You have to start somewhere: Social Media for professional learning and

workplace practice

Updated

CPD

Workshop

Updated

The Digital Divide

is not a generational thing

2

It’s between those who know how to

find information using new channels

get information to come to them

create and mix content

build networks

… and those who don’t

Personal and Social

Personal use of

Social Media is

intuitive, fast

response, often

indiscreet, easy to

misunderstand and

potentially

embarrassing.3

Hanging

out

Professional and Social

4

Professional use of

social media has to

be strategic,

considered, aware of

context and project

an appropriate

image.

Your

shop

window

Social MediaProfessional versus personal

Productive tools for CPD

Good practice examples in the LIM sector5

Wordle.net

Learning networks then

Mostly on the job

with occasional

opportunities for

courses or

workshops

Personal Learning Networks now

…stretch in every

direction

accessible 24/7

distance no object

cost less relevant.Flickr Image: In Our Hands

Communities of practice

My online contacts are now the way in which I get my

information. They are constantly sending me a stream

of useful stuff, which is personalized to my

interests, based on my choices of who to follow, and

who to pay attention to. So this isn't 'social' in the way

that we're used to thinking of it, it's a hugely influential

stream of data. If I follow you, you influence me, and if

you follow me, I'm influencing you Phil Bradley

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Connections to…

9

Connections to …

Blogs

Aggregators

Bookmarks

Presentations

Video

Podcasts

Wikis

10

The Web of Today

11Flickr Image: Mean Looking Storm

Harnessing it for…

Research

Sharing

Collaborating

Networking

Current Awareness

Reflection

Creating content

Advocacy

12Flickr Image: From the Brockhaus and Ephron Encyclopedic Dictionary

It’s a residential thing

Many of the technologies we deal with are

residential platforms, meaning that it’s hard to

see their real benefits until you’ve lived there for

a while…

It’s simple to sign up for a new tool, but it takes

time and effort to make good use of it.

JISC Web2Practice

13

Updating information skills

Rethinking competencies

that information

professionals already

have and use every day

adding some new ones

Image: © Bridgeman Art

Identity and brand

15

Digital identity

The Web is a public space.

Information stays around for a long time.

Privacy is never guaranteed.

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Flickr Image: People

Digital footprints

Everything you do online leaves its mark.

How do you want to be perceived?

Now? In future?

Take control over how your digital identity

appears.

Flickr Image:Shoes

Be professional

Think before you post.

Think about the context.

Think about the audience.

Think about the tone.

Think about the consequences.

Flickr Image: A polished performance

19

Create a public Internet identity… Have a genuine all-accessible identity online that you’re cool with grandma and your boss reading.

…do provide context for who you are, what you do, what you’re passionate about, etc. Think of it as a digital body and dress it up as if it were going into a job interview.

Danah Boyd. zephoria.org

Making a nameJoeyanne Libraryanne

The Wikiman

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Privacy and Security

Understand the security settings of all the tools you use.

Keep abreast of any changes to terms and conditions.

Your online safety is your responsibility, not anyone else’s.

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Information Overload

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SCONUL 7 Pillars of Information Literacy

Tools, Technologies and Platforms

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The purpose … is not to argue that social

media are an absolute good, but rather that

they offer tools which, if used carefully, are

likely to be beneficial … and to facilitate

positive connections.

Social Media guide for researchers

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Key characteristics

Access to content updated in real time

Access at a convenient time

Access to contacts in real time

25

RSS feeds

A format for regularly updating web content

Users stay current by subscribing to feeds

Web pages deliver content by incorporating a feedburner.

Updates are automatically delivered without having to visit websites.

26

Receiving feeds

Subscribe by e-mail

or via a free aggregator like Google Reader

increasingly Twitter is used as a feed

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Twitter

Updates

Alerts

Announcements

Links

Event Amplification

Research

Marketing

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Pros and consEducation, Teaching and Technology [blog post]

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Find content on TwitterTwitter for Librarians

@Phil Bradley Lists @IrishLibraries

#savelibraries

Use it as a feed

Start following people

Use #hashtags to follow issues and eventsFlickr Image: Not getting involved

Twitter is

as good as

the people

you follow

Share content

Send tweets

Forward links

Set up #hashtags

Tweet from events

Post links to your content

Curate a list

CPD 23 ThingsFlickr Image: Twitter poster

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Social Networks

Networking

Discussions

Links

Marketing

Updates

Announcements

Events

Campaigns32

Networking

Join online communities

Connect

Join discussions

Start discussions

CPD 23 Things

33

CILIP Social networks

LIS New Professionals Network

Flickr Image: Join our team/

Find your group

Follow them via their Twitter feed on the different platforms they use.

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Blogs

Sharing news and content

Publishing

Forums for discussion, reflection

Delivering training

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Blogger

Tumblr

Keep current with blogsFind blogs that interest you

Subscribe by email or by RSS feed

Start commenting36

Flickr Image: Rosie the Blogger/

Library Blogs Ireland

UK Library Blogs

Library.ie News from Irish Libraries

Library Journal

Voices for the Library

Stephen's Lighthouse

Joeyanne Libraryanne

Get blog

updates via

Twitter

Blogging 101

Start a learning blog

Join a blogging network

Find your voice

Write a guest post

Share your blog

Post links to your blog from Twitter

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Wikis

Sharing knowledge

Aggregating content

Peer review

Supporting best

practice

Team working38

http://outreach.wikimedia.org/wiki/GLAM

Build a resource

Library Day in the Life

Library Camp Leeds wiki

Library Success: a best practices wiki

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Flickr Image: Working together

Photo sharing

Sharing images

Sourcing images

Accessing archives

Publicity

Marketing

Crowdsourcing information

Event amplification

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… a thousand words

Adding photos is easy but never

use images without permission.

Look for images with a

Creative Commons license.

Stick to Flickr Creative Commons

or FlickrCC

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flickrcc.bluemountains.net

ALWAYS

check

copyright

Attribution link

Presentations online

Presentations from

any event can be

uploaded, stored,

searched and

accessed

some with audio

tracks and video

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Links to innovation

On Slideshare and Prezzi you will find full presentations, some with audio.

and links to other presentations.43

Video content

Lectures, courses, conferences, tutorials from

universities, libraries, museums, professional

bodies, organisations and individuals

Podcasts

Audio and video to download

Lectures, interviews, webinars, archive recordings…

Via iTunes or other feeds

45

Virtual conferences

Courses, conferences, events happening now, last week or

last year

Anywhere in the world VALA conference in Melbourne46

Discussions onlineDigital Campus

Harvard Library Lab Podcasts

This Week in Libraries47

Interviews with

innovators, leaders and

practitioners.

Panel discussions on

current trends, issues and

developments.

Bookmarks

Archiving content

Accessing content

Finding content

Organising and

sharing content

Promoting

resources

DiigoDelicious

48

Link to Diigo bookmarks for this presentation

Pinterest

A new way to promote services and collections

Pinterest and Libraries

Pinterest and Libraries

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Scoop.it

Curating and sharing content and links on specific topics

Social Networking for Information Professionals

Unconferences

Bookings on Eventbrite

Promoted on Twitter

Community on Facebook

Programme wiki

Sponsorship via PayPal

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Library Camp

Learning resources

Web Junction is an American library site providing virtual training to member libraries. Anyone can access the archive.

JISC Digital Media provides advice on creating and using digital media

A significant amount of archived training material is

often free

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23 Things

Social media training for

librarians (and others) delivered

by social media.

Licensed under Creative

Commons and available to any

organisation to adapt. Hundreds

of libraries have joined in

.

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School Library Journal

Online

Self paced

Free

CPD 23 Things…

has taken the original

idea

opened it up to

anyone

integrated it with CPD

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CPD 23 Things

Libraries using Social Media

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Communicating locally

University of Oxford libraries

communicate with their users

through a variety of social

media including blogs,

Facebook, Twitter and

LibraryThing

Bodleian Libraries Social Media Directory

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Providing access

Team Knowledge Update

Information services from

Shrewsbury and Telford Health

Libraries via Netvibes

Knowledge Source

Regular blog with news, links and

access to content57

Organising resources

HL Wiki Canada

58

Promoting services Dunedin Public Libraries

promotes its services on YouTube, with guidance

on the resources and how to use them. 59

Using Multiple Platforms

New York Public Library

60

Library Portals

Dublin City Public Libraries portal

Comprehensive access to

library and other

resources provided by

Dublin City Public Libraries

for people living and

working in Dublin via

Netvibes.61

Innovative uses

Edinburgh Libraries

Access to the Library Blog,

Flickr collections, the Library

App and on Facebook,

YouTube and Twitter,

including Edinburgh Reads

a guide to Edinburgh books

using Google Maps

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Online presence

National Library of Ireland

won the 2012 Ireland

egovernment Social Media

award for its work on

Facebook, Twitter, Flickr,

Flickr Commons and its

blog.

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Small works

Orkney Library

Orkney Library Service has

two branch libraries and two

mobile libraries

… and two blogs, is on

Facebook, Twitter, has an

online reading group and a

Talking Newspaper podcast.

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Exploiting collections

Solihull Heritage

Solihull’s Then and

Now photos on Flickr.

For more on what they

do, view Beyond Lurk

and Like on Slideshare

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Crowd sourcing

Mosman memories

is an Australian

public library

project that

engages with local

people to document

the history of their

community.

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Connecting with stakeholders

Derry and Raphoe Diocesan Library Project Blog

A Wordpress blog documenting the conservation project.

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Connecting with users

City Law School has developed two online presences to communicate with users. This was originally a library initiative.

http://lawborepro.net/ http://city.lawbore.net/

Flickr image Matt Hamm

Finally…

Explore

Experiment

Use what’s useful

Dump what’s not

Take it seriously

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Anne Peoples @Anne6fy

This presentation is online at www.slideshare.net/apeoples

and available to reuse or adapt, as long as credit is given to

the author, on a share alike basis.

Diigo bookmarks here