© 2006 justsystems inc. structured authoring & publishing for competitive advantage jake...
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© 2006 JustSystems Inc.
Structured Authoring & Publishing Structured Authoring & Publishing for Competitive Advantagefor Competitive Advantage
Jake Sorofman
SVP of Marketing and Alliances
June 19, 2008
© 2006 JustSystems Inc.2
Three Levers for Competitive AdvantageThree Levers for Competitive Advantage
Product Innovation
Cost Leadership Customer Relationship
- Shrinking lifecycles- Rapid commoditization
- Offshore/outsourcing- Global cost advantages
- Only remaining basis for sustainable competitive advantage!
Competitive Advantage
© 2006 JustSystems Inc.3
The Foundation for Customer RelationshipsThe Foundation for Customer Relationships
Product content• Documentation• Technical Support• Help systems• Product Training
Process content• Policies & Procedures• SOPs• Training
Branded content• Web content• Customer correspondence• Data sheets, glossies• Advertising copy / media
Customer Relationship
Accurate Timely Value-
added Interactive
Reality: Authoring and publishing is the basis
for the customer “conversation”
© 2006 JustSystems Inc.4
Maintaining redundant processes to create and update the same information is slow, costly and results in inaccurate and inconsistent information.
Delayed product releases containing inaccurate or out-of-dateinformation ultimately results in dissatisfied customers.How can organizations improve their publishing process?
• Costly
• Slow
• Does not scale
• Contents not connected to Source of Record
• Prone to Errors
• Unhappy Customers
Review, Update
AuthorsConvert,Clean up,Update,Format
Print/PDF
Review, Update
PrintDesign
Convert,Clean up,Update,Format
Web/HTML
Review, Update
WebDesign
Convert,Clean up,Update,Format
CD-ROM
Review, Update
CD-ROMDesign
Convert,Clean up,Update,Format
Review, Update
AuthorsConvert,Clean up,Update,Format
Review, Update
AuthorsConvert,Clean up,Update,Format
Traditional Publishing ProcessTraditional Publishing Process
© 2006 JustSystems Inc.5
Improve your process and information quality by eliminating redundant processes, automating manual processes, and enabling reuse.
• Lower Cost
• Automatic, On Demand
• Greater Accuracy
• Up-to-date Information
• Satisfied Customers
Print/PDF
Wireless
Handheld
Web/HTML
CD-ROM
MultipleOutputs
Content Management System
Technical Authors,Subject Matter Experts,
and Reviewers
XML Assemblyand Publishing
MultipleDocument
Types
ResearchReports
Prospectuses
Pitch Books
WebContent
PromotionalMaterials
Knowledge Bases
XMetaL-based Publishing ProcessXMetaL-based Publishing Process
© 2006 JustSystems Inc.6
Involve extended teams
Create structured content
Authoring & Publishing LifecycleAuthoring & Publishing Lifecycle
Publish to multiple channels
Capture feedback
© 2006 JustSystems Inc.7
• Global Presence– 1,000 employees, ‘07 revenues of $110M
– HQ in Japan; Corporate Offices in NJ, Vancouver and London; Sales Offices Worldwide
• Our Experience– Established in 1979
– Market leader with over 2,500 customers
• Our Expertise– Global provider of office productivity, information
management, consumer & enterprise software
– Framework for XML-based content creation, integration, visualization and delivery
• Our Credibility– Gartner “Cool Vendor” in CM 2008
– KM World “100 Companies that Matter” 2007
– IBM CTO Innovation Award 2006
2,500 Customers,Marquee Brands
About JustSystemsAbout JustSystems