your nlp training survival -...
TRANSCRIPT
YOUR NLP TRAINING
SURVIVAL GUIDE:
HOW TO CHOOSE THE RIGHT NLP TRAINING...
Matt Caulfield www.mattcaulfield.co.uk
© Matt Caulfield www.mattcaulfield.co.uk 1
© 2010 Matt Caulfield
This entire document is copyright to Matt Caulfield. You have permission to
post this, email this, print this and pass it along for free to anyone you like, as
long as you make no changes or edits to its contents or digital format. The
right to sell it as a book or ebook, however, is strictly reserved. While we’re at
it, I’d like to keep the movie rights too…
© Matt Caulfield www.mattcaulfield.co.uk 2
Authors Note: In the interests of transparency and honesty, I have to mention
before I begin that I am an NLP trainer who runs regular NLP training courses.
I am a member of the Society of NLP and the Association of NLP.
However this report is not a thinly veiled attempt to try and convince you that
the courses I offer are better than everyone else. I have made every effort to
remain as unbiased as possible and have drawn on my years of experiences
in the NLP field.
This report is not designed to offer advice or suggestions about who to train
with. It is written to gather together and try and explain in a clear and concise
way what can be quite a confusing topic. There is also guidance of how to go
about choosing an NLP training company. In no way do I endorse one training
company/qualifying body over another.
I am in a unique position that I have run an NLP practice group for a number
of years. This practice group was open to anyone that had trained in NLP and
I have spoken to people who have trained in the majority of NLP training
companies and are qualified by the big NLP qualifying bodies.
I have sited examples where possible from my own experience and
experiences of others.
Also please note that this guide is not designed to tell you what NLP is (or
isn’t) and assumes that you are already aware of NLP’s broader points. This
report is intended to help you take that first step on your training in NLP.
© Matt Caulfield www.mattcaulfield.co.uk 3
Contents
Introduction The 3 Most Common Misconceptions About NLP Training The Qualifying Bodies The Society of NLP...................................................................................... The American Board of NLP........................................................................ The International NLP Trainers Association................................................ The International Training Academy of NLP................................................ Members Organisations............................................................................... Types of Trainings and Qualifications Introduction or Taster Course...................................................................... Diploma or Foundation................................................................................ Practitioner................................................................................................... Master Practitioner....................................................................................... How to choose an NLP Training or Trainer 1) Start with the outcome in mind................................................................ 2) Do Your Homework!................................................................................ 3) The Structure of the Training................................................................... 4) The Price of the Training......................................................................... 5) The Most Important Element: The Trainer.............................................. 6) Finding a Trainer..................................................................................... 7) Create a Shortlist..................................................................................... A Checklist of things you need to know before the training About the Trainer/s...................................................................................... About The Qualification............................................................................... About The Booking Process and Cost......................................................... About the Training....................................................................................... About Practical Issues................................................................................. About After the Training............................................................................... What To Expect During the Training What to do if you are Unhappy with Your Training Conclusion Appendix 1: Checklist Template
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© Matt Caulfield www.mattcaulfield.co.uk 4
Introduction
Back at the start of 2009 I did a survey of my mailing list to understand why
people chose the NLP training that they did.
The results shocked me!
The three main reasons that people used to pick the training that they went on
were:
1. Location
2. Price
3. Date
Very few gave much thought to reputation, qualification or ability and
experience of the trainers and (probably not unsurprisingly) a lot of people
admitted to being unhappy with their training as a result.
Quite a few people who I have spoken to were shocked to realise that they
didn’t actually have a valid or recognised NLP qualification.
All things being equal, the 3 things listed above probably would be sensible
things to base a decision on. Sadly NLP training isn’t equal and there is a vast
difference in quality in training between different NLP training companies.
The NLP training field has exploded over the last few years with many new
companies entering the market place offering NLP training. This is a good
thing and a bad thing. It has increased choice but it also means, with the
increased number of people offering trainings, that the quality of these
trainings has, in some places, suffered, with a broader range of quality of the
trainings.
Sadly it is all too easy to set yourself up as an NLP trainer with little or no
experience.
© Matt Caulfield www.mattcaulfield.co.uk 5
With the increased competition and every training company shouting to get
your attention it is becoming increasingly confusing and difficult to find the
right course for you, with all the training companies offering different styles of
training and different qualifications, all claiming to be the best or, in some
cases, the ONLY authentic NLP training course out there.
This guide is designed to cut through the jargon and the hype and help you to
choose the NLP course that is right for you.
You shouldn’t dive into NLP training lightly and it is your responsibility to
educate yourself in order to get the best and most relevant course or you.
For the right person at the right time (and choosing the right trainer and
course), NLP training will have significant positive impact for them and their
lives. For this reason, it’s important that you choose your NLP Trainer with
care. Here are some important aspects to consider when choosing an NLP
Trainer.
© Matt Caulfield www.mattcaulfield.co.uk 6
The 3 Most Common Misconceptions About NLP Training
Misconception Number 1: The longer the course the better the course.
Some NLP training course can go on for weeks unnecessarily due to the
limiting belief of the trainers that it HAS to take a long time to learn. Some
training organisations judge the success of their training on how long it takes.
There is a common misconception that a LONG training = a GOOD training.
This is complete nonsense. The quality of the training has NOTHING to do
with how long it is. I have heard that an NLP Practitioner training HAS to take
120hrs, this is simply not true.
Many NLP trainers (including Richard Bandler) have been running very
successful trainings of a much shorter length than this since the early 90’s.
We will talk more about the length of a training in later sections.
Misconception number 2: The more expensive the course the better the
course.
I have seen training organisations charge you thousands of pounds. I saw one
course that was teaching NLP and charging in excess of £3000! What added
value do you think you get from paying that much?
Do you really think the cost a course is a good indicator of the quality of the
course?
There are many factors that affect the cost of training, very few of which are a
direct indicator of the trainings.
Sadly, unless there is a very, very good reason for it, I would carefully
consider whether the more expensive courses may just be ripping you off by
tapping into this common misconception.
© Matt Caulfield www.mattcaulfield.co.uk 7
Misconception Number 3: The more delegates the better the course.
Some training courses available today have large numbers of participants.
While initially this seems impressive, the result is often that there is a lack of
personalised attention to each individual.
With larger trainings, support for delegates is often the responsibility of a
“training team”, which are usually volunteer trainers and practitioners. So, with
larger trainings it is doubtful you will get any assistance from the lead trainers
and the quality of the course is directly associated with the quality of the
“training team”.
© Matt Caulfield www.mattcaulfield.co.uk 8
The Qualifying Bodies
It is important to remember that NLP is very lightly regulated. On a whole this
is a good thing, as it allows the field to be creative and to develop without
being strangled by excessive regulations, however this can mean that the
quality of the training and the experience of the trainers can vary wildly.
The other thing you have to remember is that the qualifying bodies are
commercial organisations in themselves, that are making money from
qualifying trainers and practitioners in NLP and therefore they have a vested
interest in qualifying as many people as possible.
The money making element of the qualifying bodies means that they often
have conflicting interests in keeping the quality high and making money from
qualifying people.
This is in no way meant to disparage any qualifying body or suggest that they
are cynical money making machines, far from it, there has been an ongoing
debate about quality between qualifying bodies for years and all of them
recognise the possible damaging effect to NLP as whole of appearing to just
be a commercial exercise.
It is interesting to note though, that in the 12 years I have been involved in
NLP, The Society of NLP is the only organisation I am aware of that has taken
steps to strip unprofessional or incompetent trainers of their training licence.
So, although looking for membership of a recognised qualifying body is
essential when choosing a trainer, it is not the guarantee of quality you might
expect. Don’t get sucked in by claims made a trainer or qualifying body and
make sure that you research each training company in detail. It’s critical that
potential you are able to find out the calibre and quality of the trainer before
commencing your training.
© Matt Caulfield www.mattcaulfield.co.uk 9
Saying all that, choosing a trainer from a recognised qualifying body is
essential in NLP. The “big 4” are:
The Society of NLP (SNLP)
www.nlptrainers.com
What they say:
“Established in 1978, the Society of Neuro-
Linguistic Programming is a worldwide organisation
set up for the purpose of exerting quality control
over those training programs and services claiming to represent the model of
Neuro-Linguistic Programming™(NLP™).
It is the first and largest NLP certification, training, validation and quality
control organisation in the world.
The Society seal indicates Society Certification and is usually advertised by
Society of NLP - Richard Bandler approved institutes and centers. We highly
recommend that you exercise caution as you apply the techniques and skills
of NLP™. We also urge you to attend only those seminars, workshops and
training programs that have been officially designed and certified by The
Society of Neuro-Linguistic Programming™. Any training programs that have
been approved and endorsed by The Society of Neuro-Linguistic
Programming™ will display a copy of the certification mark(s) of the Society of
Neuro-Linguistic Programming™ - Richard Bandler.”
© Matt Caulfield www.mattcaulfield.co.uk 10
The America Board of NLP (ABNLP)
www.abh-abnlp.com
What they say:
“The American Board of NLP was founded in
1995 by Dr. A. M. Krasner as an adjunct to the
American Board of Hypnotherapy and has
functioned as its sister organization since then.
We have a convention every February on President's Day weekend in
Newport Beach with the ABH. Today we have over 500 institutes worldwide
approved at the Trainer Level of NLP, and thousands of members. We believe
in NLP and we believe in Hypnosis as being most excellent ways of creating
our own personal growth and development.”
The International NLP Trainers Association (INLPTA)
www.inlpta.co.uk
What they say:
“The International NLP Trainers Association
(INLPTA) was formed in late 1993 by Wyatt
Woodsmall (NLP Master Trainer and Master
Modeler, USA), Marvin Oka (NLP Master Trainer, Australia), and Bert Feustel
(NLP Master Trainer, Germany) in response to a growing need amongst NLP
Trainers around the world for the establishment of a unified accreditation body
based on a consistency of quality in the accreditation standards, professional
conduct and ethical applications of NLP technology.”
© Matt Caulfield www.mattcaulfield.co.uk 11
The International Training Academy of NLP (ITANLP)
www.itanlp.com
What they say:
“John Grinder, Carmen Bostic St Clair and
Michael Carroll formed The International
Trainers Academy as a way to ensure that NLP Trainers have the highest
standard of training, before offering NLP courses to the public. By selecting an
ITA trainer you have the assurance that your trainer has been trained and
awarded certification as a trainer personally by NLP co-creator John Grinder,
new code co-developer, Carmen Bostic St Clair and Michael Carroll.
John Grinder, is keen to ensure his intentions when co-creating the field are
maintained and the integrity of NLP is preserved for future NLP generations to
be build upon. This is what John has to say about his personal motives in
forming the ITANLP and says “I as the co-creator of NLP and the New Code
and Carmen as the co-developer of the New code have carefully selected
Michael Carroll our partner to establish and operate the International Trainers
Academy of NLP. The present existing organizations and associations
purporting to represent quality standards in NLP are from my point of view
seriously lacking in precisely that avowed purpose – namely, the setting and
maintenance of quality requirements in the training and transfer of the
patterning of NLP to students seeking mastery in the field.””
Other Organisations
I have come across several smaller qualifying bodies, none of these seem to
have the recognition or credibility of the above qualification bodies.
© Matt Caulfield www.mattcaulfield.co.uk 12
Membership Organisations
There are 3 “members organisations” in the NLP field. It is important to
understand that these are NOT qualifying bodies. Anyone can join, some
training organisations offer membership to these organisations as part of their
training. It is worth considering joining once you are qualified. Do not trust any training organisation that claims to offer qualification through one of these bodies only.
The Association for Neuro Linguistic Programming (ANLP)
www.anlp.org
What they say:
“The Association for Neuro Linguistic
Programming is a Social Enterprise (Community
Interest Company) which exists to represent an impartial and independent
voice for NLP. Our aim is to maintain standards and encourage best practice
amongst NLP Professionals and inform the public about the benefits and
applications of NLP.
We offer a service to both NLP Professionals and the General Public who
want to know more, and we are our dedicated to raising the profile of NLP,
making it more accessible to the general public, and promoting our Members
services.”
© Matt Caulfield www.mattcaulfield.co.uk 13
The British Board of NLP (BBNLP) or The Global Organisation of NLP
(GONLP)
www.bbnlp.com
What they day:
“Kate and Toby McCartney set up
BBNLP in 2002, when they were both
newly-qualified practitioners. They wanted to create an independent support
system for the NLP community - something they felt was lacking at the time.
The BBNLP changed hands in June 2008 and was relaunched as the New
BBNLP in January 2009. Dan Bradbury is the Chairman and Kevin Hall the
Managing Director. Both Dan and Kevin are qualified as Trainers of NLP. Our
aim is support those that are qualified in NLP that wish to create or improve
their existing business and to unite potential clients with qualified Practitioners
of NLP and other related therapies.”
The Professional Guild of NLP
www.professionalguildofnlp.com
What they say:
“The Professional Guild of NLP is an association for
like-minded professional NLP Training Organisations
and Individual practitioners who have been trained
by them. Non-commercial and not for profit, the Guild seeks to provide an
interface between quality NLP training and the public at large. Completely
independent of any one school, lead trainer or mindset, its strength lies in
attracting members who share the same values of integrity, skills and quality,
whilst promoting the differences that make each member organisation
unique.”
© Matt Caulfield www.mattcaulfield.co.uk 14
Conclusion
As you can see, there are a number of different qualifying bodies and they all
claim to be the best body to get qualified with. Remember these are
commercial organisations and have a financial incentive to get you to train
with one of their training companies, so their marketing is going to be
somewhat biased.
I have experienced and worked with people who have trained and qualified
with all these qualifying bodies and, to be honest, the variety of the abilities,
competence and confidence of the trainees has very little to do with the
qualification they sort. I have seen exceptional and appalling practitioners
from all these qualifying bodies. So, although it is important to choose a
recognised qualification and a company that offers that qualification, it is more
important to research and choose the right trainer for you. We will talk
much more about how to do this in the “how to choose a training provider”
section below.
© Matt Caulfield www.mattcaulfield.co.uk 15
Types of Trainings and Qualifications
There are a lot of spurious qualifications out there in NLP that you can do, so,
in the interests of clarity and simplicity, below is a list of the most common
(and most recognised) qualifications and types of trainings.
Although the titles are often the same across the qualifying bodies and
training companies, the content, length and style of delivery of these courses
vary wildly depending the bias of that qualifying body and trainer. We will talk
about that in more detail as we go along.
Introduction or Taster Course
This can be as short as an evening or last a number of days. Introduction
courses provide you with a way to find out if NLP is for you and whether you
like the trainer’s style.
“Are Introduction Events worth it?” Introduction events are often little more than a sales pitch for the company
running them. So expect the day to consist of a lot “selling”. They are often
high energy with lots of impressive demonstrations of NLP, the idea is often to
get you hyped up into a level of excitement that you associate with that
company so that you sign up for their courses at the end of the event.
They are still worth attending though, if only to get a feel for the trainers style,
but don’t expect to learn a lot about NLP other than a flavour, and they often
teach much less than can be picked up in any decent NLP book.
© Matt Caulfield www.mattcaulfield.co.uk 16
Diploma or Foundation
This is usually a four-day course although this is dependant on the training
company. A foundation course often covers some of the basic methodologies
of NLP, including the management of your emotional state, an introduction to
language patterns, creating and maintaining rapport and other useful tools.
You may receive a certificate at the end of the course - evidence that you
have demonstrated an understanding of the content.
It is questionable whether a diploma is a necessary step in your NLP
trainings or whether it is best to just start with a Practitioner training.
At the moment the only qualifying body that offers the NLP diploma is the
INPTA.
Practitioner
The Practitioner is the “benchmark” NLP training and will most probably be
the one you attend when you decide you want to learn NLP. It being the most
popular training offered, I am going to take some time to go into a bit more
detail about this type of course.
There are a variety of different training formats available today depending the
training company and qualifying body. Some are intensive trainings, others
are modular; some expect you to do pre-work; some expect you to sit an
exam to qualify; some will last 6 days, some more than 20. It can be very
confusing and hard to decide which is the “right” course.
It is important to remember that there is no “standard” way of teaching
the Practitioner training and what style of training you book depends on your
interests and needs (we will talk more about that later).
© Matt Caulfield www.mattcaulfield.co.uk 17
Although the content, length and style of training can differ from training
company to training company (even within the same qualifying body), there is
an almost universally recognised syllabus of “minimum content”, i.e. what
every NLP Practitioner course should cover. This is:
• Rapport Establishment & Maintenance
• Verbal & Nonverbal Pacing & Leading
• Verbal and Nonverbal Elicitation of Responses
• Calibrating through Sensory Experience
• Representational Systems (Sensory Predicates and Accessing Cues)
• Milton Model,
• Meta Model
• Elicitation of Well-Formed Goals, Direction, and Present State
• Anchors
• Submodalities
• Timelines
• Reframing
• Creating & Utilizing Metaphors
• Strategies
Don’t worry if this all sounds like utter mumbo jumbo at the moment, it will all
make sense once you have attending a training! The list above is just so you
can check it against any advertised training content to make sure you are
getting the minimum standard content. If you are training with one of the
established qualifying bodies listed above, this content will be (or at least,
should be) included.
You may come across the following NLP trainings:
• Business Practitioner of NLP
• Coaching Practitioner of NLP (or NLP Coach)
These are at the same “level” of qualification as the Practitioner training.
However, they are clearly focused on specific applications of NLP. If you are
interested in these specific applications, it may well be worth considering one
of these course. Be sure, however, to check that the trainer has had
experience in the field they are teaching (more on this later).
© Matt Caulfield www.mattcaulfield.co.uk 18
“I heard it takes 120 hours to qualify as an NLP Practitioner. Is that True?” Some training companies and qualifying bodies maintain that it takes 120
hours to learn NLP.
This myth comes from the olden days of NLP, where, for a course to qualify
as a CPD (continued professional development) course for therapists, it had
to be a minimum of 120 hours in length. So no psychologist or therapist would
book on a course shorter than this. In the early days of NLP it was largely sold
as a professional training to psychologists and therapist (before it found it’s
broader appeal in the 80’s). So John Grinder and Richard Bandler built the
early NLP courses around that timeframe, and Richard Bandler has admitted
on trainings that the early courses included a lot “padding” to fill the time!
It is simply not true that there is “time limit” on NLP training. The length
of an NLP Practitioner course can vary from 5-days (the shortest I have
found), to 25-days split over several months. Some course (particularly the
ABNLP courses) provide “pre-learning” packages of DVD’s and CD’s that you
must watch and listen to before the training.
Richard Bandler (the co-creator of NLP) has been running 7-day NLP
Practitioner trainings since the early 90’s.
The length is the least important part of the course. The more important
elements of the course are the content, style and bias. It is important that you
choose a course that suits you, your needs, interests and preferred learning
style.
© Matt Caulfield www.mattcaulfield.co.uk 19
Master Practitioner
The Master Practitioner of NLP is a much more fluid training than the
Practitioner training and can vary much more wildly (if that is possible!) from
training company to training company.
Generally the Master Practitioner builds on the Practitioner material in far
more depth, especially modelling, language, and new material, as well as
revising the skills you learned on the Practitioner training.
Other Qualifications
Certain organisations offer a raft of differently titled trainings, such as “Meta
Master Practitioners” or “Premier Practitioner trainings”. These are not
“standard” trainings and often offered by a training company to differential
themselves from other training companies. These courses can often be little
more than marketing ploys and I would suggest you stick to one of the more
recognised trainings initially.
A Word on Distance Learning:
A worrying trend that has recently developed is that some companies are
offering distance learning courses and qualifications in NLP.
Although this may seem a tempting, easy and low cost option NLP is a practical subject and CANNOT be learned at a distance, to fully
understand the subject you need to attend a “live” training.
There may well be distance learning element to some trainings (particularly
ABNLP accredited courses) and this is fine as long as you have “classroom”
time as well to practice what you have learned in a safe and supportive
environment.
© Matt Caulfield www.mattcaulfield.co.uk 20
How to choose an NLP Training or Trainer
We have looked at the most popular qualifying bodies and the most common
NLP training courses and qualifications to give you a background. Now we are
going to look at the process of actually choosing a trainer and a training
course.
1) Start with the outcome in mind: What do you want to get out of your NLP
training.
It is important that you have an idea of what you want to achieve from your
training. Having a purpose will help you get the most out of NLP and help you
to find the right NLP course for you – one that will help you to get what you
want.
Each NLP training course will have a particular bias depending on the
experiences of the trainer and the qualifying body. This may be an obvious
bias that they mention in their literature, or it maybe a subtle bias that they
don’t talk about overtly.
Some will focus on business (these are often sold as “NLP Business
Practitioner” trainings – for obvious reasons!), some on therapy, others on
personal development.
So, you need to decide what you want to get out of the training. Do you want
to use NLP predominantly in a business setting? Are you interested personal
development? Do you want to start your own coaching or therapy practice (or
already involved in coaching or therapy and want to add NLP to your skill
base)?
© Matt Caulfield www.mattcaulfield.co.uk 21
2) Do Your Homework!
It’s useful to understand something about NLP in advance of looking for a
trainer. Having a basic knowledge of the subject will make it easier to select
the trainer that can deliver what you want to get out of NLP. There are a
number of very good books (and some rubbish ones, so be careful which you
choose) available about NLP, so take the time to read around the subject
matter. However don’t be concerned if they don’t make total sense. NLP is a
‘live’ rather than ‘theoretical’ discipline and to many people it only makes
sense after they’ve experienced a training. Also, be careful to avoid “making
up your mind” about what NLP actually “is” just by reading a few books before
you attend a training. It is much harder to undo a misconception and keep an
open mind (which is essential during an NLP training – see later) and you may
miss out on valuable information because it does not match your
preconceptions.
3) The Structure of the Training
What style of training do you think will suit you?
As I stated early, there is no “standard” way to train NLP and each qualifying
body (and training company) will have a different delivery style. It is important
that you decide what style suits you best.
The great thing about there being so many different styles of training is that is
much easier to find one that suits you, so it is worth the time finding out and
deciding what style you would prefer.
Don’t pay any attention to a training company that says their style of delivery
is the best (or, worse, only) way to teach NLP. This is simply not true (and
goes against the fundamental principles of NLP for that matter!).
© Matt Caulfield www.mattcaulfield.co.uk 22
These are just some of the things you want to consider:
• Do you like the idea of watching DVD’s and listening to CD’s before
you attend the course, or does the idea of having to do all that pre-work
turn you off?
• Do you want to learn lots of prescriptive techniques or do you prefer a
free-form training where you will be able to develop your own ideas,
techniques and processes?
• Do you want to get the training done in “one hit” or do you think you will
be better suited spreading (Maybe your diary doesn’t allow one of
these options)?
• Do you want to attend a larger group training where you will be able to
remain somewhat anonymous or you do you want a smaller training
with lots of hands on support?
4) The Price of the Training
What is your budget? There isn’t a fixed price for NLP training and you can
find training courses that offer exactly the same qualification for wildly different prices!
You will often pay more for an experienced trainer, but that is not strictly the
case. I have seen two very experienced and respected NLP trainers offer their
practitioner training for £999, and I have seen unknown, inexperienced
trainers charge in excess of £2000.
There is no correlation between the training fee and the quality of the course. So get rid of that idea straight away (some training companies seem
to charge what they think they can get away with!)
Often the price of the course will be affected by things outside of the training -
cost of the venue, how much the company spends on marketing, etc.
© Matt Caulfield www.mattcaulfield.co.uk 23
I would suggest that, for the Practitioner training, at the moment, anything over £2500 is overpriced, unless there is a very good reason for it, and
most Practitioner trainings seem to be in the region of £1,000 to £1,900.
For a Master Practitioner you will be looking at £1800 to £2700 depending
on the length of the course, etc.
For a Diploma or Foundation the average fee seems to be around £500.
Introduction Events are usually free or a nominal charge (£25ish)
Once you have decided why you want to train in NLP, the qualification you
want (and the qualifying body) and the style of training you think will suit you
best (and your budget), it is time to find an NLP trainer...
5) The Most Important Element: The Trainer.
As we have discovered, there is not just one standard way to learn or qualify
in NLP. Therefore, in NLP, the most important part of the training is not the
qualification, or the qualifying body, or the length, cost, location or date of the
course. It is the trainer.
Sadly, it is quite possible to do your Practitioner, Master Practitioner and
Trainer qualification and set yourself up as an NLP trainer in as little as a few
months, without every gaining any real practical NLP experience. So it is
important to check the trainers experience and credentials to teach what they
do!
Don’t just believe the marketing blurb on their website. Although it is illegal to
lie about what you have done, can do and offer, it is common for NLP trainers
to embellish such things as a their experience and length of time they have
been training.
© Matt Caulfield www.mattcaulfield.co.uk 24
Make sure they have actually USED NLP in the setting in which they train it.
For example, I have known several “Business NLP trainers” who have little or
even no business experience...
If you are really serious, contact the qualifying body that they are a member of
and get their opinion.
Ask around, see if you can find people who have trained with them (even ask
the training company if they can supply some referrals.)
6) Finding a Trainer
The obvious starting point for any search nowadays is the internet; you go to
your favourite search engine and type in the criteria that you want.
The problem with relying on the internet is that the training companies who
appear at the top of the search engines, aren’t necessarily the best trainers,
they are just the ones that have spent the most money on marketing.
However, it is still probably the best place to start and, just don’t give in after
page one, take your time to look through some of the listings further down as
well. Armed with the information we have covered so far in the report, you
should be able to create a reasonably short list of “possibles”...
7) Create a Shortlist
Hopefully this will be obvious now, but don’t just choose the first person that
you find on Google, instead make a short list of potential trainers (using the
information we have covered so far). Compare their approaches and speak
with them via telephone or email. Assure yourself that you are making the
right decision and the best investment of your time and money.
© Matt Caulfield www.mattcaulfield.co.uk 25
A Checklist of things you need to know before the training.
Make sure you have answered (at a minimum) the following questions (you
may have others that you want to know the answer to). The answers to most
of these questions should be on their website, but don’t be afraid of ringing
the company to gain clarification on any issue.
If possible speak to the trainer. With smaller training companies, this should
be very straightforward as they will most probably be easily available (if not
answering the phone themselves), with the larger companies you will most
probably end up speaking to an administrator or sales representative. The
knowledge of these people can be questionable to say the least and you have
to remember, their job is to get you booked on the course, so don’t
necessarily trust everything they tell you! For this reason it is advisable to
obtain information in writing and clarify any outstanding questions you may
have before you book.
About the Trainer/s
• Who are the trainers?
• What qualifications does the trainer/s have?
• How long have they been training NLP (get a specific answer, NLP
trainers are notoriously vague about this...)?
• How long has this company been established?
• What practical experience do they have in NLP and associated fields
(number of years, etc)?
• Do they work in isolation or with other trainers, training companies or
associates?
• Can they supply referees you can approach?
• Are there training assistants?
• If so, what qualifications/experience do the training assistants have?
© Matt Caulfield www.mattcaulfield.co.uk 26
About The Qualification
• Is the training accredited or recognised by any body or organisation?
• What is involved in the certification process?
• Is there a written exam?
• How are students assessed for competence?
• Apart from the training, are there any other conditions and costs in
achieving or maintaining certificated status?
About The Booking Process and Cost
• How much is the course?
• Does that include VAT?
• How do I book (Online/Booking form/Phone)?
• How is the booking confirmed?
• How can I pay?
• Are instalments available?
• When do I receive joining instructions?
• What is the training company’s policy on cancellations and refunds?
• What is the cost of the course and, if relevant, is accommodation
included or recommended?
• What happens if the course is cancelled?
© Matt Caulfield www.mattcaulfield.co.uk 27
About the Training
• How many days or hours is the course?
• What is the format for the training course? Modular/
intensive/residential?
• If modular:
o What are the number of modules and how many days per
module?
o Will there be assignments in between modules?
• If a day or module is missed for any reason, will there be an
opportunity to catch up?
• Are the minimum suggested criteria for course content (see above)
covered during the training?
• What is the minimum and maximum number of delegates on a course?
• What type of process/approach to training is used (practical
exercises/demonstrations/examples, etc)?
• Is there any pre-course work?
• Are manuals and handouts provided?
About Practical Issues
• Where and when is the course held?
• Does the cost of the course include full refreshments, or drinks, or are
all refreshments extra?
• Will travelling to the course be easy?
• And are there alternative routes and modes of transport, if necessary?
• Is accommodation close to the training venue?
About After the Training
• Is there any follow up or back up support offered, either during or after
the course?
• Are DVDs and/or CDs available or integral to the course?
© Matt Caulfield www.mattcaulfield.co.uk 28
What To Expect During the Training
As we have already discussed (at some length), the style of NLP trainings
vary wildly depending on the trainer. Some will be very linear affairs relying on
Power Point presentations and will be very similar to trainings that you may
have experienced through work or at university.
Others can be much more organic and some can be like going to a concert.
They should all have a balance of explanation and demonstrations, examples
and stories and practice elements.
Some NLP training courses can be very different to what you have
experienced in the past. In this case, assuming you have done your
homework, you should trust that the trainer knows what he or she is doing and
just relax into it!
It is vital that you maintain an open mind during the training process. NLP is a bit like a jigsaw puzzle; you cannot see the full picture until the
jigsaw is finished. Often, through the training you many be confused or not
understand the relevance of what you are doing. NLP training is experiential
and requires that you reserve judgement until you discover the results.
Even once the course is finished you need to sufficient “flying time” to earn
you NLP wings. So it can take a few weeks or even months of using NLP in
the “real world” to really understand the benefits of the training. Which neatly
takes me to the final point...
Follow Up Support
A reputable NLP trainer or training company should offer some form of follow-
up support. In the bare minimum this may be some DVD’s or CD’s, others
offer one-to-one coaching, practice groups or training days. This shouldn’t
cost you any extra (or, if it does, it should only be a notional amount).
© Matt Caulfield www.mattcaulfield.co.uk 29
What to do if you are Unhappy with Your Training
Sadly there is not a lot you can do once you have attended the training,
assuming that they have not deliberately misled you. If you are unhappy
during the course you need to make the trainer or staff aware of your
concerns as soon as possible so that they can do their best to rectify the
problem. If you are still unhappy during the course, it is not unreasonable to
request to leave, however, do not expect a full refund, and, unless you feel
genuinely misled, there is not much you can do to get a refund (as you have
chosen to leave the course).
If you are genuinely unhappy with your training and have found that trying to
discuss it with your trainer has got you nowhere, the next step would be to
complain to the qualifying body (that is why it is so important to find a trainer
who is a member of one). List your grievances and what you have tried to do
about it and see what happens. Although the body does not have any power
to force the training company to offer a refund or some alternative, they may
be able to lean on them to sort the problem out (and, in the worst case
scenario strip them of their credentials).
If that gets you nowhere then the only avenue available to you is the legal
route, but this can be costly and may end up swallowing more money than
your initial training cost (which, I suspect is why so many low quality training
companies continue to thrive, even with the large number of dissatisfied
trainees – there is really not much you can do).
This is why it is so important to do your research before booking on a training course. Find a reputable trainer who is has been in business for a
number of years, check their qualifications and experience and, if you can,
speak to the trainer and some past trainees (never take the testimonials on
the website as evidence of a good trainer – they will only put up the best
ones!).
© Matt Caulfield www.mattcaulfield.co.uk 30
Conclusion
I hope you have found this report useful in cutting through some of the blurb
and nonsense surrounding the current NLP training field.
It is worth waiting, travelling and paying a little more to attend the course you
really feel will benefit you, rather than picking the most local, cheapest or one
that suits your current timeframe.
So, all there is left for me to do is wish you the best of luck and all the success
on your training in NLP.
www.nlp-training.co.uk
© Matt Caulfield www.mattcaulfield.co.uk 31
Appendix 1: Checklist Template
Below is a very simple checklist of the recommended information you need to
make a decision about which trainer to book with. I recommend you print and
fill out a copy for each of the trainers on your short list so that you can
compare them easily.
© Matt Caulfield www.mattcaulfield.co.uk 32
COMPANY NAME:
About the Trainer/s Who are the trainers? What qualifications does the trainer/s have? How long have they been training NLP (get a
specific answer, NLP trainers are notoriously
vague about this...)?
How long has this company been
established?
What practical experience do they have in
NLP and associated fields (number of years,
etc)?
Do they work in isolation or with other
trainers, training companies or associates?
Can they supply referees you can approach? Are there training assistants? If so, what qualifications/experience do the
training assistants have?
About The Qualification Is the training accredited or recognised by
any body or organisation?
What is involved in the certification process? Is there a written exam? How are students assessed for competence? Apart from the training, are there any other
conditions and costs in achieving or
maintaining certificated status?
© Matt Caulfield www.mattcaulfield.co.uk 33
About The Booking Process and Cost How much is the course? Does that include VAT? How do I book (Online/Booking form/Phone)? How is the booking confirmed? How can I pay? Are instalments available? When do I receive joining instructions? What is the training company’s policy on
cancellations and refunds?
What is the cost of the course and, if
relevant, is accommodation included or
recommended?
What happens if the course is cancelled?
About the Training How many days or hours is the course? What is the format for the training course?
Modular/intensive/residential?
If modular:
What are the number of modules and how
many days per module?
Will there be assignments in between
modules?
If a day or module is missed for any reason,
will there be an opportunity to catch up?
Are the minimum suggested criteria for
course content (see above) covered during
the training?
What is the minimum and maximum number
of delegates on a course?
What type of process/approach to training is
used (practical
exercises/demonstrations/examples, etc)?
Is there any pre-course work? Are manuals and handouts provided?
© Matt Caulfield www.mattcaulfield.co.uk 34
About Practical Issues Where and when is the course held? Does the cost of the course include full
refreshments, or drinks, or are all
refreshments extra?
Will travelling to the course be easy? And are there alternative routes and modes
of transport, if necessary?
Is accommodation close to the training
venue?
About After the Training Is there any follow up or back up support
offered, either during or after the course?
Are DVDs and/or CDs available or integral to
the course?