young gloucestershire final presentation
TRANSCRIPT
The brief...Leading youth programs in the county...
....great programs, wide impact and top team
BUT... No corporate support!
The brief...Leading youth programs in the county...
....great programs, wide impact and top team
BUT... No corporate support!
1. Design and build the toolkit to engage the corporate market
The brief...Leading youth programs in the county...
....great programs, wide impact and top team
BUT... No corporate support!
1. Design and build the toolkit to engage the corporate market
2. Create the targets and the pitch for approaching them
The brief...Leading youth programs in the county...
....great programs, wide impact and top team
BUT... No corporate support!
1. Design and build the toolkit to engage the corporate market
2. Create the targets and the pitch for approaching them
3. Sponsors for the materials and the funds
We Divided and Conquered...
• Identifying the top 100 corporations in the area
• Researching their ‘giving’ focus, contacts and budgets
• Starting to make some calls with the initial pitch/script
• Contact strategy; phone -> e-mail -> physical & digital material
• Videos of the youths and their experiences with the programs
• Telling the story of the charity, stories and case studies
• How to get corporates involved; sponsorship & payroll giving
• What should we be asking for from them for the programs
• How much do we need and looking for from corporates?
the Targets the Pitch the Program
the Targets...
Linkedin profile for the charity to build their professional presence
49 national and local companies researched - 36 linkedin company profiles- 24 e-mail addresses for info pack- 18 warm leads- 16 next steps- 1 meeting
Fundraising information pack for the corporates to guide them in their efforts to raise money
Additionally listed secondary schools for them to contact and send their package (e-mail, video, brochure)
We Divided and Conquered...
• Identifying the top 100 corporations in the area
• Researching their ‘giving’ focus, contacts and budgets
• Starting to make some calls with the initial pitch/script
• Contact strategy; phone -> e-mail -> physical & digital material
• Videos of the youths and their experiences with the programs
• Telling the story of the charity, stories and case studies
• How to get corporates involved; sponsorship & payroll giving
• What should we be asking for from them for the programs
• How much do we need and looking for from corporates?
the Targets the Pitch the Program
http://www.goodforsomething.co/ecclesiastical/yg/
We Divided and Conquered...
• Identifying the top 100 corporations in the area
• Researching their ‘giving’ focus, contacts and budgets
• Starting to make some calls with the initial pitch/script
• Contact strategy; phone -> e-mail -> physical & digital material
• Videos of the youths and their experiences with the programs
• Telling the story of the charity, stories and case studies
• How to get corporates involved; sponsorship & payroll giving
• What should we be asking for from them for the programs
• How much do we need and looking for from corporates?
the Targets the Pitch the Program
Pitch presentation for corporations, and guideline
...the video
...pitching the companyand the cause
Pitch presentation for corporations, and guideline
...the video
...pitching the companyand the cause
...the programs, withvideos of the youth
Pitch presentation for corporations, and guideline
...the video
...pitching the companyand the cause
...the programs, withvideos of the youth
...sponsorship levelsand next steps
Payroll giving pitch and guideline
...fact sheet
...toolkit for setting upsimple payroll giving scheme
Payroll giving pitch and guideline
...fact sheet
...toolkit for setting upsimple payroll giving scheme
...further information forexpanding and promoting the scheme