your living business plan

Your Living Business Plan

Using Goals, Action, and Measuring to Your Advantage

Ellen St. George Godfrey, LMHCEntrepreneurial Coach

How would you describe your business plan?

©2009 by Elli St.George Godfrey. All Rights Reserved


Or is it?


Or is it…?Or is it…?


IT’S ALIVE!

The Living Business Plan

• Make the process strategic• Big picture provides your direction• Include the 3-5 year goals

BUT…


It is most important to focus on

Right Now


Basic Parts of Business Plan

• Executive Summary• Goals and Objectives• Services and Products• Target Market• Marketing Strategies• Financial Plan


Executive Summary1st Ask:Does my business still light my

fire?

Then:• Vision-Your dreams and

aspirations of your business

• Mission-The values & purpose of your business, your target market, your products or services, geography, & profitability expectations


Bottom Line For Where You’re Going

Vision without action is a daydream. Action without vision is a nightmare.

Japanese Proverb


Goals and Objectives

• Review questions– What are you

accomplishing in next 90 days? 6 months? 12 months?– Do they still fit your

vision?– Do they support growth

or do they waste time?


What Are You Doing Right Now?

• Briefly describe your ideal client or customer



• Briefly describe your ideal client or customer• What products or services are producing the

most activity? Most revenue?




most activity? Most revenue?• Rate your marketing efforts (0-10)




most activity? Most revenue?• Rate your marketing efforts (0-10)• What is supporting your growth?




most activity? Most revenue?• Rate your marketing efforts (0-10)• What is supporting your growth?• What is impeding your growth?




most activity? Most revenue?• Rate your marketing efforts (0-10)• What is supporting your growth?• What is getting in your way?• What needs to be eliminated?


Action!

• Goal Setting has 3 parts

– Specifics– Measurement– Deadline


MeasuringGoal Sub-goals Possible

ObstaclesWhat Do I Need?

Accountability Partner

Deadline

P


More Measuring

• How did you do last fiscal year?

• How did you do last quarter?

• What are you projecting for next quarter?



How do I keep my plan alive?•Add in your planner the date for next review

•Notice themes in what you read, what you hear, and who you are connecting with

•Test assumptions with data

Elli St.George GodfreyIt’s time to dust off your business plan and figure out how to make it actually

useful to you! Could you use a sounding board, a muse, or an accountability partner?

For limited time only, I am offering free half-hour consultations to get your living business plan set up.

To sign up for your consultation, please go to www.abilitysuccessgrowth.com/yourlivingbusinessplan.html

Website: www.abilitysuccessgrowth.comTelephone: (781) 258-9952Email: [email protected] me on Twitter: www.twitter.com/3keyscoach


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