© 2006 justsystems inc. structured authoring & publishing for competitive advantage jake...

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© 2006 JustSystems Inc. Structured Authoring & Structured Authoring & Publishing for Competitive Publishing for Competitive Advantage Advantage Jake Sorofman SVP of Marketing and Alliances June 19, 2008

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Page 1: © 2006 JustSystems Inc. Structured Authoring & Publishing for Competitive Advantage Jake Sorofman SVP of Marketing and Alliances June 19, 2008

© 2006 JustSystems Inc.

Structured Authoring & Publishing Structured Authoring & Publishing for Competitive Advantagefor Competitive Advantage

Jake Sorofman

SVP of Marketing and Alliances

June 19, 2008

Page 2: © 2006 JustSystems Inc. Structured Authoring & Publishing for Competitive Advantage Jake Sorofman SVP of Marketing and Alliances June 19, 2008

© 2006 JustSystems Inc.2

Three Levers for Competitive AdvantageThree Levers for Competitive Advantage

Product Innovation

Cost Leadership Customer Relationship

- Shrinking lifecycles- Rapid commoditization

- Offshore/outsourcing- Global cost advantages

- Only remaining basis for sustainable competitive advantage!

Competitive Advantage

Page 3: © 2006 JustSystems Inc. Structured Authoring & Publishing for Competitive Advantage Jake Sorofman SVP of Marketing and Alliances June 19, 2008

© 2006 JustSystems Inc.3

The Foundation for Customer RelationshipsThe Foundation for Customer Relationships

Product content• Documentation• Technical Support• Help systems• Product Training

Process content• Policies & Procedures• SOPs• Training

Branded content• Web content• Customer correspondence• Data sheets, glossies• Advertising copy / media

Customer Relationship

Accurate Timely Value-

added Interactive

Reality: Authoring and publishing is the basis

for the customer “conversation”

Page 4: © 2006 JustSystems Inc. Structured Authoring & Publishing for Competitive Advantage Jake Sorofman SVP of Marketing and Alliances June 19, 2008

© 2006 JustSystems Inc.4

Maintaining redundant processes to create and update the same information is slow, costly and results in inaccurate and inconsistent information.

Delayed product releases containing inaccurate or out-of-dateinformation ultimately results in dissatisfied customers.How can organizations improve their publishing process?

• Costly

• Slow

• Does not scale

• Contents not connected to Source of Record

• Prone to Errors

• Unhappy Customers

Review, Update

AuthorsConvert,Clean up,Update,Format

Print/PDF

Review, Update

PrintDesign

Convert,Clean up,Update,Format

Web/HTML

Review, Update

WebDesign

Convert,Clean up,Update,Format

CD-ROM

Review, Update

CD-ROMDesign

Convert,Clean up,Update,Format

Review, Update

AuthorsConvert,Clean up,Update,Format

Review, Update

AuthorsConvert,Clean up,Update,Format

Traditional Publishing ProcessTraditional Publishing Process

Page 5: © 2006 JustSystems Inc. Structured Authoring & Publishing for Competitive Advantage Jake Sorofman SVP of Marketing and Alliances June 19, 2008

© 2006 JustSystems Inc.5

Improve your process and information quality by eliminating redundant processes, automating manual processes, and enabling reuse.

• Lower Cost

• Automatic, On Demand

• Greater Accuracy

• Up-to-date Information

• Satisfied Customers

Print/PDF

Wireless

Handheld

Web/HTML

CD-ROM

MultipleOutputs

Content Management System

Technical Authors,Subject Matter Experts,

and Reviewers

XML Assemblyand Publishing

MultipleDocument

Types

ResearchReports

Prospectuses

Pitch Books

WebContent

PromotionalMaterials

Knowledge Bases

XMetaL-based Publishing ProcessXMetaL-based Publishing Process

Page 6: © 2006 JustSystems Inc. Structured Authoring & Publishing for Competitive Advantage Jake Sorofman SVP of Marketing and Alliances June 19, 2008

© 2006 JustSystems Inc.6

Involve extended teams

Create structured content

Authoring & Publishing LifecycleAuthoring & Publishing Lifecycle

Publish to multiple channels

Capture feedback

Page 7: © 2006 JustSystems Inc. Structured Authoring & Publishing for Competitive Advantage Jake Sorofman SVP of Marketing and Alliances June 19, 2008

© 2006 JustSystems Inc.7

• Global Presence– 1,000 employees, ‘07 revenues of $110M

– HQ in Japan; Corporate Offices in NJ, Vancouver and London; Sales Offices Worldwide

• Our Experience– Established in 1979

– Market leader with over 2,500 customers

• Our Expertise– Global provider of office productivity, information

management, consumer & enterprise software

– Framework for XML-based content creation, integration, visualization and delivery

• Our Credibility– Gartner “Cool Vendor” in CM 2008

– KM World “100 Companies that Matter” 2007

– IBM CTO Innovation Award 2006

2,500 Customers,Marquee Brands

About JustSystemsAbout JustSystems