awareness is a pre-requisite for the Globally Integrated Enterprise
Employees volunteer in diverse communities
The internet gives access to cultural experiences from different traditions around the world
Automated translation enables dialogue between different cultures
Immersion in different cultures brings deep learning
19
World Community Grid: collaborating computers
You computer can help
save the world when
it isn’t serving you
Results:
486.396 members
1.397.168 computers
288.546 years
Linking people’s idle computers together in a grid create supercomputer We’re using it to tackle some of the world’s most urgent threats.
www.worldcommunitygrid.org
20
science research centres on 4 continents
partner community groups, 1000’s of teams
individual members with 1.4m PCs
GLOBAL SCALE OF COLLABORATION, PARTNERING AND VOLUNTEERING
35
400
500,000
Page 5
21
AIDS & Tropical diseases
Over 40 drug candidates now in
laboratory testing
CancerNew diagnostic and therapeutic models
leading directly to $2.5m extra funding
Greater rice yield and resistance
13m results since May 2008
Neuroblastoma most common cause of death in children with solid tumours
$1.6m results returned since launch in March
8000 years research collapsed into 2
Recent fast project launchresponse to pandemic threat
Influenza Anti-viral
Mitigate climate impactsModeling stage complete.
Better solar cells results
since December 635k
INNOVATION THAT MATTERS – FOR OUR COMPANY AND FOR THE WORLD
Page 3
22
Great Rivers Partnership with The Nature Conservancy
IBM takes the lead on a key global societal and environmental issue Direct link to topics from Innovation Jam and GIO 2.0 First-of-a-kind approach to make freshwater data accessible to stakeholders, e.g.
governments, businesses, academics, nonprofits, other experts and the general public
Uses an integrated data management and analysis system incorporating key water modeling and visualization techniques to create a water management tool to support informed and collaborative decision making
Starting in Brazil with the Paraguay-Parana River System for proof-of-concept then expanding to Yangtze River in China
Global Conservation and
Sustainable Development
The ChallengeLack of meaningful data to enable stakeholders to make informed decisions about water conservation
23
IBM’s Sam Palmisano Announces the Global Citizen’s Portfolio (‘GCP’)
Corporate Service Corps
Personal Learning Accounts
Enhanced Transition Services
Sam Palmisano, IBM Chairman,
President & CEO, announces
IBM Global Citizen’s Portfolio in
Washington, D.C.(July 2007)
*For details on Personal Learning Accounts and Enhanced Transition Services Programs, see Press Room
July 25, 2007
I.B.M. Plan Ties Training and Accounts
By Steve Lohr
I.B.M., often a trendsetter in business practices, is taking a step to address the workers’ economic problem — a step it hopes other companies will follow and help encourage a change in tax policy.
…“This is truly path breaking,” said Rosabeth Moss Kanter, a professor at the Harvard business school. “The significance is that it’s controlled by the individual. I’m not aware of any other major corporation doing that...This is reinventing how a company develops the social contract with its workers in a highly mobile, global economy,” she said.
…Mr. Palmisano pushed for the learning accounts and the 401(k)-style arrangement, which he said recognized the “dual set of responsibilities in today’s world” of both the individual and the corporation. “It puts the right balance of motivation into the system,” he said. “Everyone has some skin in the game.”
24
Deep understanding of the business, economic, and political landscape of emerging markets
The ability to develop relationships with the social sector, local government, NGOs and other influencers
Sensitivity towards different cultures and customs
The ability to work within and lead multi-cultural teams
Awareness of core societal, educational and environmental challenges impacting the way we do business in the 21st century
Understand and maintain the highest global integrity standards
Our future global leaders need:
25
The Corporate Service Corp is one of IBM’s initiatives to address the global talent challenge, and meet changing employee expectations
Developing awareness of different cultures is one of the major areas of personal development
Living and working together for a month and in a modest hotel provides opportunities to know each other from all sides and created strong bonds
26
+ + =An opportunity to think and act in new ways—
economically, socially and technically.
26
27
World Community Grid: collaborating computers
You computer can help
save the world when
it isn’t serving you
Results:
486.396 members
1.397.168 computers
288.546 years
Linking people’s idle computers together in a grid create supercomputer We’re using it to tackle some of the world’s most urgent threats.
www.worldcommunitygrid.org
28
Contacts and references
http://www.ibm.com/ibm/responsibility/
http://www.worldcommunitygrid.org/
http://www.ibm.com/ibm/ideasfromibm/us/corporateservice/20081112/index.shtml
http://www-935.ibm.com/services/us/gbs/bus/html/ceostudy2008.html