You want to avoid these survey pitfalls, don’t you

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Post on 22-Apr-2015


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<ul><li> 1. You Want To Avoid These Survey Pitfalls, Dont You? troublesome survey questions </li> <li> 2. Troublesome survey questions that could affect the reliability and accuracy of your results </li> <li> 3. and how to avoid them. </li> <li> 4. Leading Questions Answering questions a certain way based on the wording or structure of them </li> <li> 5. Example: You like Obsurveys new and improved logo, dont you? Better phrasing: Do you like Obsurveys new logo? </li> <li> 6. Loaded Questions Push respondents towards a specific answer choice based on socially desirable opinions </li> <li> 7. Example: Is it terrible for parents to smack their children? Better phrasing: Should parents be allowed to smack their children? </li> <li> 8. Assumptions Assume the respondents are familiar with the specifics. Respondent may agree with the statement part questions, but not assumptive part. </li> <li> 9. Example: Does the lack of courtesy shown by hotel receptionists, in your opinion, influence the experience of the customers staying at hotels? Better phrasing: Do you think that customer service can affects a customers experience at hotels? </li> <li> 10. Jargon &amp; Slang Use words that are direct and familiar to the respondents. Try not to use jargon, slang, abbreviations or technical concepts. </li> <li> 11. Double Negatives When two no words are used in the same sentence. Confusing and can result in respondent answering the opposite way that they intended to. </li> <li> 12. Example: Do you agree that boys who play football is not uncommon? Better phrasing: Is it common for boys to play football, in your opinion? </li> <li> 13. Double Barreled Questions Split questions into more than one part, idea or meaning, but only allows the respondent to answer once. </li> <li> 14. Example: Does your home make you feel safe and warm? Better phrasing: Do you feel safe in your home? and then ask, Does your home keep you warm? </li> <li> 15. Create Your Survey Today! Making it easy for you to create surveys is our top priority </li> </ul>