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Page 1: York Big Attractions Group Visitor Monitor 2015 summary... · York Big Attractions Group Visitor Monitor 2015 ... the York Dungeon and York City Sightseeing in York and Castle Howard,

York Big Attractions Group Visitor Monitor 2015

There are eleven attractions in the York Big Attractions Group (BAG): the National Railway Museum (NRM), YorkBoat, the Castle Museum, the Yorkshire Museum, York Minster, Clifford’s Tower, Jorvik, York’s Chocolate Story, the York Dungeon and York City Sightseeing in York and Castle Howard, which is just 15 miles outside of York, plus the York Art Gallery which re-opened in August 2015 after a long period of refurbishment. In 2015 these twelve attractions welcomed a total of 3,002,873 visitors. Of these, 91% were leisure visitors, 6% were educational visitors and 3% groups. There was a drop of just 1% in the number of visitors when compared with 2014. Both 2013 and 2014 were peak years for visits to attractions in York.

The NRM welcomed the most visitors of the attractions in the group, with the Minster second and Jorvik third. Despite an overall decline in visitor numbers to attractions from the previous year, several attractions did have a positive year vs 2013; including the City Sightseeing buses, York’s Chocolate Story and Castle Howard.

Visitor numbers to the attractions based in York (excl. Castle Howard) have remained fairly stable over the last 10 years, at around 2.6m. There were peaks in 2006, before the credit crunch, and in 2013, the result of several successful exhibitions hosted by the attractions.

For further information, please contact Zoe Rawson at Visit York ([email protected]). The attractions monitor is run by Visit York on behalf of the Big Attractions Group, which comprises the 12 attractions listed in this summary.

23%

19%

12%9%

8%

29%

Visitors to York's top 5 big attractions

NRM

Minster

Jorvik

Castle Museum

Castle Howard

Others

2.42.7

2.5 2.5 2.52.3

2.5 2.4

3.0 2.8 2.8

1

1.5

2

2.5

3

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Mill

ion

s o

f vi

sito

rs

Total visitors to York's big 11 attractions per year

3% 15% 6%

-4% -4% -2%

0% 1%

-1% -1% -17% -7%-100

0

100

200

300

400

500

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Thousa

nds

Number of visitors to York's big attractions each month

% year on year change 2014 visitors 2015 visitors