8 steps to building an online community - augmented reality
TRANSCRIPT
Online Community Building
Augmented Reality Event 2011
Tuesday, 17 May 2011
Social Media Social Networks
laurelpapworth.com
AUGMENTED REALITY COMMUNITIES
Tuesday, 17 May 2011
Social Media Social Networks
laurelpapworth.com
LaurelPapworth.com
0432684992
http://slideshare.net/silkcharm
Twitter @SilkCharm
Podcast: Social Media Business iTunes
Tuesday, 17 May 2011
Social Media Social Networks
laurelpapworth.com
Why care about community building?
Tuesday, 17 May 2011
Tuesday, 17 May 2011
Social Media Social Networks
laurelpapworth.com
David Maestri185,000 MAU
Zynga17 million MAU
Tuesday, 17 May 2011
Tuesday, 17 May 2011
Social Media Social Networks
laurelpapworth.com
Purpose and Value
Tuesday, 17 May 2011
Social Media Social Networks
laurelpapworth.com
Social Spaces & Tools
Tuesday, 17 May 2011
Social Media Social Networks
laurelpapworth.com
Social Identity
Tuesday, 17 May 2011
Social Media Social Networks
laurelpapworth.comTuesday, 17 May 2011
Social Media Social Networks
laurelpapworth.comTuesday, 17 May 2011
Social Media Social Networks
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Influencers
Empire AvenueTuesday, 17 May 2011
Social Media Social Networks
laurelpapworth.comTuesday, 17 May 2011
Social Media Social Networks
laurelpapworth.com
From Shallow to Deep Augmented Reality Community
1. Tiltillation
3. Flash Mob-by
4. Share This
5. AR Campaign
6. Collaborative
7. Open Platform
Time limited, viral spiked events
Agency ads, filter forward
Company Promotion
Metadata & API 2. Mashup -Devs
Not Social
Organisation Host and Community together
Community initiates and resolves
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Behaviours
Tuesday, 17 May 2011
Social Media Social Networks
laurelpapworth.com
Tilt Flash Mob
Mashup Collaborative
Tuesday, 17 May 2011
Social Media Social Networks
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Campaigns
Tuesday, 17 May 2011
Tuesday, 17 May 2011
Social Media Social Networks
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Rituals
#FF, hashtag, @name, RT, HT, nudge
Tuesday, 17 May 2011
Social Media Social Networks
laurelpapworth.com
Tribes/Swarms
Tuesday, 17 May 2011
Social Media Social Networks
laurelpapworth.com
Not just developer networksPurpose/Values
ToolsSocial Identity
InfluencersCampaignsBehaviours
RitualsTribes
Tuesday, 17 May 2011
Social Media Social Networks
laurelpapworth.com
LaurelPapworth.com
0432684992
http://slideshare.net/silkcharm
Twitter @SilkCharm
Podcast: Social Media Business iTunes
Tuesday, 17 May 2011