zebra card printer solutions robert pastor & david murphy identatronics dealer summit - may 22,...

Zebra Card Printer SolutionsRobert Pastor & David Murphy

Identatronics Dealer Summit - May 22, 2004

2004 IDENTATRONICS DEALER SUMMIT - CONFIDENTIAL

Discussion Topics

Introductions – Robert Pastor

Recent Zebra Card News

Ethernet In-Depth

Educational Promotion Details

Questions / Comments / Feedback


Introductions

Robert Pastor joined Zebra Card March 29 Excellent background in manufacturing & distribution

Robert’s territory is Southeast & Midwest

East coast territory split in two

Opening in the Northeast


Recent Zebra News

Acquired Atlantek November, 2003

Now called Zebra-Atlantek

Excellent engineering house

OEM’s page printer for Kodak

Re-named TCP printer the P620

Will run DL and LGP business

Will bring us new products in the future

Varades, France facility is now closed

All R & D, engineering, and manufacturing is U.S. based

Director of Marketing – Robert Anderson

Director of Americas Sales – Jommy Gayoso

Zebra P620

ML-500

http://www.atlantek.com/photoprinters.php

http://www.atlantek.com/photoprinters.php


More Zebra News

New & Improved website Check it out – www.zebracard.com Partner Zone – all PremierPartner Associates have access Sales & Marketing Tools, printer sales presentations, logos & photos

Better Marketing Activities Promotions – more later Posters, banners, new look

Demo Printers Available for PremierPartner Associates One printer, any choice, per calendar year 55% off list Purchase from your current supplier – Identatronics

P210i - $1995, 100-print YMCKO ribbon is $45 P205 - $1695 (June)

2-year warranty on both

http://www.zebracard.com/


And, Yes, Even More Zebra News!

USB + Parallel Standard on all Zebra Card Printer models since May 3rd

$95 Value

Improved color imaging with I-series driver Optimized across lines, more closely matches P310C color imaging

P520i & P205 coming in June

P320i & P420i now have a built-in Ethernet option (later)

P310C to be discontinued August 31, 2004 Spare parts, service, and technical support available until August, 2009

Look for End of Life on P300C soon Parts, service, support no longer available

Great opportunity to upgrade your installed base

We’re looking at a trade-in program


Educational Discount Program

Now until August 30, 2004

Pass through end-user discount: $100 per P310i

$150 per P320i

$200 per P420i

Offer only for qualified education institutions, district, county and state departments of education

Mailer being developed

Match discount to double the incentive

Copy of shipping documents to an educational customer or P.O. to Zebra

Credit to your supplying partner (Identatronics)


Networking Options are Available Today

Zebra card printers are the first to ship with built-in networking

Offered as a factory-installed product option

All networking is Ethernet-based

10Base-T (also compatible with 100Mbps LANs)

$495 Option on P320i & P420i

Zebra P320i Zebra P420i Zebra P620(external)


Zebra Printer Networking –Product Advantages

P620 Proprietary Print Server - Ringdale

Unique to P620, custom defined

We control revisions, firmware, protocol

No other card printer company has this much control over their external print server

$495


3 Big Benefitsof Networked Card Printing

Efficiency Printer sharing and multi-printer throughput

Minimal Downtime Spares ready to go on the network

Flexibility PC workstation and printer in different locations Remote printer management Wireless printing capabilities


Efficiency and Flexibility

Printers can now be located farther fromthe image/info capture station

Expanding on traditional one-to-one PC-to-printer set-up

Any number of image/info capture stations can print to a single card printer

Each image/info capture station can printto card printers in various locations

Wireless networking provideseven more flexibility


Near-Zero Downtime viaNetworked Printing

One or more PCs on the network can serveas backup image/info capture stations

Should a camera or PC fail, the customercan immediately transfer to a backup station

With multiple printers, printing can continue when a ribbon is being replaced or the card hopper is being refilled

BACKUP

BACKUP

BACKUP

BACKUP


Remote Management of Card Quality and Issuance

Image/info capture can be provided from multiple locations with card issuance controlled from one designated site

Example: WAN application allows multiple locations (retail stores for example) to capture customer image/info with same-day card issuance from headquarters

Web-based tools allow job log,Configuration and status views


Product Comparison –External vs. Internal

Zebra Internal Ethernet

Easy install / easy to use

One driver that auto detects for networked or local use

DHCP or fixed IP address

Configuration card contains IP and DHCP info

Zebra Net software to manage & maintain printer via the web

No external pieces to get lost or damaged

Lower total cost of ownership

3rd Party External Printservers

Less expensive hardware

More expensive setupand maintenance

Transportable to other printers

Live status via web page

More hardware hanging off printer

Warranty issues


Finding the IP Address

What is an IP address?It is the printer’s unique network ID. Like a street address for your house.

It is used to send a message to that specific printer at that specific address.

A sample IP Address: 168.255.0.1

There are two ways to locate the IP address of the printer: 1. Print a test card

The IP address is located on the second line of the test card on a printer with the Ethernet interface.

2. ZebraNet View will display the system name, IP address and hardware address for all Zebra print servers.


Changing the IP Address in the Driver

The IP address in the driver can be changed through the Printer Properties.

Select Printer Properties and open the port tab. The TCP/IP port for that driver will be highlighted.

Type in the new IP address under the Printer Name or IP Address field.

Details can be found in the Ethernet FAQ


Web Based Tools

Configuration View

In the address field type in http://168.255.0.1/ where 168.255.0.1 is the IP address of the printer

A static IP address can be set through the main print server page.

Details can be found in the Ethernet FAQ


Web Based Tools

Job Log view

Set up SMTP e-mail to notify of printer errors.

Change and configure IP Address (if required)


Driver and Firmware Features

Zebra i Series drivers will support up to three network printers from each client system During driver installation, type in the IP

address for the three card printers.

Win 2K and XP

Firmware download is available through the i Series driver Under the Printer properties, select the

Device Settings tab. Select F/W Download


Networking is SomethingSignificant to Sell

Provides tremendous customer benefits

Corporate, education, casinos are all great target markets

Reduces risk of product obsolescence

Up-sell in the printer and the service area

Possibility to expand card usage to differentgroups in your corporate customers

Making the printer work more means higher ribbon consumption


A New Sales Strategy – Lead with the P320i + Ethernet

Even when you think you’ll sell a P310i

Show both in your initial proposal

It sets the bar higher

It’s harder for competitors to match

Creates a halo effect for the P310i

Creates higher $$ opportunities when the strategy succeeds


Networking is the Future

Ethernet product sales are growing at a rate of 60% per year

Zebra is proactively addressing this growing market segment

Look for future webinars and sales tools in the coming months

Questions & AnswersThank You!

Questions & AnswersThank You!

zebra card printer solutions robert pastor & david murphy identatronics dealer summit - may 22,...

Documents

zebra card printer models

single card printer

card printer company

flexibility slide

northeast slide

printer setup

zebra credit

card hopper