© 2004 - 2007© 2004 - 2010© 2004 – 2010 wearables that work: getting it right the first time...

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© 2004 - 2007 © 2004 - 2010 © 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman [email protected] March 2015 IoT Summit 2015 March 5-6, 2015, Convention Center, Santa Clara, CA

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Page 1: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

© 2004 - 2007 © 2004 - 2010 © 2004 – 2010

Wearables that Work: Getting it Right the First

TimeDr. Craig [email protected]

March 2015 IoT Summit 2015March 5-6, 2015, Convention Center, Santa Clara, CA

Page 2: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

© 2004 - 2007 © 2004 - 2010

o What do users want from wearables – improved battery life, better data, and enhanced analytics? Yes, yes and yes. But, first & foremost, they want devices that work and devices that work as advertised. Sadly, that’s not what they’re getting today.1,2

o The news is littered with examples of failing and marginally performing wearable electronics. This presentation is designed to help you avoid common pitfalls by understanding the wearable use environment and designing appropriately for it. Material and component selection and protection options will be discussed. Effective strategies for test plan development will also be identified.

o Wearable electronics test strategies must be tailored for the individual product design and materials, the use environment, and reliability needs. Wearables offer both significant opportunities and significant challenges to the design community. Are you up to the challenge?

o References:o Global survey finds 8 percent adoption of fitness wearables.

http://mobihealthnews.com/39382/global-survey-finds-8-percent-adoption-of-fitness-wearables/o Forget Wearable Tech. People Really Want Better Batteries.

http://www.npr.org/blogs/alltechconsidered/2015/01/10/376166180/forget-wearable-tech-people-really-want-better-batteries?utm_campaign=storyshare&utm_source=twitter.com&utm_medium=social

o RELIABILITY IS LETTING WEARABLE TECH DOWNhttp://wearabletechwatch.net/reliability-is-letting-wearable-tech-down/

Abstract

Page 3: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

© 2004 - 2007 © 2004 - 2010

Sound Familiar?

Page 4: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

© 2004 - 2007 © 2004 - 2010

Wearable Electronics are hot, hot, hot!

Page 5: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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Sensing is a Major Component in that Growth!

http://www.statista.com/statistics/259640/global-revenue-from-mems-motion-sensors-in-wearable-fitness-devices/

Page 6: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

© 2004 - 2007 © 2004 - 2010

Wearable Tech is Everywhere…..

Page 7: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

© 2004 - 2007 © 2004 - 2010

Wearing the Cureo 29.1 million people in the US with diabetes

o 350,000 using wearable insulin pumpso Lux Research: clinical wearable devices should surpass

their consumer counterparts in revenue by 2020

Beauty and Wearable Tech: Miss Idaho Proudly Displays Her Insulin Pump

Medtronic's MiniMed Paradigm Revel Insulin pump senses blood sugar in real time

Page 8: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

© 2004 - 2007 © 2004 - 2010

o “Another month, another bad experience with regard to reliability of wearable tech – this time with the Fitbit Flex. When the silicon wristband was only about a month old, it started coming apart…..”

o “Did you try turning it off, and then on again? How about charging it?”

o “After the first time you go through that dance, you realize it will never ever work. The failure mode is 100% catastrophic from the point of view of the user.”

But “Reliability is Letting Wearable Tech Down”

http://wearabletechwatch.net/2013/09/06/reliability-is-letting-wearable-tech-down/

http://forums.jawbone.com/t5/SUGGESTIONS/Is-the-UP24-Reliable-now/td-p/79393

Page 9: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Sweato Documented in blogs that Apple iPOD Nano’s have shorted

out due to sweat

o Strain reliefo Wearable on clothing, attached by a cord to power device,

failed prematurely due to a lack of strain relief

o Plasticizero First-generation of Amazon Kindle wiring insulation

cracked/crumbled due to the use of non-optimized plasticizer formulation

o Cyclic Fatigueo Initial video game controllers experienced fatigue of solder

joints on components attached to the backside of the push buttons

How Have Wearable Consumer Electronics Failed?

Page 10: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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Terrible Wearables: Hall of Shame

o Contacts rubbing skin rawo Heat & sweato http://www.n3rdabl3.co.uk/2014/07/lg-g-watch-

charging-points-cause-injury-users/

http://wearabletechwatch.net

o “In taking blood pressure readings, the Withings blood pressure monitor failed every time (but one), all at the same point”

Page 11: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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Terrible Wearables: Hall of Shameo Fitbit Recalls Force

Activity-Tracking Wristband Due to Risk of Skin Irritationo Complaints of itchy,

irritated wristso Allergic contact

dermatitiso Either the nickel that's in

the stainless steel part of the device

o Or adhesives or other materials used in the strap

Page 12: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o “Sunscreen melted my Nook”o A tiny warning on the can reads it can damage

some fabrics materials or surfaces.o http://bcove.me/hh5yfn26

Terrible Wearables: Hall of Shame

Page 13: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Habit-forming wearable that will shock you! Literally…..

o Failure waiting to happen???

Pavlok: Is This a Wearable Device for You?

Page 14: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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On Understanding the Use Environment

Page 15: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Reliability is the measure of a product’s ability too …perform the specified function o …at the customer (with their use environment) o …over the desired lifetime

o To ensure reliability, we have to think abouto What is the product supposed to do?o Where is going to be used?o How long should it last?

What is Reliability?

Page 16: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Wikipedia: “…miniature electronic devices that are worn by the bearer under, with or on top of clothing.”o That’s It?!

o Alternative Definitiono Technology attached to the human body or

clothing that allows the wearer to monitor, engage with, and control devices, themselves, or their social network

What are Wearable Electronics?

Page 17: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o What is ‘Next Generation’ Technology?o Materials or designs currently

being used, but not widely adopted (especially among hi reliability manufacturers)

o Carbon nanotubes are not ‘Next Generation’o Not used in electronic applications

o Ball grid array (BGA) is not ‘Next Generation’o Widely adopted

Wearable Electronics Use Next Generation Technology

Carbon Nanotube Array forTissue Regen. & Wound Repair

Page 18: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Why is knowing about ‘Next Generation’ Technologies important?

o These are the technologies that you or your supply chain will use to improve your producto Cheaper, Faster, Stronger,

‘Environmentally-Friendly’, etc.

o However…

Next Generation Technology (cont.)

Page 19: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o One of the most common drivers for failure is inappropriate adoption of new technologieso The path from consumer (high volume, short lifetime)

to high reliability is not always clear

o Obtaining relevant information can be difficulto Information is often segmentedo Focus on opportunity, not risks

o Sources are either marketing mush or confusing, scientific studieso Where is the practical advice?

Reliability and Next Gen Technologies

Page 20: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Market studies and mobile phone markets can skew reality of market adoptiono Annual sales of >100 million may be due to one

or two customers

o Mobile phone requirements may not match the needs of wearable electronics

o Market studies exclusively focused on volumeo More relevant may be number of customers

o Example: 0201 capacitors

Next Gen Technologies: The Reality

Page 21: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Embedded components

o Ultra-small components (i.e., 01005 capacitors)

o New substrate materialso Polyethersulfone, polyethylene terephthalate (PET),

polyethylene napthalate (PEN)o Polyimide is not a next gen technology

o Printed connectionso Silver inks, copper inks, nanosolders, conductive

polymers

o Organic displays

o Power Via Supercapacitors

Examples of Next Gen Technologies in Wearables

Page 22: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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Ensuring Wearable Electronics Reliability o DfR at Concept / Block-Diagram Stageo Specification creation

o Part Selectiono Derating and uprating

o Design for Manufacturabilityo Reliability is only as good as what you make

o Wearout Mechanisms and Physics of Failureo Predicting degradation in today’s electronics

Page 23: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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Bringing it All Togethero Two key specifications important to

capture at concept/contract stage that influence reliability

Reliability expectations

Use environment

Appropriate Material Selection

Page 24: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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Reliability Goalso Identify and document two metrics

o Desired lifetimeo Product performance

o Desired lifetimeo Defined as when the customer will be satisfiedo Should be actively used in development of part and product

qualification

o Product performanceo Returns during the warranty periodo Survivability over lifetime at a set confidence levelo MTBF or MTTF calculation should be primarily an

administrative or marketing exercise (response to customer demands)

Page 25: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o What is the desired lifetime of wearable electronics?

o Rough equivalents: Clothes, shoes, watches, glasses, cell phoneso Clothes: ??o Shoes: 3 months to 5 years (600 miles)o Watches: 3 to 20 yearso Glasses: 2 to 5 yearso Cell phones: 12 to 36 months

o With a new technology, there is an opportunity to influence expectations

Desired Lifetime and Wearable Electronics

Page 26: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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Product Performance: Warranty Returns

o Consumer Electronicso 5-25%

o Low Volume, Non Hi-Reliabilityo 1 to 2%

o Industrial Controlso 500 to 2000 ppm (1st Year)

o Automotiveo 1 to 5% (Electrical, 1st Year)o Can also be reported as

problems per 100 vehicles

Page 27: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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Product Performance: Survivability

o Some companies set reliability goals based on survivabilityo Often bounded by confidence levelso Example: 95% reliability with 90%

confidence over 15 years

o Advantageso Helps set bounds on test time and sample

sizeo Does not assume a failure rate behavior

(decreasing, increasing, steady-state)

Page 28: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Temperature Cyclingo Tmax, Tmin, dwell, ramp times

o Sustained Temperatureo T and exposure time

o Humidityo Controlled, condensation

o Corrosiono Salt, corrosive gases (Cl2, etc.), UV

o Power cyclingo Duty cycles, power dissipation

o Electrical Loadso Voltage, current, current densityo Static and transiento Electrical Noise

o Mechanical Bending (Static and Cyclic)o Board-level strain

o Random Vibration o PSD, exposure time, kurtosis

o Harmonic Vibrationo G and frequency

o Mechanical shocko G, wave form, # of events

Identify and Quantify Failure Inducing Loads

Page 29: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Usually, the first approach is to use standards

o However, existing standards do not work well with wearable electronics

o More geared towards permanent installations

Identify Environment: Standards

IPC SM785

MIL HDBK310

Page 30: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Maximum temperatures likely not a significant concern

o Typically far below ratings

Field Environment: Body & Outdoor Temperatures

o However, very cold temperatures (below -20C) could be a challengeo Especially in

combination with a mechanical load

Page 31: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Vibrationo Not typically affiliated with human body, but outliers

can occur (especially with tools, transportation)o Examples: Jackhammer, reciprocating sawo Have induced failures in rigid medical devices

o Mechanical Shocko Drop loads can reach

1500g for mobile phone(some OEMs evaluate upto 10,000g)

o Likely to be lower for lighterwearables, but could be repeated (i.e., affiliated with shoes)

Field Environment: Mechanical

Page 32: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Bending (Cyclic / Overstress)o Often considered one of the biggest risks in

regards to wearableso Certain human movements that induce bending

(flexing of the knee) can occur over 1,000/day

o Case Studyo There is indication that next-gen

substrate materials experience a change in electrical properties after exposure to bending

o Can be exacerbated byelevated temperature

Field Environment: Mechanical (cont.)

Page 33: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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Corrosion: Handling / Sweato Composition of dissolved salts in water

o Can include other biological molecules.

o Main constituents, after the solvent (water), o Chloride, sodium, potassium, calcium, magnesium, lactate,

and urea.

o Chloride and sodium dominate. o To a lesser but highly variable extent, iron, copper, urocanate

(and the parent molecule histidine), and other metals, proteins, and enzymes are also present.

o The main concern regarding sweat is as a source of chloride

Page 34: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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Handling / Sweat (cont.)

0

20

40

60

80

100

120

140

160

Raw stock After Cleaning Handling (office) Handling(exercise)

Handling (brow)

Type of Exposure

Co

nta

min

ati

on

Ex

tra

cte

d (

μg

)

Chloride

Sodium

Potassium

Calcium

Magnesium

Lactic acid

0.141.200.360.000.3946.610.00Handling (after wiping brow)5

0.090.920.410.000.3925.630.00Handling (after exercise)4

0.101.300.410.000.4914.350.00Handling (office environment)3

0.091.070.210.000.450.470.00After polish and clean2

0.071.000.260.000.432.140.00Raw stock aluminum1

SO4

(μg/in2)PO4

(μg/in2)NO3

(μg/in2)Br

(μg/in2)NO2

(μg/in2)Cl

(μg/in2)F

(μg/in2)ID

0.141.200.360.000.3946.610.00Handling (after wiping brow)5

0.090.920.410.000.3925.630.00Handling (after exercise)4

0.101.300.410.000.4914.350.00Handling (office environment)3

0.091.070.210.000.450.470.00After polish and clean2

0.071.000.260.000.432.140.00Raw stock aluminum1

SO4

(μg/in2)PO4

(μg/in2)NO3

(μg/in2)Br

(μg/in2)NO2

(μg/in2)Cl

(μg/in2)F

(μg/in2)ID

Page 35: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Issue of exposure to water & rain must be addressed for wearable electronics to survive

o Some cell phone manufacturers coat the product with either a conformal coating or a superhydrophobic coating to protect the electronics

Rain & Water Immersion Challenges

Page 36: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

© 2004 - 2007 © 2004 - 2010

o Exposure to ultraviolet (UV) is typically not sufficient to induce degradation in electronic materials

o However, a combination of temperature, moisture, and UV can break polymeric chainso Exact combination, and specific portion of the

UV spectrum, is not always well characterized

o It has been documented that stress corrosion cracking has been caused by sunscreen lotion

Corrosion: UV Exposure

Page 37: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Of Cities listed, Phoenix has highest avg annual exposure. Note: Model is isolated to UV. Humidity is not included.

UV Exposure

Annual UV Energy Calculations by City

CityLatitude

Average Total Energy at 340nm (W*hr/m^2/nm)

Average Annual Total Radiant Dose at 340nm (kJ/m^2/nm)

Singapore 1 426 1532Paris, France 48 499 1796Sao Paulo, Brazil 22 553 1991Tokyo, Japan 35 570 2053Guatemala 14 648 2334Miami, FL 25 661 2380New York NY 40 661 2381Barcelona, Spain 41 662 2382Brasilia, Brazil 15 662 2383Melbourne, Australia 37 708 2549Buenos Aires, Argentina 34 727 2618Baghdad, Iraq 33 732 2634Minneapolis, MN 44 735 2647Townsville, Australia 19 743 2673Madrid, Spain 40 748 2694LA, CA 34 767 2761Phoenix, AZ 33 869 3129

http://www.drb-mattech.co.uk/uv%20map.html

Annual UV Intensity – Global Picture

Page 38: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Washer / Dryer

o Cleaning fluids

o Mud / Dust / Water

Other Challenging Environments for Wearables

Page 39: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

© 2004 - 2007 © 2004 - 2010

Environment (Best Practice)o Use standards when…

o Certain aspects of your environment are commono No access to use environment

o Measure when…o Certain aspects of your environment are uniqueo Strong relationship with customer

o Do not mistake test specifications for the actual use environmento Common mistake with mechanical loads

Page 40: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Wearable electronics are an exciting revolution in our engagement with ourselves and the world around us

o However, there are clear riskso Wearables use new technology that hasn’t been fully

characterizedo They’ll be placed in environments not fully considered by

the designers

o Results if wearable manufacturers don’t use industry best practices &physics of failure to qualify their technology:o Unexpected failureso Delays in product launcho Advisory notices (medical tech)

Conclusions

Page 41: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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Wearable Users

Sourced: http://www.accenture.com/SiteCollectionDocuments/us-en/engaging-digital-consumer-new-connected-world.pdf

o Survey finds that an especially high % of consumers have challenges using wearable health deviceso 24% said the products are too complicated to useo 22% said they did not set up properlyo 21% said they don’t work as advertised

Page 42: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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How do they select?

Sourced: http://www.accenture.com/SiteCollectionDocuments/us-en/engaging-digital-consumer-new-connected-world.pdf

o Reliability is not on the listo “Trusted brand” is as close as it gets to quality or reliability

Page 43: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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Top 20 Wearable Technology Companies 2014 Adidas

• Boston Scientific • Eurotech • Fitbit • Garmin • Google • Jabra • Jawbone • Johnson & Johnson • Medtronic • Meta Watch • Motorola Solutions • Nike • Pebble • Plantronics • Polar Electro • Recon Instruments • Samsung • Sony • Zephyr Technology

o Lots of players but sales concentrated in hands of a few

o Basic wearable bandso FitBito Jawboneo Nike

o Smart wearable bandso Samsungo Sonyo Pebble

http://www.marketwatch.com/story/top-20-wearable-technology-companies-2014-2014-06-18

Page 44: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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http://techcrunch.com/2014/02/12/wearables-market-heating-up/

Page 45: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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http://techcrunch.com/2014/02/12/wearables-market-heating-up/

Page 46: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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Selling Lots of Them

http://www.statista.com/statistics/259372/wearable-device-market-value/

Page 47: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Big Playerso Many have expertise in house

o Startupso Limited budgets, time

o Medical is different from consumero Standards & needso Costo Volume

Market Opportunities

Page 48: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

© 2004 - 2007 © 2004 - 2010

o THE BOTTOM LINE

o We estimate the global wearables market will grow at a compound rate of 35% over the next five years to hit 148 million units shipped annually in 2019.

o The smartwatch is the wearable device category to bet on. The Apple Watch will kick-start growth in the overall smartwatch market, but over the long run cheaper alternatives will surface. Consumers will be swayed by the Apple Watch and cheaper smartwatch alternatives, which will increase the smartwatch's share of the overall wearables market.

o Other wearables, like fitness bands and Google Glass, will continue to cater to niche audiences. Fitness bands will continue to appeal to health- and fitness-oriented users, but mainstream users will ultimately prefer a more feature-loaded smartwatch. Google Glass is still an anomaly that has yet to hit the mainstream market.

o Price will be a significant factor to how smartwatches will perform with consumers over the next few years. Over time, we expect average smartwatch prices to drop, which will drive demand.

o Now that both Apple and Google are in the market, they will dominate much as they have in the smartphone and tablet markets. Because these platforms make up nearly 97% of the entire mobile market, many mobile users interested in wearable devices will gravitate toward Apple Watch and Android Wear.

o Barriers we previously discussed still persist and are inhibiting consumers from embracing the wearable trend. These barriers include price, style, lack of a killer app ecosystem, and limited functionality.

Yahoo Finance

http://finance.yahoo.com/news/wearable-computing-market-report-growth-192528241.html

Page 49: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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Money in the Industry

Page 50: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

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o Wearables MVPo Minimum viable product, Most Valuable producto Silver: Get it to Market Good & Fast

o Develop a flat rate price /tiered price structure based on number of devices to be tested (lab) or number of sensor types within the design(design review)

o Premise is offering just enough to get by – hence “minimum viable.”

o Won’t be overpriced, overtested, or late to market either

o lead staffer – maybe Seth, Nick, or Melissa? – as owner.

o Basic test plan & streamlined testingo Gold: Get it to Market & Make it Greato Platinum: Get it to Market & Get It Approved (FDA)

Wearables MVP TM

Page 51: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

© 2004 - 2007 © 2004 - 2010

o Key considerations for wearableso Corrosion: environmental stress cracking of

polymerso Biocompatibility/biostability: allergic contact

dermatitiso RF susceptibility/compatibility: interactions with

implantables & wearableso Safety: dermal injury

iNEMI Analysis

Page 52: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

© 2004 - 2007 © 2004 - 2010

iNEMI Wearable Qualification Process

Build basic plan

Different needs for Different segments

Page 53: © 2004 - 2007© 2004 - 2010© 2004 – 2010 Wearables that Work: Getting it Right the First Time Dr. Craig Hillman chillman@dfrsolutions.com March 2015 IoT

© 2004 - 2007 © 2004 - 2010

Wearable Medical Device Standards

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