© 2005 netcentrex inc.. all rights reserved. netcentrex inc.. proprietary information. the...
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© 2005 Netcentrex Inc.. All rights reserved.Netcentrex Inc.. Proprietary Information. The information contained in this document is protected by U.S. and international laws relating to intellectual property. This document and the information contained herein may not be summarized, translated, modified, copied or otherwise adapted to a third party’s needs without the written permission of Netcentrex, Inc. All information is subject to change without notice and Netcentrex Inc.. does not warrant the information’s accuracy or correctness. Netcentrex, the Netcentrex logo, and MyCall are trademarks, service marks or registered trademarks or service marks of Netcentrex Inc. IPlay3, the IPlay3 logo, AllPlay3, the AllPlay3 logo, U-Play3 and the U-Play3 logo are trademarks of IPlay3.www.iplay3.com
Considerations in Triple Play Applications Development Considerations in Triple Play Applications Development
Guillaume Widmer, CTO, Netcentrex Inc.
22© 2005 Netcentrex Inc.. Proprietary Information 2www.iplay3.comwww.netcentrex.net
Netcentrex at a GlanceNetcentrex at a Glance
• Company• Softswitch-based IP services company founded in 1998• Profitable since 2002, exponential growth in 2004 - $20M to $34M• 260 employees with extensive telecom experience and unparalleled VoIP
expertise• 60% R&D / Technical Staff• Direct presence in 12 countries and worldwide presence through a network of
partners
• Success• More than 80 enterprise and service provider customers across EMEA, US &
Asia• 1.8 M VoIP active VoIP Lines of which 150,000 are IPcentrex subscribers• Deploying over 4,000 VoIP lines per day• Frost & Sullivan reports that Netcentrex has 41% of the WW Class 5 Softswitch
market
• Strong Investor Base
33© 2005 Netcentrex Inc.. Proprietary Information 3www.iplay3.comwww.netcentrex.net
IP for Converged networksIP for Converged networks
Traditional Vertical Structure
2G/2.5GMobile
Network
Switched TDM
Network
IP DataBackbone
Broadcast / Cable
TVFixed Data
Fixed Voice
Mobile
PSTN Services
Mobile Services
ISP Services
TV Content
Emerging Horizontal Structure
IMS-based,IP Core Network
WiFi
2G/3G
Converged Network
Access: Dialup, xDSL, Fiber, Cable, Satellite
Common Services
Voice & Video Switching
Converged Services
3rd Party Applications
Multimedia Content
Multimedia Devices
IP Gateway
44© 2005 Netcentrex Inc.. Proprietary Information 4www.iplay3.comwww.netcentrex.net
TDM
TDM IPIP
Converged Services TechnologyConverged Services Technology
2G 2,5G 3G release 99 3G release 5
POTS Broadband/VoIP Video IP TVIN
Inte
rcon
nect
MMS
SMS
VXML Portal
Voice Mail
Single numberFixed/Mobile
Cross NetworkCall Pickup
DigitalTerrestrial TV
Video OnDemand
SeamlessForwarding
Locator basedForwarding
Browse modeportal
InformalInteractive Mode
VideoCommunication
Videoconferencing
VideoMailUnified
Messaging
55© 2005 Netcentrex Inc.. Proprietary Information 5www.iplay3.comwww.netcentrex.net
Triple Play : Key Success FactorsTriple Play : Key Success Factors
• Fixed-Mobile triple play bundle• Seamless services through unified service access portal
• One triple play bundle for mobile and fixed line
• Cross “play” and cross network services• For higher user-friendliness• For higher customer stickiness
• Interconnection of different services and networks• Services
• Voice and Video communication• Messaging services• Media services: Broadband IP-TV, Mobile IP-TV
• Networks• PSTN, Broadband IP, 3G, Wi-Fi
77© 2005 Netcentrex Inc.. Proprietary Information 7www.iplay3.comwww.netcentrex.net
Converged Services ApplicationsConverged Services Applications
• User-friendly• Unified access for all services• Intuitive interface • Unlimited service delivery capability
• Example: IP-TV/Communication share features• Caller ID on TV• Voice mail notification• TV-Based video call and PVR
synch• TV/PC-based click-to-talk from
address book• TV-based video mail
E-mail, chat, and instant message
TV Broadcast
VODOn line purchase
IP based Telephony
Video Communication
1010© 2005 Netcentrex Inc.. Proprietary Information 10www.iplay3.comwww.netcentrex.net
Media server attributes for Triple PlayMedia server attributes for Triple Play
• Universal access from any device• Video enabled devices: 3G, PC, Video Phones and Set-top boxes• From POTS: voice remains accessible from Video IVR and Video Mail
• Format conversion• Protocol H323/SIP• CIF to QCIF (mobiles)• Frame per second range for Fixed to Mobile: 25 - 15 fps to 7/8 fps• Codecs
• G.722.2 Audio AMR• H.264/MPEG 4
• Video portal• Based on ubiquities Voice XML and Video script standards=> Rapid « kiosk » model deployment
1111© 2005 Netcentrex Inc.. Proprietary Information 11www.iplay3.comwww.netcentrex.net
Video Services for All MarketsVideo Services for All Markets
T-CommerceEntertainment
IP Network
Security
Family meeting
Video Mail
Kids Monitoring
Community
PersonalProximity Services
HealthcareVital sign monitoringTele-nursing
Banking support
Astrology
1212© 2005 Netcentrex Inc.. Proprietary Information 12www.iplay3.comwww.netcentrex.net
Video Services Delivery ChainVideo Services Delivery Chain
Voice & Video Telephony, and IP-Video Service Provider
UMTS rel.99UMTS rel.99
IP broadbandIP broadband
VoIPVoIP
Content Providers
Customer care
Dating
Weather
Astrology
CommunityIP-TVIP-TV
PC/Webcam
Video phone
3G mobile
Users
TV
News
1313© 2005 Netcentrex Inc.. Proprietary Information 13www.iplay3.comwww.netcentrex.net
Integrated Triple Play ServicesIntegrated Triple Play Services
• Components:• Call Control• Encoders: MPEG4-H.264; MPEG-2• Digital Rights Management• Portal/EPG + Voice and Video Communication• Middleware• Integration billing
… place calls, forward calls, manage an address book, retrieve voice mail, place video calls.
…review the current TV schedule, search the schedule, program recording of selected broadcasts.
…search video content in a library, view trailers and select and purchase videos on demand.
…review bill, pay bill, upgrade service package, set parental controls, subscribe to special offers.
1414© 2005 Netcentrex Inc.. Proprietary Information 14www.iplay3.comwww.netcentrex.net
800 K subscribers, 8 million calls a day, 820 € ARPU / year800 K subscribers, 8 million calls a day, 820 € ARPU / year
Fastweb: the Largest Triple Play ProviderFastweb: the Largest Triple Play Provider
60% of new Fastweb customers subscribe to Video-telephony!
1515© 2005 Netcentrex Inc.. Proprietary Information 15www.iplay3.comwww.netcentrex.net
What is a softswitch ?What is a softswitch ?
H.323 Call ControlSIP Call Control
MGCP Line endpoint managementH.323 RegistrationsSIP Registrations
SS7 & MGCP Trunk controlCall Control
• Switching Units• Protocol Translation Engine
Access Control• Internal Registration Database or• External Access Gatekeepers or SIP registrars• MGCP/L Multiline Call Manager
SS7 MGCP-T GW Control• Any SS7 GW Controller with SIP or H.323 VoIP interface
H.323/SIP
MonolithicApproach
Modularapproach
H.323/SIP
1616© 2005 Netcentrex Inc.. Proprietary Information 16www.iplay3.comwww.netcentrex.net
The New Public Network ArchitectureThe New Public Network Architecture
User Access DomainEquipment located in the
customer premises, access authentication equipment,
access management equipment
Residential gateway, Cable modem with VoIP, xDSL modem
with VoIP, IP Phone …
Application Domain(Class V or other)
Collocated equipment for added value applications : IP Centrex,
Call Center, etc …, and equipment for application usage
reporting.
Application gatekeeper, announcement server, IVR…
VoIP Class IVDomain
Collocated equipment for basic and VPN call routing within the
VoIP network, and infrastructure management.
Location Gatekeeper, Directory gatekeeper, Number portability
gatekeeper …
VoIP Network EdgeDomain
Interfaces with the PSTN and with other VoIP networks,
interdomain call detail reporting. Security equipment.
Edge proxy, protocol converter, SS7 gateway, ISDN gateway,
trunking gateway. …
1717© 2005 Netcentrex Inc.. Proprietary Information 17www.iplay3.comwww.netcentrex.net
ArchitectureArchitecture
MGCP/L CPE’s
Access Domain
Subscriber Domain
Softswitch, Call Controland Media Server Domain
SOFTSWITCH
SIP CPE’s
NAT Enable NAT Enable
MGCP/L MGCP/L SIP
Edge Domain
SIP
IPPSTN
SMC IP
1818© 2005 Netcentrex Inc.. Proprietary Information 18www.iplay3.comwww.netcentrex.net
Access ControlAccess Control
PBX
IP Trunking
MGCP
H.323
SIP
PSTN
PLMN
VoIP
Network InterworkingNetwork Interworking
Media Servers and Application SoftswitchMedia Servers and Application Softswitch
Class IVSBC
SIPor
H323
MyCall and Business ServicesClass V Solutions
LDAP
Call Control
User Service Profile
Netcentrex Current Distributed Architecture Netcentrex Current Distributed Architecture
Media Control
1919© 2005 Netcentrex Inc.. Proprietary Information 19www.iplay3.comwww.netcentrex.net
IMS: the future of Fixed-Mobile InterconnectionIMS: the future of Fixed-Mobile Interconnection
2020© 2005 Netcentrex Inc.. Proprietary Information 20www.iplay3.comwww.netcentrex.net
PSTN
PLMN
VoIP
Network InterworkingNetwork Interworking Call Session ControlCall Session Control
PBX
IP Trunking
MGCP
H.323
S-CSCF
I-CSCF
P-CSCF+
A-BGF
SIP
AS (Netcentrex)AS (Netcentrex)
AS
AS (Third Party)AS (Third Party) User Service ProfileUser Service Profile
AS
AS
HSS
LDAP
SBCBGCF
MGCF/SGF
MRF
AS
AS
I-BGF SIP
Netcentrex IMS Architecture Netcentrex IMS Architecture
3rd PartyComponent
New NetcentrexComponent
2121© 2005 Netcentrex Inc.. Proprietary Information 21www.iplay3.comwww.netcentrex.net
Thank you for your attention!Thank you for your attention!
Contact Information:
Guillaume Widmer, CTO, Netcentrex Inc.
1.408.450.5925