youtube for real estate agents - using youtube as lead bait
TRANSCRIPT
Become a Power Online Agent
Get to Page 1 of Google (so your prospects can find you)
The Power of YouTube & Google+
Why Are You Here?
Why are you here?Real estate agents struggle with online marketing & aren’t sure how to get to page 1 of google. (where prospects will find you)90% of home buyers start their home search online. How are you getting in front of these online home shoppers?
Today… we will learn how to get to page 1 of google using YouTube & Google+
THE GOALToday… we will take advantage of YouTube & use it as lead bait.
Shift in Thinking | Commit to Online Marketing● Commit to 1-2 social sites● Commit to your Website● Commit to always improving your brand
How do you get visitors to your website / get to know you?
YOUR WEBSITE /
BLOG
YouTubeFBTwitterPinterestGoogle+Other social mediaDirect mailBusiness cards
About meReal Estate Broker from Scottsdale, AZ.Worked Short Sales hard for 5 years. Author of Pinnable Real EstateTested, tested & tested some more.
I love YouTube for google search results! Especially as a way to get prospects to my site.
Pinnable Real Estate - the book
Today: Steps NecessaryOverview1. YouTube (why you should care)2. Keywords 3. Your YouTube lead bait4. Your Blog Post5. Resources to make videos6. Google+ (briefly)
Why Do You Need YouTube?
Online Visibility - A YouTube Video More Easily shows up on page 1 of google (than a blog post)
YouTubeYouTube is a video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees in February 2005 and has been owned by Google since late 2006.
Today: ● YouTube (Use it to get on Page 1 of google)
YouTube isn’t going anywhere
● It’s owned by GOOGLE!● YouTube has 1 billion users● 14.4% of Americans use YouTube during
work● 40% of YouTube visits are from mobile● The majority of home buyers use YouTube
for home videos
YouTube● 1 billion+ unique monthly viewers● Over 6 billion hours of video are watched
each month on YouTube—that's almost an hour for every person on Earth
● 100 hours of video are uploaded to YouTube every minute
● According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
Benefits of YouTube for Youthe Real Estate Agent
1. Show up in the search results (with video)2. Use YouTube to get to page 1 of google3. Listings with videos have 403% more
inquiries4. Grow your following
I’m driving along
● Sales call (UGH)● Selling “New Homes in Chandler” on bing● Claims there are 500+ searches monthly
Check the keywords
Keywords
1. Google the term2. See who is on page 1 of google3. check the bottom of the page for other ideas
In this case and most RE searches, the big guys are on page 1, it’s tough to beat them out with a blog post.
Other Suggestions
Keywords Advanced
● Google.com/adwords ● To see search volume
Back to Page 1 of Google
● There were no videos● I have a chance of getting to Page 1 of
google with a YouTube Video
https://youtu.be/N2Iuij_z8bk?list=PLLnd0Qw4U25GhhhBrZ-LPNOngU9eYXgEO
On YouTube
● Video● Video description with keywords ● Link to my site (something worth taking
action) include http://○ “List of New Homes in Chandler for Sale”○ “Arizona Home Buying Process”
● You can add as many links as you want○ FB○ Google+
YouTube
● Make Sure the Thumbnail is Grabbing● Make sure it has info someone will click on
Blog Post on my Site
http://securerealestatephoenix.com/uncategorized/new-homes-in-chandler-az-what-you-must-know/
Blog Post
● List of 7 Things You Should Know about New Homes in Chandler
● List of New homes in Chandler (IDX)● Video embedded (this could be at the top)
Videos to Share
● Listings● Area information● Testimonials ● Educational Information
○ Market updates○ Area info○ Your interests
Bonus: Share Your Videos● Promote your videos
○ Your blog○ Trulia○ Realtor.com○ Google+○ Facebook○ Pinterest
● Keywords○ Address○ Neighborhood name
Making Videos
Use Photos● Visual Tours (most common)● Animoto● Slidely● Other movie makers
Most Important
When making videos be: ● Memorable● Eyecatching● DO IT!
Animoto
● Share to Youtube● Good quality● Easy to use● Music is older
Slidely
● Social site● Shareable to all social media
○ Pinterest○ Google+○ FB○ Twitter
● Fun music (younger crowd)
Why Do You Need Google+?
Online VisibilitySEO Benefit
Benefits of Google+ for Youthe Real Estate Agent
1. Increase your search results2. Have your content shared (by others)3. Grow your following
Share Your YouTube Video on Google+
● Indexed link● Comments from Google+ show on YouTube● Share to the communities
Communities
What to do
● Take Photos● Make Videos● Share videos to Google+● Use Keywords● Be engaging - get comments
Resources
● Pinnable Real Estate - Amazon.com● Follow us on Pinterest (Pinterest for real
estate) & (Charlie Allred)● Follow me on Google+: google.
com/+CharlotteAllred● If you’re local, join the monthly mastermind
(email me at [email protected])
Local MastermindKiller Online Real Estate Agents● Meet once a month - 2nd Weds at 11:30am● Next meeting: Wednesday July 15th● Topic: Graphics
○ How to make quality graphics yourself○ Resources to help make amazing graphics○ Where to use your graphics
● Roundtable discussion
Monthly Topics
● Your Online marketing plan● Categories for your blog / Keywords● Best Website Platforms● Plug ins● How to get visitors to opt in to your site● Social Sites: YouTube, Google+, Pinterest
