young gloucestershire final presentation

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Young Gloucestershire Enabling Gloucestershire’s youth to build a better future

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Young GloucestershireEnabling Gloucestershire’s youth to build a better future

Young Gloucestershire

The Up-date...

Enabling Gloucestershire’s youth to build a better future

The brief...

The brief...Leading youth programs in the county...

The brief...Leading youth programs in the county...

....great programs, wide impact and top team

The brief...Leading youth programs in the county...

....great programs, wide impact and top team

BUT... No corporate support!

The brief...Leading youth programs in the county...

....great programs, wide impact and top team

BUT... No corporate support!

1. Design and build the toolkit to engage the corporate market

The brief...Leading youth programs in the county...

....great programs, wide impact and top team

BUT... No corporate support!

1. Design and build the toolkit to engage the corporate market

2. Create the targets and the pitch for approaching them

The brief...Leading youth programs in the county...

....great programs, wide impact and top team

BUT... No corporate support!

1. Design and build the toolkit to engage the corporate market

2. Create the targets and the pitch for approaching them

3. Sponsors for the materials and the funds

We Divided and Conquered...

• Identifying the top 100 corporations in the area

• Researching their ‘giving’ focus, contacts and budgets

• Starting to make some calls with the initial pitch/script

• Contact strategy; phone -> e-mail -> physical & digital material

• Videos of the youths and their experiences with the programs

• Telling the story of the charity, stories and case studies

• How to get corporates involved; sponsorship & payroll giving

• What should we be asking for from them for the programs

• How much do we need and looking for from corporates?

the Targets the Pitch the Program

the Targets...

Linkedin profile for the charity to build their professional presence

49 national and local companies researched - 36 linkedin company profiles- 24 e-mail addresses for info pack- 18 warm leads- 16 next steps- 1 meeting

Fundraising information pack for the corporates to guide them in their efforts to raise money

Additionally listed secondary schools for them to contact and send their package (e-mail, video, brochure)

We Divided and Conquered...

• Identifying the top 100 corporations in the area

• Researching their ‘giving’ focus, contacts and budgets

• Starting to make some calls with the initial pitch/script

• Contact strategy; phone -> e-mail -> physical & digital material

• Videos of the youths and their experiences with the programs

• Telling the story of the charity, stories and case studies

• How to get corporates involved; sponsorship & payroll giving

• What should we be asking for from them for the programs

• How much do we need and looking for from corporates?

the Targets the Pitch the Program

Visual toolkit

Internal docs(word & pdf template)IllustrationsE-mail templateBelly empty poster

A4 info pack/cards

Communications flow:Phone call -> E-mail newsletter -> cover letters -> A4 infosheet flyers

Animating the YG story

Animating the YG story

We Divided and Conquered...

• Identifying the top 100 corporations in the area

• Researching their ‘giving’ focus, contacts and budgets

• Starting to make some calls with the initial pitch/script

• Contact strategy; phone -> e-mail -> physical & digital material

• Videos of the youths and their experiences with the programs

• Telling the story of the charity, stories and case studies

• How to get corporates involved; sponsorship & payroll giving

• What should we be asking for from them for the programs

• How much do we need and looking for from corporates?

the Targets the Pitch the Program

Pitch presentation for corporations, and guideline

...the video

Pitch presentation for corporations, and guideline

...the video

Pitch presentation for corporations, and guideline

...the video

...pitching the companyand the cause

Pitch presentation for corporations, and guideline

...the video

...pitching the companyand the cause

...the programs, withvideos of the youth

Pitch presentation for corporations, and guideline

...the video

...pitching the companyand the cause

...the programs, withvideos of the youth

...sponsorship levelsand next steps

Payroll giving pitch and guideline

Payroll giving pitch and guideline

...fact sheet

Payroll giving pitch and guideline

...fact sheet

...toolkit for setting upsimple payroll giving scheme

Payroll giving pitch and guideline

...fact sheet

...toolkit for setting upsimple payroll giving scheme

...further information forexpanding and promoting the scheme

Young GloucestershireEnabling Gloucestershire’s youth to build a better future