your guide to selling your home

From: Casandra VannRe: Your guide to selling your home

Hello,

I am different from most real estate professionals. I have built my business on results, and am confident I can deliver for you.

If the time is approaching for you to retain a real estate professional to help you sell your home, I ask you to seriously consider hiring me for the job.

From pinpointing the optimal asking price and strategically marketing your property, to negotiatingyour terms of sale and managing the paperwork, I will handle every last detail for you.

Selling your home alone can cause a lot of pressure and stress. If you choose to work with me,you will have more time and energy to enjoy your life. I will work hard to:

This package contains helpful information for home owners, including an overview of the home selling process, answers to frequently asked questions, my marketing action plan and return on investment statistics for home remodeling projects.

After you've had the chance to review this information, please contact me. I'd like to prepare an in-depthanalysis of your unique property, compare it to other listings in the market, and recommend a personalized marketing program and pricing strategy for you.

I appreciate the opportunity to earn your business.

Warmest Regards,Casandra Vann

Add your name hereAdd your phone number here

Keller Williams Realty

218 E. Pine Street

Lakeland, Fl 33801

863-221-4982 [email protected]

• Net you the most amount of money• In the shortest period of time• With the least amount of stress

Casandra Vann | [email protected]

compliments of:

Casandra Vann

Keller Williams Realty

218 E. Pine Street

Lakeland, Fl 33801

{INSERT PHOTO OF TEAM, PROPERTY OR COMMUNITY}

Florida Real Estate Sellers


selling your home

What my clients say

It’s all about you

The home selling process

Frequently asked questions

What I do for you

About me

Marketing action plan

Maximizing your home’s value

The Importance of Intelligent Pricing

Selling Price VS. Timing

Factors That Don’t Affect The Value of Your Property

Why Keller Williams Realty

AHS Home Warranty

Strategic Partner List

Utilities

Casandra Vann • 863-221-4982

[email protected] • www.FloridaRealEstateSellers.com

what my clients say




what my clients say

,




what my clients say

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Thanks so much! You were such a great person to work with and you made the transaction so easy. I wouldn’t hesitate for one minute to use your services again. Again, I thank you for everything. - Brandy Mister

Casandra, you have been the best. We’ve bought other houses in the past and you have made things go very smoothly even though we ran into a lot of bumps in the road. You were always there and took care of things right away. You did a wonderful job and we very highly recommend you. Thank you very much for all your hard work. - Don and Darlene Wieseler

Thanks to Casandra for all she has done. She has been a fantastic Realtor. I highly recommend her . Me and Julie were really pleased with what all has happened with the closing of our previous house and closing of our new house and we love it. We can’t thank you enough.- Ben and Julie Brown

what my clients say

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[email protected] • www.FloridaRealEstateSellers.net

Casandra was the best! She was very patient with me through all my questions as a first time home buyer and I would very much recommend her.- Summer Shadd

Casandra, I just wanted to let you know how much I appreciate your diligence in working on this sale and making sure everything was in order. Thank you!- Briana Wilson

You did a great job. Thanks for bringing the buyer and for all your hard work. It was a pleasure working with you.- Jon Wanberg / Remax

it’s all about you

My real estate business has been built around one guiding principle: It's all about you.

Your needs

Your dreams

Your concerns

Your questions

Your finances

Your time

Your life

My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why over 50% of my business comes from repeat customers and referrals.

Good service speaks for itself.

I look forward to the opportunity to earn your business too.

Florida Real Estate Sellers Mission Statement

It is our focus to live our lives and conduct our business in such a way that the Lord, our parents, and our families would be proud. Never will our intent be to hurt or do harm to anyone. Our desire will always be to help, comfort, and please our fellow man. In business and in life our integrity will be our trademark. After an experience with the Florida Real Estate Sellers team at Keller Williams Realty all of our clients will realize that their best interest came first. They will know that every great effort was made and no stone left unturned in our effort to accomplish all of their real estate goals, and our recommendations are our sincere professional diagnoses to best accommodate their real estate needs. Ultimately, our clients will appreciate that our main goal besides helping them achieve all of their real estate goals is to make our clients so ecstatic about their real estate experiences with Florida Real Estate Sellers that they become our ambassadors of goodwill and are compelled to refer Florida Real Estate Sellers whenever any friend or family mentions real estate.




the home selling process

There are a lot of details to be handled when selling a home. It is my job to streamline the homesale process for you, ensuring everything is completed as quickly and efficiently as possible.

This overview was designed to help you understand the various steps along the way.

Preparing for SaleConduct comparative market analysis to establish a fair market value of your homePrepare and complete the listing agreementRecommend improvements to maximize your home's valuePlace a lock box on your property, if needed

Marketing your HomeEnter listing information into the MLSPlace a For Sale sign on your propertyNotify top local agents of this new listingSchedule your home for office tourSchedule your home for MLS tourDistribute Just Listed flyers to your neighborhoodPost your home information on the InternetSchedule and hold open housesNotify all potential buyers with details of listingArrange showings for other agents

Communicating with YouContact you regularly with feedbackPrepare and deliver regular progress reports to youDiscuss all marketing activities with you

Coordinating the SalePre-qualify potential buyersPresent and discuss all offers with youNegotiate your transaction with the other agentPrepare and finalize the closing




the home selling process

Other Ways I Can HelpArrange for an agent to assist you in your relocationRecommend a moving companyProvide you with a helpful moving checklistRecommend preferred companies for related services

I will work hard to make the sale of your home as smooth and stress-free as possible!

continued…




frequently asked questions

I don't want to pay an agent’s commission. Won't I net more money if I sell my home alone?It would appear that way. But according to statistics, the median selling price of a home sold byowner was 15.4% less than agent-assisted transactions*. That means in most cases, agents paytheir own commissions, and sellers still receive more money than if they had done all the workthemselves. So typically with an agent, you net more money and free yourself from all the paper,details and legalities involved throughout the process.

Are there things we should do to our home to help ensure the maximum price?Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There arealso small remodeling jobs that will pay off at resale. Even if you choose to sell your home withoutassistance, I would still be happy to advise you about specific improvements that will increase yourhome's marketability and value.

If I listed with you, how would you advertise my property?I don't just list homes; I market them. I will make sure your home is marketed to potential buyersaround the clock, 24 hours a day, 7 days a week. As part of my marketing action plan, I willcustomize a marketing plan to reach buyers most likely to purchase your home. I know how tomaximize the power of the Internet for my clients, while also using traditional methods includingnewspaper ads, brochures, yard signs and direct mail.

Will you be present at all showings?At open houses I, or a member of my team, will be there. For showings, potential buyers willbring their own agents to see your home. Most buyers prefer only their own agents be present whenevaluating a prospective new home.

What if another agent tells us they can get us more for the house?Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior torecommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home.

*Source: The 2004 National Association of REALTORS® Profile of Home Buyers and Sellers




frequently asked questions

If I worked with you, would I have any responsibilities during the marketing of my home?Your primary job during the sale of your home will be to keep it neat and clean for showings and open houses. A large part of a homes appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home’s appeal. Other than that, I will handle all of the advertising and marketing, screening of prospective buyers, offer evaluations, negotiation of terms of sale and management of your closing.

What happens once we get an offer?I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will guide you through the entire closing process and ensure everything proceeds smoothly.




continued…

what I do for you

All real estate agents will claim they can sell your house...I promise to sell your house at the maximum price, with minimum hassle.

Selling a home successfully requires experience, time and resources.

ExperienceFrom pinpointing an optimal asking price to writing a purchase agreement and negotiating termsof sale, real estate transactions are a science.

TimeSelling a home involves hours of open houses, phone calls and paperwork that you shouldn'thave to worry about. I will take care of it all for you.

ResourcesYard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front ofpotential buyers requires marketing 24 hours a day, 7 days a week.

Selling your own home can be a daunting task. If you have questions along the way, I'd be happy to help you.

Of course, I'd also love to manage the whole process for you so you can get away from the mountains of paperwork, and get back to your life.


82% of home sales are the result of agent connectionsSource: National Association of REALTORS®



about me




I am a native of Polk County, Florida. I was raised in Davenport and ended up attending high school at Harrison Performing Arts Center in Lakeland. I attended PCC, FSU and settled at USF where I obtained my Bachelor’s in Economics.

Shortly after graduating college, in March of 2004, I got my Real Estate license. I have been on both sides of the real estate business as a Realtor and also as an investor. I enjoy all aspects of the business from helping homeowners avoid foreclosure by negotiating short sales on their behalf, helping first time homeowners purchase their home, helping investors realize profits in real estate, and assisting equity homeowners get top dollar for their home.

I am currently serving as a member of the Agent Leadership Council at Keller Williams Realty of Lakeland as well as serving as President-Elect for the Women’s Council of Realtors Lakeland Chapter.

Real Estate is more than just a job for me, it is my career and my passion. I am a full time agent and focus on great communication with all my clients. Referrals are how I grow my business and making the home selling experience wonderful for you is my goal so that you will refer me to your family and friends.

my marketing action plan

My marketing action plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors.

I will:

1. Price your home strategically to be competitive with the current market and current price trends.

2. Advise you on how to stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal.

3. Place For Sale signage in front of our home.

4. Follow up each inquiry with a personal phone call.

5. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home.

6. Optimize your home's Internet presence by posting it on local and global MLS systems and adding multiple photographs and creative descriptions.

7. Digital photo tour of the inside and outside of property and place it on multiple websites to attract local and out-of- town buyers.

8. Create a home book, comment cards and flyers for your property. Showcasing additional information and photos of your home and neighborhood will attract extra attention.

9. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood.

10. Include your home in our company/MLS tour to allow other agents to see your home first hand.




my 14-step marketing plan

11. Advertise your home in my real estate magazine and direct mail campaigns.

12. Create an Open House schedule to promote your home to prospective buyers.

13. Target my marketing to active buyers and investors in my database that are looking for homes in your price range and area.

14. Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home.




continued…

maximizing your home’s value

One of the benefits I offer my clients is advice on which remodeling projects bring the greatest added value at resale. While my years of experience have taught me which improvements are valued most in this local area, I weigh that against regional and national averages to draw the most accurate, statistically-sound recommendations.


Bathroom remodelSouth 94.1%

Deck additionSouth 76.1%

Window replacementSouth 79.2%

Attic bedroomSouth 79.9%

Family room additionSouth 77.3%

Roofing replacementSouth 70.4%

Master suite additionSouth 88.7%

Major kitchen remodelSouth 85.1%

Basement remodelSouth 75.6%

Sunroom additionSouth 73.9%

Your specific return on investment will depend on the value of your home, value of similar homes in your neighborhood, the availability and pricing of new homes, and the rate at which

property values are changing in surrounding neighborhoods.

Ultimately, a remodel can increase your equity when you sell.

My goal is to net you the most money possible.

I will help you decide which specific projects will maximize your home's sale price.

For our region, here's the average return on investment for some common projects:



Source: REA

LTOR

® m

agazine, Decem

ber 2004




the importance of intelligent pricing

A competitively priced home will attract a high percentage of prospective buyers.




selling price vs. timing

Weeks on the market

Timing is extremely important in the real estate market. The graph above illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore, it has the highest chance of selling when it is new on the market.




factors that don’t affect the value of your property

The value of your property is determined by what a BUYER is willing to pay in today’s market based on comparing your property to others SOLD in your area.

Buyers ALWAYS determine value!.

why Keller Williams Realty

There is a reason more and more agents are making the change to Keller Williams Realty. Here's why it matters to you:

KnowledgePowerful curriculum through Keller Williams University keeps us ahead of trends, toolsand advancements in the real estate industry.

SpeedLeading-edge technology solutions accelerate our efficiency and productivity.

TeamworkContrary to other real estate companies, Keller Williams Realty was designed to reward agents for working together – to serve clients better.

ReliabilityKeller Williams Realty was founded on the principles of trust and honesty, emphasizing theimportance of having the integrity to do the right thing and always putting the customers needs first.

SuccessKeller Williams Realty is the fastest growing real estate company in North America.

When you offer a superior level of service, the word spreads fast.

As part of the Keller Williams Realty team, I look forward to providing you with a phenomenalreal estate experience!




About Keller Williams

W I 4 C 2 T S

Our Belief System In Action… Win-Win Or no deal Integrity Do the right thing Commitment In all things Communication Seek first to understand Creativity Ideas before results Customers Always come first Teamwork Together Everyone Achieves More Trust Starts with honesty Success Results through people







Home Warranties Can Aid Buyer & Seller Many home purchasers erroneously assume that the Seller is always somehow liable when there is a defect or failure found in the home’s cooling, heating, plumbing, electrical and/ or appliances after the Buyer moves in. Unless otherwise provided for in the contract provides that heating, plumbing, pool & equipment, electrical, etc. be “operative” on or until date of possession, disputes can always arise as to when the breakdown occurred, who is responsible, how the repairs are to be funded, and when they are to be made.Home warranty plans go a long way to alleviate these risks and concerns. For a modest price (currently basic coverage is $349 to $435, slightly more for optional coverage), Seller can provide to Buyer a one year warranty covering, specified heating, plumbing, electrical, water heater or appliance breakdowns. Coverage under most plans commences at closing (although some can be made to commence during the listing period as well). In all cases, there are important limitations and exclusions (example: appliances/ systems must be operative at commencement of coverage).




strategic partner list

Ace Lock & Key:Michael Connelly: Ph. (863) 859-7948 Mobile: (863) 602-7648

Title Company: Florida Family Title, 222 E. Pine St., Lakeland, FL 33810 (863) 937-9126

Mortgage Company:Loan Finders, 1035 S. Florida Ave. Suite 155, Lakeland, FL 33803

(863) 816-5806

General Maintenance & Home Repairs:Stuart Simm: (863) 529-8608

Home Inspectors:Best Check Home Inspections: (863) 802-9196

Mikro Home Inspections: (863) 698-2100Max Inspections: (863) 529-8608

Roofers:Williams Roofing: (863) 965-3661

Landscaper/Yard Services:Robertson’s Lawn Service: (863) 640-

2992Michael Thirion Lawn Service: (863) 858-

0105

Cleaning & Maid Services:Maidpro of Polk County (863) 683-3300




utilities

Broken Water Mains and Water Problems

During Business Hours (863) 834-6704

After Hours or Weekends (863) 834-4248

Customer Billing - Water (863) 834-9535

Customer Billing - Wastewater (Sewer) (863) 834-8276

Sewer Emergencies (863) 834-8277

Wastewater Operations

Glendale Wastewater Plant (863) 834-8277

North side Wastewater Plant (863) 834-8272

TDD (863) 834-8333

City of Lakeland Water UtilitiesContacting Lakeland Electric

If you have any questions regarding your electric or water service, call Customer Service at (863) 834-9535, weekdays from 7:30 a.m. to 8:00

p.m. If you’re calling from out of state, call us toll free at 1-800-929-4876.Fax (863) 834-6330

Lakeland Fire DepartmentLakeland Fire Department 730 E. Main StreetLakeland, FL 33801-5071(863)834-8200(863)834-8295 faxLakeland Police DepartmentLakeland Police Department219 North Massachusetts AvenueLakeland, Florida 33801863-834-6900

your guide to selling your home

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