zippo click magazine 1_2006

2 / Click magazine / Vol. 1, 2006

Letter from Zippo President /Chief Executive Officer ....................................................Page 3

Letter from the Collectors ClubAdministrator ...................................................................Page 4

Swap Meet ..................................................................Page 4 - 5

Click Togethers............................................................Page 6 - 7

New zippoclick.com .........................................................Page 8

Zippo by Mazzi Manual...................................................Page 9

Zippo Fuel Plant .....................................................Page 10 - 11

Collecting Zippo Fuel Cans.....................................Page 12 - 13

Korean Design a Lighter Contest Winner ....................Page 14

How Windproof is a Zippo Lighter? .............................Page 15

Licensed Zippo Lighters .................................................Page 16

Collector Profile: Derrick Stainton...............................Page 17

Barbour Street Collectible .............................................Page 18

Zippo Lifetime Guarantee .............................................Page 19

Taste of Heartland Contest ...........................................Page 19

Collectors Club AdministratorKathleen Jones

EditorsPatrick Grandy

Peggy Errera

Staff WritersMarty Ours

Larry VisbiskyAmber Bacha

Layout and DesignJeff BosworthAmy DeGolier

April Lecceardone

PhotographersGlenn MelvinCraig Melvin

Staff Photographers

Click magazine is published by:Zippo Manufacturing Company

33 Barbour StreetBradford, Pennsylvania 16701

USA(814) 368-2700

Fax: (814) 363-2599

Websites:zippo.com

zippoclick.comzippohottour.com

zippoppd.com(Promotional Products Division)

E-mail:[email protected]

© 2006 Zippo Manufacturing CompanyAll rights reserved. No reproduction of this

publication in part or whole may occurwithout written permission fromZippo Manufacturing Company.

Zippo® and Zippo Click are trademarks ofZippMark, Inc. and

Zippo Manufacturing Company. Thetrademarks may not be used without the

express written permission of ZippMark, Inc.and Zippo Manufacturing Company.

CAN YOU FIND THEZIPPO FLAME?

On the cover of everyvolume of Click magazine,

there is a hiddenZippo flame.

Can you find it?

33TreasuresTreasures Three limited edition treasures have been created tocommemorate the 2006 Zippo/Case International Swap Meet.

Swap Meet Lighter Knife SetOne of 250 produced, the set includes a Zippo lighter, Case knife, and Swap Meet pin.

Zippo’s new translucent Toffee lighter finish beautifully enhances the color imaging ofthe “Treasures & Tales” Swap Meet logo. The Case knife is a Peach Seed Jigged DarkMolasses Barlow pattern (62009 SS) with Tru-Sharpknife™ surgical steel bladeembellished with the 2006 Swap Meet logo. The nickel silver bolster features “Case XX”stamping. This knife is a genuine Case collectible and includes the Case “Long Tail C”serialization. A rectangular commemorative pin shows off the “Treasures & Tales” logo.

The lighter and knife are consecutively numbered anddisplayed with the Swap Meet pin in a tin with an eventlogo medallion on the lid.

Zippo LighterZippo’s colorimaging processbrilliantly illustratesthe “Treasures &Tales” Swap Meetlogo on thistranslucent ToffeeZippo windprooflighter. Packaged ina rectangular commemorative tin, the lighter islimited to 1000 pieces worldwide.

Case KnifeThis commemorative W.R. Case & Sons Cutlery Company knife isa Peach Seed Jigged Dark Molasses Barehead Russlock (61953LSS) with mirror polished Tru-Sharp™ surgical steel bladeembellished with the Swap Meet logo. The knife is a genuineCase collectible and includes the Case “Long Tail C”serialization. Packaged in a squarecommemorative tin, this Case knife isconsecutively numbered and limited to250 pieces worldwide.

#SMS06 $150.00

#SMK06 $69.95 #SML06 $26.95


Letter from the PresidentEvery Zippo lighter and Case knife is a treasure and there will beplenty of them at this year’s Zippo/Case International Swap Meet.We’re looking forward to seeing you and other collectors from 11countries and 37 states that will converge in Bradford in just a fewdays.

Be sure to check out the treasures featured in the new Zippo ChoiceCatalog on zippoclick.com. Whether you choose a Zippo lighterthat features the elegant deep carved armor with rich epoxy fill orsparkling Swarovski crystals or innovative engraving techniques orthe new Misty Silver finish, there’s no doubt they will be a treasurein your collection. You can find those new Zippo treasures at yourlocal retailer.

Collectors of Zippo fuel containers will appreciate the update in thisissue. This year is the 40th Anniversary of our fuel plant and we aredelighted to salute the contribution of the plant to Zippo’s success.

As you can see from the photos below, our Swap Meet treasures areready, so gather yours and we’ll see you July 19 -22!

Gregory W. BoothPresident and Chief Executive Officer


Treasures and Tales at ZippoWe have some very exciting plans for you when you visit Bradford forthe11th biennial Zippo/Case International Swap Meet. This event will bringthe largest gathering of Zippo Click members ever, many attending for thefirst time.

More than 250 collectors and their guests will be joining Zippo officials tokick off Zippo’s 75th Anniversary year-long celebration and tour the newZippo Design Center. I can’t wait for you to see the Zippo treasures we’vedug up for the exclusive member Zippo Click Prototype Collectibles sale atthe Zippo/Case Visitors Center Thursday morning!

Speaking of treasures, you won’t want to miss the opportunity to purchasetwo new Zippo collecting books written by three of our own members thatwill be released for the first time at the Swap Meet. And you thought Zippo

only made lighters. A collectors guide to the other products made by Zippo Manufacturing Company writtenby member Michael Grimaldi and Warman’s Zippo Lighters Field Guide written by members Dana and RobinBaumgartner will be available to you for the first time at the Zippo/Case Visitors Center during the SwapMeet. Both books are a got-to-have when you’re shopping for new Zippo treasures!

When you’re packing your luggage for the trip to Bradford, don’t forget to save some room for some newZippo treasures like the new Zippo by Mazzi collection on the back cover. Also, Claudio Mazzi will be at theSwap Meet to autograph copies of the first Mazzi Manual written by Zippo Click member Gerhard Holzmannfeatured on page nine.

Finally, a big thank you goes to this year’s Swap Meet chairman, Josh Gleason, and his entire team who havebeen working since late last year to make the 2006 event a terrific experience.

The Zippo treasure hunt is on! See you in Bradford!

Kathy JonesZippo Click Administrator

2004 Swap Meet


Get ready to swap your treasures andshare your tales!

By Marty Ours

The eighth Zippo/Case International Swap Meet willbe held Friday, July 21 and Saturday, July 22 on thegrounds of the Zippo/Case Visitors Center in Bradford,Pennsylvania.

“This year’s theme, Treasures & Tales, signifies howZippo and Case collectors revere their prizedcollections as personal treasures. With each treasure,there comes a story or a tale about where they got itor what it means to them,” explained Josh Gleason,Swap Meet chairman and Zippo/Case Visitors Centerstore manager.

Wednesday, July 19 – Clicking TogetherSwap Meet activities kick-off with a Click Together atZippo headquarters on Barbour Street from1 – 4 p.m. After a group photo, members will joinZippo officials as they initiate Zippo’s 75th Anniversarycelebration. Members will then tour the Zippo ArtDepartment and the new Zippo Design Center.

If you are a member of the Case Collectors Club, theCase Collectors Club Appreciation event begins atCase headquarters at 4:30 p.m.

Thursday, July 20 - It’s your day!Members can start Collectors Day off at the specialmembers-only sale in the ZCVC at 7 a.m. The ZippoFactory Tour starts at 1:30 p.m. and Case FactoryTour at 3:30 p.m.

The famous Zippo/Case Dinner and Auction on thegrounds of Case will begin at 3:30 p.m. At 6:45 p.m.,ten Zippo and ten Case items will be awarded to thehighest bidder. Plus, another 12 Zippo and Caseitems will be part of a pre-dinner silent auction.

Friday, July 21 and Saturday, July 22 – Ready, set,swap!The public gets into the action on Friday and Saturday.Anyone can bargain with collectors and sit in ondemonstrations.

Italian airbrush artist, Claudio Mazzi returns toshowcase his talent on Zippo lighters. Plus, three newlypublished Zippo books and two Case books will beavailable with each of the author’s present for booksignings. Tom Wolfe, woodcarver and longtime Caseknife enthusiast will hold whittling clinics. There will bean entertaining Knife Cutting Competition, whereindustry professionals will put their knives into action ina new and exciting sporting competition.

Fun and gamesThe Racing Only Twisted Tour presented by WatkinsGlen International will offer racing simulators and aNASCAR show car. Interactive games like Zlinko andcontests like the Exhibitor and Funny Hat contest willtake place over these two days.

Case artisans will offer free knife cleaning andsharpening. The Zippo repair staff will back Zippo’sfamous lifetime guarantee that “It works or we fix itfree.™” Free custom engraving will be available on bothZippo lighters and Case knives purchased at theZippo/Case Visitors Center during the event.

Collectors’ favorite sale!The Zippo/Case Visitors Center will host a giant tentsale of special bargain prices on hard-to-find lightersand knives, clothing, books, souvenir items, and more.Guests can also explore the Zippo/Case Museum totrace the history of these two beloved American icons.

The Motorcycle Dice Run tobenefit Kids and Cancer programswill be starting their ride onSaturday morning from the Zippofactory. A limited edition Kids andCancer Zippo lighter will beavailable to registered riders. Theevent is coordinated by motorcycleenthusiasts from the surroundingregion.

The excitement of the weekendextends to the annual BradfordSummerfest celebration. Foradditional Swap Meet informationand schedule of events, visitzippo-caseswapmeet.com.

2004 Swap Meet

Zippo Click Collectors Clubhas members in 63countries all over theworld. At the request ofmembers who wanted tomeet other Zippoenthusiasts in theirgeographic area, the

concept of a Click Together wasdevised. The 2005 Click Togetherinaugural schedule included eightevents with an overall attendanceof more than 150 members.

The 2006 Click Togetherschedule includes six stops todate. At the events, clubmembers can pick up theirexclusive Click Together lighter,register to win Zippo goodies,and have their photo takenwith the Zippo Car and bepart of a group photo to beprinted in Click magazine.

The initial event took placeat Tinder Box in MyrtleBeach, SC during theCruisin’ the Coast MyrtleBeach Bike Week on May12 – 21. In addition to theClick Together eventlighter, collectors had theopportunity to purchase alimited edition BikeWeek Zippo lighter fortheir collection.

July 19, Zippo/CaseInternational SwapMeet, Bradford, PA

You’ll definitely want tobe in Bradford duringthe Zippo/CaseInternational SwapMeet and be sure toarrive early! OnWednesday afternoon,Zippo Click membersare invited to attend aClick Together at theZippo corporate officeon Barbour Street.Members will tour thenew Zippo Design

Center and initiateZippo’s 75th Anniversary

celebration.

Aug 19, Woodward Dream Cruise, Detroit,MI

Members can Click Together at Smoky’s inRoyal Oak for a one-hour event during theWoodward Dream Cruise. The Dream Cruiseis a grassroots phenomenon that has growninto the world’s largest one-day automotiveevent. It attracts an estimated 1.6 millionpeople and 40,000 muscle cars, street rods,and other unique vehicles that cruise a ten-mile stretch along the famed WoodwardAvenue.

Sept 10, Zippo U.S. Vintage Grand Prix,Watkins Glen, NY

At this special Click Together, registeredmembers will receive free tickets forthemselves and one guest to a day of racingat Watkins Glen International. The ZippoU.S. Vintage Grand Prix showcases some ofthe country’s finest vintage racing. One luckymember will receive a free ride around thetrack in the 1947 Zippo Car. Additionally,lunch will be served where members can rubelbows with Zippo VIPs and employees.

Back for ye


Greg Booth; Zippo president and CEO (left), joined members at the Cl

Oct 21, Smoky Mountain KnifeWorks, Sevierville, TN

Smoky Mountain Knife Works(SMKW) will be hosting the final ClickTogether of the year. SMKW carriesan extensive line of collectible Zippolighters including custom imprints andlimited edition commemoratives. As aspecial benefit for this Zippoweekend, all Zippo lighters andaccessories will be discounted anadditional 10% off their alreadyreduced prices. SMKW will host alunch for members and their guest. Ifyou are looking to make a weekendof it, check out the nearbyattractions at Pigeon Forge,Gatlinburg, and Dollywood.

ear two


The 2006 Click Together limitededition lighter is a companion

piece to the Zippo/CaseInternational Swap Meet

collectible. The lighter offers adifferent spin on the Swap Meet

theme, Treasures and Talessignifying how collectors reveretheir prized Zippo collections aspersonal treasures. The lighterfeatures a scroll with a map

indicating where you can findZippo Treasures & Tales.

The Click Together name isengraved along the side of the

Gold Dust Zippo lighter.

This special Click Together lighter isavailable by pre-order only. Attending

members must pre-order andpick up the lighter at the event.The lighter will not be shipped.

Members are limited to purchase onelighter per event. The lighter is not

available through any otheroffer and will be discontinued

following the final“Click Together” in 2006.

For event times, locations,collectible ordering information,or to see who else is attending goto the Click Together section onzippoclick.com. If you’d like aClick Together in your region,contact your local Zippo retailer.

ck Together in Watkins Glen last year.

Since 2002, zippoclick.com has been the link that bringsmembers from around the globe together. And now,there’s even more reason to click to the members-onlywebsite.

Along with the fresh new design comes a variety ofnew sections and features like the Click Together pages,Zippo catalog archive section, new games,screensavers, and desktop designs, helpfularticles like How to Spot a Fake andBuilding an American Icon, andan archive of all ZippoClick Collectors Clubmemberoffers.

Geteventdetailsin theClickTogethersection,register forthe events,and see whatothermembers willbe attending.Check the Zippocatalog archivesfor help identifyinglighters in yourcollection. Try yourskills on the newgames; Zippo BugHunter and Zippo wordsearches. Zippo-ize yourcomputer with newdesktop and screensaverdownloads.

Of course members can stillchat, private message, and e-mail other members around theglobe through the site or buy, sell, and trade Zippoproducts in the classifieds or auction pages free. Learnfrom the experts in the Zippo Click forums. The forumshave more than 1,700 topics and 22,000 postings in theforums ranging from dating Zippo lighters to listingyour favorite lighters.

This is the first website redesign in three years. Thewebsite receives more than two million hits everymonth.

Now go ahead and start clicking!


C l i c k A l l T o g e t h e rC l i c k A l l T o g e t h e r

“Click your Zippo lighter three times andsay, ‘There’s no place like Zippo Click!’”

-Loweden

By Marty Ours

As the story goes, Claudio Mazzi had a chancemeeting with the owner of Zippo Italia, Joe Romei,in 1995. Romei was impressed with Mazzi’s airbrushart and questioned whether he could paint a Zippolighter. Painting on the small canvas of a Zippolighter was a challenge for Mazzi but within a fewdays he had three samples, and the legend of Zippoby Mazzi was born.

“Claudio’s masterpieces evoke strong emotions. It’snot only how nice and detailed the actual artworkitself is, but also the emotional response it raises inyou. Every lighter tells a story,” explained JoeRomei.

In the years that followed, Mazzi gained anunderground, almost cult-like following. Within 11years, the Zippo by Mazzi phenomenon led to thecreation of over 13,000 lighters and a three-yearwaiting list for one of his legendary one-of-a-kindlighters.

As the legend grew, so did the need for moreinformation. Collectors from all over the worldwere demanding a manual that would provide ahistory of Mazzi’s work and an estimated value ofhis creations.

Well, Mazzi’s biggest fan and collector stepped upto the challenge in a big way. Gerhard Holzmann,who owns a collection of 200 Zippo by Mazzilighters, compiled 112 pages and over 400 imagesof lighters. His Manual offers a general price guide,bios on the artist, and an explanation of theairbrushing process, and Zippo lighter datinginformation.

The book has quickly earned praise from fellowcollectors. ”In a word, amazing!” exclaimedkdsinc1 in the Zippo Click forums. “Gerhard hasdone a fantastic job in cataloging and presentingClaudio’s artwork. The text is well written and veryinformative. It gives the reader an inside look atthe artist, his career, and the creation of his

masterpieces.”

The Mazzi Manual, limited to 1000copies, can be purchased in English,German, or Italian at the Zippo/CaseInternational Swap Meet and zippo-collector.com for $59 (USD). Themanual can also be purchased with asigned and numbered companionZippo lighter for $125 (USD). Thelighter/manual set is limited to only100 pieces.

To view more of Claudio Mazzi’s work, go tozippobymazzi.it.


Zippo by

The Mazzi Manual can be purchased with or without thecompanion Zippo lighter. The lighter is limited to only100 pieces. A second variation with an original Zippo byMazzi lighter, limited to 10 pieces, sold out within a day.


By Larry Visbisky

Zippo has built its reputation on Zippo windproofpocket lighters but the lighter alone will not workto peak performance without its lifeblood - ZippoPremium Lighter Fluid.

The Zippo Fuel Plant, located adjacent to theZippo factory on Congress Street in Bradford,

Pennsylvania, markedits 40th anniversaryMay 18, 2006. TheFuel Plant is the onlyplace in the worldwhere genuine ZippoPremium Lighter Fluidis packaged andshipped to over 60countries worldwide,

as far north asIceland and asfar south as NewZealand, andscores ofcountries inbetween. Thefluid cans arepackaged in

more than 28 different languages toaccommodate the worldwide distribution.

Three 10,000 gallon in-ground fuel storage tanksfeed the fuel into the plant for packaging. TheZippo Fuel Plant uses approximately one to one-and-a-half tanks per day to fill over 100,000 cansof lighter fluid per shift.

• Fuel Plant shipping records have been continuously maintainedsince 1973

• From 1973 through 2005 the FuelPlant has shipped:

413,560,488 4-ounce cans49,885,092 12-ounce cans

Totaling over 463.4 million cans distributed over a 32 year span

• The first Zippo Butane Fueldistribution began in 1980 and was stopped in 1994

• Zippo butane shipments beganagain July 25, 2001 throughpresent

• Fuel Plant Supervisors:Mel Laborde – Supervisor at

original fuel plant on Barbour Street and the first Congress Street facility

Harry Smith – 1970s – 1992Ralph Pearce – 1992 - present

Fluid Fast Facts

Fuel Plant Celebrates 40th Anniversary

By Larry Visbisky

In the 1950s and 60s, Zippo sold two petroleum-based household products produced by ZiraLaboratories, a division of Zippo ManufacturingCompany. Zip-Slip, a zipper lubricant in a solidcrayon-like stick and Zirenn, a lip balm in a squeeze

tube were sold locally until the90s at the front desk of Zippoheadquarters at 33 BarbourStreet. Zira Laboratories waslocated in the Congress Streetfactory building.


By Larry Visbisky

In 1933 Zippo enlisted the help of twoPennsylvania fuel companies to fill Zippo brandedfuel cans, one in Bradford and the other in Warren.The cans were filled with fuel and sent to Zippowhere they were shipped to retailers.

That process continued until 1957 when Zippoobtained fluid filling machinery and establishedoperations at 36 Barbour Street, Zippo’s formeroffices and factory. The building, Zippo’s first fuelplant, was aptly named the Zippo Lighter FuelCompany. It was conveniently located directlyacross the street from the then new corporateheadquarters at 33 Barbour Street.

The fluid operations continued at that locationuntil the current and much bigger, FuelPlant was built on Congress Street in 1966.

Zippo Fuel Plant - The EarlyDays

Produ cts from Our Past

Zirenn helped protect the nose, lips, andother exposed areas against sunburn andwindburn.

Zip-Slip, when lightly applied tozipper teeth, restored a free andeasy motion to the zipper pull.


If Zippo lighters are the hottest Zippo items tocollect, that must certainly make Zippo lighter fluidcans the coolest. They’ve got to be the coolest, as

members know the newZippo lighter fluid is, afterall, nicknamed “cool fuel.”

Zippo lighter fluidcontainers have appearedin many shapes and sizesover the past 73 years,including variations of thetraditional metal can, glass,lead tubes, and evenplastic.

The first Zippo lighter fluidcan made of metalin 1933 eventuallybecame thestandard fuelcontainer for Zippolighter fluid.During World WarII, many commonmetal-based itemswere eliminated toconserve metal for

crucial wartime use. This shortage forcedZippo to convert from cans to glasscontainers. Once the war was over and metalwas abundant, the fluid was again available

in the classic metal cans.

In the 1960s,Zippo developeda plastic fuelcontainerfeaturing aunique contour,unfortunately, itwas recalled fromstore shelveswithin a month ofits release due toleakage. Zipporevisited theplastic fluidcontainers again

in 1982. A fewprototypes were builtbut after extensivetesting were neverreleased.

Another unique fuelcontainer wasintroduced in the1970s. When consumerssent in a lighter forrepair a small lead tube

Collecting Zippo By Larry Visbisky


- filled with just enough fluid to fill a Zippo lighter -was shipped back to the consumer with the repairedlighter. This practice continued for a few years butwas stopped due tofederal shippingregulations.

Zippo has offered afew commemorativecans over the years,most notably cansthat celebrate the40th, 50th, 65th,and 70thAnniversaries of thecompany. Most ofthese Anniversarycans were alsoavailable in a specialgift pack thatincluded thecommemorative fueltin and a collectibleAnniversary lighter.

In 2001, Zippo’s German distributor Zippo GmbHorchestrated a one-time promotional Zippo lighterfluid can for Michael Schumacher. Schumacher, ahighly regarded German Formula One driver wasfeatured on several thousand Zippo lighter fluidcans printed with the slogan “Simply the best,Simply Schumi.” These cans were shipped to the

German market. These cans are regarded as a“cool” collectible among Zippo lighter fluid cancollectors and Formula One racing enthusiasts.

Recently, Zippo introduced a new formula fuel with

improvedperformance. The canfeatures information about the benefits of the newformula (on cover). Collectors are always looking forthat new addition to add to their collections andthere is one just around the corner. Watch for the75th Anniversary lighter fluid can coming soon!

Fuel Cans

Decorating the face of a Zippolighter has become one hot areaof interest for collectors, artists,and lighter enthusiasts. Thecreative urge to design graphicsfor a Zippo lighter appears to beuniversal, as evidenced by arecent promotion by Zippo’sKorean distributor in Seoul,Korea.

“We promoted Korea’s first everDesign a Lighter Contest lastAugust to find the hottest designsand graphics to imprint on a Zippolighter,” said Joseph Shin,ShinMyung Glovix marketingmanager.

Open to university students, thecontest objectives were to designtwo graphics - a design thatrepresented their university andany “freestyle” design of theartist’s choice. The participantswere permitted to workindividually or in groups and couldsubmit any number of designs. Acombined total of 197 teamsparticipated, each hoping to bechosen as the first-everKorean Design a Lighterwinner. The contestparticipants created 236university designs and 278 freestyle designs.

Shinmyung Glovix receivedall contest entries and chose28 designs to send to Zippofor final judging. A selectteam of Zippo employeesjudged the finalists. Thepanel consisted of JoshGleason, Zippo/Case VisitorsCenter store manager; KathyJones, retail marketingmanager; Shawn Llewellyn,

the carrier good luck andprotection,” said Joseph Shin,ShinMyung Glovix marketing manager.

“I wanted it to be oriental instyle, but appealinternationally as well. That’swhy I chose the animals,”stated Yang.

Yang was familiar with theZippo lighter before hisuniversity studies, havingserved two years in theKorean Army.

“The Zippo lighter is verypopular with the soldiers in theKorean Army,” said Yang. “Ihave a small Zippo lightercollection, and I love that clicksound,” he explained.

project coordinator/productdevelopment; Rick Pedine,export managerAsia/Middle East; VioletSnyder, global licensingmanager; Dan Rozanski,national sales manager;and Dale VerVoort, art director.

The winning designs werea series of animal graphicstitled, “Asian TwelveTotems” created by JamesYang, an Industrial Designstudent at KyungwonUniversity in Korea. Yang’sanimal designs depict thetwelve animal gods, muchlike the zodiac symbols.

“In Asian culture, it isbelieved that every humanis matched with a certainrepresentative animal accordingto the lunar year they are bornand when carried by a person insome form (even on a Zippolighter), it will bring

By Larry Visbisky

Design a Lighter Takes on Asian FlairKorean Distributor Announces Winner


James Yang’s winning design.

James Yang was excited with his prize as winner ofthe Korean Design a Lighter Contest that included a

trip to the United States and a visit to Zippo corporateheadquarters. Yang (left) visits with Rita Walters,design center manager; Joseph Shin, ShinMyungGlovix marketing manager, and Ginny Venezia,

Design Center coordinator.

Consumers around the world recognize theZippo pocket lighter as the perfect source fora portable windproof flame.

The distinctive chimney design helps toshelter the flame. Once ignited, this piece iscrucial in helping keep the flame burningduring encounters with wind and otheroutdoor elements.

In an early 1930s advertisement, Zippopromoted the windproof feature of the pocketlighter with the slogan“Just what I’ve wanted”say sportsmaneverywhere. Thisstatement was aimed atgolfers, motorists,hunters, fishermen,campers, and otherswho would need asource of reliable flameduring their outdoor activities.

To reinforce thewindproof message,Zippo ads andpromotional materials inthe late 1930sencouraged consumersto “try the fan test.” Thefan test challenged anyZippo retailer to place alighted Zippo windproofpocket lighter in front ofa blowing electric fan toprove the lighter’swindproof ability. Themost famous of theseads featured Windy, afictional Zippospokeswoman, andappeared in theDecember 1937 issue ofEsquire magazine. The ad was a departurefrom the earlier ads that focused on


outdoor enthusiasts.

In the 1950s, Zippo moved into a brand newform of media - television commercials.Zippo created a commercial reminiscent ofthe Three Little Pigs story, where instead ofthe big bad wolf trying to blow down the littlepig’s house, the wolf tried to blow out aZippo pocket lighter flame, unsuccessfullyof course.

Zippo revisited the television market in 2000with a commercial titled“Night Watchman.” Thefocus was once again thewindproof ability of theZippo pocket lighter. In thecommercial, the Statue ofLiberty’s torch wasextinguished by high windsduring the night and thestatue’s caretaker, the nightwatchman, relights the torchwith his trusty windproofZippo pocket lighter. Thiscommercial is a powerfulvisual that resonates withthe Zippo consumer on thewindproof nature of the lighter.

Still today, the Zippowindproof pocket lighter isknown worldwide as aperfect source of portablewindproof flame. Sincewe’ve shared with yousome of our windproofstories, how about sharingyours? Do you have awindproof Zippo pocket

lighter story or have youbattled the elements with yourZippo lighter? If so, send themto [email protected]

or 33 Barbour Street, Bradford. Don’t letyour story breeze past us.

Windproof in Nature, Windproof by Design

The famous Zippo windproof pocket lighter ad featuring,“Try the fan test.” The ad appeared in the December 1937issue of Esquire magazine.

By Larry Visbisky

approved by the licensor the lightermanufacturing can begin.

Zippo has partnered with some ofthe top 50 global brands, such as:Harley Davidson, Playboy, Ford,Chevrolet, NFL, MLB, Jack Daniels,Jim Beam, and NASCAR. These topbrands are popular with bothconsumers and collectors.

Many of the limited editioncollectibles sell out quickly. Some ofthe hottest licensed designsfrom the past few years includethe Playboy 50th Anniversary,John Wayne – Limited Edition,The Wright Brothers, MajorLeague Baseball Stadiums,and the Chevy 50thAnniversary. They have allsold out at Zippo, but may stillbe available at select retailers.Not only are these lightersstylish and attractive, but so is the packaging.

“It is important to make anextra effort to have outstandingpackaging on limited editionitems. Packaging is a keyelement, it has to be creativeso the product stands out,”said Global LicensingManager, Violet Snyder.“The collectibility of ourproduct is so important andwe are planning to offer morecollectible licensed productsin the future. We are alwayson the lookout for new licenses.”

And speaking of new licenses,this year watch for these newZippo lighters: Cadillac,Southern Comfort, AmericanHardcore, and a creation ofnew Mazzi designs. Zippo willcontinue to acquire designs and

In the world of Zippo lighters youmay have heard the term licensingor licensed product, but whatexactly do these terms mean?Licensing is the right to use anothercompany’s trademarked logos orgraphics on a Zippo lighter for afee. Once an agreement is madeand a contract is signed with thecompany owning the trademarkeddesign, Zippo becomes thelicensee. The owner of thetrademark is called the licensor.

Taking a licensed property fromconcept to market can be verychallenging, involving manydifferent departments. Fromcontract negotiations to finalapprovals, there are a number ofrestrictions to which Zippo mustadhere. They include: graphicplacement, trademarks, and properuse of logo or design. Once thegraphics are

graphics that will appeal toconsumers and collectors, becausethere’s nothing like the thrill offinding one of your favorite brandsproudly displayed on the face of aZippo lighter.


By Larry Visbisky

Mazzi

AmericanHardcore

FordVintage

Major LeagueBaseball Stadium

By Amber Bacha

It’s Zippo lighters that make thisEnglishman click. Born inEngland but a resident ofMontrose, Scotland for 36 years,Derrick Stainton has spent thepast nine years accumulatingmore than 1,000 Zippo lightersand non-lighter Zippo products.

Derrick may be new to Zippocollecting but not to Zippolighters. During the 1970s whileDerrick was stationed in FortReiley, Kansas with the 59thMarine Commando Squadrons,he purchased his first two Zippolighters at the base commissary.The two lighters, one slim andone regular, displayed a Big RedOne to signify the first infantrydivision to go to Vietnam.Several years later, Derrick gavethe slim lighter away as a gift.Unfortunately, he has since lostthe regular lighter. “It would havebeen very special in mycollection today,” he explained.

Derrick once bought 120 Zippolighters, condition and ageunknown, from the son of a Zippocollector who had passed away.Upon receiving the lighters, herealized that one of them was a

1951-1953 LSS Lone Star SteelCo lighter, the oldest Zippolighter in his collection. Some ofDerrick’s favorite collectibles arefrom pubs, clubs, and institutions.

“I buy about ten lighters a month,Derrick proclaimed. “I can’t passby a shop without buying a Zippolighter. I just love Zippo lighters!”he added.

Derrick’s love for Zippo goesbeyond just lighters. He alsocollects non-lighter Zippoproducts. Clocks, sunglasses,fuel dispensers, hats, t-shirts,and watches are just a few of hismost memorable collectibles.

Derrick became a chartermember of Zippo Click at his firstZippo/Case International SwapMeet in 2002. He enjoys theperks of the club and the abilityto purchase limited edition items.

“Zippo just rolled out the carpetfor me when I arrived,”commented Derrick.

The highlight of the trip waswhen he was introduced to Zippoowner George Duke. Mr. Dukepresented Derrick with a limitededition Rolling Stones Forty Lickslighter numbered 2/10000, which

soon became his favoritelighter. During that first visit,Derrick toured the Zippo and Case factories.

He was also given a tour ofAmerican Refining Group Inc.in Bradford, the oldestcontinuous operating oilrefinery in the U.S. celebratingits 125th anniversary this year.In Scotland, Derrick isemployed by Vacro, a companythat designs, manufactures,rents, and sells equipmentused for oil and gas drilling production.

Besides collecting Zippolighters, Derrick enjoysFormula One races andspending time with hisdaughter, Shann. Derrick saysthat he has three importantthings in his life: “my daughter,my job, and Zippo.” The onlyreason that Zippo falls after hisjob is because he needs his jobto support his Zippo collecting hobby.

Derrick is also a member ofZippo UK Collectors Club.

Derr ick Stainton

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During Derrick’s last visit to the United States last October, he reached the 1,000thZippo lighter promise land amongst a group of cheering Zippo employees.


Barbour Street Commemorative

In 1933, George G. Blaisdell began production of the Zippo lighter in the second floor of the Rickerson andPryde Garage. Two buildings and 22 years later, Blaisdell moved his corporate headquarters to a newlyconstructed, innovative three-story office building at 33 Barbour Street.

In 2005, Zippo celebrated the 50th Anniversary of the Barbour Street building with an exclusive limited editioncommemorative set for Zippo Click members and a second collectible lighter was available to consumersworldwide. Zippo capped the anniversary year with a third Barbour Street collectible, a corporate Christmasgift comprised of a computer engraved lighter and a fine art print, both featuring the building. The corporategift, limited to 2,220 sets, was presented to employees and selected associates.

A limited number of these highly collectible sets are now available to members while quantities last.

Behind the CreationZippo artist Tom Seagren crafted the pen-and-ink drawingfeatured in the limited edition print. His goal was to depict theBarbour Street building as it looked when it first opened in 1955.Seagren referenced old photographs and the original conceptdrawing rendered by Bradford architect Earl G. Wheeler.Wheeler’s 1952 conceptual drawing of the building hangs on thethird floor of the Barbour Street offices and became the maininspiration for Seagren’s drawing.

ECG-05$39.95

Guaranteed For LifeOne unmatched pledge

By Larry Visbisky

Did you know that every Zippo pocket lighter is backed byour famous lifetime guarantee that, "It works or we fix itfree™?"

“American made and lifetime guarantee” are words notoften heard today. Zippo has stood behind the promise forover 74 years. Every Zippo lighter is packaged with ourguarantee assuring the consumer that the lighter will be adependable source of flame for years to come.

Zippo has never charged for the repair of a Zippowindproof lighter – not one cent. As a matter of fact,Zippo has actually been giving away cents since the 1960s!The Zippo penny key tags symbolize our lifetime guaranteewith a penny that represents “the cent never spent torepair a Zippo lighter.” Zippo Click members mayremember reading the article in the Volume 1, 2004 issueof Click magazine*.

The words of our famous forever guarantee reads, "AnyZippo lighter when returned to our factory will be put infirst-class mechanical condition free of charge, for we haveyet to charge a cent for the repair of a Zippo lighterregardless of age or condition. The finish, however, is notguaranteed."

For optimum performance of your Zippo lighters, werecommend using only genuine Zippo fuel, flints, andwicks.

From the unmistakable “click” and quality workmanship toour lifetime guarantee, these are some of the features thatmake the American-made Zippo lighter so satisfying toown.

*To view or purchase past issues of Click magazine, go tozippoclick.com.

THE ZIPPO®

S u mme r Ins p ira t ionsSWEEPSTAKES

Subject to Official Rules at www.zippoinspirations.com. No purchase necessary to enter or win. Enter at www.zippoinspirations.com or send a postcard with your name, age, address and daytime phone number to: Summer InspirationsSweepstakes, Better Homes and Gardens, PO Box 7170, Des Moines, IA 50309-7170. The Summer Inspirations Sweepstakes begins on 04/11/06 and ends 07/31/06. Entries must be received or postmarked by 11:59 pm ET 07/31/06.Mail entries must be received by 08/07/06. Open to legal residents of the 50 United States, including the District of Columbia, 21 years or older. One entry per household. Void where prohibited. Operator: Meredith Corp.

Zippo is celebrating the success of the new Mini MPLs with an exciting sweepstakesco-sponsored with Better Homes and Gardens. As a Click member, you’re invitedto join the celebration. Imagine you and three friends at the Better Homes andGardens Test Kitchen-truly an inspiration for all celebrated epicures and wannabes.You’ll watch great culinary specialists whip up delectable dishes and get to tasteeach one. A thumbs-up from you could mean that the recipe will be featuredin an upcoming issue of Better Homes and Gardens. Second-prize winnerswill receive Zippo MPLs. It’s easy to enter at: z i p p o i n s p i r a t i o n s . c o m


Itali an ai rbrush ar t i s t Claudio Mazzi has created over 11,000ai rbrushed Zipp o li ghter masterpieces. Every Mazzi ai rbrushed

Zipp o li ghter, met iculously pain ted by hand, i s cons idered asmall , p recious work o f ar t , a co ll ector ’ s dream.

Don’ t miss out on the chance to own your own li censed Mazziar t li ghter. Zipp o ’s co lor imaging process repli cates Mazzi ’ s

or ig inal ai rbrushed ar t in s tunn ing, i nt r i cate detail in theZipp o By Mazzi coll ect ion .

Dis t inct i ve co lor fu l f in ishes prov idethe per fect backdrop for these

beaut i fu l Mazzi designs . Each li gh teri s packaged in a Zipp o li ghter t in

complete wi th cus tom s leeve.

ZC

-M06

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Model #24079Mazzi-Marsh LandingChampagne$32.95

Model #24080Mazzi-UntamedSpectrum$32.95

Model #24082Mazzi-Freedom WatchCandy Apple Red$32.95

Model #24081Mazzi-FantasySapphire$32.95

™

Claudio Mazzi designs and trademarks are used under license from Kreo di Mazzi, & CSnc. to Zippo Manufacturing Company. All Mazzi designs are protected by copyright.

zippo click magazine 1_2006

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