THE PROBLEM

PRECIPITOUS DROP IN PHYSICAL ACTIVITY BETWEEN AGES 9-15

1Nader P, Bradley R, Houts R, McRitchie S, O'Brien M. Moderate-to-vigorous physical activity from ages 9 to 15 years. JAMA 2008;300(3):295-305.

IGNITING A LIFETIME OF ACTIVITY IN YOUNG

TEENS

Jonathan Attwood jonathan@zamzee.com

WEBSITE• Turning movement into fun

• Rewards

• Games and challenges

• Self expression

• Personal tracking

METER• Optimized for teens

ONLINE REWARDS PROGRAM POWERED BY PHYSICAL ACTIVITY

USER EXPERIENCE

NEARLY A MARATHON A MONTH!

Randomized Controlled Studies

• 6 studies evaluating efficacy, rewards optimization

• 350+ participants

• 10,000 days recorded

Results

• Zamzee increases MVPA by ~30%

• Gain persists at least 12 weeks

ZAMZEE WORKS

With support fromDeveloped by

“When I got the Zamzee, I

started doing activity

because I want to, not

because I have to. It made

me feel better.”

- Shruthi, 12

“”My sister wanted

a Zamzee. There

would definitely be

some healthy

competition.”

- RC, 13

“Zamzee gives you

the opportunity to

do more! You don’t

have to depend on

your parents.”

- LaBree, 13

WHAT TEENS SAY ABOUT ZAMZEE

“When we got

Zamzee, my mom

and I both were

motivated to

exercise, and I felt

so much better.”

- Kristen, 12

“Before Zamzee, Tuesday

and Thursdays were a

nightmare, when she had to

do laps in gym. But since

Zamzee, it’s like, “Hey, I did

it!”- Patricia,

Tatiana’s Mom

“She’s never been a

sports person, so it’s

always been a concern –

what will keep her active?

With Zamzee, that’s not a

concern any more.”- Sarah,

Helen’s Mom

“Over time, getting in

shape will be the

motivator…I don’t care

if I pay $500 now, if I

help her avoid an early

death.”- LaFonda,

Britney’s Mom

“We want a

Zamzee too.

- Janel,

Kristen’s Mom

WHAT PARENTS SAY ABOUT ZAMZEE

WHERE NEXT

30+ million 8-15 year olds in U.S.

16+ million tweens (11-14) in U.S.

Over 1/3 are obese or overweight (5.7 million)

jonathan@zamzee.com