zimory white paper: the cloud's slow european take-off

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The term “Cloud” is being increasingly used and analyzed in the IT market. Cloud Services are synonymous with innovative features that clearly differ from the traditional utility computing. Clouds are by definition flexible, dynamic, scalable and heterogeneous, with three defined categories: Software as a Service (SaaS), Platform as a Service (PaaS) and Infrastructure as a Service (IaaS). These qualities have proved to be very positive for IT engineering and businesses. Nevertheless, and because of its novelty, technical and business evolution, the Cloud Computing market presents a certain number of obstacles for companies interested in moving to the Cloud, especially in the early stages. Decision makers face a sizable considerable number of challenges when considering moving to the Cloud, especially with regards to the following obstacles: - Pricing policies - Neutral market place - Technical standardization - Lock-in policies - Data protection and security policies - Cloud security testing This paper analyzes these challenges, offering factual, theoretical and practical reasons for the slow take-off of the Cloud Computing market. It also analyzes possible instances to overcome these difficulties, describing Zimory's position and practical solutions to address these market obstacles.

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  • CLOUD COMPUTING MARKET:

    Understanding its Slow Take-Off in Europe

    White Paper, May 2013

  • CLOUD COMPUTING MARKET

    Copyright 2013, Zimory GmbH 1

    TABLE OF CONTENTS

    Abstract ...................................................................................................... 2

    Introduction and Problem Description ........................................................ 2

    Cloud Computing Market Situation ............................................................ 3

    IaaS vs. PaaS vs. SaaS: Differences in Market Perspectives ....................................... 3

    Public vs. Private and Hybrid Models ......................................................................... 5

    Reasons for Slow Take Off of the Cloud Computing Market ..................... 6

    1. General Market Confusion ......................................................................................... 7

    2. Differences in Pricing Policies .................................................................................... 8

    3. Absence of Neutral market place ............................................................................... 9

    4. Lack of Technical Standardization ........................................................................... 10

    5. Lock-in Policy of Larger Vendors ............................................................................. 11

    6. Fears regarding Data Protection and Legal Frameworks ........................................ 12

    European Union Mandate on Data Protection vs. U.S. Patriot Act ........................ 13

    Differences between European Legal Frameworks ................................................ 14

    7. Inability to Test Cloud Services before Buying ........................................................ 15

    Overcoming Slow Take Off: Benefits of Adopting Cloud Services .......... 16

    Successful Cloud deployments of IaaS ...................................................................... 16

    Zimory and Successful IaaS Deployments ................................................................. 17

    IaaS Cloud Brokerage model ....................................................................................... 18

    Management of Connection Certificates................................................................. 20

    Open Cloud Solution .................................................................................................... 21

    Zimory Open Cloud Solution ................................................................................... 21

    Contact Information .................................................................................. 23

  • CLOUD COMPUTING MARKET

    Copyright 2013, Zimory GmbH 2

    ABSTRACT

    This document analyses various causes for the slow take-off of the Cloud Computing

    market in general, based on recent research and published articles. Proposals to

    overcome the slow take-off of the market are also enumerated in the following white

    paper, with particular emphasis on Infrastructure-as-a-Service.

    Keywords: Cloud Computing Market, Cloud Services, Infrastructure-as-a-Service (IaaS),

    Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), Public Clouds, Private,

    Clouds, Hybrid Clouds, Security Policies.

    INTRODUCTION AND PROBLEM DESCRIPTION

    The term Cloud is being increasingly used and analyzed in the IT market. Cloud

    Services are synonymous with innovative features that clearly differ from the traditional

    utility computing. Clouds are by definition flexible, dynamic, scalable and heterogeneous,

    with three defined categories: Software as a Service (SaaS), Platform as a Service

    (PaaS) and Infrastructure as a Service (IaaS). These qualities have proved to be very

    positive for IT engineering and businesses.

    Nevertheless, and because of its novelty, technical and business evolution, the Cloud

    Computing market presents a certain number of obstacles for companies interested in

    moving to the Cloud, especially in the early stages.

    Decision makers face a sizable considerable number of challenges when considering

    moving to the Cloud, especially with regards to the following obstacles:

    Pricing policies

    Neutral market place

    Technical standardization

    Lock-in policies

    Data protection and security policies

    Cloud security testing

    This paper analyzes these challenges, offering factual, theoretical and practical reasons

    for the slow take-off of the Cloud Computing market. It also analyzes possible instances

    to overcome these difficulties, describing Zimory's position and practical solutions to

    address these market obstacles.

  • CLOUD COMPUTING MARKET

    Copyright 2013, Zimory GmbH 3

    CLOUD COMPUTING MARKET SITUATION

    The following section compares Cloud Services and models from various market

    parameters. This comparison will be the basis for analyzing reasons of the slow take-off

    of the Cloud Computing market in Europe.

    IAAS VS. PAAS VS. SAAS: DIFFERENCES IN MARKET PERSPECTIVES

    The Cloud Computing market is categorized into three service types. The following table,

    based on a study by Jeff Caruso for Network World1, compares the differences between

    these categories regarding market dynamics.

    Speed of Adoption

    IaaS: Small and mid-size companies are adopting Cloud Services more easily and with

    more enthusiasm than large companies, who are a bit more reluctant and still

    in a test phase.

    PaaS: Somewhere between SaaS and IaaS. Being developer-oriented, speed of adoption for this specific target audience is predicted to rise in the short-term.

    SaaS: Might be considered as the most abstract option of the three Cloud Service

    categories, which lately has obstructed speed of adoption in the market. Highest

    percentage of usage in the market. May actually become so overused that

    will lose its Cloud quality.

    Customer/User

    IaaS: Customers maintain control of their software environment. No equipment.

    IaaS vendors provide VMs.

    PaaS: Developers build applications and use provided APIs and tools to hook them into the provider's environment and run them there.

    SaaS: Customers control very little of what happens inside the Cloud.

    1 Network World, Inc. IaaS vs. PaaS vs. SaaS. Jeff Caruso. November, 2011.

    http://www.networkworld.com/news/2011/102511-tech-argument-iaas-paas-saas-252357.html. Consulted on: 1st June 2012.

  • CLOUD COMPUTING MARKET

    Copyright 2013, Zimory GmbH 4

    Management of software environment

    IaaS: Virtualization enters and plays a crucial role in customers' software

    environment management

    PaaS: Interaction between developer and provider environments

    SaaS: Hold and manage control of the environment used by customers.

    Providers

    IaaS: There are many 'IaaS' providers that do not offer true Cloud IaaS.

    Providers make efforts to avoid customers from lock in.

    PaaS: Developers tools to create applications to the platform. Manage the hooking and running of these applications on their own environment.

    SaaS: Providers make most important resource decisions.

    Service Principles

    IaaS: Openness, portability, ability to get easily out of the Cloud.

    PaaS: Targeting a very specific market. Not a finished and concrete product compared to the other two Cloud Service categories

    SaaS: Reduction of costs sacrificing customer control.

    The list clearly shows that in speed of adoption, qualities such as customer control,

    openness, portability and virtualization are the basis for IaaS increasing adoption rates. In

    addition to, and regardless of the usage facilities and evident popularity, SaaS, by

    comparison, continues to be more abstract, mainly because its many different layers

    have yet to be explicitly defined, at least from a customer point of view. Finally, PaaS is

    the middle-ground between facility without customer control of SaaS on one hand, and

    complexity and broadness with customer management of IaaS on the other.

    Nevertheless, Louis Columbus in Predicting Cloud Computing Adoption Rates2, presents

    data of SaaS as leading indicator regarding Cloud adoption rates. Columbus quotes a

    Forrester survey affirming that SaaS will present the highest Cloud adoption rate, growing

    up to 50% in 2012. SaaS popularity and growth affect positively IaaS and PaaS

    adoption rates as well, effectively clearing doubts and confusions about Cloud Services.

    2 A Passion for Research Blog. Predicting Cloud Adoption Rates. Louis Columbus. July, 2011.

  • CLOUD COMPUTING MARKET

    Copyright 2013, Zimory GmbH 5

    PUBLIC VS. PRIVATE AND HYBRID MODELS

    It is often a confusing task for customers to clearly identify which Cloud Service model is

    best suited to their needs. The increasing availability of choices such as dedicated

    equipment and isolation tends to blur differences between Cloud Service models.

    Articles such as Private Cloud vs. Public Cloud vs. Hybrid Cloud10

    and Gartner's

    Evaluating Infrastructure as a Service3 review the technical considerations when

    choosing a Cloud model, these include:

    Applications and data to be moved to the Cloud.

    Applicable regulations and legal frameworks

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