© 2009 hewlett-packard development company, l.p. the information contained herein is subject to...

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009 Hewlett-Packard Development Company, L.P. information contained herein is subject to change without notice Trade In and Save 2009 Program Overview Brian Sahr January 28, 2009

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Page 1: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

© 2009 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

Trade In and Save 2009Program Overview

Brian Sahr

January 28, 2009

Page 2: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Installed Base Upgrade Tool Contents

• Audience and Purpose of Tools

• Revision Log

• HP Installed Base−Top 10 HP Devices to Target for Upgrade

−Talking Points and At A Glance tools

• Competitive Installed Base−Top 9 Competitive Devices to Target for Upgrade

−Talking Points and At A Glance tools

Content applicable for use thru Oct’09Next update: Nov’09

For use in Americas region only

Page 3: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Revision Log

• Revisions in Oct’09 Release:− Simplified toner savings messaging

− Replaced content for HP P3005 with new HP P3015

− Added toner savings for new P4015 cartridge multi-pack (CC364AD)

• The next release of this tool will be November 2009− Revisions to include new HP product introductions

Page 4: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Installed Base Upgrade ToolsIntended audience for this tool:• Americas sales force and other representatives having 1:1 discussions with end

customers• This tool and the content therein should not be left behind with end customers nor

used in RFQs• This tool and the content therein should not be used in marketing materials or

other end user communication unless:• Appropriate footnotes and disclaimers are included, AND• Review and approval is granted by HP Marketing (contact: [email protected], [email protected] or [email protected])

Purpose of this tool:• Help recommend the appropriate HP upgrade device for specific installed base

cartridges and devices

• Provide key differentiation points between specific installed base devices and recommended HP upgrade devices (SF mono, SF color, MF mono and MF color)

• This tool is not intended to represent the entire value proposition of the HP upgrade device nor overall reasons to upgrade to color or multi-function devices

• Differentiation content for each specified upgrade path is provided in two formats:• “Talking Points” – provides speaking points and footnotes• “At A Glance” – provides data and footnotes• Content found on both formats is generally the same with minor added points to

each format due to space limitations

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Content applicable for use thru Sept’09Next update: Oct’09

For use in Americas region only

Page 5: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Top 10 HP Installed Base Devices to Target for Upgrade

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Installed BaseP

rio

rity

Product Series name

Black Cartridge product

numbers (A/X) Mono SF

Black Cartridge product numbers

(A/X)Mono

AIO/MFP

Black Cartridge product numbers

(A/X) Color SF

Black Cartridge product numbers

(A/X) Color AIO/MFP

Black Cartridge product numbers

(A/X)

LaserJet 4050 series C4127A/27X

LaserJet 4100 series C8061A/61X

LaserJet 4200 series Q1338A

LaserJet 2200 series C4096A

LaserJet 2300 series Q2610A

LaserJet 2400 series Q6511A/11X

LaserJet 1160 series Q5949A

LaserJet 1200 series C7115A/15X

LaserJet 1300 series Q2613A/13X

LaserJet 1320 series Q5949A/49X

Q6460A

CE250A/XColor LaserJet

CM3530(CC519A)

CE250A/X

LaserJet P4015n(CB509A)

LaserJet M4345

(CB425A)

Q5945ACC364A/XColor LaserJet

4700dn(Q7493A)

Q5950AColor LaserJet

CM4730(CB480A)

CE255A/XLaserJet M3035

(CC476A)

Q7551A/XColor LaserJet

CP3525dn(CC470A)

Upgrade Recommendation

LaserJet P2055dn(CE459A)

CE505A/XLaserJet M2727nf(CB532A)

Q7553A/XColor LaserJet

CP2025n(CB495A)

CC530AColor LaserJet

CM2320nf(CC436A)

CC530A

LaserJet P3015dn(CE528A)

1

2

3

HP Installed Base product

Page 6: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

HP Mono SF 4xxx Installed Base - Upgrade to Mono SF & Color SF 4xxxTalking Points

Installed Base (IB) SF Mono Upgrade and Value Proposition SF Color Upgrade and Value Proposition

LJ4050Cartridges: C4127A C4127X C4127D

P4015 series

•Save up to 25% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•Increase productivity with up to 200% faster speed device (17 ppm to 52 ppm)

•Up to 20% less power consumption2

CLJ4700 series

•Save up to 10% in toner costs when using like-to-like cartridges1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•Increase productivity with up to 80% faster speed device (17 ppm to 31 ppm) and color speed same as black (31/31)

LJ4100Cartridges: C8061A C8061X C8061D

P4015 series

•Save up to 25% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•Increase productivity with up to 105% faster speed device (25 ppm to 52 ppm)

•Up to 15% less power consumption2

CLJ4700 series

•Save up to 10% in toner costs when using like-to-like cartridges1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•Increase productivity with up to 20% faster speed device (25 ppm to 31 ppm) and color speed same as black (31/31)

LJ4200Cartridges: Q1338A Q1338D

P4015 series

•Save up to 25% when using the high capacity cartridge and save even more with the multi-pack1

•Increase productivity with up to 45% faster speed device (35 ppm to 52 ppm)

•Up to 45% less power consumption2

CLJ4700 series

•Print in color just as fast as mono (31/31 ppm)•Up to 20% less power consumption2

1Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary.

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 7: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

1Toner % savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Increase productivity with up to the % stated due to faster speed device3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison4Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)5Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary

HP Mono SF 4xxx Installed Base - Upgrade to Mono SF & Color SF 4xxx At A Glance

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Printer: LJ4200Cartridge: C4127A C4127X C8061A C8061X Q1338A

HP P4015 series

Toner Savings (CC364A) (1) up to ~15% n/ a up to ~15% n/ a n/ a

Toner Savings (CC364X) (1) up to ~40% up to ~25% up to ~40% up to ~25% up to ~25%

Toner Savings (CC364AD) (1) up to ~45% up to ~30% up to ~45% up to ~30% up to ~30%

Speed improvement (2)up to 45%

(35 to 52 ppm)

Higher capacity carts (4) n/ a

Envi

r

on Energy savings (5) up to 45%

HP CLJ4700 series

Tone r Toner Savings (Q5950A) (1) up to ~10% n/ a up to ~10% n/ a n/ a

Speed improvement (2) n/ a

Higher capacity carts (4) n/ a

Envi

r

on Energy savings (5) up to 20%

up to 20% (25 to 31 ppm)

Yes Yes

up to 200% (17 to 52 ppm)

n/ a

up to 80% (17 to 31 ppm)

up to 15%

Installed Base

n/ a

LJ4050 LJ4100

up to 105% (25 to 52 ppm)

up to 20%

YesYes

Tone

r

MO

NO

CH

ROM

E

Sin

gle

funct

ion

CO

LOR

Prod

uc-

tivity

Prod

uc-

tivity

Page 8: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Installed Base (IB)

MF Mono Upgrade and Value Proposition MF Color Upgrade and Value Proposition

LJ4050Cartridges: C4127A C4127X C4127D

M4345 mfp series

•Save up to 40% in toner costs1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•Increase productivity with up to 160% faster speed device (17 ppm to 45 ppm) and consolidate your devices - print, copy, scan and fax with one device

CLJ4730 mfp series

•Save up to 40% in toner costs1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•Increase productivity with up to 80% faster speed device (17 ppm to 31 ppm) and print the same speed in color as mono (31/31)

•Consolidate your devices - print, copy, scan and fax with one device

•Higher input sheet capacity for increased productivity

LJ4100Cartridges: C8061A C8061X C8061D

M4345 mfp series

•Save up to 40% in toner costs1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•Increase productivity with up to 80% faster speed device (25 ppm to 45 ppm) and consolidate your devices - print, copy, scan and fax with one device

CLJ4730 mfp series

•Save up to 40% in toner costs1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•Increase productivity with up to 20% faster speed device (25 ppm to 31 ppm) and print the same speed in color as mono (31/31)

•Consolidate your devices - print, copy, scan and fax with one device

•Higher input sheet capacity for increased productivity

LJ4200Cartridges: Q1338A Q1338D

M4345 mfp series

•Save up to 25% in toner costs1

•Increase productivity with up to 25% faster speed device (35 ppm to 45 ppm) and consolidate your devices - print, copy, scan and fax with one device

•Up to 25% less power consumption2

CLJ4730 mfp series

•Save up to 20% in toner costs1

•Consolidate your devices - print, copy, scan and fax with one device

•Higher input sheet capacity for increased productivity

HP Mono SF 4xxx Installed Base - Upgrade to Mono MF & Color MF 4xxx Talking Points

1Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary.

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 9: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

1Toner % savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Increase productivity with up to the % stated due to faster speed device3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison4Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)5Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary

HP Mono SF 4xxx Installed Base - Upgrade to Mono MF & Color MF 4xxx At A Glance

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Printer: LJ4200

Cartridge: C4127A C4127X C8061A C8061X Q1338A

HP M4345 mfp series

Tone r Toner Savings (Q5945A) (1) up to ~40% up to ~25% up to ~40% up to ~25% up to ~25%

Speed improvement (2)up to 25%

(35 to 45 ppm)

Higher capacity carts (4) n/ a

Env Energy savings (5) up to 25%

HP CLJ4730mfp series

Tone

r

Toner Savings (Q6460A) (1) up to ~40% up to ~20% up to ~40% up to ~20% up to ~20%

Speed improvement (2) n/ a

Higher input capacity (3) Yes

Higher capacity carts (4) n/ aProd

uctiv

ity

up to 80% (17 to 31 ppm)

up to 20% (25 to 31 ppm)

Yes

Yes Yes

Yes

up to 80% (25 to 45 ppm)

Yes

n/ a n/ a

Yes

up to 160% (17 to 45 ppm)

Installed Base

LJ4050 LJ4100

Multi-

funct

ion

CO

LOR

MO

NO

CH

ROM

E

Prod

uc-

tivity

Page 10: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Installed Base (IB)

SF Mono Upgrade and Value Proposition SF Color Upgrade and Value Proposition

LJ2200Cartridge:C4096A

P3015 series

•Save up to 30% in toner costs1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•Increase productivity with up to 120% faster speed device (19 ppm to 42 ppm)

•Higher input sheet capacity for increased productivity

CP3525 series

•Increase productivity with black print speed up to 55% faster (19 ppm to 30 ppm) and color speed same as black (30/30 ppm)•Save up to 20% in toner costs when using the high capacity cartridge1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•The cost to print black-and-white pages is the same as the P3015, allowing you to use a single device to meet the need for both monochrome and color printing2

LJ2300Cartridges: Q2610A Q2610D

P3015 series

•Save up to 30% in toner costs1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•Increase productivity with up to 65% faster speed device (25 ppm to 42 ppm)

•Higher input sheet capacity for increased productivity

CP3525 series

•Increase productivity with black print speed up to 20% faster (25 ppm to 30 ppm) and color speed same as black (30/30 ppm) •Save up to 20% in toner costs when using the high capacity cartridge1

•The cost to print black-and-white pages is the same as the P3015, allowing you to use a single device to meet the need for both monochrome and color printing2

HP Mono SF 2xxx Installed Base - Upgrade to SF Mono & SF Color 3xxxTalking Points (1/2)

1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Compared to HP LJ P3015 printer series, using HP print cartridge CE255X. Yields established using ISO/IEC test standards. Actual yields and costs vary considerably depending on images printed, number of color pages printed and other factors.

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 11: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Installed Base (IB)

SF Mono Upgrade and Value Proposition SF Color Upgrade and Value Proposition

LJ2400Cartridges:Q6511A Q6511X Q6511XD

P3015 series

•Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge1 •HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements•Increase productivity up to 65% with faster speed device (25/30/35 ppm to 42 ppm – varies based on LJ2400 model)

•Higher input sheet capacity for increased productivity

CP3525 series

•Increase productivity with black print speed up to 20% faster (25/30/35 ppm to 30 ppm – varies based on LJ2400 model) and color speed same as black (30/30 ppm) •Save up to 25% in toner costs when using the high capacity cartridge1

•The cost to print black-and-white pages is the same as the P3015, allowing you to use a single device to meet the need for both monochrome and color printing2

HP Mono SF 2xxx Installed Base - Upgrade to SF Mono & SF Color 3xxxTalking Points (2/2)

1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Compared to HP LJ P3015 printer series, using HP print cartridge CE255X. Yields established using ISO/IEC test standards. Actual yields and costs vary considerably depending on images printed, number of color pages printed and other factors.

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 12: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Increase productivity with up to the % stated due to faster speed device3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison4Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)

HP Mono SF 2xxx Installed Base - Upgrade to SF Mono & SF Color 3xxx At A Glance

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Printer: LJ2200 LJ2300

Cartridge: C4096A Q2610A Q6511A Q6511X

HP P3015 series

Toner Savings (CE255A) (1) up to ~2% up to ~3% up to ~5% n/ a

Toner Savings (CE255X) (1) up to ~30% up to ~30% up to ~30% up to ~15%

Speed improvement (2)up to 120% (19 to 42 ppm)

up to 65% (25 to 42 ppm)

Higher input capacity (3) Yes Yes

Higher capacity carts (4) Yes Yes

HP CP3525 series

Tone

r

Toner Savings (CE250X) (1) up to ~20% up to ~20% up to ~25% up to ~10%

Speed improvement (2)up to 55%

(19 to 30 ppm)

up to 20% (25 to 30 ppm)

Higher capacity carts (4) Yes n/ a n/ a n/ a

*Speed savings for only certain LJ2400 bundles

MO

NO

CH

ROM

E

Installed Base

LJ2400

Prod

uctiv

ity

Yes

up to 65%* (25/ 30/ 35 to 42 ppm)

Tone

r

Yes

Sin

gle

funct

ion

up to 20%*(25/ 30/ 35 to 30 ppm)

Prod

uc-

tivityC

OLO

R

Page 13: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Installed Base (IB) MF Mono Upgrade and Value Proposition MF Color Upgrade and Value Proposition

LJ2200Cartridge:C4096A

M3035 mfp series

•Save up to 35% in toner costs1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•Increase productivity with up to 80% faster speed device (19 ppm to 35 ppm)

•Higher input sheet capacity for increased productivity

CM3530 mfp series

•Consolidate your devices - print, copy, scan and fax with one device - and increase productivity with black print speed up to 55% faster (19 ppm to 30 ppm) and color speed same as black (30/30 ppm)•Save up to 20% in toner costs when using the high capacity cartridge1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•The cost to print black-and-white pages is the same as the M3035mfp, allowing you to use a single device to meet the need for both monochrome and color printing2

LJ2300CartridgesQ2610A Q2610D

M3035 mfp series

•Save up to 35% in toner costs1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•Increase productivity with up to 40% faster speed device (25 ppm to 35 ppm)

•Higher input sheet capacity for increased productivity

CM3530 mfp series

•Consolidate your devices - print, copy, scan and fax with one device - and increase productivity with black speed up to 20% faster (25 ppm to 30 ppm) and color speed same as black (30/30 ppm)•Save up to 20% in toner costs when using the high capacity cartridge1

•The cost to print black-and-white pages is the same as the M3035mfp, allowing you to use a single device to meet the need for both monochrome and color printing2

HP Mono SF 2xxx Installed Base - Upgrade to MF Mono & MF Color 3xxx Talking Points (1/2)

1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Compared to the HP LJ M3035 MFP series, using HP print cartridge Q7551X. Yields established using ISO/IEC test standards. Actual yields and costs vary considerably depending on images, number of color pages printed or copied and other factors (including frequency of TCU replacement).

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 14: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Installed Base (IB) MF Mono Upgrade and Value Proposition MF Color Upgrade and Value Proposition

LJ2400CartridgesQ6511A Q6511X Q6511XD

M3035 mfp series

•Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•Increase productivity up to 40% with faster speed device (25/30/35 ppm to 35 ppm – varies based on LJ2400 model)

•Higher input sheet capacity for increased productivity

CM3530 mfp series

•Consolidate your devices - print, copy, scan and fax with one device - and increase productivity with black speed up to 20% faster (25/30/35 ppm to 30 ppm – varies based on LJ2400 model) and color speed same as black (30/30 ppm)

•Save up to 25% in toner costs when using the high capacity cartridge1

•The cost to print black-and-white pages is the same as the M3035mfp, allowing you to use a single device to meet the need for both monochrome and color printing2

HP Mono SF 2xxx Installed Base - Upgrade to MF Mono & MF Color 3xxx Talking Points (2/2)

1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Compared to the HP LJ M3035 MFP series, using HP print cartridge Q7551X. Yields established using ISO/IEC test standards. Actual yields and costs vary considerably depending on images, number of color pages printed or copied and other factors (including frequency of TCU replacement).

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 15: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Increase productivity with up to the % stated due to faster speed device3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison4Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)

HP Mono SF 2xxx Installed Base - Upgrade to MF Mono & MF Color 3xxx At A Glance

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Printer: LJ2200 LJ2300

Cartridge: C4096A Q2610A Q6511A Q6511X

HP M3035mfp series

Toner Savings (Q7551A) (1) up to ~10% up to ~10% up to ~10% n/ a

Toner Savings (Q7551X) (1) up to ~25% up to ~25% up to ~30% up to ~15%

Toner Savings (Q7551XD) (1) up to ~35% up to ~35% up to ~35% up to ~25%

Speed improvement (2)up to 80%

(19 to 35 ppm)

up to 40% (25 to 35 ppm)

Higher input capacity (3) Yes Yes

Higher capacity carts (4) Yes Yes

HP CP3530mfp series

Tone

r

Toner Savings (CE250X) (1) up to ~20% up to ~20% up to ~25% up to ~10%

Speed improvement (2)up to 55%

(19 to 30 ppm)

up to 20% (25 to 30 ppm)

Higher capacity carts (4) Yes n/ a n/ a n/ a

*Speed savings for only certain LJ2400 bundles

Yes

Tone

rInstalled Base

LJ2400

Multi-

funct

ion

CO

LOR

MO

NO

CH

ROM

E

Yes

Prod

uc-ti

vity up to 20%*

(25/ 30/ 35 to 30 ppm)

Prod

uctiv

ity

up to 40%* (25/ 30/ 35 to 35 ppm)

Page 16: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

HP Mono SF 1xxx Installed Base - Upgrade to SF Mono & SF Color 2xxx Talking Points

Installed Base (IB)

SF Mono Upgrade and Value Proposition SF Color Upgrade and Value Proposition

LJ1200

Cartridges: C7115A C7115X

P2055 DN

•Save up to 20% in toner costs when using the high capacity cartridge1

•Increase productivity with up to 130% faster speed device (15 ppm to 35 ppm)

•Two-sided printing can save up to 50% in paper costs (duplex bundles)

•Higher input sheet capacity for increased productivity

CP2025 series

•Save up to 15% in toner costs when using the multi-pack cartridge1

•Increase productivity with black print speed up to 40% faster (15 ppm to 21 ppm) and color speed same as black (21/21 ppm)•Two-sided printing can save up to 50% in paper costs (duplex)

•Higher input sheet capacity for increased productivity•The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs2

LJ1160

Cartridge: Q5949A

P2055 DN

•Save up to 25% in toner costs when using the high capacity cartridge1

•Increase productivity with up to 75% faster speed device (20 ppm to 35 ppm)

•Two-sided printing can save up to 50% in paper costs (duplex bundles)

•Higher input sheet capacity for increased productivity

CP2025 series

•Save up to 25% in toner costs when using the multi-pack cartridge1

•Increase productivity with black print speed up to 5% faster (20 ppm to 21 ppm) and color speed same as black (21/21 ppm)•Two-sided printing can save up to 50% in paper costs (duplex)

•Higher input sheet capacity for increased productivity•The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs2

1Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges CE505A and CE505X), and that customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. www.iso.org/jtc1/sc28

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 17: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

HP Mono SF 1xxx Installed Base - Upgrade to SF Mono & SF Color 2xxx Talking Points

Installed Base (IB)

SF Mono Upgrade and Value Proposition SF Color Upgrade and Value Proposition

LJ1300

Cartridges:Q2613A Q2613X

P2055 DN

•Save up to 25% in toner costs when using the high capacity cartridge1

•Increase productivity with up to 75% faster speed device (20 pm to 35 ppm)

•Two-sided printing can save up to 50% in paper costs (duplex bundles)

•Higher input sheet capacity for increased productivity

CP2025 series

•Save up to 25% in toner costs when using the multi-pack cartridge1

•Increase productivity with black print speed up to 5% faster (20 ppm to 21 ppm) and color speed same as black (21/21 ppm)•Two-sided printing can save up to 50% in paper costs (duplex)

•Higher input sheet capacity for increased productivity•The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs2

LJ1320

Cartridges:Q5949A Q5949X

P2055 DN

•Save up to 25% in toner costs when using the high capacity cartridge1

•Increase productivity with up to 55% faster speed device (22 ppm to 35 ppm)

•Higher input sheet capacity for increased productivity

CP2025 series

•Save up to 25% in toner costs when using the multi-pack cartridge1

•Print in color just as fast as mono (21/21 ppm)•Higher input sheet capacity for increased productivity•The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs21Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing.

Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges CE505A and CE505X), and that customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. www.iso.org/jtc1/sc28

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 18: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Increase productivity with up to the % stated due to faster speed device3Two-sided printing can save up to 50% in paper costs (duplex bundles)4Higher input sheet capacity for increased productivity; based on standard tray capacity

HP Mono SF 1xxx Installed Base - Upgrade to SF Mono & SF Color 2xxxAt A Glance

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Printer: LJ1160

Cartridge: C7115A C7115X Q5949A Q2613A Q2613X Q5949A Q5949X

HP P2055DN

Tone

r

Toner Savings (CE505X) (1) up to ~20% up to ~10% up to ~25% up to ~25% up to ~10% up to ~25% up to ~5%

Speed improvement (2)up to 75%

(20 to 35 ppm)

Higher input capacity (4) Yes

Envi

ron Paper cost savings (two-sided) (3) up to 50%

Tone

r

Toner Savings (CC530AD) (1) up to ~15% up to ~5% up to ~25% up to ~25% up to ~5% up to ~25% up to ~1%

Speed improvement (2)up to 5%

(20 to 21 ppm)

Higher input capacity (4) Yes

Env Paper cost savings (two-sided) (3) up to 50%

Installed Base

Prod

uctiv

ity

up to 50% up to 50% n/ a

LJ1200 LJ1300

up to 75% (20 to 35 ppm)

Yes

up to 130% (15 to 35 ppm)

HP CP2025 series

LJ1320

Yes

up to 50% up to 50% n/ a

up to 55% (22 to 35 ppm)

Yes

Prod

uc-ti

vity up to 40%

(15 to 21 ppm)

up to 5%

(20 to 21 ppm)n/ a

Yes Yes Yes

Page 19: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

HP Mono SF 1xxx Installed Base - Upgrade to MF Mono & MF Color 2xxx Talking Points (1/2)Installed Base (IB) MF Mono Upgrade and Value Proposition MF Color Upgrade and Value Proposition

LJ1200

Cartridges: C7115A C7115X

M2727 nf mfp

•Consolidate your devices - print, copy, scan and fax with one device - and increase your print speed up to 80% (15 ppm to 27 ppm)•Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack1

•Two-sided printing can save up to 50% in paper costs (duplex bundles)

CM2320 mfp series

•Save up to 15% in toner costs when using the multi-pack cartridge1

•Increase productivity with black print speed up to 40% faster (15 ppm to 21 ppm) and color speed same as black (21/21 ppm)•Two-sided printing can save up to 50% in paper costs (duplex)•The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs2

LJ1160

Cartridge: Q5949A

M2727 nf mfp

•Consolidate your devices - print, copy, scan and fax with one device - and increase your print speed up to 35% (20 ppm to 27 ppm)•Save up to 40% in toner costs1

•Two-sided printing can save up to 50% in paper costs (duplex bundles)

CM2320 mfp series

•Save up to 25% in toner costs when using the multi-pack cartridge1

•Increase productivity with black print speed up to 5% faster (20 ppm to 21 ppm) and color speed same as black (21/21 ppm)•Two-sided printing can save up to 50% in paper costs (duplex)•The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs2

1Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges CE505A and CE505X), and that customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. www.iso.org/jtc1/sc28

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 20: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

HP Mono SF 1xxx Installed Base - Upgrade to MF Mono & MF Color 2xxx Talking Points (2/2)Installed Base (IB) MF Mono Upgrade and Value Proposition MF Color Upgrade and Value Proposition

LJ1300

Cartridges:Q2613A Q2613X

M2727 nf mfp

•Consolidate your devices - print, copy, scan and fax with one device - and increase your print speed up to 35% (20 ppm to 27 ppm)•Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack1

•Two-sided printing can save up to 50% in paper costs (duplex bundles)

CM2320 mfp series

•Save up to 25% in toner costs when using the multi-pack cartridge1

•Increase productivity with black print speed up to 5% faster (20 ppm to 21 ppm) and color speed same as black (21/21 ppm)•Two-sided printing can save up to 50% in paper costs (duplex)•The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs2

LJ1320

Cartridges:Q5949A Q5949X

M2727 nf mfp

•Consolidate your devices - print, copy, scan and fax with one device - and increase your print speed up to 20% (22 ppm to 27 ppm)•Save up to 10% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack1

CM2320 mfp series

•Save up to 25% in toner costs when using the multi-pack cartridge1

•Print in color just as fast as mono (21/21 ppm) and consolidate your devices - print, copy, scan and fax with one device•The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs2

1Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges CE505A and CE505X), and that customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. www.iso.org/jtc1/sc28

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 21: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Increase productivity with up to the % stated due to faster speed device3Two-sided printing can save up to 50% in paper costs (duplex bundles)

HP Mono SF 1xxx Installed Base - Upgrade to MF Mono & MF Color 2xxx At A Glance

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Printer: LJ1160Cartridge: C7115A C7115X Q5949A Q2613A Q2613X Q5949A Q5949X

HP M2727mfp

Toner Savings (Q7553A) (1) up to ~4% n/ a up to ~10% up to ~10% n/ a up to ~10% n/ a

Toner Savings (Q7553X) (1) up to ~25% up to ~15% up to ~30% up to ~30% up to ~15% up to ~30% up to ~10%

Toner Savings (Q7553XD) (1) up to ~35% up to ~25% up to ~40% up to ~40% up to ~25% up to ~40% up to ~20%

Prod

uc-

tivity Speed improvement (2)

up to 35% (20 to 27 ppm)

Env Paper cost savings (two-sided) (3) up to 50%

HP CM2320mfp series

Tone

r

Toner Savings (CC530AD) (1) up to ~15% up to ~5% up to ~25% up to ~25% up to ~5% up to ~25% up to ~1%

Prod

uc-

tivity Speed improvement (2)

up to 5% (20 to 21 ppm)

Env Paper cost savings (two-sided) (3) up to 50%up to 50% up to 50% n/ a

n/ a

LJ1320Installed Base

up to 20% (22 to 27 ppm)

up to 80% (15 to 27 ppm)

up to 35% (20 to 27 ppm)

LJ1200 LJ1300

Tone

r

n/ a

up to 50% up to 50%

up to 40% (15 to 21 ppm)

up to 5% (20 to 21 ppm)

Page 22: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Key Competitive Installed Base Devices to Target for Upgrade

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Competitive Installed BaseP

rio

rity

VendorProduct name

nameBlack Cartridge product

number(s) Mono SF

Black Cartridge product numbers

(A/X)Mono

AIO/MFP

Black Cartridge product numbers

(A/X) Color SF

Black Cartridge product numbers

(A/X) Color AIO/MFP

Black Cartridge product numbers

(A/X)

Xerox Phaser 4500 113R00656/657

Lexmark T620/622 12A6760/765/860/865

Lexmark T630/632/634 12A7360/362/460/462

Xerox Phaser 4400 113R00627/628

Lexmark T420 12A7310/315/410/415

Lexmark T430 12A8320/325/420/425

Lexmark E320/322 08A0475/76/77/78

Brother HL1650 TN560

Brother HL1440/50/70 TN-430/460

Competitive Installed Base product Upgrade Recommendation (Series)

1

LaserJet P4015n(CB509A)

CC364A/XLaserJet M4345

(CB425A)

Q5945AColor LaserJet

4700dn(Q7493A)

Q5950AColor LaserJet

CM4730(CB480A)

Q6460A

2LaserJet P3015dn(CE528A)

CE255A/XLaserJet M3035

(CC476A)

Q7551A/XColor LaserJet

CP3525dn(CC470A)

CE250A/XColor LaserJet

CM3530(CC519A)

CE250A/X

3

LaserJet P2055dn(CE459A)

CE505A/XLaserJet M2727nf(CB532A)

CC530AQ7553A/XColor LaserJet

CP2025n(CB495A)

CC530AColor LaserJet

CM2320nf(CC436A)

Page 23: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color SF 4xxxTalking Points (1/2)

Competitive Installed Base (IB)

SF Mono Upgrade and Value Proposition SF Color Upgrade and Value Proposition

Xerox 4500Cartridges: 113R00656 113R00657

P4015 series

•Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack1

•Increase productivity with up to 40% faster speed device (36 ppm to 52 ppm)

•Up to 45% less power consumption2

CLJ4700 series

•Save up to 5% in toner costs when using like-to-like cartridges1

•Up to 20% less power consumption2

Lexmark T620Cartridges: 12A6860 12A6865

P4015 series

•Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack1

•Increase productivity with up to 70% faster speed device (30 ppm to 52 ppm)

•Up to 40% less power consumption2

CLJ4700 series

•Save up to 15% in toner costs when using like-to-like cartridges1

•Up to 10% less power consumption2

1Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary.

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 24: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color SF 4xxxTalking Points (2/2)

Competitive Installed Base (IB)

SF Mono Upgrade and Value Proposition SF Color Upgrade and Value Proposition

Lexmark T622Cartridges: 12A6860 12A6865

P4015 series

•Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack1 •Increase productivity with up to 30% faster speed device (40 ppm to 52 ppm)•Up to 45% less power consumption2

CLJ4700 series

•Save up to 15% in toner costs when using like-to-like cartridges1

•Up to 15% less power consumption2

Lexmark T630Cartridges: 12A7460 12A7462

P4015 series

•Save up to 65% in toner costs1

•Increase productivity with up to 45% faster speed device (35 ppm to 52 ppm)

•Up to 45% less power consumption2

•Higher input sheet capacity for increased productivity

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

CLJ4700 series

•Save up to 40% in toner costs1

•Up to 15% less power consumption2

•Higher input sheet capacity for increased productivity

1Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary.

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 25: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

1Toner % savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Increase productivity with up to the % stated due to faster speed device3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison4Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)5Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary

Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color SF 4xxxAt A Glance

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Printer: Cartridge: 113R00656 113R00657 12A6860 12A6865 12A6860 12A6865 12A7460 12A7462

HP P4015 series

Toner Savings (CC364A) (1) up to ~5% n/ a up to ~15% n/ a up to ~15% n/ a up to ~40% up to ~10%

Toner Savings (CC364X) (1) up to ~35% up to ~15% up to ~40% up to ~10% up to ~40% up to ~10% up to ~60% up to ~35%

Toner Savings (CC364AD) (1) up to ~40% up to ~25% up to ~50% up to ~20% up to ~50% up to ~20% up to ~65% up to ~45%

Speed improvement (2)

Higher input capacity (3)

Higher capacity carts (4)

Env Energy savings (5)

HP CLJ4700 series

Tone

r

Toner Savings (Q5950A) (1) up to ~5% n/ a up to ~15% n/ a up to ~15% n/ a up to ~40% up to ~5%

Speed improvement (2)

Higher input capacity (3)

Env Energy savings (5)

n/ a

up to 15%

n/ a

up to 40% (36 to 52 ppm)

up to 45% (35 to 52 ppm)

up to 70% (30 to 52 ppm)

Yesn/ a

up to 30% (40 to 52 ppm)

n/ a n/ a

Installed Base

Xerox 4500 Lexmark T630Lexmark T620 Lexmark T622

up to 10% up to 15%

up to 45%

up to 3% (30 to 31 ppm)

Yes

up to 40% up to 45%

n/ a n/ a

n/ a n/ a

n/ a

n/ a

up to 45%

up to 20%

Yesn/ a

Tone

r

CO

LOR

Prod

uc-

tivity

Sin

gle

funct

ion

MO

NO

CH

ROM

E

Prod

uctiv

ity

Page 26: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Competitive Installed Base (IB)

MF Mono Upgrade and Value Proposition MF Color Upgrade and Value Proposition

Xerox 4500Cartridges: 113R00656 113R00657

M4345 mfp series

•Save up to 35% in toner costs1

•Increase productivity with up to 25% faster speed device (36 ppm to 45 ppm) and consolidate your devices - print, copy, scan and fax with one device

•Up to 25% less power consumption2

CLJ4730 mfp series

•Save up to 30% in toner costs1

•Higher input sheet capacity for increased productivity

•Consolidate your devices - print, copy, scan and fax with one device

Lexmark T620Cartridges: 12A6860 12A6865

M4345 mfp series

•Save up to 45% in toner costs1

•Increase productivity with up to 50% faster speed device (30 ppm to 45 ppm) and consolidate your devices - print, copy, scan and fax with one device

•Up to 15% less power consumption2

CLJ4730 mfp series

•Save up to 40% in toner costs1

•Higher input sheet capacity for increased productivity

•Consolidate your devices - print, copy, scan and fax with one device

Lexmark T622Cartridges: 12A6860 12A6865

M4345 mfp series

•Save up to 45% in toner costs1

•Increase productivity with up to 10% faster speed device (40 ppm to 45 ppm) and consolidate your devices - print, copy, scan and fax with one device

•Up to 20% less power consumption2

CLJ4730 mfp series

•Save up to 40% in toner costs1

•Higher input sheet capacity for increased productivity

•Consolidate your devices - print, copy, scan and fax with one device

Lexmark T630Cartridges: 12A7460 12A7462

M4345 mfp series

•Save up to 60% in toner costs1

•Increase productivity with up to 25% faster speed device (35 ppm to 45 ppm) and consolidate your devices - print, copy, scan and fax with one device

•Up to 20% less power consumption2

•Higher input sheet capacity for increased productivity

CLJ4730 mfp series

•Save up to 55% in toner costs1

•Higher input sheet capacity for increased productivity

•Consolidate your devices - print, copy, scan and fax with one device

1Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary.

HP Confidential

Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color MF 4xxxTalking Points

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 27: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

1Toner % savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Increase productivity with up to the % stated due to faster speed device3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison5Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary

Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color MF 4xxxAt A Glance

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Printer: Cartridge: 113R00656 113R00657 12A6860 12A6865 12A6860 12A6865 12A7460 12A7462

HP M4345 mfp series

Tone

r

Toner Savings (Q5945A) (1) up to ~35% up to ~20% up to ~45% up to ~15% up to ~45% up to ~15% up to ~60% up to ~40%

Speed improvement (2)

Higher input capacity (3)

Env Energy savings (5)

HP CLJ4730mfp series

Tone

r

Toner Savings (Q6460A) (1) up to ~30% up to ~15% up to ~40% up to ~10% up to ~40% up to ~10% up to ~55% up to ~35%

Speed improvement (2)

Higher input capacity (3)

n/ a n/ aup to 3%

(30 to 31 ppm)n/ a

up to 20% up to 20%

Prod

uc-

tivity

up to 25% (36 to 45 ppm)

up to 25% (35 to 45 ppm)

n/ a

up to 50% (30 to 45 ppm)

up to 10% (40 to 45 ppm)

n/ a n/ a Yes

Yes

Installed Base

Xerox 4500 Lexmark T630

up to 15%

Yes YesYes

up to 25%

Lexmark T620 Lexmark T622

Multi-

funct

ion

MO

NO

CH

ROM

EC

OLO

R

Prod

uc-

tivity

Page 28: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Competitive Installed Base (IB)

SF Mono Upgrade and Value Proposition SF Color Upgrade and Value Proposition

Xerox 4400Cartridges: 113R00628 113R00627

P3015 series

•Save up to 15% in toner costs when switching from the standard cartridge to the high capacity cartridge1

•Increase productivity with up to 60% faster speed device (26 ppm to 42 ppm)

CP3525 series

•Save up to 5% in toner costs when switching from the standard cartridge to the high capacity cartridge1

•Increase productivity with black print speed up to 15% faster (26 ppm to 30 ppm) and color speed same as black (30/30 ppm)

Lexmark T420Cartridges: 12A7410 12A7415

P3015 series

•Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge1 •HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements•Increase productivity with up to 90% faster speed device (22 ppm to 42 ppm)

•Higher input sheet capacity for increased productivity

CP3525series

•Save up to 20% in toner costs when using the high capacity cartridge1

•Increase productivity with black print speed up to 35% faster (22 ppm to 30 ppm) and color speed same as black (30/30 ppm)

Lexmark T430Cartridges: 12A8325 12A8425

P3015 series

•Save up to 10% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge1 •HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements•Increase productivity with up to 30% faster speed device (32 ppm to 42 ppm)

•Higher input sheet capacity for increased productivity

CP3525series

•Save up to 20% in toner costs when using the high capacity cartridge1

Competitive Mono SWT SF IB - Upgrade to HP Mono & Color SF 3xxxTalking Points

1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 29: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Increase productivity with up to the % stated due to faster speed device3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison4Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)5Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,600 pages per month. Actual power usage and results may vary

Competitive Mono SWT SF IB - Upgrade to HP Mono & Color SF 3xxxAt A Glance

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Printer: Cartridge: 113R00627 113R00628 12A7410 12A7415 12A8325 12A8425

HP P3015 series

Toner Savings (CE255A) (1) n/ a n/ a up to ~2% n/ a up to ~1% n/ a

Toner Savings (CE255X) (1) up to ~15% n/ a up to ~30% up to ~15% up to ~30% up to ~10%

Speed improvement (2)

Higher input capacity (3)

Higher capacity carts (4)

HP CP3525 series

Tone

r

Toner Savings (CE250X) (1) up to ~5% n/ a up to ~20% up to ~10% up to ~20% up to ~4%

Prod

uc-

tivity Speed improvement (2)

Yes

Installed Base

Lexmark T430

up to 30% (32 to 42 ppm)

n/ a

Yes

Lexmark T420Xerox 4400

up to 90% (22 to 42 ppm)

Tone

rPr

oduc

tivity

up to 60% (26 to 42 ppm)

Yes

Yes

n/ a

n/ a

up to 15% (26 to 30 ppm)

up to 35% (22 to 30 ppm)

CO

LOR

MO

NO

CH

ROM

E

Sin

gle

funct

ion

Page 30: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Competitive Installed Base (IB)

MF Mono Upgrade and Value Proposition MF Color Upgrade and Value Proposition

Xerox 4400Cartridges: 113R00628 113R00627

M3035 mfp series

•Save up to 15% in toner costs when switching from the standard cartridge to the high capacity cartridge and even more with the multi-pack1

•Increase productivity with up to 30% faster speed device (26 ppm to 35 ppm) and consolidate your devices - print, copy, scan and fax with one device

CM3530 mfp series

•Save up to 5% in toner costs when switching from the standard cartridge to the high capacity cartridge1

•Increase productivity with black print speed up to 15% faster (26 ppm to 30 ppm) and color speed same as black (30/30 ppm)•Consolidate your devices - print, copy, scan and fax with one device

Lexmark T420Cartridges: 12A7410 12A7415

M3035 mfp series

•Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•Increase productivity with up to 55% faster speed device (22 ppm to 35 ppm) and consolidate your devices - print, copy, scan and fax with one device

•Higher input sheet capacity for increased productivity

CM3530 mfp series

•Save up to 20% in toner costs when using the high capacity cartridge1

•Increase productivity with black print speed up to 35% faster (22 ppm to 30 ppm) and color speed same as black (30/30 ppm)•Consolidate your devices - print, copy, scan and fax with one device

1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

HP Confidential

Competitive Mono SWT SF IB - Upgrade to HP Mono & Color MF 3xxxTalking Points (1/2)

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 31: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Competitive Installed Base (IB)

MF Mono Upgrade and Value Proposition MF Color Upgrade and Value Proposition

Lexmark T430Cartridges: 12A8325 12A8425

M3035 mfp series

•Save up to 10% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack1

•HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements

•Increase productivity with up to 5% faster speed device (32 ppm to 35 ppm) and consolidate your devices - print, copy, scan and fax with one device

•Higher input sheet capacity for increased productivity

CM3530 mfp series

•Save up to 20% in toner costs when using the high capacity cartridge1

•Consolidate your devices - print, copy, scan and fax with one device

1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

HP Confidential

Competitive Mono SWT SF IB - Upgrade to HP Mono & Color MF 3xxxTalking Points (2/2)

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 32: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Increase productivity with up to the % stated due to faster speed device3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison4Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)

Competitive Mono SWT SF IB - Upgrade to HP Mono & Color MF 3xxxAt A Glance

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Printer: Cartridge: 113R00627 113R00628 12A7410 12A7415 12A8325 12A8425

HP M3035 mfp series

Toner Savings (Q7551A) (1) n/ a n/ a up to ~10% n/ a up to ~10% n/ a

Toner Savings (Q7551X) (1) up to ~15% n/ a up to ~25% up to ~15% up to ~25% up to ~10%

Toner Savings (Q7551XD) (1) up to ~20% n/ a up to ~35% up to ~25% up to ~35% up to ~20%

Speed improvement (2)

Higher input capacity (3)

Higher capacity carts (4)

HP CP3530mfp series

Tone

r

Toner Savings (CE250X) (1) up to ~5% n/ a up to ~20% up to ~10% up to ~20% up to ~4%

Prod

uc-

tivity Speed improvement (2) n/ a

Yes

Yes

Installed Base

n/ a

up to 5% (32 to 35 ppm)

Lexmark T430

Tone

rPr

oduc

tivity

up to 55% (22 to 35 ppm)

Yes

up to 30% (26 to 35 ppm)

Yesn/ a

up to 35% (22 to 30 ppm)

Xerox 4400

up to 15% (26 to 30 ppm)

Lexmark T420

Multi-

funct

ion

CO

LOR

MO

NO

CH

ROM

E

Page 33: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Competitive Installed Base (IB)

SF Mono Upgrade and Value Proposition SF Color Upgrade and Value Proposition

Lexmark E322Cartridges: 08A0476 08A0478

P2055DN

•Save up to 25% in toner costs when switching from the standard cartridge to the high capacity cartridge1

•Increase productivity with up to 115% faster speed device (16 ppm to 35 ppm)

•Two-sided printing can save up to 50% in paper costs (duplex bundles)•Higher input sheet capacity for increased productivity•Up to 30% less power consumption2

CP2025 series

•Save up to 25% in toner costs when switching from the standard cartridge to the multi-pack cartridge1

•Increase productivity with black print speed up to 30% faster (16 ppm to 21 ppm) and print in color just as fast as in mono (21/21 ppm)•Two-sided printing can save up to 50% in paper costs (duplex bundles)•Higher input sheet capacity for increased productivity

Brother HL-1650Cartridges: TN-530 TN-560

P2055DN

•Increase productivity with up to 115% faster speed device (16 ppm to 35 ppm)

•Up to 55% less power consumption2

CP2025 series

•Increase productivity with black print speed up to 30% faster (16 ppm to 21 ppm) and print in color just as fast as in mono (21/21 ppm)

Brother HL-1440Cartridges: TN-430 TN-460

P2055DN

•Increase productivity with up to 130% faster speed device (15 ppm to 35 ppm)

•Two-sided printing can save up to 50% in paper costs (duplex bundles)•Higher input sheet capacity for increased productivity•Up to 35% less power consumption2

CP2025 series

•Increase productivity with black print speed up to 40% faster (15 ppm to 21 ppm) and print in color just as fast as in mono (21/21 ppm)•Two-sided printing can save up to 50% in paper costs (duplex bundles)•Higher input sheet capacity for increased productivity

1Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages per month. Actual power usage and results may vary.

HP Confidential

Competitive Mono Low End SF IB - Upgrade to HP Mono & Color SF 2xxxTalking Points

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 34: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Increase productivity with up to the % stated due to faster speed device3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison4Two-sided printing can save up to 50% in paper costs (duplex bundles)

5Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages per month. Actual power usage and results may vary

Competitive Mono Low End SF IB - Upgrade to HP Mono & Color SF 2xxxAt A Glance

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Printer: Cartridge: 08A0476 08A0478 TN530 TN560 TN430 TN460

HP P2055DN

Tone

r

Toner Savings (CE505X) (1) up to ~25% n/ a up to ~2% n/ a up to ~1% n/ a

Speed improvement (2)

Higher input capacity (3)

Energy savings (5)

Paper cost savings (two-sided) (4)

HP CP2025 series

Tone

r

Toner Savings (CC530AD) (1) up to ~25% n/ a n/ a n/ a n/ a n/ a

Speed improvement (2)

Higher input capacity (3)

Env Paper cost savings (two-sided) (4)

Envi

ron up to 30% up to 55%

up to 50% n/ a

Prod

uctiv

ity up to 30% (16 to 21 ppm)

up to 35%

up to 50%

up to 50%

up to 40% (15 to 21 ppm)

Yes n/ a Yes

up to 30% (16 to 21 ppm)

up to 115% (16 to 35 ppm)

up to 130% (15 to 35 ppm)

Yes n/ a Yes

n/ a up to 50%

MO

NO

CH

ROM

EC

OLO

R

Sin

gle

funct

ion

Installed Base

Lexmark E322 Brother HL-1650 Brother HL-1440

Prod

uc-

tivity

up to 115% (16 to 35 ppm)

Page 35: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

Competitive Installed Base (IB)

MF Mono Upgrade and Value Proposition MF Color Upgrade and Value Proposition

Lexmark E322Cartridges: 08A0476 08A0478

M2727nf

•Save up to 10% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack1

•Consolidate your devices - print, copy, scan and fax with one device - and increase your print speed up to 65% (16 ppm to 27 ppm)•Two-sided printing can save up to 50% in paper costs (duplex bundles)

•Higher input sheet capacity for increased productivity

CM2320 series

•Save up to 25% in toner costs when switching from the standard cartridge to the multi-pack cartridge1

•Increase productivity with black print speed up to 30% faster (16 ppm to 21 ppm) and print in color just as fast as in mono (21/21 ppm)•Consolidate your devices - print, copy, scan and fax with one device

•Two-sided printing can save up to 50% in paper costs (duplex bundles)•Higher input sheet capacity for increased productivity

Brother HL-1650Cartridges: TN-530 TN-560

M2727nf

•Save up to 5% in toner costs when switching from the standard cartridge to the high capacity cartridge and even more with the multi-pack1

•Consolidate your devices - print, copy, scan and fax with one device - and increase your print speed up to 65% (16 ppm to 27 ppm)•Up to 35% less power consumption2

CM2320 series

•Increase productivity with black print speed up to 30% faster (16 ppm to 21 ppm) and print in color just as fast as in mono (21/21 ppm)•Consolidate your devices - print, copy, scan and fax with one device

Brother HL-1440Cartridges: TN-430 TN-460

M2727nf

•Save up to 5% in toner costs when switching from the standard cartridge to the high capacity cartridge and even more with the multi-pack1

•Consolidate your devices - print, copy, scan and fax with one device - and increase your print speed up to 80% (15 ppm to 27 ppm)•Two-sided printing can save up to 50% in paper costs (duplex bundles)

CM2320 series

•Increase productivity with black print speed up to 40% faster (15 ppm to 21 ppm) and print in color just as fast as in mono (21/21 ppm)•Consolidate your devices - print, copy, scan and fax with one device

•Two-sided printing can save up to 50% in paper costs (duplex bundles)

1Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages per month. Actual power usage and results may vary.

HP Confidential

Competitive Mono Low End SF IB - Upgrade to HP Mono & Color MF 2xxxTalking Points

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Page 36: © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.2Increase productivity with up to the % stated due to faster speed device3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison4Two-sided printing can save up to 50% in paper costs (duplex bundles)

5Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages per month. Actual power usage and results may vary

Competitive Mono Low End SF IB - Upgrade to HP Mono & Color MF 2xxxAt A Glance

HP Confidential

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

Printer: Cartridge: 08A0476 08A0478 TN530 TN560 TN430 TN460

HP M2727mfp

Toner Savings (Q7553A) (1) up to ~10% n/ a n/ a n/ a n/ a n/ a

Toner Savings (Q7553X) (1) up to ~30% up to ~5% up to ~5% n/ a up to ~5% n/ a

Toner Savings (Q7553XD) (1) up to ~40% up to ~15% up to ~15% n/ a up to ~15% n/ a

Speed improvement (2)

Higher input capacity (3)

Energy savings (5)

Paper cost savings (two-sided) (4)

HP CM2320mfp series

Tone

r

Toner Savings (CC530AD) (1) up to ~25% n/ a n/ a n/ a n/ a n/ a

Speed improvement (2)

Higher input capacity (3)

Env Paper cost savings (two-sided) (4) up to 50%

Env up to 35%n/ a up to 1%

up to 50% n/ a up to 50%

Prod

uc-

tivity

Yes n/ a n/ a

Yes n/ a n/ a

Installed Base

Lexmark E322 Brother HL-1650

up to 50% n/ a

up to 30% (16 to 21 ppm)

up to 30% (16 to 21 ppm)

up to 40% (15 to 21 ppm)

Brother HL-1440

Multi-

funct

ion

MO

NO

CH

ROM

EC

OLO

R

Tone

rPr

oduc

-

tivity

up to 65% (16 to 27 ppm)

up to 65% (16 to 27 ppm)

up to 80% (15 to 27 ppm)