© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing

1© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing

1

© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing

2

Overview

• Geschichte, Wearable Einführung• Wearable Beispiele• Swatch Access

– Business Model– Komponenten– Technik– Anwendungen– Future

• Zusammenfassung / Fragen

© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing

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Geschichtliches

• 1250 Brille• 1750 Uhr• 1979 WalkMan• 1987 Terminator• 1995 Intelligente Kleider

© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing

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Einführung Wearables

• Wearable Things versus PDA– extrem portabel und proaktiv– freihändige Benützung– Sensoren: Kamera, Mikrofon, GPS...

• Head Up Displays• Augmented Reality

© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing

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Wearable Beispiele

• Remembrance Agent• WearCam Brille• Militärstrategie mit Windows CE• Reparatureinheiten IBM Japan

Navi.mov

© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing

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Reparatureinheit

© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing

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Swatch Access - Business Model

• Beteiligte Parteien– Swatch: Uhr– SkiData: Zutrittssysteme– OPOS: Backend Server Betreiber– Kunden

© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing

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Swatch Access - Marktgrössen

• Wertverhältnisse– teure Anschaffung

• Marktgrössen– Marktvolumen– Marktpotential– Marktkapazität

80

50050

© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing

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Swatch Access - Komponenten

• Uhr• OPOS Systeme• Private Reader/Writer

© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing

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Swatch Access - Technik

• Elektromagnetischer Zugriff• Unique ID in der Uhr• Applikationen

– Company-ID– Application-ID

• Sicherheit– Firmenpasswort– Uhren-ID– Algorithmus

© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing

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Swatch Access - Anwendungen

• Zutrittskontrollen– Skigebiete, Grossanlässe– Frimen, Hotels mit genauen Policies– City- und Museumspässe

• E-Commerce– OPOS in Hotels, TouristInfo

• CyberCash mit Punktesystem– Restaurant, Genf– Club Med

© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing

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Swatch Access - Future

• Benutzeridentifikation via Hautanalyse in Entwicklung

• Ticketverkäufe / CyberCash via Internet

© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing

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Summary

• Moderne elektronische mit minimaler bewusster Interaktion

• Business Model: Enabling Tool Swatch Access• Integration Internettechnologie auch hier als Ziel

© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing

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Fragen ?